Performance Marketing Specialist

📌 Core Information - Job Title: Performance Marketing Specialist - Company: Global Accelerator - Location: Tallinn, Estonia - Job Type: On-site - Category: Marketing - Date Posted: May 12, 2025 🚀 Job Overview Key aspects of this role include: - Scaling client success through strategic media execution and data-driven forecasting. - Collaborating proactively with clients to ensure clear communication about strategies and performance relative to forecasts. - Working in a self-managed environment, requiring autonomy, initiative, and a commitment to continuous improvement. - Embracing a competitive spirit and thriving in a challenging role. - Demonstrating excellent communication skills, a passion for data analysis, and a background in relevant fields such as mathematics or business operations. ASSUMPTION: This role requires a strong focus on data analysis, strategic planning, and client communication. The ideal candidate will have a proven track record in performance marketing, with a deep understanding of media acquisition and growth strategies. 📋 Key Responsibilities - Scale client success through strategic media execution and data-driven forecasting. - Collaborate proactively with clients to ensure clear communication about strategies and performance relative to forecasts. - Manage, align, and work with team members of your pod, including a Google strategist, creative strategist, and email strategist. - Organize, prioritize, and manage multiple tasks with great attention to detail. - Upkeep data integrity of your clients across Statlas and execute the Prophet system for your clients. - Build a growth forecast for your clients, including building a growth map using the Prophet system, data analysis, and marketing calendar alignment. - Combine data analysis and client feedback to develop strategic plans for the future. - Lead and collaborate with your team to optimize productivity and maintain high-performance standards. - Apply best practices in media buying to drive outstanding results. - Maintain client satisfaction levels above benchmark rates, aligning daily on forecasts to exceed client expectations. - Adhere to rigorous quality standards in client feedback, forecasting, media buying decisions, and system execution. - Meet all deadlines and budget requirements, ensuring timely and on-target performance. - Contribute valuable ideas to team discussions and company-wide content, supporting growth and innovation. ASSUMPTION: This role involves a high level of responsibility and requires strong organizational skills, attention to detail, and the ability to manage multiple tasks effectively. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, Statistics, or a related field (or equivalent experience). Experience: - Proven experience (2+ years) in performance marketing, with a strong focus on data analysis and strategic planning. - Demonstrated success in media buying, campaign optimization, and driving measurable business outcomes. - Experience working with e-commerce platforms and understanding of the e-commerce landscape. Required Skills: - Excellent communication and presentation skills, with the ability to deliver compelling presentations that drive engagement and decision-making. - Strong data analysis skills, with a proven ability to analyze data and derive actionable insights. - Proficiency in data tools, including Google Sheets, with the flexibility to develop advanced skills through on-the-job experience. - Experience with data visualization tools (e.g., Tableau, Power BI) is a plus. - Strong problem-solving skills and the ability to approach challenges with structured thinking. - Ability to work independently and manage multiple tasks in a self-managed environment. - Fluency in English, with a proven ability to communicate persuasively and present ideas clearly to various stakeholders. Preferred Skills: - Experience with e-commerce platforms (e.g., Shopify, Magento, BigCommerce). - Familiarity with marketing automation tools (e.g., HubSpot, Marketo, Pardot). - Knowledge of programming languages (e.g., Python, R) for data analysis and automation. - Experience with A/B testing and conversion rate optimization. ASSUMPTION: The ideal candidate will have a strong background in performance marketing, with a proven track record of driving measurable business outcomes. They will be comfortable working in a fast-paced, dynamic environment and thrive under pressure. 💰 Compensation & Benefits Salary Range: The salary range for this position is $64,000 - $120,000 per year, depending on experience and performance. The first month's salary is $2,000, the second month's salary is $4,000, and the third month's average salary is $7,000 per month. Benefits: - Fully remote work with the ability to pick your schedule. - Embrace autonomy as a core value, with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks to support personal growth. - Exceptional work is recognized and rewarded, with weekly check-ins for accountability, ensuring you're consistently challenged and engaged with new opportunities daily. Working Hours: Full-time (40 hours per week). ASSUMPTION: The salary range provided is an estimate based on industry standards for a performance marketing specialist role. The actual salary may vary depending on the candidate's experience, skills, and the company's internal compensation structure. 