Performance Marketing Specialist

📌 Core Information

🔹 Job Title: Performance Marketing Specialist

🔹 Company: Sumerge

🔹 Location: Cairo, Egypt

🔹 Job Type: Full-time, Remote

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 5-8 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive performance marketing strategy targeting B2B enterprise clients in banking, government, and telecom sectors.
• Managing and optimizing paid advertising campaigns across multiple platforms.
• Leading the automation of marketing campaigns and workflows for scalable lead generation.
• Designing and overseeing an SEO strategy to improve search visibility and organic traffic.
• Collaborating with sales and product teams to ensure campaign alignment with product offerings.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in B2B marketing to succeed.

📋 Key Responsibilities

✅ Develop and execute a comprehensive performance marketing strategy targeting B2B enterprise clients in banking, government, and telecom sectors.

✅ Manage and optimize paid advertising campaigns across multiple platforms (Google Ads, LinkedIn, Meta).

✅ Lead the automation of marketing campaigns and workflows for scalable lead generation.

✅ Design and oversee an SEO strategy focused on improving search visibility and organic traffic for targeted Sumerge offerings.

✅ Design and implement a multi-channel lead nurturing strategy to maximize conversion rates.

✅ Collaborate with sales and product teams to ensure campaign alignment with product offerings.

✅ Develop content strategies to support lead generation, nurture, and conversion.

✅ Analyze campaign performance and provide actionable insights for continuous improvement.

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and data analysis to drive marketing performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 5-8 years of experience in Performance Marketing, with a focus on B2B sectors (banking, government, telecom) preferred.

Required Skills:

• Proven experience in performance marketing, particularly in B2B sectors.
• Proficiency in ad platforms (Google Ads, LinkedIn), CRM, and marketing automation tools (HubSpot, Pardot).
• Strong analytical skills and experience with data-driven marketing.

Preferred Skills:

• Experience with SEO tools and strategies.
• Familiarity with marketing automation workflows and lead scoring.

ASSUMPTION: Candidates with a strong background in B2B marketing and a proven track record in performance marketing are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: The average salary for a Performance Marketing Specialist in Egypt is around EGP 30,000 - 50,000 per month. This range is based on industry standards and the level of experience required for this role.

Benefits:

• Health insurance
• Dental insurance
• Retirement plan
• Performance bonuses

Working Hours: Full-time, remote work with flexible hours. Core working hours are 9:00 AM - 5:00 PM EET.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Sumerge operates in the IT Services and IT Consulting industry, focusing on enterprise-level solutions for various sectors.

Company Size: Sumerge is a mid-sized company with 201-500 employees, offering a dynamic work environment with ample growth opportunities.

Founded: Sumerge was founded in 2005 and has since grown to become a leading IT services provider in the Middle East and North Africa region.

Company Description:

• Sumerge combines innovation with solid technology expertise and deep business understanding to transform how clients do business.
• The company offers disruptive solutions that solve business challenges, grow organizations, and empower people.
• Sumerge works with clients across various industries, including banking, government, and telecom.

Company Specialties:

• Enterprise Application Integration
• Application Development
• Collaboration Solutions
• Enterprise Portal
• IT Consultancy Services

Company Website: http://www.sumerge.com

ASSUMPTION: Working at Sumerge offers opportunities to collaborate with diverse teams on complex projects and contribute to the company's growth and success.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and hands-on execution.

Reporting Structure: The Performance Marketing Specialist will report directly to the Marketing Manager and collaborate with cross-functional teams, including sales and product.

Work Arrangement: This role offers remote work with flexible hours, allowing for a better work-life balance.

Growth Opportunities:

• Advancement to a senior marketing role within the company.
• Expanding responsibilities to include team management and mentorship.
• Potential to work on international projects and gain global exposure.

ASSUMPTION: This role offers opportunities for professional growth and development within the company's marketing department.

🌍 Location & Work Environment

Office Type: Remote work with occasional on-site meetings as needed.

Office Location(s): Cairo, Egypt (with remote work flexibility)

Geographic Context:

• Cairo is the capital and largest city of Egypt, with a population of over 20 million people.
• The city offers a mix of ancient history and modern urban life, with numerous cultural attractions and entertainment options.
• Cairo has a hot desert climate, with mild winters and very hot summers.

Work Schedule: Full-time, remote work with flexible hours. Core working hours are 9:00 AM - 5:00 PM EET.

ASSUMPTION: Working remotely in Cairo offers a unique blend of cultural experiences and work-life balance opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (marketing campaign case study)
• Final interview with the hiring manager

Key Assessment Areas:

• Marketing strategy and planning
• Campaign management and optimization
• Data analysis and interpretation
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your B2B marketing experience and relevant skills.
• Prepare a marketing campaign case study demonstrating your ability to develop and execute successful performance marketing strategies.
• Research Sumerge's industry and clients to showcase your understanding of the company's focus and target audience.

ATS Keywords: Performance Marketing, B2B Marketing, Campaign Management, SEO Strategy, Lead Generation, Data Analysis, Content Strategy, Marketing Automation, Google Ads, LinkedIn, Meta, CRM, Analytical Skills

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing expertise, strategic thinking, and ability to work effectively in a remote team environment.

🛠️ Tools & Technologies

• Google Ads
• LinkedIn Ads
• Meta Ads (Facebook, Instagram)
• HubSpot or Pardot (marketing automation)
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer Focus
• Integrity
• Collaboration
• Excellence

Work Style:

• Results-driven
• Adaptable and flexible
• Strong communicator and team player
• Analytical and data-focused

Self-Assessment Questions:

• How do you incorporate innovation into your marketing strategies?
• Can you provide an example of a time when you had to adapt your approach to meet changing circumstances?
• How do you ensure effective communication and collaboration with cross-functional teams?

ASSUMPTION: Candidates who align with Sumerge's company values and work style are more likely to succeed and enjoy their time at the company.

⚠️ Potential Challenges

• Managing multiple marketing campaigns across different platforms and time zones.
• Keeping up with the latest trends and best practices in performance marketing.
• Balancing strategic planning with hands-on campaign management and optimization.
• Adapting to the unique cultural and business environments of Sumerge's diverse client base.

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning, and a commitment to continuous improvement.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses primarily on performance marketing and campaign optimization.
• While the role requires a strong understanding of SEO, it is not a dedicated SEO position and involves a broader range of marketing responsibilities.
• This role offers opportunities for career growth within the marketing department and the broader organization.

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and executing a comprehensive performance marketing strategy for a new product launch in the banking sector.
• Optimizing paid advertising campaigns for a government agency to improve lead generation and conversion rates.
• Designing and implementing a multi-channel lead nurturing strategy for a telecom client to maximize customer lifetime value.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Performance Marketing Specialist in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company?
• What are the most significant challenges facing the marketing department currently, and how can this role address them?
• How does Sumerge support the professional development and growth of its marketing team members?
• What is the typical career path for someone in this role, and what opportunities exist for advancement within the company?
• How does the company ensure effective communication and collaboration among remote team members?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your B2B marketing experience and relevant skills.
• Prepare a marketing campaign case study demonstrating your ability to develop and execute successful performance marketing strategies.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.