Performance Marketing Specialist

📌 Core Information 🔹 Job Title: Performance Marketing Specialist 🔹 Company: Common Thread Collective 🔹 Location: Sofia, Sofia-Grad, Bulgaria 🔹 Job Type: Remote Solely 🔹 Category: Advertising Services 🚀 Job Overview Key aspects of this role include: - Scaling client success through strategic media execution and data-driven forecasting - Proactive collaboration with clients to ensure campaigns are executed seamlessly to achieve measurable growth - Working with a team of experts, including Google strategists, creative strategists, and email strategists - Managing client relationships and maintaining high client satisfaction rates - Contributing to the continuous improvement of the company's systems and processes ASSUMPTION: This role requires a strong commitment to learning, exceptional communication skills, and a competitive spirit to succeed in a fast-paced, dynamic environment. 📋 Key Responsibilities ✅ Training Period: - Be willing to put in the hard work required and be hungry enough to go through the training - Be prepared for this to be the hardest job you have ever worked, as you would fundamentally develop a high-leverage new skill - The ability to take feedback and implement it fast - Finish the work to the fullest with quality and on time - Perseverance - Remember and learn from the repetitive doing of the exercises ✅ Onboarding: - Align with the team and contribute to the team called Brain Trust for Ideas across clients - Manage, align, and work with the team members of your pod, including Google strategist, Creative Strategist, and Email Strategist - Ability to organize, prioritize, and manage multiple tasks with great attention to detail - Upkeep of data integrity of your clients across Statlas - Responsible for the execution of the Prophet system for your clients - Building a Growth Forecast for your clients, including: - Building a Growth map using the Prophet System - Data Analysis required for the Map - Marketing calendar alignment and upkeep with clients - The Daily Execution and Actualisation vs the Forecast, including: - Making tactical deconstructions and actualize the projections each day to adjust them to meet KPIs - Combine data analysis and feedback from clients to develop strategic plans for the future - When it’s time to pivot, be among the first early adopters - Take a lead in situations that present any obstacle to execution - An insatiable curiosity, and an inability to leave a problem alone until you’ve found one or many different potential solutions - Responsible for the implementation of CTC’s Meta best practices - Build campaigns using CTC's structure and best practices - Upkeep and management of CTC's ideologies and processes throughout the account - Monitoring active campaigns, and adjusting budgets and strategy to ensure the best possible chance of hitting the Daily Projected Targets - Implementing tests in your accounts in an effort to beat your best-performing campaigns ASSUMPTION: This role requires exceptional attention to detail, strong organizational skills, and the ability to manage multiple tasks effectively. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, Statistics, or a related field (or equivalent experience) Experience: - Proven experience in performance marketing, with a strong focus on data-driven decision making and strategic planning - Experience working with e-commerce platforms and understanding of the e-commerce landscape - Familiarity with Google Ads, Facebook Ads, and other major advertising platforms Required Skills: - Proficiency in Excel and Google Sheets - Strong analytical skills and data-driven mindset - Excellent communication and presentation skills - Ability to work independently and manage multiple tasks - Fluency in English Preferred Skills: - Experience with Prophet or similar forecasting tools - Familiarity with SQL or other database management systems - Knowledge of JavaScript or other programming languages - Experience with e-commerce platforms (e.g., Shopify, Magento, BigCommerce) ASSUMPTION: Candidates should have a strong foundation in performance marketing, with a proven track record of driving results through data-driven strategies. 💰 Compensation & Benefits Salary Range: - First month: $2,000 - Second month: $4,000 - Third month (on average): $7,000 a month - 1st Year Annual Range: $64,000-$76,000 - 2nd Year Annual Range: $100,000-$120,000 Benefits: - Fully remote work with flexible scheduling - Autonomy and clear expectations, with regular 1:1 feedback sessions - Measurable quality benchmarks for personal growth and recognition - Opportunities for rapid career progression and mentorship Working Hours: - Full-time (40 hours per week) ASSUMPTION: The salary range provided is based on the information given in the job description. However, it is important to note that the actual salary may vary depending on factors such as experience, performance, and market conditions. 