- Job Title: Performance Marketing Specialist
- Company: Global Accelerator
- Location: Zagreb, Croatia
- Job Type: Remote (Fully Remote)
- Category: Advertising Services
- Date Posted: May 12, 2025
🚀 Job Overview
Key aspects of this role include:
- Scaling client success through strategic media execution and data-driven forecasting.
- Proactive collaboration with clients, ensuring campaigns are executed seamlessly to achieve measurable growth.
- Working with a team of experts, including Google strategists, creative strategists, and email strategists.
- Managing and aligning with team members, ensuring high-quality work and timely delivery.
- Contributing to the team called Brain Trust for Ideas across clients.
- Ensuring data integrity of clients across Statlas and executing the Prophet system for clients.
- Building a Growth Forecast for clients, including building a Growth Map using the Prophet System, data analysis, and marketing calendar alignment.
- Daily execution and actualization vs. the forecast, making tactical deconstructions and adjusting projections to meet KPIs.
- Combining data analysis and client feedback to develop strategic plans for the future.
- Implementing CTC’s Meta best practices, building campaigns using CTC’s structure and best practices, and upkeeping and managing CTC’s ideologies and processes throughout the account.
- Monitoring active campaigns, adjusting budgets and strategy to ensure the best possible chance of hitting daily projected targets.
- Implementing tests in accounts in an effort to beat best-performing campaigns.
ASSUMPTION: This role requires a high level of self-management, autonomy, and initiative. The ideal candidate will be comfortable working remotely and managing their time effectively to meet deadlines and maintain high-performance standards.
📋 Key Responsibilities
- Client Success & Campaign Execution:
- Scale client success through strategic media execution and data-driven forecasting.
- Collaborate proactively with clients to ensure campaigns are executed seamlessly and achieve measurable growth.
- Work with a team of experts, including Google strategists, creative strategists, and email strategists.
- Manage and align with team members, ensuring high-quality work and timely delivery.
- Contribute to the team called Brain Trust for Ideas across clients.
- Data Management & Forecasting:
- Ensure data integrity of clients across Statlas and execute the Prophet system for clients.
- Build a Growth Forecast for clients, including building a Growth Map using the Prophet System, data analysis, and marketing calendar alignment.
- Perform daily execution and actualization vs. the forecast, making tactical deconstructions and adjusting projections to meet KPIs.
- Combine data analysis and client feedback to develop strategic plans for the future.
- Campaign Optimization & Innovation:
- Implement CTC’s Meta best practices, build campaigns using CTC’s structure and best practices, and upkeep and manage CTC’s ideologies and processes throughout the account.
- Monitor active campaigns, adjust budgets and strategy to ensure the best possible chance of hitting daily projected targets.
- Implement tests in accounts in an effort to beat best-performing campaigns.
ASSUMPTION: The responsibilities listed above are not exhaustive and may change based on the needs of the business and the client. The ideal candidate will be adaptable and able to take on additional tasks as needed.
🎯 Required Qualifications
- Education:
- Bachelor's degree in Marketing, Business, Statistics, or a related field (or equivalent experience).
- Experience:
- Proven experience (2-3 years) in performance marketing, data analysis, or a related field.
- Experience with Google Ads, Facebook Ads, and other advertising platforms.
- Familiarity with data analysis tools, such as Google Sheets, and a willingness to learn more advanced tools.
- Required Skills:
- Strong analytical skills and a data-driven mindset.
- Excellent communication and presentation skills.
- Ability to work independently and manage multiple tasks effectively.
- Proficiency in English, both written and verbal.
- Preferred Skills:
- Experience with the Prophet system or similar forecasting tools.
- Familiarity with Statlas or similar data management platforms.
- Knowledge of e-commerce and retail industries.
- Experience with Google Tag Manager and Google Analytics.
ASSUMPTION: While the required qualifications listed above are essential for success in this role, the ideal candidate will also possess a strong work ethic, a commitment to continuous learning, and a passion for driving results.
💰 Compensation & Benefits
- Salary Range: The salary range for this position is $64,000 - $76,000 in the first year, with the potential to earn up to $120,000 in the second year, depending on the number of clients and the quality of work.
- Benefits: The company offers a comprehensive benefits package, including health insurance, retirement plans, and paid time off. Details of the benefits package will be provided to candidates upon request.
Working Hours: This role requires a full-time commitment, with a standard workweek of 40 hours. The work arrangement is fully remote, allowing for a flexible schedule.
📌 Applicant Insights
🔍 Company Context
- Industry: Advertising Services
- Company Size: 51-200 employees
- Founded: 2012
- Company Description: Common Thread Collective is an e-commerce growth agency, helping DTC brands that are doing $10M-$100M in annual online revenue. As your partner, we produce better financial outcomes for your business by constructing a system for achieving profitable scale. Whether you learn how to build that system from us — or hire us to build it for you — we have a solution to meet your business where it’s at.
- Company Specialties: Digital Sales, Digital Marketing, Digital Advertising, Understanding Brands, Identifying Brands Consumers, Discovering Who Influences Brand Consumers, Producing Engaging Content, Establishing Target Distribution, Creating Simple Transaction Flow, content production, Media Buying, Facebook Advertising, Growth Marketing, Email Marketing, Google Advertising, Instagram Advertising, Marketing, and Advertising.
