📌 Core Information
🔹 Job Title: Performance Marketing Specialist
🔹 Company: HousingAnywhere Group
🔹 Location: Rotterdam, Zuid-Holland, Netherlands
🔹 Job Type: Full-time, Hybrid (2 days in the office)
🔹 Category: Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with flexibility to work remotely up to 2 months per year)
🚀 Job Overview
Key aspects of this role include:
- Leading and optimizing paid campaigns for Studapart across Google, Meta, and other platforms
- Managing performance, exploring new channels, and driving strong ROAS through data-driven decisions
- Working in a cross-functional marketing team with a focus on driving growth through omnichannel marketing and rapid experimentation
- Collaborating with various teams such as Content, Public Relations, SEO, Strategic Partnerships, CLM, and Product Marketing
ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on continuous improvement and optimization.
📋 Key Responsibilities
✅ Plan, create, and optimize campaigns on Google, Meta, and other advertising platforms primarily for the Studapart brand
✅ Monitor trends, investigate irregularities, and troubleshoot ad issues that affect delivery, tracking, and reporting
✅ Track, analyze, and report on the performance of paid media initiatives and campaigns
✅ Identify and experiment with new channels, optimization methods, and content formats
✅ Negotiate with potential partners to balance revenue generation with ROAS
ASSUMPTION: This role requires a strong focus on data analysis and a proactive approach to identifying and addressing performance issues.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience working with Meta Stack and Google Stack in a startup or an agency, with a 5-6 figure media spend budget
Required Skills:
- Fluency in French and excellent written and verbal communication skills in English
- Strong analytical skills and data-driven approach, with ease with advanced data reports
- Strong project management skills
- Ability to work well independently as well as in a team
Preferred Skills:
- Experience with website analytics tools (e.g., Google Analytics, Mixpanel, Rockerbox)
- Experience with Google Tag Manager and conversion tracking
ASSUMPTION: Candidates with no French language skills will not be considered for first-round interviews.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on experience and performance)
Benefits:
- Unlimited paid holidays
- Hybrid working policy (2 days working from the office)
- Flexibility to work remotely for up to 2 months per year
- 1,000 EUR personal development budget
- Complete coverage for commuting
- Personal equipment, including laptop and ergonomic setup
- Gym membership discount with GoVital or OneFit
- Dutch/English classes budget
- Variable pension scheme
- Diverse international community (46+ nationalities)
- Pet-friendly office in Rotterdam city center
- Fun team-building and after-work drinks every Friday
Working Hours: 40 hours per week, with flexibility to work remotely up to 2 months per year
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing specialist role with the required experience level in the Netherlands.
📌 Applicant Insights
🔍 Company Context
Industry: HousingAnywhere Group operates in the software development industry, focusing on student housing and accommodation platforms.
Company Size: 201-500 employees
Founded: 2009
Company Description:
- Europe’s largest mid-term rental platform, covering over 125 cities across Europe and several in the US
- Connects young professionals and students directly with accommodation providers through advanced online platforms
- Empowers people to live wherever and however they choose, with a mission to make renting as easy and carefree as booking a hotel room
Company Specialties:
- Student Housing / Student Accommodation
- Exchange / Study Abroad / Internship Programs
- Short / Mid / Long Term Accommodation
- Real Estate
- Digital Marketplace and Online Platform
Company Website: housinganywhere.com
ASSUMPTION: HousingAnywhere Group is a well-established company with a strong focus on innovation and growth in the accommodation sector.
📊 Role Analysis
Career Level: Mid-level to senior marketing specialist role, with opportunities for growth and development
Reporting Structure: Reports directly to the Marketing Manager
Work Arrangement: Hybrid, with 2 days working from the office and flexibility to work remotely up to 2 months per year
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunities to work on cross-functional projects and collaborate with various teams
- Access to a personal development budget of 1,000 EUR per year
ASSUMPTION: This role offers a high degree of autonomy and the opportunity to make a significant impact on the company's growth and success.
