Performance Marketing Specialist

📌 Core Information 🔹 Job Title: Performance Marketing Specialist 🔹 Company: Global Accelerator 🔹 Location: Madrid, Spain 🔹 Job Type: On-site 🔹 Category: Marketing 🔹 Date Posted: May 12, 2025 🚀 Job Overview Key aspects of this role include: - Developing precise performance projections and executing campaigns to achieve measurable growth - Collaborating proactively with clients to maintain clear communication about strategies, actions, and performance - Representing CTC's unique approach to media acquisition and its accompanying tools - Ensuring high-quality execution of initiatives and maintaining a high standard of work - Embracing challenges and demonstrating determination to overcome obstacles and achieve results ASSUMPTION: This role requires a strong focus on data analysis, strategic planning, and excellent communication skills. The ideal candidate will have experience in performance marketing, data analysis, or a related field. 📋 Key Responsibilities 🔹 Strategic Media Execution: - Develop precise performance projections and ensure campaigns are executed seamlessly to achieve measurable growth - Collaborate proactively with clients to maintain clear communication about strategies, actions, and performance - Represent CTC's unique approach to media acquisition and its accompanying tools 🔹 Data-Driven Forecasting: - Analyze data to identify trends and make data-driven decisions to optimize campaign performance - Continuously monitor and adjust campaigns to meet KPIs and ensure they are on track to achieve forecasted results 🔹 Client Communication: - Maintain daily alignment with clients on forecasts and strategy, ensuring they are informed and satisfied with progress - Provide weekly updates on performance and address any client concerns or feedback ASSUMPTION: This role requires strong communication skills, both written and verbal, to effectively collaborate with clients and internal teams. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, Statistics, or a related field (or equivalent experience) Experience: - Proven experience (2+ years) in performance marketing, data analysis, or a related field Required Skills: - Proficiency in data analysis tools (e.g., Google Sheets, Excel) - Strong understanding of marketing funnels and customer acquisition costs - Experience with marketing automation tools (e.g., HubSpot, Marketo) - Excellent communication and presentation skills - Strong problem-solving abilities and attention to detail - Fluent in English (additional languages are a plus) Preferred Skills: - Experience with Facebook Ads Manager, Google Ads, and other advertising platforms - Familiarity with SQL or other database management systems - Knowledge of A/B testing and conversion rate optimization - Experience with e-commerce platforms (e.g., Shopify, Magento) ASSUMPTION: Candidates with experience in fast-paced environments, working with tight deadlines, and managing multiple projects simultaneously will be at an advantage. 💰 Compensation & Benefits Salary Range: €35,000 - €45,000 per year (depending on experience and performance) Benefits: - Competitive salary and bonus structure - Comprehensive health insurance plan - Retirement savings plan with company matching - Generous vacation and holiday policy - Professional development opportunities and training Working Hours: Full-time (40 hours/week) with flexible scheduling options ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure. 📌 Applicant Insights 🔍 Company Context Industry: Advertising Services Company Size: Medium (51-200 employees) Founded: 2012 Company Description: Common Thread Collective is an e-commerce growth agency, helping DTC brands that are doing $10M-$100M in annual online revenue. As your partner, we produce better financial outcomes for your business by constructing a system for achieving profitable scale. Whether you learn how to build that system from us or hire us to build it for you, we have a solution to meet your business where it’s at. Company Specialties: Digital Sales, Digital Marketing, Digital Advertising, Understanding Brands, Identifying Brands Consumers, Discovering Who Influences Brand Consumers, Producing Engaging Content, Establishing Target Distribution, Creating Simple Transaction Flow, content production, Media Buying, Facebook Advertising, Growth Marketing, Email Marketing, Google Advertising, Instagram Advertising, Marketing, and Advertising Company Website: commonthreadco.com ASSUMPTION: Common Thread Collective is known for its innovative approach to e-commerce growth and its commitment to helping DTC brands achieve profitable scale. The company's expertise in digital marketing, advertising, and content production makes it an ideal partner for brands looking to optimize their online presence and drive revenue growth. 📊 Role Analysis Career Level: Mid-level Reporting Structure: Reports directly to the Director of the CTC Accelerator Program, Joy Sharma Work Arrangement: On-site with flexible scheduling options Growth Opportunities: - Potential for career progression to Senior Strategist after the first 12 months of successful performance - Opportunities to contribute to new tools and improvements within the company's system, driving rapid career progression - Regular feedback and evaluation to support personal growth and development ASSUMPTION: This role offers significant growth potential for the right candidate, with a clear path for progression and a commitment to providing mentorship and support throughout their development. 🌍 Location & Work Environment Office Type: Modern, collaborative workspace with a focus on employee well-being and comfort Office Location: Madrid, Spain Geographic Context: Madrid is a vibrant, multicultural city with a rich history and a thriving tech industry. It offers a high quality of life with affordable living costs compared to other major European cities. Work Schedule: Full-time (40 hours/week) with flexible scheduling options, allowing employees to balance work and personal responsibilities ASSUMPTION: Working at Common Thread Collective's Madrid office provides employees with a dynamic and diverse work environment, surrounded by a rich cultural scene and convenient access to amenities. 