Performance Marketing Senior Specialist

📌 Core Information

🔹 Job Title: Performance Marketing Senior Specialist

🔹 Company: letgo

🔹 Location: Istanbul, İstanbul, Turkey

🔹 Job Type: Full-time

🔹 Category: Software Development

🔹 Date Posted: 2025-07-11

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing comprehensive app growth strategies and action plans
• Implementing performance marketing strategies across multiple channels
• Analyzing key performance indicators (KPIs) and metrics to evaluate growth initiatives
• Optimizing marketing campaigns to maximize ROI and drive user growth
• Collaborating with cross-functional teams to align marketing efforts with overall business goals

ASSUMPTION: This role requires a strategic mindset and strong analytical skills to drive business growth through data-driven marketing strategies.

📋 Key Responsibilities

✅ Develop and implement performance marketing strategies across multiple channels including PPC and affiliate marketing

✅ Analyze key performance indicators (KPIs), metrics, and customer data to evaluate the effectiveness of growth initiatives and identify areas for optimization

✅ Optimize marketing campaigns to maximize ROI and drive user growth

✅ Analyze user funnels and behaviors to identify opportunities for improvement

✅ Identify and evaluate new business opportunities, partnerships, and channels to drive customer acquisition and revenue growth

✅ Conduct market research, competitive analysis, and customer segmentation to identify growth opportunities and drive continuous innovation

✅ Collaborate with cross-functional teams including product, engineering, sales, and customer support to align marketing efforts with overall business goals

✅ Conduct A/B tests and experiments to optimize conversion rates and user retention

ASSUMPTION: This role requires a strong understanding of digital marketing channels, tools, and best practices to drive successful campaigns and achieve business objectives.

🎯 Required Qualifications

Education: Bachelor's degree in Business Administration, Engineering, Economics, or a related field; MBA or advanced degree preferred

Experience: Proven experience in digital marketing, performance marketing, or related roles, with a track record of driving business growth and achieving results

Required Skills:

• Proficiency in digital marketing tools and platforms (e.g., Google Ads, Meta Ads, Google Analytics, Adjust)
• Excellent communication, presentation, and interpersonal skills
• Strategic thinking and creative mindset
• Results-oriented with a focus on driving measurable business outcomes
• Strong project management skills and ability to manage multiple priorities in a fast-paced environment

Preferred Skills:

• Experience in the e-commerce sector

ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in digital marketing and a proven track record of driving business growth.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Marketing Specialist role in Istanbul, Turkey, the estimated salary range is ₺25,000 - ₺40,000 per month. This is an estimate and the actual salary may vary based on experience and performance.

Benefits:

• Comprehensive benefits such as life and health insurance
• Bonus scheme
• Flexible working and hybrid opportunity
• Opportunity to learn and develop within the company
• Career guidance and path
• Dynamic work environment

Working Hours: Full-time, 40 hours per week. Flexible hours and remote work options may be available.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: letgo operates in the Software Development industry, focusing on building a C2C marketplace for buying and selling second-hand items.

Company Size: letgo is a mid-sized company with 201-500 employees, providing a structured yet dynamic work environment.

Founded: letgo was founded in 2015, making it a relatively young company with a strong focus on innovation and growth.

Company Description:

• letgo is the go-to platform for buying and selling second-hand items, with over 100 million downloads and millions of listings
• The company simplifies local buying and selling, offering everything from electronics to furniture, and uses AI-powered technology to automatically title and categorize listings
• letgo believes in the circular economy and reduces waste by helping people get what they need and let go of what they don’t
• The company offers a secure payment and shipping service, “Cüzdanım Güvende,” to protect transactions and ship items via partner delivery companies

Company Specialties:

• C2C marketplace
• Mobile
• E-commerce
• Local marketplace

Company Website: letgo.com

ASSUMPTION: letgo's focus on sustainability and innovation makes it an attractive company for environmentally conscious and forward-thinking professionals.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of expertise and experience in digital marketing and performance marketing.

Reporting Structure: The Performance Marketing Senior Specialist will report directly to the Marketing Manager and work closely with cross-functional teams, including product, engineering, sales, and customer support.

Work Arrangement: This role offers a hybrid work arrangement, allowing for a combination of remote and on-site work.

Growth Opportunities:

• letgo's focus on growth and expansion provides ample opportunities for career advancement and professional development
• The company's dynamic work environment encourages innovation and creativity, allowing employees to take on new challenges and grow within the organization
• letgo's comprehensive benefits package, including career guidance and a career path, supports employees' long-term career goals

ASSUMPTION: letgo's commitment to employee growth and development makes it an attractive company for professionals looking to advance their careers in the digital marketing field.

