📌 Core Information
🔹 Job Title: Performance Marketing Specialist
🔹 Company: HousingAnywhere Group
🔹 Location: Rotterdam, Zuid-Holland, Netherlands
🔹 Job Type: Full-time, Hybrid (2 days in office)
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with remote flexibility (up to 2 months per year)
🚀 Job Overview
Key aspects of this role include:
- Leading and optimizing paid campaigns for Studapart across Google, Meta, and other platforms
- Monitoring performance, troubleshooting issues, and exploring new marketing channels
- Building and managing affiliate partnerships to drive strong ROAS
- Collaborating with cross-functional teams to drive growth for the HousingAnywhere group
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization to maximize campaign performance.
📋 Key Responsibilities
✅ Plan, create, and optimize campaigns on Google, Meta, and other advertising platforms primarily for the Studapart brand
✅ Monitor trends, investigate irregularities, and troubleshoot ad issues that affect delivery, tracking, and reporting
✅ Track, analyze, and report on the performance of paid media initiatives and campaigns
✅ Identify, develop, and manage close relationships with publishers (affiliates), and onboard these publishers to our affiliate program
✅ Negotiate with potential partners to balance revenue generation with ROAS
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-organization skills to manage multiple campaigns and partnerships effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of experience working with Meta Stack, Google Stack, and affiliate marketing in a startup or an agency
Required Skills:
- Fluency in French and excellent written and verbal communication skills in English
- Strong analytical skills and data-driven approach, with ease with advanced data reports
- Strong project management skills
- Ability to work well independently as well as in a team
Preferred Skills:
- Negotiation skills
- Experience with website analytics tools (e.g., Google Analytics, Mixpanel, Rockerbox)
ASSUMPTION: While not explicitly stated, proficiency in French is crucial for this role due to the focus on the Studapart brand, which operates primarily in the French market.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Estimated based on market research for similar roles in the Netherlands)
Benefits:
- Unlimited paid holidays
- Hybrid working policy with 2 days working from the office
- Flexibility to work remotely for up to 2 months per year
- 1,000 EUR personal development budget
- Complete coverage for commuting
- Personal equipment, including laptop and ergonomic setup
- Gym membership discount with GoVital or OneFit
- Dutch/English classes budget
- Variable pension scheme
- Diverse international community (46+ nationalities)
- Pet-friendly office in Rotterdam city center
- Fun team-building and after-work drinks every Friday
Working Hours: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: The salary range is estimated based on market research for similar roles in the Netherlands. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: HousingAnywhere Group operates in the PropTech industry, focusing on mid-term rental platforms for students and young professionals.
Company Size: 201-500 employees (as of 2025)
Founded: 2009
Company Description:
- HousingAnywhere is Europe’s largest mid-term rental platform, covering over 125 cities across Europe and several in the US.
- The company empowers people to live wherever and however they choose by connecting young professionals and students directly with accommodation providers through its advanced online platforms (HousingAnywhere, Studapart, and Kamernet).
- The team of 250 professionals is dedicated to helping tenants find comfort and peace of mind in their rental search, whether they're looking for a home across the globe or just across town.
Company Specialties:
- Student Housing / Student Accommodation
- Exchange / Study abroad / Internship programs
- Short / mid / long term accommodation
- Real Estate
- Digital Marketplace, and Online Platform
Company Website: housinganywhere.com
ASSUMPTION: HousingAnywhere Group is a well-established company in the PropTech industry, with a strong focus on growth and innovation.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth within the marketing department or the company as a whole.
Reporting Structure: The role reports directly to the Marketing Manager.
Work Arrangement: Hybrid work arrangement with 2 days working from the office in Rotterdam and the flexibility to work remotely for up to 2 months per year.
Growth Opportunities:
- Progression to a senior role within the marketing department or other departments within the company.
- Expanding responsibilities and managing a team as the company grows.
- Cross-functional projects and collaborations with other departments to gain a broader understanding of the business.