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screening 3. In-depth behavioral and technical interviews 4. Final round with hiring managers and team members Key Assessment Areas: - Data analysis and problem-solving skills - Strategic thinking and planning abilities - Communication and presentation skills - Cultural fit and alignment with company values Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments - Showcase your understanding of the role and the company by asking insightful questions during the interview ATS Keywords: Performance Marketing, Data Analysis, Client Communication, Strategic Planning, Media Buying, Forecasting, Problem Solving, Creativity, Attention to Detail, Autonomy, Continuous Improvement, Emotional Intelligence, Presentation Skills, Resourcefulness, Critical Thinking, Collaboration ASSUMPTION: Applicants should focus on demonstrating their relevant skills and experiences, as well as their cultural fit with the company, to increase their chances of success in the interview process. 🛠️ Tools & Technologies - Google Sheets, Excel - Marketing automation tools (e.g., HubSpot, Marketo) - Facebook Ads Manager, Google Ads, and other advertising platforms - SQL or other database management systems - A/B testing and conversion rate optimization tools - E-commerce platforms (e.g., Shopify, Magento) ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates with experience using these tools will be at an advantage. 👔 Cultural Fit Considerations Company Values: - Autodidact: Naturally curious and an autodidact, able to absorb information quickly and effectively - Unimpeachable Character: Embodies a character that inspires pride in both personal and professional associations - Competitive Greatness: Performs at their best when it matters most, demonstrating determination to overcome obstacles and achieve results Work Style: - Self-managed environment, showing autonomy, initiative, and a commitment to continuous improvement - Strong communication skills, both written and verbal, with the ability to craft thoughtful, empathetic client messaging - Strong problem-solving abilities and attention to detail, with an eagerness to learn and improve Self-Assessment Questions: - How do you approach learning new tools and technologies, and how do you ensure you stay up-to-date with industry trends? - Can you provide an example of a time when you had to overcome a significant challenge to achieve a goal, and how did you approach it? - How do you balance working independently and collaborating with a team to achieve common goals? ASSUMPTION: Candidates who align with Common Thread Collective's values and work style will be more likely to succeed in this role and contribute to the company's continued growth and success. ⚠️ Potential Challenges - Managing multiple projects and tight deadlines simultaneously - Working with diverse clients, each with their unique needs and expectations - Keeping up with the latest trends and best practices in performance marketing and data analysis - Balancing the need for autonomy and independence with effective collaboration and communication with team members and clients ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a commitment to continuous learning and improvement. 📈 Similar Roles Comparison - Performance Marketing Manager: This role focuses more on strategic planning and team management, while the Performance Marketing Specialist role is more focused on day-to-day execution and data analysis. - Data Analyst: While both roles require strong data analysis skills, the Performance Marketing Specialist role places more emphasis on applying data insights to drive marketing strategy and campaign optimization. - Account Executive: Both roles involve client communication and relationship management, but the Performance Marketing Specialist role requires a deeper understanding of marketing funnels, customer acquisition costs, and data-driven decision-making. ASSUMPTION: Each of these roles requires a unique skill set and offers a different career path within the marketing and advertising industry. 📝 Sample Projects - Developing a comprehensive marketing strategy for a new e-commerce brand, including target audience identification, channel selection, and campaign planning - Conducting a thorough analysis of an existing e-commerce brand's marketing performance, identifying areas for improvement and recommending strategic changes to drive growth - Creating and executing A/B tests to optimize website conversion rates and improve overall marketing performance ASSUMPTION: These projects demonstrate the range of responsibilities and the level of strategic thinking required for success in this role. ❓ Key Questions to Ask During Interview - What are the most significant challenges facing the company in the next 12 months, and how can this role contribute to addressing them? - How does the company support the professional development and growth of its employees? - What are the key priorities for this role in the first 30, 60, and 90 days? - How does the company measure the success of its marketing campaigns, and how can this role contribute to improving those metrics? - What are the most important qualities and skills you look for in a candidate for this role? ASSUMPTION: Asking insightful questions demonstrates your interest in the role and the company, and it provides you with valuable information to make an informed decision about your fit with the position and the organization. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: [Application URL] 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role 3. Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments 4. Showcase your understanding of the role and the company by asking insightful questions during the interview 5. Follow up with the hiring manager within 24 hours after the interview to express your appreciation and reiterate your interest in the position ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.