Performance Marketing Specialist

📌 Core Information 🔹 Job Title: Performance Marketing Specialist 🔹 Company: Global Accelerator 🔹 Location: Bucharest, Romania 🔹 Job Type: On-site 🔹 Category: Marketing 🔹 Date Posted: May 12, 2025 🔹 Experience Level: 0-2 years 🚀 Job Overview Key aspects of this role include: - Developing precise performance projections and executing campaigns to achieve measurable growth - Collaborating with clients and maintaining clear, transparent communication about strategies, actions, and performance - Representing CTC's unique approach to media acquisition and its accompanying tools - Ensuring high-quality execution and delivery of initiatives - Viewing challenges as opportunities and taking ownership of outcomes ASSUMPTION: This role requires a strong focus on data analysis, strategic planning, and excellent communication skills. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have a proven track record of driving results. 📋 Key Responsibilities ✅ Develop and maintain accurate performance projections using CTC's Strategic Forecasting methods and media acquisition tools ✅ Execute campaigns seamlessly to achieve measurable growth, ensuring daily alignment with forecasts and client expectations ✅ Collaborate with clients, maintaining clear and transparent communication about strategies, actions, taken, and performance relative to forecasts ✅ Represent CTC's unique approach to media acquisition and its accompanying tools, acting as a zealous advocate for the company's methodology ✅ Take ownership of outcomes, driving results with precision and impact, and continuously improving performance ✅ Contribute to the development and improvement of CTC's tools and processes, ensuring high-quality execution and delivery of initiatives ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to manage multiple tasks effectively. The ideal candidate will be proactive, self-motivated, and able to work independently. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, Statistics, or a related field Experience: - 0-2 years of experience in performance marketing, data analysis, or a related field Required Skills: - Proficiency in data analysis tools (e.g., Google Sheets, Excel) - Strong communication and presentation skills - Excellent analytical and problem-solving skills - Ability to work independently and manage multiple tasks - Familiarity with media buying platforms (e.g., Google Ads, Facebook Ads, etc.) - Knowledge of e-commerce and digital marketing trends Preferred Skills: - Experience with Prophet system or similar forecasting tools - Familiarity with Statlas or similar data management platforms - Knowledge of SQL or other programming languages ASSUMPTION: Candidates with a strong academic background, relevant work experience, and a proven track record of driving results will be prioritized. Demonstrated proficiency in data analysis and communication skills are essential for this role. 💰 Compensation & Benefits Salary Range: $64,000 - $120,000 per year (depending on experience and performance) Benefits: - Competitive salary and growth opportunities - Comprehensive benefits package (not specified) - Fully remote work arrangement with flexible scheduling Working Hours: 40 hours per week ASSUMPTION: The salary range provided is based on industry standards for entry-level to mid-level performance marketing roles in Romania. The benefits package is assumed to be competitive and may include health insurance, retirement plans, and other standard benefits. 📌 Applicant Insights 🔍 Company Context Industry: Advertising Services Company Size: 51-200 employees Founded: 2012 Company Description: - Common Thread Collective is an e-commerce growth agency, helping DTC brands that are doing $10M-$100M in annual online revenue. - As your partner, they produce better financial outcomes for your business by constructing a system for achieving profitable scale. Whether you learn how to build that system from them or hire them to build it for you, they have a solution to meet your business where it’s at. - Each of their services is part of a greater whole – that covers everything from strategy and data to acquisition and retention. Company Specialties: - Digital Sales - Digital Marketing - Digital Advertising - Understanding Brands - Identifying Brands Consumers - Discovering Who Influences Brand Consumers - Producing Engaging Content - Establishing Target Distribution - Creating Simple Transaction Flow - content production - Media Buying - Facebook Advertising - Growth Marketing - Email Marketing - Google Advertising - Instagram Advertising - Marketing - and Advertising Company Website: ASSUMPTION: Common Thread Collective is a well-established agency with a strong focus on growth and innovation in the e-commerce industry. Their expertise spans various aspects of digital marketing, advertising, and brand strategy. 📊 Role Analysis Career Level: Entry-level to mid-level Reporting Structure: Reports directly to Joy Sharma, Director of the CTC Accelerator Program Work Arrangement: Fully remote with flexible scheduling Growth Opportunities: - Rapid career progression through continuous learning and development - Opportunities for promotion to Senior Strategist after the first 12 months - Access to a weekly performance dashboard for objective and subjective metric tracking - Pay transparency and clear roadmaps for increasing earnings ASSUMPTION: This role offers significant growth potential and opportunities for career advancement within the company. The remote work arrangement provides flexibility and autonomy, with clear expectations and regular feedback sessions. 