📌 Core Information
- Job Title: Performance Marketing Specialist
- Company: Global Accelerator
- Location: Bogotá, Bogotá, Colombia
- Job Type: Remote Solely
- Category: Advertising Services
- Date Posted: May 12, 2025
🚀 Job Overview
Key aspects of this role include:
- Developing precise performance projections and executing campaigns to achieve measurable growth.
- Collaborating proactively with clients to maintain clear communication about strategies, actions taken, and performance relative to forecasts.
- Building trust and strengthening client relationships by positioning the company as a strategic partner.
- Embracing a high standard of excellence and taking ownership of initiatives.
- Adapting to changing circumstances and demonstrating a strong passion for work.
*ASSUMPTION:* This role requires a high level of self-motivation, autonomy, and initiative, as well as strong communication and data analysis skills.
📋 Key Responsibilities
- Strategic Media Execution: Develop and execute strategic media plans to achieve measurable business outcomes.
- Data-Driven Forecasting: Create and maintain accurate performance projections using data-driven insights.
- Client Communication: Collaborate with clients to ensure alignment on strategies, actions, and performance relative to forecasts.
- Team Collaboration: Work closely with cross-functional teams to optimize productivity and maintain high-performance standards.
- Continuous Improvement: Contribute valuable ideas to team discussions and company-wide content, supporting growth and innovation.
*ASSUMPTION:* This role involves a high degree of autonomy and requires strong self-management skills to balance multiple tasks and deadlines effectively.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
- Experience: 1-2 years of experience in performance marketing, data analysis, or a related field.
- Required Skills:
- Proficiency in data analysis tools (e.g., Google Sheets, Excel).
- Strong communication and presentation skills.
- Ability to work independently and manage multiple tasks.
- Familiarity with media buying platforms (e.g., Google Ads, Facebook Ads).
- Preferred Skills:
- Experience with e-commerce platforms (e.g., Shopify, Magento).
- Knowledge of programming languages (e.g., Python, SQL).
- Familiarity with marketing automation tools (e.g., HubSpot, Marketo).
*ASSUMPTION:* Candidates should have a strong foundation in data analysis, marketing, and client communication, with the ability to learn and adapt quickly in a dynamic environment.
💰 Compensation & Benefits
- Salary Range: First month: $2,000, Second month: $4,000, Third month (on average): $7,000 a month. 1st Year Annual Range: $64,000-$76,000, 2nd Year Annual Range: $100,000-$120,000 (depending on the amount of clients and the quality of work).
- Benefits: Fully remote work environment with flexible scheduling and a commitment to personal growth and career progression.
- Working Hours: 40 hours per week, with the ability to pick your schedule.
*ASSUMPTION:* The salary range provided is an estimate based on the role, experience level, and location. The actual salary may vary depending on the company's internal compensation structure and the candidate's qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Advertising Services, focusing on e-commerce growth and digital marketing.
- Company Size: 51-200 employees, with a strong focus on growth and innovation.
- Founded: 2012, with a history of continuous development and improvement in the e-commerce growth space.
- Company Description: Common Thread Collective is an e-commerce growth agency helping DTC brands achieve profitable scale. They offer a comprehensive suite of services, including strategy, data, acquisition, and retention, to produce better financial outcomes for their clients.
- Company Specialties: Digital sales, digital marketing, digital advertising, and various aspects of e-commerce growth, including content production, media buying, and growth marketing.
*ASSUMPTION:* Common Thread Collective's focus on e-commerce growth and digital marketing makes it an ideal fit for candidates interested in the dynamic and rapidly evolving world of online retail.
📊 Role Analysis
- Career Level: Junior to Mid-Level, with opportunities for rapid career progression based on performance and experience.
- Reporting Structure: Reports directly to Joy Sharma, Director of the CTC Accelerator Program, with opportunities for collaboration with cross-functional teams.
- Work Arrangement: Fully remote, with the ability to pick your schedule and embrace autonomy as a core value.
- Growth Opportunities: Rapid career progression, with a clear path for promotion to Senior Strategist within the first 12 months, and ongoing mentorship and feedback to support personal development.
*ASSUMPTION:* This role offers exceptional growth opportunities for candidates eager to learn, grow, and make a significant impact in a fast-paced, dynamic environment.
🌍 Location & Work Environment
- Office Type: Fully remote, with no physical office location required.
- Office Location(s): Not applicable, as the role is fully remote.
- Geographic Context: Bogotá, Colombia, with a time zone of America/Bogota (UTC-5).
- Work Schedule: Flexible scheduling, with the ability to pick your schedule and work autonomously.
*ASSUMPTION:* The fully remote work environment allows for a high degree of flexibility and autonomy, making it an ideal fit for candidates who thrive in self-managed environments and prefer to work from home.
💼 Interview & Application Insights
- Typical Process: The application process involves submitting an application through the provided link and following up with a resume customization and cover letter preparation step. The interview process may include multiple rounds, focusing on the candidate's skills, experience, and cultural fit.