📌 Applicant Insights 🔍 Company Context Industry: Advertising Services - Common Thread Collective specializes in helping DTC brands achieve profitable scale through strategic media execution and data-driven forecasting. Company Size: 51-200 employees - As a mid-sized company, Common Thread Collective offers a dynamic work environment with opportunities for growth and collaboration. Founded: 2012 - With over a decade of experience, Common Thread Collective has established itself as a trusted partner for DTC brands. Company Description: - Common Thread Collective is an e-commerce growth agency, helping DTC brands that are doing $10M-$100M in annual online revenue. - As your partner, they produce better financial outcomes for your business by constructing a system for achieving profitable scale. Whether you learn how to build that system from them or hire them to build it for you, they have a solution to meet your business where it’s at. - Each of their services is part of a greater whole – that covers everything from strategy and data to acquisition and retention. Company Specialties: - Digital Sales - Digital Marketing - Digital Advertising - Understanding Brands - Identifying Brands Consumers - Discovering Who Influences Brand Consumers - Producing Engaging Content - Establishing Target Distribution - Creating Simple Transaction Flow - Content production - Media Buying - Facebook Advertising - Growth Marketing - Email Marketing - Google Advertising - Instagram Advertising - Marketing and Advertising Company Website: http://commonthreadco.com ASSUMPTION: Common Thread Collective's focus on data-driven strategies and continuous improvement makes it an attractive choice for DTC brands looking to scale their online presence. 📊 Role Analysis Career Level: Junior to Mid-level - This role is suitable for individuals with some experience in performance marketing, looking to grow and develop their skills in a dynamic environment. Reporting Structure: - The Performance Marketing Specialist will report directly to Joy Sharma, the Director of the CTC Accelerator Program. Work Arrangement: - This role is fully remote, with the ability to pick your schedule and embrace autonomy as a core value. Growth Opportunities: - Rapid career progression and mentorship opportunities are available for high-performing individuals. - The company provides clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks to support personal growth. ASSUMPTION: This role offers significant growth potential for the right candidate, with a clear path for progression to a Senior Strategist position within the first 12 months. 🌍 Location & Work Environment Office Type: Fully Remote - Common Thread Collective offers a fully remote work environment, allowing employees to work from anywhere with an internet connection. Office Location(s): - 3011 S Croddy Way, Santa Ana, California 92704, US - 511 W 25th St, New York, NY 10001, US Geographic Context: - Sofia, the capital of Bulgaria, offers a low cost of living and a growing tech industry, making it an attractive location for remote workers. Work Schedule: - The work schedule is flexible, with clear expectations and regular 1:1 feedback sessions to ensure accountability and engagement. ASSUMPTION: The fully remote work environment and flexible scheduling offered by Common Thread Collective cater to a diverse range of personal preferences and needs. 💼 Interview & Application Insights Typical Process: - Submit your application through the provided link - Complete a skills assessment or take-home project to demonstrate your qualifications - Participate in multiple rounds of interviews, including a final interview with the hiring manager Key Assessment Areas: - Data analysis and interpretation skills - Strategic thinking and problem-solving abilities - Communication and presentation skills - Cultural fit and alignment with company values Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Showcase your understanding of performance marketing and data-driven strategies in your application materials - Prepare for behavioral interview questions that focus on your problem-solving skills, attention to detail, and ability to work independently ATS Keywords: - Performance Marketing - Data Analysis - Strategic Planning - Media Buying - Forecasting - Problem Solving - Team Collaboration - Attention to Detail - Creativity - Adaptability - Emotional Intelligence - Continuous Improvement - Self-Management - Feedback Integration - Critical Thinking ASSUMPTION: The interview process for this role will focus on assessing your technical skills, strategic thinking, and cultural fit with the company. 🛠️ Tools & Technologies - Google Ads - Facebook Ads - Prophet (forecasting tool) - Google Sheets - SQL (database management system) - JavaScript (programming language) - Shopify, Magento, BigCommerce (e-commerce platforms) ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to the day-to-day responsibilities of the Performance Marketing Specialist. 