- Job Title: Performance Marketing Specialist
- Company: Global Accelerator
- Location: Brussels, Belgium
- Job Type: Remote (Fully Remote)
- Category: Marketing
- Date Posted: May 12, 2025
- Experience Level: Entry-level to 2 years of experience
🚀 Job Overview
Key aspects of this role include:
1. Strategic Media Execution: Develop precise performance projections and execute campaigns to achieve measurable growth.
2. Client Collaboration: Maintain clear communication with clients about strategies, actions taken, and performance relative to forecasts.
3. Data-Driven Forecasting: Utilize data analysis to inform strategic plans and drive business outcomes.
4. Continuous Learning: Embrace a self-managed environment, refining skills independently and proactively seeking feedback.
5. Adaptability: Thrive in a dynamic environment, pivoting strategies as needed to meet evolving client needs.
ASSUMPTION: This role requires a strong focus on data analysis, strategic planning, and exceptional communication skills. The ideal candidate will be comfortable working remotely and managing multiple tasks independently.
📋 Key Responsibilities
- Strategic Media Execution:
- Develop precise performance projections using the Prophet system.
- Execute campaigns daily, adjusting budgets and strategy to meet daily projected targets.
- Implement tests in accounts to beat best-performing campaigns.
- Client Communication:
- Send daily performance updates to clients.
- Ensure alignment with clients on growth maps, forecasts, and strategies.
- Provide weekly updates on weekly strategy calls.
- Data Analysis & Forecasting:
- Analyze data to develop strategic plans for clients' future growth.
- Monitor active campaigns and adjust strategies as needed to meet KPIs.
- Team Collaboration & Leadership:
- Work with cross-functional teams to optimize productivity and maintain high-performance standards.
- Contribute valuable ideas to team discussions and company-wide content production.
ASSUMPTION: This role requires strong attention to detail, exceptional communication skills, and the ability to manage multiple tasks effectively. The ideal candidate will be proactive, resourceful, and committed to continuous improvement.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, Statistics, or a related field.
- Experience: 0-2 years of experience in performance marketing, data analysis, or a related field.
- Required Skills:
- Proficiency in data analysis tools (e.g., Google Sheets, Excel).
- Strong communication and presentation skills.
- Excellent problem-solving skills.
- Ability to work independently and manage multiple tasks.
- Fluency in English.
- Preferred Skills:
- Familiarity with media buying platforms (e.g., Facebook Ads, Google Ads).
- Experience with e-commerce platforms (e.g., Shopify, Magento).
- Knowledge of SQL or other programming languages.
ASSUMPTION: The ideal candidate will have a strong foundation in data analysis, marketing, and a passion for e-commerce. Previous experience in a fast-paced, dynamic environment is a plus.
💰 Compensation & Benefits
- Salary Range: $64,000 - $120,000 per year, depending on experience and performance.
- Benefits:
- Fully remote work arrangement with flexible scheduling.
- Regular performance reviews and opportunities for career progression.
- Access to a weekly performance dashboard for objective and subjective metrics.
- Working Hours: Full-time (40 hours per week).
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level to mid-level performance marketing specialists. The actual salary may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
- Industry: Advertising Services
- Company Size: 51-200 employees
- Founded: 2012
- Company Description: Common Thread Collective is an e-commerce growth agency, helping DTC brands achieve profitable scale through strategic media execution, data analysis, and content production.
- Company Specialties: Digital Sales, Digital Marketing, Digital Advertising, and more.
📊 Role Analysis
- Career Level: Entry-level to mid-level
- Reporting Structure: Reports directly to the Director of the CTC Accelerator Program, Joy Sharma.
- Work Arrangement: Fully remote with flexible scheduling.
- Growth Opportunities: Rapid career progression, mentorship, and regular feedback.
🌍 Location & Work Environment
- Office Type: Fully remote
- Office Location(s): Brussels, Belgium
- Geographic Context: Brussels, Belgium, offers a high quality of life with a vibrant cultural scene, rich history, and easy access to other European cities.
- Work Schedule: Flexible scheduling with clear expectations, regular check-ins, and measurable quality benchmarks.
💼 Interview & Application Insights
- Typical Process:
1. Online application submission.
2. Phone or video screening.
3. In-depth interview with the hiring manager, Joy Sharma.
4. Final round interview with additional team members.
- Key Assessment Areas:
- Data analysis skills and problem-solving abilities.
- Communication and presentation skills.
- Cultural fit and alignment with company values.
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences.
2. Prepare for behavioral and situational interview questions.
3. Research the company and its clients to demonstrate your understanding of the role and industry.
🛠️ Tools & Technologies
- Google Sheets, Excel, or other data analysis tools.
- Media buying platforms (e.g., Facebook Ads, Google Ads).
- E-commerce platforms (e.g., Shopify, Magento).
- SQL or other programming languages (optional).
👔 Cultural Fit Considerations
- Company Values: Embrace autonomy, continuous learning, and exceptional work quality.
- Work Style: Collaborative, dynamic, and fast-paced environment with a strong focus on data-driven decision-making.
- Self-Assessment Questions:
1. How do you approach challenges with structured thinking and logical frameworks?
2. Can you provide an example of a time when you proposed practical, impactful solutions to complex problems?
3. How do you ensure the quality of your work meets high standards, even when working independently?
⚠️ Potential Challenges
1. Data Overload: The role may require managing and analyzing large datasets, which can be overwhelming at times.
2. Client Expectations: Clients may have varying expectations and communication styles, requiring adaptability and strong communication skills.
3. Work-Life Balance: The fully remote work arrangement may present challenges in maintaining a healthy work-life balance.
📈 Similar Roles Comparison
1. Performance Marketing Specialist vs. Digital Marketing Specialist: The former role focuses more on data analysis, strategic planning, and media buying, while the latter may involve a broader range of digital marketing channels and tactics.
2. Industry Context: The e-commerce industry is dynamic and competitive, requiring continuous learning and adaptation to new trends and technologies.
3. Career Path Comparison: This role offers a clear path for career progression, from entry-level to senior strategist, with a well-defined path for the first 12 months.
📝 Sample Projects
1. Campaign Optimization: Develop and implement a strategy to optimize an underperforming campaign, improving its ROI and driving business growth.
2. Client Onboarding: Collaborate with cross-functional teams to onboard a new client, ensuring a smooth transition and successful campaign launch.
3. Forecasting Accuracy: Analyze historical data and market trends to improve the accuracy of future performance projections.
❓ Key Questions to Ask During Interview
1. How does the team support each other's growth and development?
2. Can you describe a time when you had to pivot a strategy due to changing circumstances?
3. How does the company ensure work-life balance for its remote employees?
4. What are the most significant challenges facing the team or company, and how can this role contribute to addressing them?
5. How does the company support the professional development of its employees?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link.
2. Tailor your resume and cover letter to highlight relevant skills and experiences.
3. Prepare for behavioral and situational interview questions.
4. Research the company and its clients to demonstrate your understanding of the role and industry.
5. Follow up with the hiring manager, Joy Sharma, after one week if you haven't heard back.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