🌍 Location & Work Environment Office Type: Fully remote Office Location(s): Bucharest, Romania Geographic Context: - Bucharest, Romania's capital and largest city, is known for its vibrant culture, historical sites, and modern infrastructure. - The city offers a mix of traditional and contemporary architecture, with a rich history dating back to the 14th century. - Bucharest is home to numerous universities, research institutions, and cultural attractions, making it an ideal location for young professionals. Work Schedule: Flexible scheduling with clear expectations and regular 1:1 feedback sessions ASSUMPTION: Bucharest provides a dynamic and culturally rich environment for professionals, with a diverse range of industries and opportunities for growth. The fully remote work arrangement offers flexibility and autonomy, with clear expectations and regular feedback sessions to support personal growth and engagement. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening 3. In-depth interview with the hiring manager (Joy Sharma) 4. Final decision and offer extension Key Assessment Areas: - Data analysis and problem-solving skills - Communication and presentation skills - Cultural fit and alignment with company values - Ability to work independently and manage multiple tasks Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences specific to this role - Prepare for behavioral and situational interview questions, focusing on your problem-solving skills, communication abilities, and ability to work independently - Research Common Thread Collective's company culture and values to demonstrate your fit and enthusiasm for the role ATS Keywords: Performance Marketing, Data Analysis, Strategic Planning, Media Buying, Forecasting, Problem Solving, Communication, Collaboration, Autonomy, Continuous Improvement, E-commerce, Digital Marketing ASSUMPTION: The interview process will focus on assessing your technical skills, problem-solving abilities, and cultural fit. Demonstrating a strong understanding of the role, company, and industry will be essential for success. 🛠️ Tools & Technologies - Google Sheets - Excel - Media buying platforms (e.g., Google Ads, Facebook Ads, etc.) - Prophet system or similar forecasting tools - Statlas or similar data management platforms - SQL or other programming languages (optional) ASSUMPTION: The tools and technologies listed are essential for the role and will be used daily to perform key responsibilities. Familiarity with these tools and a willingness to learn new ones will be crucial for success in this position. 👔 Cultural Fit Considerations Company Values: - Autodidact: Naturally curious and an autodidact, able to absorb information quickly and effectively, like osmosis. Committed to learning and continuous improvement. - Unimpeachable Character: Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them, even when uncomfortable. Values constructive feedback and takes full ownership of outcomes. - Competitive Greatness: Performs at their best when it matters most, with an unyielding determination to get things done, regardless of obstacles, time constraints, skills needed, or resources. Adapts to changing circumstances and recognizes that true success is about not just meeting, but exceeding what is required. Work Style: - Autonomy: Thrives in a self-managed environment, showing initiative, and a commitment to continuous improvement without constant direction. - Collaboration: Works well in a team environment, contributing ideas and learning across teams and supporting growth and innovation. - Curiosity: Insatiably curious, with an inability to leave a problem alone until you’ve found one or many different potential solutions. Self-Assessment Questions: 1. How do you approach challenges that require you to learn new skills or tools quickly? 2. Can you provide an example of a time when you had to communicate a difficult truth to someone, and how did you handle it? 3. Describe a situation where you had to adapt to changing circumstances to achieve success. What steps did you take, and what was the outcome? ASSUMPTION: Common Thread Collective values candidates who are naturally curious, committed to continuous learning, and possess a strong character with a competitive drive for success. The ideal candidate will be able to work autonomously, collaborate effectively with team members, and demonstrate a strong curiosity for problem-solving and innovation. ⚠️ Potential Challenges 1. Workload Management: Balancing multiple tasks and priorities while maintaining high-quality work and meeting deadlines may be challenging, especially during peak periods. 2. Client Communication: Maintaining clear and transparent communication with clients, especially when facing obstacles or setbacks, may require strong interpersonal skills and diplomacy. 3. Continuous Learning: The fast-paced nature of the role may require candidates to quickly adapt to new tools, technologies, and industry trends, which can be challenging for those who prefer a more stable work environment. 4. Remote Work Environment: Working remotely may present unique challenges, such as maintaining focus, managing distractions, and ensuring work-life balance. ASSUMPTION: These challenges are inherent to the role and industry, and candidates should be prepared to address them proactively. Effective time management, strong communication skills, and a willingness to adapt to new situations will be crucial for overcoming these challenges. 