ASSUMPTION: This role offers significant growth opportunities as the company continues to expand and diversify its services.
🌍 Location & Work Environment
Office Type: Modern, pet-friendly office located in the heart of Rotterdam.
Office Location(s): Blaak 555, Rotterdam, 3011GB, NL
Geographic Context:
- Rotterdam is the second-largest city in the Netherlands and a major European port city.
- The city offers a vibrant cultural scene, with numerous museums, theaters, and festivals.
- Rotterdam is well-connected by public transportation, making it easy to commute from nearby cities and towns.
Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work remotely for up to 2 months per year.
ASSUMPTION: The office environment is collaborative and dynamic, with a strong emphasis on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- On-site interview with the marketing team
- Final interview with the marketing director
Key Assessment Areas:
- Communication skills and language proficiency (French and English)
- Analytical and problem-solving skills
- Project management skills and organizational abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your proficiency in French and English through your application materials.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a team.
ATS Keywords: Performance Marketing, Paid Campaigns, Google Ads, Meta Ads, Affiliate Marketing, Data Analysis, Project Management, Negotiation Skills, Website Analytics, Communication Skills, Trend Monitoring, Troubleshooting, Campaign Optimization, Relationship Management, Experimentation, Reporting
ASSUMPTION: The application process may vary depending on the volume of applicants and the hiring manager's availability.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads (Facebook Ads, Instagram Ads)
- Affiliate marketing platforms (e.g., CJ Affiliate, ShareASale)
- Website analytics tools (e.g., Google Analytics, Mixpanel, Rockerbox)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's evolving tech stack.
👔 Cultural Fit Considerations
Company Values:
- Ownership
- We are Enablers
- We are Changemakers
- We are Connectors
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment?
- Are you comfortable working independently and taking ownership of projects?
- Do you enjoy collaborating with cross-functional teams to drive growth and innovation?
ASSUMPTION: HousingAnywhere Group values candidates who are proactive, results-driven, and passionate about their work.
⚠️ Potential Challenges
- Managing multiple campaigns and partnerships simultaneously may require strong organizational skills and time management.
- Working with international teams and partners may present communication challenges that require cultural sensitivity and adaptability.
- The dynamic nature of the marketing industry may require continuous learning and adaptation to new tools and trends.
- The hybrid work arrangement may present challenges in maintaining work-life balance and staying connected with the team.
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other performance marketing roles, this position places a stronger emphasis on affiliate marketing and relationship management.
- Working for a PropTech company offers unique insights into the real estate industry and the opportunity to innovate in the digital space.
- This role offers a clear path for career progression within the marketing department and the company as a whole.
ASSUMPTION: This role offers a unique blend of marketing and relationship management responsibilities, with a focus on driving growth through data-driven decision making and continuous optimization.
📝 Sample Projects
- Optimizing a Google Ads campaign for the Studapart brand to improve ROAS by 20% within the first three months of joining the team.
- Developing and implementing an affiliate marketing strategy to expand the company's reach and drive more traffic to the Studapart platform.
- Conducting a comprehensive analysis of the company's marketing efforts to identify opportunities for improvement and optimization.
ASSUMPTION: These sample projects illustrate the data-driven and results-focused nature of the role, as well as the opportunity to make a significant impact on the company's growth and success.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing team in the next 6-12 months, and how can this role help address them?
- How does the marketing team collaborate with other departments within the company to drive growth and innovation?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
- How does the company support work-life balance for its employees, particularly those working in a hybrid arrangement?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: These interview questions demonstrate a strong interest in the role and the company's long-term prospects, as well as a commitment to understanding the team's dynamics and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a particular focus on your proficiency in French and English.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a team.
- If selected for an on-site interview, be prepared to present a data-driven marketing project or campaign that you have worked on in the past.
- Follow up with the hiring manager one week after your interview to express your continued interest in the role and ask about the next steps in the application process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
