Performance Marketing Specialist

📌 Core Information 🔹 Job Title: Performance Marketing Specialist 🔹 Company: Common Thread Collective 🔹 Location: Yerevan, Armenia 🔹 Job Type: Full-Time 🔹 Category: Advertising Services 🔹 Date Posted: May 12, 2025 🚀 Job Overview Key aspects of this role include: - Developing precise performance projections and executing campaigns to achieve measurable growth for clients. - Collaborating proactively with clients to ensure clear communication about strategies and performance. - Working with a team to optimize productivity and maintain high-performance standards. - Applying best practices in media buying to drive outstanding results. - Maintaining client satisfaction levels above benchmark rates. - Contributing valuable ideas to team discussions and company-wide content, supporting growth and innovation. ASSUMPTION: This role requires a strong focus on data analysis, strategic planning, and excellent communication skills. The ideal candidate will be an autodidact with a competitive spirit and a passion for e-commerce. 📋 Key Responsibilities ✅ Develop and execute performance projections and campaigns to achieve measurable growth for clients. ✅ Collaborate proactively with clients to ensure clear communication about strategies and performance. ✅ Work with a team to optimize productivity and maintain high-performance standards. ✅ Apply best practices in media buying to drive outstanding results. ✅ Maintain client satisfaction levels above benchmark rates. ✅ Contribute valuable ideas to team discussions and company-wide content, supporting growth and innovation. ASSUMPTION: The responsibilities listed above are the core duties of the role. However, the job may require additional tasks and flexibility based on the company's needs and the candidate's skills. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Business, or a related field. Alternatively, relevant work experience may be considered. Experience: - Proven experience in performance marketing, data analysis, or a related field. - Demonstrated success in developing and executing strategic marketing campaigns. - Experience working with clients and managing multiple projects simultaneously. Required Skills: - Strong data analysis skills and a talent for data-driven decision-making. - Excellent communication and presentation skills. - Proven ability to work independently and manage multiple tasks effectively. - Strong problem-solving skills and a creative approach to marketing challenges. - Proficiency in Google Sheets and other relevant data tools. - Familiarity with media buying platforms, such as Google Ads, Facebook Ads, and Instagram Ads. Preferred Skills: - Experience with e-commerce platforms and marketing automation tools. - Knowledge of the e-commerce industry and trends. - Familiarity with A/B testing and optimization strategies. - Experience with SQL or other database management systems. ASSUMPTION: The required and preferred skills listed above are essential for success in this role. However, the company may consider candidates with a strong skill set in related areas and a willingness to learn. 💰 Compensation & Benefits Salary Range: The salary range for this position is $64,000 - $120,000 per year, depending on experience and performance. The salary is structured to increase based on experience and the quality of work. Benefits: - Growth, Transparency, and Fairness in Career Development: - Progress is Clearly Defined: Depends primarily on experience with the system and quality of execution against it. Following a well-defined path for the first 12 months and how exactly you can grow to be promoted to a Senior Strategist. - Fairness and transparency are prioritized: Access a weekly performance dashboard to see exactly where you stand compared to team members on both objective and subjective metrics. Pay transparency is upheld for all team members with consistent contract terms and a clear roadmap for increasing earnings. - My Commitment to You: You will work harder, learn more than ever before, and “make more than you ever have.” You will gain a diverse skill set while actively contributing to the continuous development of new tools and improvements within our system. In doing so, you will have an incredible opportunity for rapid career progression. We will continue to provide you mentorship through every step of your development in the role and promotion from it. We will then continue to provide feedback against the expectation and evaluate against it. Working Hours: This role is fully remote with the ability to pick your schedule. Exceptional work is recognized and rewarded, with weekly check-ins for accountability, ensuring you’re consistently challenged and engaged with new opportunities daily. 📌 Applicant Insights 🔍 Company Context Industry: Advertising Services Company Size: 51-200 employees Founded: 2012 Company Description: Common Thread Collective is an e-commerce growth agency, helping DTC brands that are doing $10M-$100M in annual online revenue. As your partner, we produce better financial outcomes for your business by constructing a system for achieving profitable scale. Whether you learn how to build that system from us — or hire us to build it for you — we have a solution to meet your business where it’s at. Each of our services is part of a greater whole — that covers everything from strategy and data to acquisition and retention. Company Specialties: Digital Sales, Digital Marketing, Digital Advertising, Understanding Brands, Identifying Brands Consumers, Discovering Who Influences Brand Consumers, Producing Engaging Content, Establishing Target Distribution, Creating Simple Transaction Flow, content production, Media Buying, Facebook Advertising, Growth Marketing, Email Marketing, Google Advertising, Instagram Advertising, Marketing, and Advertising. Company Website: http://commonthreadco.com 📊 Role Analysis Career Level: Mid-level Reporting Structure: Reports directly to Joy Sharma, Director of the CTC Accelerator Program. Work Arrangement: Fully remote with the ability to pick your schedule. Exceptional work is recognized and rewarded, with weekly check-ins for accountability, ensuring you’re consistently challenged and engaged with new opportunities daily. Growth Opportunities: - Rapid career progression based on performance and quality of work. - Opportunities to contribute to the continuous development of new tools and improvements within the system. - Mentorship and feedback throughout the role and promotion process. ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career progression and a commitment to mentorship and feedback. 🌍 Location & Work Environment Office Type: Fully remote Office Location(s): Yerevan, Armenia Geographic Context: Yerevan, Armenia is the capital and largest city of Armenia, located in the Ararat Valley. It is known for its historic architecture, cultural institutions, and vibrant nightlife. The city offers a mix of urban and natural environments, with the Ararat Mountain and Mount Aragats visible from various points in the city. Work Schedule: Fully remote with the ability to pick your schedule. Exceptional work is recognized and rewarded, with weekly check-ins for accountability, ensuring you’re consistently challenged and engaged with new opportunities daily. ASSUMPTION: The fully remote work arrangement offers flexibility and autonomy, with a strong emphasis on accountability and engagement. 