📌 Core Information
🔹 Job Title: Performance Marketing Specialist
🔹 Company: Global Accelerator
🔹 Location: Lima, Peru
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🚀 Job Overview
Key aspects of this role include:
- Scaling client success through strategic media execution and data-driven forecasting.
- Collaborating proactively with clients to ensure clear communication about strategies and performance relative to forecasts.
- Demonstrating a strong character, competitive spirit, and the ability to thrive in a self-managed environment.
- Possessing excellent communication skills, a passion for data analysis, and a background in relevant fields such as mathematics or business operations.
- Embracing a high standard of work, ensuring every initiative is executed at the highest level.
- Viewing challenges as opportunities to excel and taking great pride in driving results with precision and impact.
📋 Key Responsibilities
✅ Strategic Media Execution: Develop precise performance projections, ensuring campaigns are executed seamlessly to achieve measurable growth.
✅ Client Communication: Collaborate proactively with clients, maintaining clear and transparent communication about strategies, actions taken, and performance relative to forecasts.
✅ Data-Driven Forecasting: Utilize data analysis to develop strategic plans for the future, combining data analysis and client feedback.
✅ Campaign Optimization: Monitor active campaigns, adjusting budgets and strategy to ensure the best possible chance of hitting daily projected targets.
✅ Team Collaboration: Work closely with the team, including the Google strategist, creative strategist, and email strategist, to optimize productivity and maintain high-performance standards.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, Statistics, or a related field.
Experience:
- Proven experience (2-5 years) in performance marketing, media buying, or a related role.
Required Skills:
- Proficiency in Google Sheets and data analysis tools.
- Strong communication and presentation skills.
- Excellent problem-solving abilities and attention to detail.
- Experience with Facebook Ads, Google Ads, and other advertising platforms.
- Familiarity with e-commerce and a passion for driving business growth.
Preferred Skills:
- Experience with Prophet, Statlas, or similar forecasting tools.
- Knowledge of Spanish (both written and verbal) for better communication with local clients.
💰 Compensation & Benefits
Salary Range:
- First month: $2,000
- Second month: $4,000
- Third month (on average): $7,000 a month
- 1st Year Annual Range: $64,000 - $76,000
- 2nd Year Annual Range: $100,000 - $120,000
Benefits:
- Growth, transparency, and fairness in career development, with clear paths for progression and regular performance reviews.
- Fully remote work environment with the ability to pick your schedule and embrace autonomy.
- Exceptional work recognized and rewarded, with weekly check-ins for accountability and new opportunities.
Working Hours:
- Full-time (40 hours per week)
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2012
Company Description: Common Thread Collective is an e-commerce growth agency helping DTC brands achieve profitable scale. They offer services ranging from strategy and data to acquisition and retention.
Company Specialties: Digital Sales, Digital Marketing, Digital Advertising, and more.
📊 Role Analysis
Career Level: Junior to Mid-Level
Reporting Structure: Reports directly to Joy Sharma, Director of the CTC Accelerator Program.
Work Arrangement: On-site in Lima, Peru, with the possibility of remote work in the future.
Growth Opportunities:
- Rapid career progression through continuous learning and skill development.
- Potential promotion to Senior Strategist after the first 12 months.
- Opportunities to contribute to new tools and improvements within the system.
🌍 Location & Work Environment
Office Type: On-site office in Lima, Peru, with the possibility of remote work in the future.
Office Location: Lima, Peru
Geographic Context: Lima, the capital and largest city of Peru, offers a vibrant cultural scene, historical sites, and a diverse food scene. It is known for its mild climate and coastal location.
Work Schedule: Full-time (40 hours per week), with flexible scheduling options.
💼 Interview & Application Insights
Typical Process:
1. Online application submission.
2. Phone or video screening.
3. In-depth behavioral and technical interviews.
4. Final round with the hiring manager.
Key Assessment Areas:
- Problem-solving skills and analytical thinking.
- Communication and presentation skills.
- Cultural fit and alignment with company values.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences.
- Prepare for behavioral and situational interview questions.
- Showcase your passion for data analysis and e-commerce growth.
ATS Keywords: Performance Marketing, Data Analysis, Client Communication, Strategic Planning, Media Buying, Forecasting, Problem Solving, Team Collaboration, Attention to Detail, Creativity, Adaptability, Emotional Intelligence, Continuous Improvement, Self-Management, Resourcefulness, Critical Thinking.
🛠️ Tools & Technologies
- Google Sheets
- Data analysis tools (e.g., Excel, R, Python)
- Advertising platforms (e.g., Facebook Ads, Google Ads)
- Forecasting tools (e.g., Prophet, Statlas)
- Project management tools (e.g., Asana, Trello)
👔 Cultural Fit Considerations
Company Values:
- Autodidact: Naturally curious and open to learning, with a commitment to continuous improvement.
- Unimpeachable character: Honest, transparent, and committed to maintaining a strong personal and professional reputation.
- Competitive greatness: Driven, determined, and passionate about achieving exceptional results.
Work Style:
- Collaborative and supportive team environment.
- Fast-paced and dynamic, with a focus on continuous learning and growth.
- Strong emphasis on work-life balance and employee well-being.
Self-Assessment Questions:
1. How do you approach learning new skills and tools?
2. Can you provide an example of a time when you demonstrated exceptional honesty and integrity?
3. Describe a challenging situation where you had to adapt to changing circumstances and achieve a successful outcome.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and quick decision-making.
- The role may involve working with tight deadlines and managing multiple tasks simultaneously.
- As a growing company, there may be occasional changes in responsibilities and priorities.
📈 Similar Roles Comparison
- Performance Marketing Specialist vs. Digital Marketing Specialist:
- The Performance Marketing Specialist role focuses more on data-driven decision-making and optimizing campaigns for maximum ROI, while the Digital Marketing Specialist role encompasses a broader range of marketing channels and strategies.
- Industry-specific context: The e-commerce industry is highly competitive and constantly evolving, requiring continuous learning and adaptation.
- Career path comparison: This role offers a clear path for progression, from Junior to Senior Strategist, with opportunities for further growth within the company.
📝 Sample Projects
1. Developing a comprehensive marketing strategy for a new e-commerce brand, including target audience analysis, channel selection, and campaign planning.
2. Optimizing an existing e-commerce campaign's performance by analyzing data, identifying trends, and implementing strategic changes.
3. Collaborating with cross-functional teams to launch a new product line, including market research, competitive analysis, and promotional planning.
❓ Key Questions to Ask During Interview
1. What are the most significant challenges facing the company in the next 12 months, and how can this role contribute to addressing them?
2. How does the company support the professional development and growth of its employees?
3. What are the key priorities for this role in the first 30, 60, and 90 days?
4. How does the company measure success for this role, and what are the key performance indicators (KPIs)?
5. What opportunities are there for collaboration and knowledge-sharing with other teams or departments within the company?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://job-boards.greenhouse.io/globalaccelerator/jobs/5539235004).
- Tailor your resume and cover letter to highlight relevant skills and experiences.
- Prepare for behavioral and situational interview questions.
- Showcase your passion for data analysis and e-commerce growth.
- Follow up with the hiring manager after your interview to express your interest in the role.
- If selected for the final round, be prepared to present a strategic marketing plan for a hypothetical e-commerce client.
