📌 Core Information
🔹 Job Title: Performance Marketing Specialist
🔹 Company: Woliba
🔹 Location: Remote (India)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing paid acquisition campaigns across Meta, Google, and LinkedIn
- Optimizing ad creative, landing pages, and offers to improve performance
- Collaborating with growth, content, and product teams to align ads with customer journeys
- Analyzing and reporting on key performance indicators (KPIs)
- Continuously experimenting with new ad formats, targeting, and emerging channels
ASSUMPTION: This role requires a strong blend of analytical and creative skills, with a focus on data-driven decision making and continuous optimization.
📋 Key Responsibilities
✅ Manage day-to-day execution of paid acquisition campaigns across Meta, Google, and LinkedIn
✅ Design, test, and optimize ad creative, landing pages, copy, and offers to improve funnel performance
✅ Collaborate with growth, content, and product teams to align ads with customer journeys
✅ Own and report on KPIs like CTR, CPC, ROAS, CAC, LTV, and lead quality
✅ Continuously experiment with new ad formats, targeting, and emerging channels
✅ Conduct competitive analysis and audience research
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple campaigns and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of experience running paid campaigns, preferably for B2B SaaS, HR tech, or health/wellness products
Required Skills:
- Proficient in Meta Ads, Google Ads, and LinkedIn Ads
- Proficient in analytics tools (GA4, Looker Studio, or equivalent)
- Strong command of English
Preferred Skills:
- Experience scaling ad budgets efficiently
- Familiarity with retargeting flows and ad-based lifecycle marketing
- Experience in B2B verticals such as HR software, wellness tech, or coaching
- Familiarity with tools like Notion, Pipedrive, Brevo, Webflow, or Canva
- Experience managing paid campaigns for a product-led growth company
ASSUMPTION: While not required, experience with specific marketing automation tools and CRMs can be beneficial for this role.
💰 Compensation & Benefits
Salary Range: INR 800,000 - 1,500,000 per annum (Based on experience and industry standards for similar roles in India)
Benefits:
- Flexible remote work
- Wellness-focused benefits
- Performance bonuses
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in India. Actual compensation may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (Focusing on employee enablement and wellbeing)
Company Size: Small (11-50 employees) - Offers a dynamic and agile work environment
Founded: 2014 - Woliba has been operating for over a decade, providing stability and experience
Company Description:
- Woliba is a comprehensive employee benefits and engagement solution
- Designed to foster a positive workplace culture and enhance team collaboration
- Empowers employees to thrive by reducing workplace stress and fostering stronger team connections
Company Specialties:
- Corporate wellness and fitness
- Loyalty and rewards system
- Social media platform
- Health and fitness education
- Employee engagement and recognition
- Benefits administration
Company Website: https://woliba.io
ASSUMPTION: Woliba's focus on employee wellbeing and engagement makes it an attractive workplace for candidates interested in these areas.
📊 Role Analysis
Career Level: Mid-level - This role offers significant responsibility and growth opportunities
Reporting Structure: Reports directly to the Head of Growth or a similar role
Work Arrangement: Remote OK - Offers flexibility for candidates preferring to work from home or a co-working space
Growth Opportunities:
- Potential to take on more responsibilities as the company grows
- Opportunities to collaborate with various teams and learn new skills
- Possibility to transition into a management role with proven success
ASSUMPTION: This role provides ample room for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Remote - Woliba does not have a physical office, and employees work remotely
Office Location(s): New York, USA (Headquarters) - However, the role is remote and can be based anywhere in India
Geographic Context:
- India has a large and growing digital marketing industry
- Remote work is increasingly popular and offers flexibility for candidates
- Woliba's global presence provides opportunities for international collaboration
Work Schedule: Flexible hours with a focus on results and productivity
ASSUMPTION: The remote work arrangement and flexible hours allow for a better work-life balance and improved productivity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment (data analysis and campaign optimization tasks)
- Final round interview with the hiring manager and relevant team members
Key Assessment Areas:
- Data analysis and interpretation skills
- Campaign optimization and strategy
- Creativity in ad copy and visuals
- Collaboration and communication skills
- Cultural fit with Woliba's values and work environment
Application Tips:
- Highlight relevant experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Woliba's mission and values
- Prepare examples of successful campaigns you've managed and the data-driven decisions you made
- Research Woliba's products and competitors to show your understanding of the market landscape
ATS Keywords: Performance Marketing, Paid Acquisition, Campaign Management, Meta Ads, Google Ads, LinkedIn Ads, Analytics, Data-Driven Decision Making, A/B Testing, Funnel Optimization, B2B SaaS, HR Tech, Wellness Products
ASSUMPTION: Woliba's ATS may prioritize candidates with relevant experience and skills, so including these keywords in your resume can improve your chances of being shortlisted.
🛠️ Tools & Technologies
- Meta Ads Manager
- Google Ads
- LinkedIn Ads
- Google Analytics (GA4)
- Looker Studio
- Notion
- Pipedrive
- Brevo
- Webflow
- Canva
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable learning and using new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Employee-centric - Woliba prioritizes employee wellbeing and engagement
- Innovative - Woliba encourages continuous learning and improvement
- Collaborative - Woliba fosters a team-oriented work environment
- Data-driven - Woliba makes decisions based on data and analytics
Work Style:
- Remote-friendly - Woliba offers flexible work arrangements and supports remote work
- Results-oriented - Woliba focuses on outcomes and productivity
- Dynamic - Woliba operates in a fast-paced and evolving industry
Self-Assessment Questions:
- Do you align with Woliba's employee-centric values and focus on wellbeing?
- Are you comfortable working remotely and managing your time effectively?
- Do you thrive in a dynamic and innovative work environment?
- Are you results-driven and focused on continuous improvement?
ASSUMPTION: Candidates who align with Woliba's values and work style are more likely to succeed and enjoy their role at the company.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously
- Keeping up with industry trends and best practices in paid acquisition
- Balancing creativity and data-driven decision making
- Adapting to a remote work environment and maintaining productivity
ASSUMPTION: These challenges can be overcome with strong project management skills, continuous learning, and a results-oriented mindset.
📈 Similar Roles Comparison
- This role is similar to a Paid Media Specialist or Growth Marketing Manager in a B2B SaaS or HR tech company
- However, Woliba's focus on employee wellbeing and engagement sets it apart from other companies
- Career paths may vary depending on the company's size and structure
ASSUMPTION: While this role shares similarities with other paid acquisition positions, Woliba's unique focus on employee wellbeing makes it a distinctive opportunity.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive user acquisition for a new wellness app feature
- Optimizing ad creative and targeting to improve conversion rates for an HR software product
- Analyzing campaign performance data to identify trends and opportunities for cost savings
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the data-driven approach required for success in this role.
❓ Key Questions to Ask During Interview
- How does Woliba measure the success of its paid acquisition campaigns?
- Can you describe the team structure and how this role fits within it?
- How does Woliba support employee wellbeing and engagement internally?
- What are the key priorities for this role in the first 30-60-90 days?
- How does Woliba approach A/B testing and optimization in its campaigns?
ASSUMPTION: Asking these questions can help you understand the role's expectations, the company's culture, and how you can contribute to its success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful campaigns you've managed and the data-driven decisions you made
- Research Woliba's products and competitors to show your understanding of the market landscape
- Follow up with Woliba's HR team one week after submitting your application to check the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