- Key Assessment Areas: Strong communication and presentation skills, data analysis proficiency, and the ability to work independently and manage multiple tasks.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
- Prepare for interview questions related to your experience with data analysis, marketing, and client communication, as well as your ability to work independently and manage multiple tasks.
- Familiarize yourself with Common Thread Collective's services and specialties to demonstrate your understanding of the role and the company.
*ASSUMPTION:* The interview process will focus on assessing the candidate's technical skills, as well as their cultural fit and ability to thrive in a dynamic, fast-paced environment.
🛠️ Tools & Technologies
- Google Sheets, Excel, or other data analysis tools
- Media buying platforms (e.g., Google Ads, Facebook Ads)
- E-commerce platforms (e.g., Shopify, Magento)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Programming languages (e.g., Python, SQL)
*ASSUMPTION:* The required tools and technologies may vary depending on the specific needs of the role and the client's technology stack.
👔 Cultural Fit Considerations
- Company Values: Common Thread Collective's core values include a commitment to hard work, continuous learning, and a relentless pursuit of excellence. Candidates should be prepared to work harder and learn more than ever before, with a strong desire to contribute to the company's growth and success.
- Work Style: The company embraces autonomy as a core value, with clear expectations, regular feedback sessions, and measurable quality benchmarks to support personal growth. Exceptional work is recognized and rewarded, with weekly check-ins for accountability and new opportunities for engagement daily.
*ASSUMPTION:* Candidates should be highly motivated, hardworking, and eager to learn and grow in a fast-paced, dynamic environment that prioritizes personal development and career progression.
⚠️ Potential Challenges
- The fully remote work environment may require strong self-management skills and the ability to work independently without constant oversight.
- The role may involve tight deadlines and a high degree of autonomy, which can be challenging for candidates who prefer structured work environments or require frequent guidance.
- The dynamic and fast-paced nature of the role may present obstacles to execution, requiring candidates to be adaptable, resilient, and capable of pivoting quickly when faced with unexpected challenges.
*ASSUMPTION:* Candidates should be prepared to embrace the unique challenges and opportunities that come with working in a fully remote, fast-paced environment, with a strong commitment to personal growth and continuous improvement.
📈 Similar Roles Comparison
- Role Differences: This role focuses on performance marketing and data-driven forecasting, while related positions may emphasize other aspects of e-commerce growth, such as content production, media buying, or customer acquisition.
- Industry-Specific Context: The e-commerce growth industry is dynamic and rapidly evolving, with new trends and technologies emerging constantly. Candidates should be prepared to stay up-to-date with the latest developments and adapt their skills accordingly.
- Career Path Comparison: This role offers a clear path for promotion to Senior Strategist within the first 12 months, with ongoing mentorship and feedback to support personal development. Candidates should be prepared to take advantage of these growth opportunities and commit to continuous learning and improvement.
*ASSUMPTION:* Candidates should be aware of the unique aspects of this role and the industry, and be prepared to adapt their skills and expectations accordingly to maximize their potential for success.
📝 Sample Projects
- Developing and executing strategic media plans to achieve measurable business outcomes for a diverse range of clients.
- Creating and maintaining accurate performance projections using data-driven insights to inform decision-making and optimize campaign performance.
- Collaborating with clients to ensure alignment on strategies, actions, and performance relative to forecasts, building trust and strengthening client relationships.
- Working closely with cross-functional teams to optimize productivity and maintain high-performance standards, contributing valuable ideas to team discussions and company-wide content to support growth and innovation.
*ASSUMPTION:* The specific projects and responsibilities may vary depending on the client's needs and the company's priorities, requiring candidates to be adaptable and responsive to changing circumstances.
❓ Key Questions to Ask During Interview
- Role Responsibilities: Can you describe the day-to-day responsibilities of the Performance Marketing Specialist role and how they align with my skills and experience?
- Team Structure: How does the Performance Marketing Specialist role fit into the broader team structure, and who will I be working closely with?
- Client Communication: How does the company approach client communication, and what are the expectations for maintaining clear and transparent communication about strategies, actions taken, and performance relative to forecasts?
- Growth Opportunities: What opportunities are there for professional growth and development within this role, and how does the company support the career progression of its employees?
- Work Environment: How does the company foster a positive and productive work environment, particularly in a fully remote setting?
*ASSUMPTION:* Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and the company, and helps you better understand the expectations and requirements of the position.
📝 Next Steps for Applicants
- To apply for this position:
- Submit your application through [this link](https://job-boards.greenhouse.io/globalaccelerator/jobs/5539134004).
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
- Prepare for interview questions related to your experience with data analysis, marketing, and client communication, as well as your ability to work independently and manage multiple tasks.
- Familiarize yourself with Common Thread Collective's services and specialties to demonstrate your understanding of the role and the company.
- Follow up with a resume customization and cover letter preparation step, as well as any additional instructions provided by the company.
- Follow up with the company within one week of submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