👔 Cultural Fit Considerations Company Values: - Common Thread Collective's core values include: - Autodidact: Naturally curious and able to absorb information quickly and effectively - Unimpeachable Character: Embodies a character that inspires pride in both personal and professional associations - Competitive Greatness: Performs at their best when it matters most, with an unyielding determination to get things done Work Style: - Common Thread Collective values a work style that emphasizes: - Autonomy and self-management - Collaboration and teamwork - A strong commitment to learning and continuous improvement - A competitive spirit and a drive to succeed Self-Assessment Questions: - How do you approach challenges with structured thinking and logical frameworks to solve complex problems? - Can you provide an example of a time when you had to learn a new skill quickly and effectively? - How do you handle feedback and incorporate it into your work to improve your performance? - Can you describe a situation where you had to adapt to changing circumstances to achieve success? ASSUMPTION: Candidates who align with Common Thread Collective's core values and work style are more likely to succeed in this role and contribute to the company's continued growth. ⚠️ Potential Challenges - The fast-paced nature of the role may require candidates to manage multiple tasks and prioritize effectively - The fully remote work environment may present challenges in maintaining focus and productivity - The competitive nature of the role may require candidates to continuously improve their skills and stay up-to-date with industry trends ASSUMPTION: These challenges can be overcome with strong time management skills, self-discipline, and a commitment to continuous learning and improvement. 📈 Similar Roles Comparison - Performance Marketing Manager: - Responsible for developing and executing marketing strategies to drive revenue growth - Requires more experience and strategic planning skills - Typically involves managing a team of marketing professionals - Media Buyer: - Focuses on purchasing advertising space and negotiating rates with media outlets - Requires strong negotiation skills and knowledge of media buying strategies - Typically involves less strategic planning and more tactical execution - Data Analyst: - Responsible for collecting, cleaning, and interpreting data to uncover insights and trends - Requires strong analytical skills and familiarity with data analysis tools - Typically involves less strategic planning and more data-driven decision making ASSUMPTION: Each of these roles requires a unique skill set and offers distinct career growth opportunities within the field of performance marketing. 📝 Sample Projects - Project 1: Campaign Optimization - Analyze campaign performance data to identify underperforming channels and optimize ad spend - Develop and implement A/B tests to improve conversion rates and reduce cost per acquisition - Monitor and adjust campaign performance in real-time to maximize ROI - Project 2: Customer Segmentation - Analyze customer data to identify distinct segments based on behavior, demographics, and psychographics - Develop targeted marketing campaigns for each segment to improve engagement and conversion rates - Monitor and optimize segment performance to maximize customer lifetime value - Project 3: Forecasting and Budgeting - Develop and maintain accurate forecasts of future campaign performance using data-driven models - Collaborate with stakeholders to allocate marketing budgets effectively across channels and campaigns - Monitor and adjust forecasts as needed to ensure optimal resource allocation and maximize ROI ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and strategic initiatives that a Performance Marketing Specialist may undertake in this role. ❓ Key Questions to Ask During Interview - Role Responsibilities: - Can you describe the day-to-day responsibilities of the Performance Marketing Specialist role? - How does this role fit into the broader marketing strategy for the company? - Team Structure: - Can you describe the team structure and reporting lines for this role? - How does the Performance Marketing Specialist collaborate with other teams and stakeholders? - Growth Opportunities: - What opportunities are there for professional growth and development within this role? - How does the company support the career advancement of its employees? - Company Culture: - Can you describe the company culture and work environment? - How does the company foster a culture of collaboration, innovation, and continuous improvement? - Performance Metrics: - What key performance indicators (KPIs) will I be responsible for tracking and optimizing? - How will my performance be measured and evaluated? ASSUMPTION: Asking these questions will help you better understand the role, the company, and the expectations for success in this position. 📝 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Prepare for a skills assessment or take-home project to demonstrate your qualifications - Participate in multiple rounds of interviews, including a final interview with the hiring manager ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.