📈 Similar Roles Comparison 1. Performance Marketing Specialist vs. Digital Marketing Specialist: - Both roles require strong analytical skills, attention to detail, and the ability to manage multiple tasks effectively. - The Performance Marketing Specialist role focuses more on data-driven forecasting, strategic planning, and media buying, while the Digital Marketing Specialist role may encompass a broader range of marketing channels and tactics. - The Performance Marketing Specialist role may require more advanced data analysis skills and a deeper understanding of e-commerce trends. 2. Industry-specific Context: - The e-commerce industry is dynamic and fast-paced, with constant changes in consumer behavior, technology, and market trends. - Performance Marketing Specialists must stay up-to-date with the latest tools, technologies, and best practices to remain competitive and effective in their roles. 3. Career Path Comparison: - Both roles offer opportunities for career growth and advancement within the company, with potential paths including promotions to Senior Strategist, Team Lead, or other management positions. - The Performance Marketing Specialist role may provide a more direct path to senior-level positions, as it focuses on high-level strategic planning and data-driven decision-making. ASSUMPTION: The Performance Marketing Specialist role requires a strong focus on data analysis, strategic planning, and excellent communication skills. Candidates should be prepared to adapt to the fast-paced nature of the role and the e-commerce industry, and demonstrate a strong commitment to continuous learning and improvement. 📝 Sample Projects 1. Project Example 1 - E-commerce Sales Forecasting: - Develop and maintain accurate sales forecasts for an e-commerce client using historical data, market trends, and proprietary forecasting tools. - Collaborate with the client to understand their business goals and incorporate them into the forecasting process. - Monitor and adjust forecasts regularly to ensure they remain accurate and relevant to the client's needs. 2. Project Example 2 - Media Buying Optimization: - Analyze historical media buying data to identify trends, inefficiencies, and opportunities for optimization. - Develop and implement data-driven strategies to improve media buying performance and reduce costs. - Monitor and report on key performance indicators (KPIs) to ensure campaigns remain on track and meet client expectations. 3. Project Example 3 - Customer Segmentation and Targeting: - Analyze customer data to identify trends, patterns, and opportunities for segmentation. - Develop and implement targeted marketing campaigns to improve customer engagement, retention, and lifetime value. - Monitor and report on campaign performance to ensure they remain effective and deliver a strong return on investment (ROI). ASSUMPTION: These sample projects illustrate the types of initiatives a Performance Marketing Specialist might undertake to drive results and contribute to the company's success. Candidates should be prepared to tackle similar projects and demonstrate a strong problem-solving orientation, attention to detail, and a commitment to continuous improvement. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: - Can you describe a typical day or week in this role? - What are the most important priorities for this role in the first 30, 60, and 90 days? 2. Team Structure and Collaboration: - How does this role fit into the broader team structure, and who will I be working with closely? - What are the key aspects of the team's culture, and how does this role contribute to it? 3. Company Culture and Values: - How do the company's values translate into day-to-day work, and how are they reinforced? - What are some examples of how the company has demonstrated its commitment to these values in the past? 4. Growth and Development: - What opportunities are there for professional growth and development within this role and the company? - How does the company support employees in achieving their career goals and aspirations? 5. Work Environment and Remote Work: - What are the expectations for remote work, and how is the team's productivity and engagement monitored? - What resources and support are available to help employees succeed in a remote work environment? ASSUMPTION: Asking these questions will help candidates better understand the role, team dynamics, company culture, and growth opportunities. It also demonstrates their interest in the position and commitment to success. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: 2. Tailor your resume and cover letter to highlight relevant skills and experiences specific to this role, emphasizing your problem-solving skills, communication abilities, and ability to work independently. 3. Prepare for behavioral and situational interview questions, focusing on your problem-solving skills, communication abilities, and ability to work independently. 4. Research Common Thread Collective's company culture and values to demonstrate your fit and enthusiasm for the role. 5. Follow up with the hiring manager (Joy Sharma) one week after submitting your application to inquire about the status of your application and express your continued interest in the position. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.