🌍 Location & Work Environment

Office Type: letgo's office is located in the Maslak district of Istanbul, offering a modern and collaborative work environment.

Office Location(s): Maslak Mah. Eski Büyükdere Cad. Link Plaza No: 3-5 kapı no: 2 Sarıyer / İstanbul, Istanbul, TR

Geographic Context:

• Istanbul is the largest city in Turkey, with a population of over 15 million people
• The city is a major economic, cultural, and historical center, offering a wide range of amenities and attractions
• Istanbul's diverse and multicultural population provides a rich and vibrant work environment

Work Schedule: letgo offers a flexible work schedule, allowing employees to balance their work and personal lives effectively.

ASSUMPTION: letgo's office location in Istanbul provides employees with easy access to the city's amenities and cultural attractions, while also offering a dynamic and diverse work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final interview with the team
• Background check and offer

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Cultural fit and alignment with letgo's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of letgo's business and the performance marketing strategies required for success
• Showcase your ability to analyze data and drive results through your previous marketing campaigns
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit

ATS Keywords: Performance Marketing, Digital Marketing, PPC, Affiliate Marketing, Data Analysis, Market Research, Customer Segmentation, A/B Testing, Project Management, Communication, Collaboration, Strategic Thinking, Results-Oriented

ASSUMPTION: letgo's interview process is designed to assess candidates' technical skills, cultural fit, and ability to drive business growth through data-driven marketing strategies.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads
• Google Analytics
• Adjust
• Other digital marketing tools and platforms

ASSUMPTION: letgo's use of industry-standard digital marketing tools and platforms enables employees to leverage their existing skills and knowledge to drive successful campaigns.

👔 Cultural Fit Considerations

Company Values:

• Impactful work
• Strong, evolving culture
• Passion for technology, innovation, and driving positive change

Work Style:

• Collaborative and cross-functional teamwork
• Data-driven decision-making and continuous improvement
• Agile and adaptable approach to work

Self-Assessment Questions:

• Do you align with letgo's values and commitment to impactful work and continuous improvement?
• Are you comfortable working in a dynamic and evolving work environment?
• Do you have a passion for technology, innovation, and driving positive change in the organization?

ASSUMPTION: letgo's strong company culture and commitment to impactful work make it an attractive company for professionals who share these values and are eager to make a significant impact in their role.

⚠️ Potential Challenges

• The fast-paced and dynamic work environment may require employees to adapt quickly to changes and new priorities
• The hybrid work arrangement may present challenges in maintaining effective communication and collaboration with remote team members
• The competitive nature of the digital marketing industry may require employees to continuously stay up-to-date with the latest trends and best practices
• The diverse and multicultural work environment may present challenges in communication and cultural understanding

ASSUMPTION: letgo's dynamic work environment and commitment to continuous improvement require employees to be adaptable, proactive, and comfortable with change.

📈 Similar Roles Comparison

• Compared to other performance marketing roles, this position places a stronger emphasis on strategic thinking, data analysis, and cross-functional collaboration
• The e-commerce sector's competitive nature and rapid growth require employees to stay current with industry trends and best practices
• Career paths in performance marketing roles may vary depending on the company's size, industry, and growth stage

ASSUMPTION: letgo's focus on data-driven decision-making and cross-functional collaboration sets this role apart from similar performance marketing positions in other industries.

📝 Sample Projects

• Developing and implementing a comprehensive app growth strategy to drive market expansion and revenue growth
• Conducting market research and competitive analysis to identify new business opportunities and partnerships
• Optimizing marketing campaigns to maximize ROI and drive user growth through A/B testing and experiments

ASSUMPTION: letgo's focus on data-driven decision-making and continuous improvement provides employees with ample opportunities to work on challenging and impactful projects.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the overall marketing strategy?
• How does letgo support the professional development and growth of its employees?
• What are the key challenges facing the performance marketing team, and how can this role help address them?
• How does letgo measure the success of its performance marketing campaigns, and what metrics are most important to track?
• What is the company's approach to work-life balance, and how does this role fit into that framework?

ASSUMPTION: letgo's interview process provides candidates with the opportunity to ask insightful questions and demonstrate their understanding of the role and the company's goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
• Follow up with the hiring manager one week after your interview to express your interest in the role and inquire about the next steps in the hiring process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.