📊 Role Analysis
- Career Level: Mid-level (2-5 years of experience)
- Reporting Structure: The Performance Marketing Specialist will report directly to Joy Sharma, the Director of the CTC Accelerator Program.
- Work Arrangement: Fully remote, with the ability to pick your schedule and embrace autonomy as a core value.
- Growth Opportunities: This role offers significant growth potential, with a clear path for promotion to a Senior Strategist within the first 12 months. The company prioritizes fairness and transparency in career development, with regular performance reviews and pay increases based on experience and performance.
🌍 Location & Work Environment
- Office Type: Fully remote
- Office Location(s): The company has offices in Santa Ana, California, and New York, but this role can be performed remotely from anywhere in the United States.
- Geographic Context: Zagreb, Croatia, is the capital and largest city in Croatia, with a population of approximately 800,000 people. It is known for its rich history, cultural attractions, and vibrant nightlife. The city is also a significant economic hub, with a diverse range of industries, including finance, technology, and tourism.
- Work Schedule: The work schedule is flexible, with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks to support personal growth. Exceptional work is recognized and rewarded, with weekly check-ins for accountability, ensuring you’re consistently challenged and engaged with new opportunities daily.
💼 Interview & Application Insights
- Typical Process: The interview process typically involves an initial phone or video screening, followed by one or more in-depth interviews with members of the team. The final step may include a case study or project to assess the candidate's skills and fit for the role.
- Key Assessment Areas: Candidates should expect to be assessed on their analytical skills, communication skills, problem-solving abilities, and cultural fit with the company.
- Application Tips:
- Tailor your resume and cover letter to highlight the skills and experiences most relevant to this role.
- Be prepared to discuss your experience with data analysis, performance marketing, and client communication.
- Showcase your ability to work independently and manage multiple tasks effectively.
- Demonstrate your passion for e-commerce and your commitment to driving results.
🛠️ Tools & Technologies
- Google Ads, Facebook Ads, other advertising platforms
- Google Sheets, Google Analytics, Google Tag Manager
- Prophet system, Statlas, or similar data management and forecasting tools
- Project management tools, such as Asana or Trello
👔 Cultural Fit Considerations
- Company Values: The company values include a commitment to hard work, continuous learning, and a passion for driving results. Candidates should be prepared to work harder than ever before and embrace the challenge of learning from a mentor who pushes them to their limits.
- Work Style: The work style is fast-paced, with a focus on execution and results. Candidates should be comfortable working in a dynamic environment and adapting to changing circumstances.
- Self-Assessment Questions:
- How do you approach challenges, and what strategies do you use to overcome obstacles?
- How do you ensure the quality of your work, especially when working remotely?
- How do you balance multiple tasks and prioritize your workload effectively?
⚠️ Potential Challenges
- Role-Specific Challenges: This role requires a high level of self-management, autonomy, and initiative. The ideal candidate will be comfortable working remotely and managing their time effectively to meet deadlines and maintain high-performance standards.
- Company-Specific Challenges: The company is growing rapidly, which can present unique challenges and opportunities. Candidates should be prepared to adapt to change and embrace the dynamic nature of a startup environment.
- Industry-Specific Challenges: The advertising industry is constantly evolving, with new platforms and technologies emerging regularly. Candidates should be prepared to stay up-to-date with industry trends and adapt their skills as needed.
📈 Similar Roles Comparison
- Role Differences: This role focuses on performance marketing and data-driven forecasting, while related roles, such as media buyer or SEO specialist, may have a more narrow focus on specific channels or strategies.
- Industry Context: The advertising industry is highly competitive, with a constant demand for talented professionals who can drive results and adapt to change.
- Career Path Comparison: This role offers significant growth potential, with a clear path for promotion to a Senior Strategist within the first 12 months. In comparison, related roles may have more limited growth opportunities or require more experience to advance.
📝 Sample Projects
- Project Example 1: Developing a comprehensive Growth Map for a client, including data analysis, marketing calendar alignment, and strategic planning to achieve measurable growth.
- Project Example 2: Optimizing a client's Facebook Ads campaign to improve return on ad spend (ROAS) and drive more conversions.
- Project Example 3: Collaborating with a cross-functional team to launch a new product, including market research, competitive analysis, and campaign development to ensure a successful launch.
❓ Key Questions to Ask During Interview
- Role-Specific Questions:
- How does the team collaborate and support each other in this role?
- What are the most significant challenges facing the team currently, and how can this role help address them?
- How does the company measure success in this role, and what key performance indicators (KPIs) will I be expected to meet?
- Company-Specific Questions:
- How does the company support the professional development of its employees?
- What opportunities are there for growth and advancement within the company?
- How does the company foster a culture of innovation and continuous improvement?
- Industry-Specific Questions:
- How does the company stay up-to-date with industry trends and adapt to changes in the advertising landscape?
- What are the most significant challenges facing the advertising industry, and how does the company approach them?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://job-boards.greenhouse.io/globalaccelerator/jobs/5539264004).
- Tailor your resume and cover letter to highlight the skills and experiences most relevant to this role.
- Prepare for the interview process by researching the company, its industry, and the specific requirements of the role.
- Be ready to discuss your experience with data analysis, performance marketing, and client communication.
- Showcase your ability to work independently and manage multiple tasks effectively.
- Demonstrate your passion for e-commerce and your commitment to driving results.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