💼 Interview & Application Insights Typical Process: 1. Submit your application through the provided link. 2. Complete a skills assessment and/or take-home assignment. 3. Participate in a phone or video screening with the hiring manager. 4. Attend an on-site or virtual interview with the team. 5. Receive an offer and complete onboarding. Key Assessment Areas: - Data analysis and strategic planning skills. - Communication and presentation skills. - Problem-solving abilities and creativity. - Cultural fit and alignment with company values. Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Showcase your understanding of the role and the company by demonstrating your familiarity with their services and industry. - Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and ability to work independently. ATS Keywords: Performance Marketing, Data Analysis, Client Communication, Strategic Planning, Media Buying, Forecasting, Problem Solving, Creativity, Attention to Detail, Team Collaboration, Autonomy, Continuous Improvement, Emotional Intelligence, Presentation Skills, Resourcefulness, Curiosity ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, cultural fit, and alignment with the company's values and mission. 🛠️ Tools & Technologies - Google Sheets - Media buying platforms (Google Ads, Facebook Ads, Instagram Ads) - E-commerce platforms and marketing automation tools (if applicable) - SQL or other database management systems (if applicable) ASSUMPTION: The required tools and technologies may evolve based on the company's needs and the candidate's skills. The candidate should be open to learning and adapting to new tools as needed. 👔 Cultural Fit Considerations Company Values: - Autodidact: Naturally curious and an autodidact, able to absorb information quickly and effectively. Committed to learning and continuous improvement. - Unimpeachable Character: Embody a character that inspires pride in both personal and professional associations. Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them, even when uncomfortable. Values constructive feedback and integrates it, understanding nothing great is built without feedback. - Competitive Greatness: Perform at your best when it matters most. Demonstrate an unyielding determination to get things done, regardless of obstacles, time constraints, skills needed, or resources. Adapt to changing circumstances, recognizing that true success is about not just meeting, but exceeding what is required. Possess a deep passion for your work, using creativity and resilience to overcome any hurdle. Work Style: - Embrace autonomy and take initiative in managing your workload and prioritizing tasks. - Collaborate effectively with team members and clients, maintaining clear and transparent communication. - Demonstrate a strong work ethic and commitment to delivering high-quality results. - Embrace a culture of continuous learning and improvement. Self-Assessment Questions: - How do you align with the company's values of being an autodidact, having an unimpeachable character, and demonstrating competitive greatness? - How do you approach challenges and obstacles in your work, and what strategies do you use to overcome them? - How do you balance autonomy and collaboration in your work style, and how do you ensure effective communication with team members and clients? ASSUMPTION: The ideal candidate will be able to demonstrate a strong alignment with the company's values and a commitment to the work style required for success in this role. ⚠️ Potential Challenges - The role may require working with tight deadlines and managing multiple projects simultaneously. - The fully remote work arrangement may present challenges in maintaining focus and productivity. - The role may require adapting to changing circumstances and pivoting strategies as needed. ASSUMPTION: The candidate should be prepared to face these challenges and have strategies in place to overcome them effectively. 📈 Similar Roles Comparison - Performance Marketing Manager (Mid-level) - Responsible for developing and executing marketing strategies to drive business growth. - Requires strong analytical skills, strategic thinking, and excellent communication skills. - Typically reports directly to the marketing director or VP of marketing. - Senior Performance Marketing Strategist (Senior-level) - Develops and executes high-level marketing strategies to drive business growth. - Requires extensive experience in performance marketing, strong analytical skills, and excellent communication skills. - Typically reports directly to the marketing director or VP of marketing. - Performance Marketing Specialist (Mid-level) - Develops and executes performance projections and campaigns to achieve measurable growth for clients. - Requires strong data analysis skills, strategic planning, and excellent communication skills. - Typically reports to the performance marketing manager or director of performance marketing. ASSUMPTION: The Performance Marketing Specialist role is similar to the Performance Marketing Manager and Senior Performance Marketing Strategist roles in terms of required skills and responsibilities. However, the Performance Marketing Specialist role focuses more on executing campaigns and working directly with clients to ensure clear communication about strategies and performance. 📝 Sample Projects - Developing a comprehensive marketing strategy for a new e-commerce brand, including target audience identification, channel selection, and campaign planning. - Conducting a competitive analysis and identifying opportunities for growth and differentiation in the market. - Creating and executing a social media advertising campaign to drive brand awareness and customer acquisition. - Analyzing campaign performance data and optimizing strategies to improve ROI and drive business growth. ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute marketing strategies, analyze data, and optimize campaigns for improved performance. ❓ Key Questions to Ask During Interview - What are the key priorities for this role in the first 30, 60, and 90 days? - How does the company support the professional development and growth of its employees? - What are the most significant challenges the team is currently facing, and how can this role contribute to addressing them? - How does the company approach collaboration and communication within the team and with clients? - What are the key performance indicators (KPIs) for this role, and how will success be measured? ASSUMPTION: These key questions are designed to help the candidate understand the role's priorities, the company's commitment to employee growth, and the team's challenges and dynamics. Additionally, the candidate should ask questions that demonstrate their interest in the role and the company. 📝 Next Steps for Applicants To apply for this position: - Submit your application through this link. - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and ability to work independently. - Follow up on your application status within two weeks of submission. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. 📌 Disclaimer This job description was generated using AI and may contain errors or inaccuracies. The information provided should be verified with the employer before making any decisions.