🌍 Location & Work Environment
Office Type: Modern, pet-friendly office in the heart of Rotterdam
Office Location(s): Blaak 555, Rotterdam, 3011GB, NL
Geographic Context:
- Rotterdam is the second-largest city in the Netherlands, known for its vibrant culture, architecture, and diverse international community
- The office is located in the city center, with easy access to public transportation and amenities
- The Netherlands offers a high quality of life, with a strong focus on work-life balance and employee well-being
Work Schedule: Flexible work schedule, with the option to work remotely up to 2 months per year
ASSUMPTION: The work environment at HousingAnywhere Group is dynamic, collaborative, and focused on driving growth and innovation.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess language skills and cultural fit
- Technical interview to evaluate marketing and data analysis skills
- Final interview with the Marketing Manager to discuss the role and company fit
Key Assessment Areas:
- Language skills (French and English)
- Data analysis and problem-solving skills
- Marketing strategy and campaign optimization
- Cultural fit and teamwork
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and data analysis skills
- Demonstrate your understanding of the role and the company's mission and values
- Prepare examples of successful marketing campaigns you've worked on and the results you achieved
ATS Keywords: Performance Marketing, Google Ads, Meta Ads, Data Analysis, Campaign Optimization, Website Analytics, Google Tag Manager, Conversion Tracking, Project Management, Communication Skills, Analytical Skills, Teamwork, Independent Work, Budget Management, Troubleshooting, Negotiation
ASSUMPTION: The application process at HousingAnywhere Group is designed to assess candidates' skills and cultural fit, with a focus on data-driven decision-making and continuous learning.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads
- Google Analytics
- Mixpanel
- Rockerbox
- Google Tag Manager
ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in marketing and data analysis.
👔 Cultural Fit Considerations
Company Values:
- Ownership
- We are Enablers
- We are Changemakers
- We are Connectors
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to new ideas
Self-Assessment Questions:
- Do you have excellent communication skills in French and English?
- Are you comfortable working independently and taking ownership of projects?
- Do you thrive in a collaborative, data-driven environment?
ASSUMPTION: HousingAnywhere Group values candidates who are passionate about driving growth and innovation, with a strong focus on data-driven decision-making and continuous learning.
⚠️ Potential Challenges
- Managing a large media spend budget and optimizing campaigns for maximum ROAS
- Working in a fast-paced, dynamic environment with a focus on rapid experimentation and growth
- Collaborating with multiple teams and stakeholders to drive cross-functional projects
- Adapting to a hybrid work arrangement and balancing remote work with office-based collaboration
ASSUMPTION: These challenges are inherent to the role and the company's focus on growth and innovation, and successful candidates will be able to thrive in this dynamic environment.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Marketing Specialist role, with a focus on paid advertising and campaign optimization
- However, this role is unique in its focus on the student accommodation sector and the company's mission to make renting as easy and carefree as booking a hotel room
- Career progression in this role could lead to senior marketing roles or management positions within the company
ASSUMPTION: While this role shares similarities with other marketing roles, its focus on the student accommodation sector and the company's unique mission set it apart from other opportunities in the market.
📝 Sample Projects
- Developing and optimizing a Google Ads campaign to drive student enrollment in a university program
- Analyzing website traffic and user behavior to identify opportunities for improvement and optimization
- Collaborating with the content team to create and promote a series of blog posts on student housing and accommodation
ASSUMPTION: These sample projects are designed to illustrate the types of tasks and responsibilities associated with this role, and successful candidates will be able to demonstrate their ability to tackle similar challenges.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does the company support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does the company approach cross-functional collaboration and project management?
- What are the biggest challenges facing the marketing department in the coming months, and how can this role help address them?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and data analysis skills
- Prepare examples of successful marketing campaigns you've worked on and the results you achieved
- Follow up with Iris at i.fernandes@housinganywhere.com one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
