Performance Marketing Specialist

📌 Core Information

🔹 Job Title: Performance Marketing Specialist

🔹 Company: Zepz

🔹 Location: United Kingdom

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 23, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site (with remote flexibility)

🚀 Job Overview

Key aspects of this role include:

• Managing paid media campaigns across performance platforms, with a focus on social channels
• Analyzing campaign performance and making data-driven decisions to drive growth
• Collaborating with cross-functional teams to develop creative briefs and ensure cohesive marketing strategies
• Monitoring and optimizing campaign budgets to ensure cost-effectiveness
• Providing clear and concise campaign performance reports to the team

ASSUMPTION: This role requires a strong data-driven mindset and analytical skills, as well as excellent communication and collaboration abilities. The ideal candidate will be comfortable working with data and tools like Google Sheets or Excel to derive actionable insights and optimize campaigns.

📋 Key Responsibilities

✅ Develop, execute, and optimize paid media campaigns across performance platforms, with a focus on social channels

✅ Monitor and analyze campaign performance, making data-driven decisions to drive growth and achieve KPI targets

✅ Implement A/B testing strategies to improve ad creatives, targeting, and bidding strategies

✅ Stay up-to-date with the latest trends and best practices in performance marketing

✅ Drive user acquisition and app installs through targeted paid media campaigns

✅ Track and report on key performance metrics, providing insights and recommendations for improvement

✅ Manage campaign budgets effectively and ensure campaigns are cost-effective

✅ Collaborate with cross-functional teams, including creative and MarTech, to ensure cohesive marketing strategies

✅ Work with senior managers to develop creative briefs to guide the production of engaging ad content

✅ Communicate campaign performance and insights to the team in a clear and concise manner

✅ Support senior managers as required to help elevate the digital marketing program

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and data analysis. The ideal candidate will be comfortable working independently and as part of a team, with a strong focus on delivering results and continuous improvement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-5 years of experience in digital marketing, preferably within an agency, the financial/fintech sector, or B2C app sector

Required Skills:

• Proven experience managing campaigns on Meta Ads (and Google Ads as a bonus)
• Strong analytical skills and proficiency in Google Sheets or Excel
• Data-driven mindset with the ability to interpret complex data sets and derive actionable insights
• Excellent communication and collaboration skills
• Right to work in the UK

Preferred Skills:

• Experience with third-party tools such as Smartly, SA360, DV360
• Experience on additional social marketing platforms such as TikTok or X or Spotify
• Fluency in French, Spanish, Portuguese, German, Italian, or Filipino

ASSUMPTION: While a degree in marketing or a related field is preferred, relevant experience and a strong portfolio can substitute for formal education. The ideal candidate will have a proven track record of driving results in digital marketing campaigns and a passion for data-driven decision-making.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (based on experience and industry standards for mid-level marketing roles in the UK)

Benefits:

• Unlimited annual leave
• Private medical cover
• Retirement (pension schemes)
• Life assurance
• Parental leave

Working Hours: Full-time (37.5 hours per week), with flexible working arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in the UK. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services (specifically, cross-border payments and remittances)

Company Size: Medium (1,001-5,000 employees), with a remote-first work culture

Founded: 2021, with a mission to unlock the prosperity of cross-border communities through finance and technology

Company Description:

• Zepz powers leading global remittance brands: WorldRemit and Sendwave
• Offers a wide range of money transfer services, including bank deposit, cash collection, mobile airtime top-up, and mobile money
• Operates in over 5,000 money transfer corridors worldwide and employs over 1,400 people globally

Company Specialties:

• Cross-border payments and remittances
• Financial technology (Fintech)
• Digital marketing and user acquisition

Company Website: ZepzPay.com

ASSUMPTION: Zepz is a rapidly growing fintech company with a strong focus on digital marketing and user acquisition. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and contributing to the company's continued growth and success.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports directly to the Performance Marketing team lead

Work Arrangement: On-site (with remote flexibility), with a hybrid work arrangement available

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the marketing team
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• Chance to gain experience in a fast-growing fintech company and contribute to its continued success

ASSUMPTION: This role offers a unique opportunity for a mid-level marketing professional to gain experience in the fintech industry and make a significant impact on the company's growth and success. The ideal candidate will be proactive, results-driven, and eager to take on new challenges.