📌 Applicant Insights 🔍 Company Context Industry: Advertising Services Company Size: 51-200 employees Founded: 2012 Company Description: Common Thread Collective is an e-commerce growth agency, helping DTC brands that are doing $10M-$100M in annual online revenue. As your partner, we produce better financial outcomes for your business by constructing a system for achieving profitable scale. Whether you learn how to build that system from us — or hire us to build it for you — we have a solution to meet your business where it’s at. Each of our services is part of a greater whole — that covers everything from strategy and data to acquisition and retention. Company Specialties: - Digital Sales - Digital Marketing - Digital Advertising - Understanding Brands - Identifying Brands Consumers - Discovering Who Influences Brand Consumers - Producing Engaging Content - Establishing Target Distribution - Creating Simple Transaction Flow - Content Production - Media Buying - Facebook Advertising - Growth Marketing - Email Marketing - Google Advertising - Instagram Advertising - Marketing and Advertising Company Website: http://commonthreadco.com 📊 Role Analysis Career Level: Mid-level Reporting Structure: Reports directly to Joy Sharma, Director of the CTC Accelerator Program. Work Arrangement: On-site, with the ability to pick your schedule. Growth Opportunities: - Clear path for growth and promotion to Senior Strategist within the first 12 months. - Fairness and transparency in career development, with regular performance reviews and pay transparency. - My Commitment to You: Work harder, learn more than ever before, and "make more than you ever have." Gain a diverse skill set while actively contributing to the continuous development of new tools and improvements within our system. In doing so, you will have an incredible opportunity for rapid career progression. We will continue to provide mentorship through every step of your development in the role and promotion from it, with feedback and evaluation against expectations. ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for progression and a commitment to supporting their development. 🌍 Location & Work Environment Office Type: Fully remote with the ability to pick your schedule. Office Location(s): 3011 S Croddy Way, Santa Ana, California 92704, US; 511 W 25th St, New York, NY 10001, US Geographic Context: - Santa Ana, California: A suburban city in Orange County, California, with a population of approximately 335,000 people. It is known for its mild Mediterranean climate, beaches, and cultural attractions. - New York, New York: A major global city with a population of over 8.4 million people. It is known for its diverse culture, vibrant arts scene, and iconic landmarks. Work Schedule: Flexible hours, with the ability to pick your schedule. ASSUMPTION: The remote work arrangement offers a high degree of flexibility, allowing employees to balance their personal and professional lives more effectively. 💼 Interview & Application Insights Typical Process: 1. Submit your application through the provided link. 2. Complete a skills assessment. 3. Participate in a video interview with a member of the hiring team. 4. Complete a take-home project or case study. 5. Participate in a final interview with the hiring manager. Key Assessment Areas: - Data analysis and problem-solving skills. - Strategic thinking and planning abilities. - Communication and presentation skills. - Cultural fit and alignment with company values. Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Showcase your understanding of performance marketing, data analysis, and strategic planning in your application materials. - Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and cultural fit. ATS Keywords: Performance Marketing, Data Analysis, Strategic Planning, Media Buying, Forecasting, Client Communication, Problem Solving, Team Collaboration, Attention to Detail, Creativity, Emotional Intelligence, Self-Management, Continuous Improvement, Adaptability, Resourcefulness, Critical Thinking ASSUMPTION: The interview process is designed to assess the candidate's technical skills, strategic thinking, and cultural fit with the company. The key assessment areas and application tips provided are intended to help candidates prepare effectively for the interview process. 🛠️ Tools & Technologies - Google Sheets - Data visualization tools (e.g., Tableau, Power BI) - Marketing automation tools (e.g., HubSpot, Marketo, Pardot) - Programming languages (e.g., Python, R) for data analysis and automation - E-commerce platforms (e.g., Shopify, Magento, BigCommerce) - Media buying platforms (e.g., Google Ads, Facebook Ads, Instagram Ads) ASSUMPTION: The tools and technologies listed are commonly used in performance marketing and data analysis. Familiarity with these tools is essential for success in this role. 👔 Cultural Fit Considerations Company Values: - Autodidact: Naturally curious and an autodidact, able to absorb information quickly and effectively, like osmosis. Your commitment to learning sets you apart, absorbing information swiftly and more effectively than your peers. - Unimpeachable Character: Embodies a character that inspires pride in both personal and professional associations. Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them, even when uncomfortable, and never lie in any situation. Displays a high level of self-awareness, taking full ownership of outcomes without resorting to a victim mindset. Values constructive feedback and integrates it, understanding nothing great is built without feedback. - Competitive Greatness: Performs at their best when it matters most, The Enjoyment of Hard Challenges. Demonstrates an unyielding determination to get things done, regardless of obstacles, time constraints, skills needed, or resources. Adapts to changing circumstances, recognizing that true success is about not just meeting, but exceeding what is required. Possesses a deep passion for their work, using creativity and resilience to overcome any hurdle. Work Style: - The ideal candidate will be comfortable working in a fast-paced, dynamic environment and thrive under pressure. - They will be able to manage multiple tasks independently and prioritize their workload effectively. - Strong communication and collaboration skills are essential for working with cross-functional teams and clients. Self-Assessment Questions: - How do you align with the company value of being an autodidact, and how does this contribute to your personal and professional growth? - How do you embody the company value of unimpeachable character, and how does this influence your decision-making and interactions with others? - How do you demonstrate competitive greatness in your work, and how does this drive your success in challenging situations? ASSUMPTION: The company values and work style described are essential for success in this role. Candidates should carefully consider how their personal values and work style align with these factors before applying. ⚠️ Potential Challenges - The role requires a strong focus on data analysis, strategic planning, and client communication, which can be challenging and time-consuming. - The fast-paced, dynamic work environment may not be suitable for candidates who prefer a more structured or predictable work setting. - The competitive nature of the role may not be appealing to candidates who prefer a more collaborative or supportive work environment. 📈 Similar Roles Comparison - Performance Marketing Manager: This role focuses more on strategic planning and team management, with less emphasis on day-to-day data analysis and media buying tasks. - Data Analyst: This role focuses primarily on data analysis and reporting, with less emphasis on strategic planning, client communication, and media buying responsibilities. - Media Buyer: This role focuses on media buying and campaign optimization, with less emphasis on strategic planning, data analysis, and client communication responsibilities. ASSUMPTION: The role of Performance Marketing Specialist requires a unique blend of skills and responsibilities, making it distinct from similar roles in the industry. Candidates should carefully consider their career goals and preferences when comparing this role to other related positions. 📝 Sample Projects - Developing a comprehensive data analysis report to inform strategic decision-making. - Creating and executing a targeted marketing campaign to drive user acquisition and engagement. - Optimizing media buying strategies to improve campaign performance and reduce costs. - Collaborating with cross-functional teams to develop and implement a new product launch strategy. ASSUMPTION: The sample projects listed are intended to provide candidates with an understanding of the types of tasks and responsibilities they may encounter in this role. The actual projects and tasks may vary depending on the specific needs and priorities of the company. ❓ Key Questions to Ask During Interview - What are the key priorities for this role in the first 30, 60, and 90 days? - How does this role contribute to the overall growth strategy of the company? - What are the most significant challenges facing the company, and how can this role help address them? - How does the company support the professional development and growth of its employees? - What is the company's approach to work-life balance, and how does this role fit into that framework? ASSUMPTION: The key questions to ask during the interview are designed to help candidates better understand the role, the company's priorities, and the opportunities for professional growth and development. Candidates should tailor their questions to address their specific concerns and interests. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through this link. 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare for the skills assessment and video interview by reviewing the key aspects of the role and practicing your communication and problem-solving skills. 4. Complete the take-home project or case study, demonstrating your data analysis, strategic planning, and communication abilities. 5. Participate in the final interview with the hiring manager, showcasing your cultural fit and alignment with the company's values and work style. ⚠️ Disclaimer This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.