🌍 Location & Work Environment

Office Type: Hybrid (with remote flexibility)

Office Location(s): United Kingdom (with remote team members located across six continents)

Geographic Context:

• The United Kingdom is home to Zepz's headquarters and one of its main talent clusters
• The UK offers a vibrant and diverse cultural scene, with a strong fintech industry
• The cost of living in the UK is generally higher than in other European countries, with average salaries reflecting this

Work Schedule: Full-time (37.5 hours per week), with flexible working arrangements available

ASSUMPTION: The United Kingdom offers a dynamic and innovative work environment for professionals in the fintech industry. The ideal candidate will be comfortable working in a hybrid setting and collaborating with remote team members from around the world.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-depth interview with the performance marketing team lead and a member of the HR team
• Final interview with the head of marketing or another senior stakeholder

Key Assessment Areas:

• Data-driven mindset and analytical skills
• Campaign management experience and strategic thinking
• Communication and collaboration abilities
• Cultural fit and alignment with Zepz's values and commitments

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your experience managing paid media campaigns and driving results
• Demonstrate your understanding of Zepz's mission and values, and explain how you can contribute to the company's continued success

ATS Keywords: Performance Marketing, Social Media Advertising, Google Ads, Data Analysis, Campaign Management, A/B Testing, User Acquisition, Budget Management, Communication, Collaboration, Creativity, Analytical Skills, Digital Marketing, Reporting, Optimization, Automation

ASSUMPTION: Zepz uses an Applicant Tracking System (ATS) to manage job applications and screen resumes. Including relevant keywords from the job description in your resume can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Meta Ads (Facebook Ads, Instagram Ads)
• Google Ads
• Google Sheets or Excel
• Third-party tools such as Smartly, SA360, DV360 (bonus)

ASSUMPTION: The ideal candidate will have experience with Meta Ads and Google Ads, as well as proficiency in Google Sheets or Excel. Familiarity with third-party tools such as Smartly, SA360, or DV360 is a bonus but not required.

👔 Cultural Fit Considerations

Company Values:

• Act like owners
• Embrace embarrassing honesty
• Have a bias to action
• Strive to be better
• Be inclusive

Work Style:

• Data-driven and analytical
• Collaborative and communicative
• Proactive and results-oriented
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you have experience working with data to inform decision-making and drive results?
• Are you comfortable collaborating with cross-functional teams and communicating complex ideas clearly and concisely?
• Do you thrive in a dynamic, fast-paced environment and embrace change and continuous learning?

ASSUMPTION: Zepz values a data-driven, collaborative, and inclusive work environment. The ideal candidate will be comfortable working with data, communicating effectively, and embracing the company's commitments and values.

⚠️ Potential Challenges

• Managing multiple campaigns and budgets simultaneously, requiring strong organizational skills and time management
• Working with remote team members and stakeholders, requiring excellent communication and collaboration skills
• Keeping up with the latest trends and best practices in performance marketing, requiring continuous learning and adaptation
• Dealing with the pressure of driving results and achieving KPI targets, requiring resilience and a growth mindset

ASSUMPTION: The ideal candidate will be proactive, results-driven, and comfortable working in a dynamic, fast-paced environment. They will also be able to manage multiple priorities, collaborate effectively with remote team members, and adapt to change and continuous learning.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on performance and data-driven decision-making
• Zepz operates in the competitive fintech industry, requiring a strong understanding of the market and a data-driven approach to marketing
• This role offers the opportunity to work on high-impact projects and contribute to the company's continued growth and success

ASSUMPTION: This role is unique in its focus on performance marketing and data-driven decision-making within the fintech industry. The ideal candidate will have a strong background in digital marketing, a passion for data, and a desire to make a significant impact on the company's growth and success.

📝 Sample Projects

• Developing and executing a targeted social media advertising campaign to drive user acquisition and app installs
• Analyzing campaign performance data to optimize ad creatives, targeting, and bidding strategies
• Collaborating with cross-functional teams to develop creative briefs and ensure cohesive marketing strategies

ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and results-oriented nature of the Performance Marketing Specialist role at Zepz. The ideal candidate will have experience working on similar projects and a strong track record of driving results in digital marketing campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the performance marketing team and how this role fits into the broader marketing strategy?
• How does Zepz support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Zepz approach A/B testing and optimization in its marketing campaigns?
• What are the biggest challenges facing the performance marketing team currently, and how can this role contribute to addressing them?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to contributing to Zepz's continued success. The ideal candidate will be proactive, curious, and eager to learn about the company and the team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Zepz's careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your experience managing paid media campaigns and driving results
• Prepare for your interviews by researching Zepz's mission, values, and commitments, and thinking about how you can contribute to the company's continued success
• Follow up with the hiring manager one week after your final interview to express your enthusiasm for the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.