📌 Core Information
🔹 Job Title: Performance Marketing Specialist
🔹 Company: Global Accelerator
🔹 Location: Manila, Philippines
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🚀 Job Overview
Key aspects of this role include:
- Developing precise performance projections and executing campaigns to achieve measurable growth
- Collaborating proactively with clients and maintaining clear communication about strategies, actions, and performance
- Representing CTC's unique approach to media acquisition and its accompanying tools
- Ensuring high-quality execution and maintaining a high standard of work
- Contributing to team discussions and company-wide content, supporting growth and innovation
ASSUMPTION: This role requires a strong focus on data analysis, strategic planning, and excellent communication skills. The ideal candidate will have experience in performance marketing, data analysis, or a related field.
📋 Key Responsibilities
✅ Strategic Media Execution: Develop precise performance projections, execute campaigns, and ensure campaigns are executed seamlessly to achieve measurable growth.
✅ Client Communication: Collaborate proactively with clients, maintain clear communication about strategies, actions, and performance, and align daily on forecasts to exceed client expectations.
✅ Quality Assurance: Ensure high-quality execution, maintain rigorous quality standards in client feedback, forecasting, media buying decisions, and system execution.
✅ Team Collaboration: Contribute to team discussions and company-wide content, supporting growth and innovation.
✅ Problem Solving: Address obstacles to execution, propose practical solutions, and make tactical deconstructions to meet KPIs.
ASSUMPTION: This role involves a high degree of autonomy and requires strong problem-solving skills, attention to detail, and the ability to work effectively in a self-managed environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Statistics, or a related field.
Experience: 1-3 years of experience in performance marketing, data analysis, or a related field.
Required Skills:
- Proficiency in data analysis tools (e.g., Google Sheets)
- Strong communication and presentation skills
- Excellent problem-solving abilities
- Ability to work autonomously and manage multiple tasks
- Familiarity with media buying platforms (e.g., Google Ads, Facebook Ads)
- Knowledge of e-commerce and retail industries
Preferred Skills:
- Experience with Prophet system or similar forecasting tools
- Familiarity with Statlas or similar data management platforms
- Knowledge of SQL or other programming languages
ASSUMPTION: Candidates with a strong academic background, relevant work experience, and a proven track record of success in performance marketing or data analysis are preferred.
💰 Compensation & Benefits
Salary Range: The salary range for this role is $64,000 - $120,000 per year, depending on the amount of clients and the quality of work.
Benefits:
- Fully remote work arrangement with the ability to pick your schedule
- Regular 1:1 feedback sessions and measurable quality benchmarks
- Exceptional work recognized and rewarded with new opportunities daily
- Access to a weekly performance dashboard to see exactly where you stand compared to team members on both objective and subjective metrics
- Pay transparency with consistent contract terms and a clear roadmap for increasing earnings
Working Hours: 40 hours per week
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2012
Company Description: Common Thread Collective is an e-commerce growth agency, helping DTC brands that are doing $10M-$100M in annual online revenue. As your partner, we produce better financial outcomes for your business by constructing a system for achieving profitable scale. Whether you learn how to build that system from us — or hire us to build it for you — we have a solution to meet your business where it’s at.
Company Specialties:
- Digital Sales
- Digital Marketing
- Digital Advertising
- Understanding Brands
- Identifying Brands Consumers
- Discovering Who Influences Brand Consumers
- Producing Engaging Content
- Establishing Target Distribution
- Creating Simple Transaction Flow
- Content production
- Media Buying
- Facebook Advertising
- Growth Marketing
- Email Marketing
- Google Advertising
- Instagram Advertising
- Marketing, and Advertising
Company Website:
http://commonthreadco.com
ASSUMPTION: Common Thread Collective is a well-established agency with a strong focus on digital marketing and advertising. They work with DTC brands to drive growth and improve financial outcomes.
📊 Role Analysis
Career Level: Junior to Mid-level
Reporting Structure: Reports directly to Joy Sharma, Director of the CTC Accelerator Program
Work Arrangement: Fully remote with the ability to pick your schedule
Growth Opportunities:
- Rapid career progression with an opportunity to learn and contribute to new tools and improvements within the system
- Mentorship and feedback throughout the development in the role and promotion from it
- Weekly check-ins for accountability and new opportunities daily
ASSUMPTION: This role offers significant growth potential and the opportunity to work closely with a mentor to develop new skills and advance in the organization.
🌍 Location & Work Environment
Office Type: Fully remote
Office Location(s): Manila, Philippines
Geographic Context:
- Manila is the capital and largest city of the Philippines, with a population of over 13 million
- It is a major commercial hub and the center of culture, politics, and education in the Philippines
- The city experiences a tropical savanna climate, with hot and humid weather year-round
Work Schedule: Flexible, with the ability to pick your schedule
ASSUMPTION: Working remotely in Manila offers a unique blend of urban convenience and cultural immersion, with the flexibility to work at your own pace.
💼 Interview & Application Insights
Typical Process:
1. Submit your application through the provided link
2. Complete a skills assessment and resume screening
3. Participate in a video interview with the hiring manager
4. Complete a final interview with the team
Key Assessment Areas:
- Data analysis skills
- Communication and presentation skills
- Problem-solving abilities
- Autonomy and self-management
- Cultural fit and alignment with company values
Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role
2. Prepare for behavioral interview questions that focus on problem-solving, communication, and teamwork
3. Research the company and its clients to demonstrate your understanding of the business and industry
ATS Keywords: Performance Marketing, Data Analysis, Client Communication, Strategic Planning, Media Buying, Forecasting, Problem Solving, Creativity, Attention to Detail, Team Collaboration, Autonomy, Continuous Improvement, Emotional Intelligence, Presentation Skills, Resourcefulness, Curiosity
ASSUMPTION: The interview process for this role will focus on assessing your technical skills, problem-solving abilities, and cultural fit with the company.
🛠️ Tools & Technologies
- Google Sheets
- Google Ads
- Facebook Ads
- Prophet system or similar forecasting tools
- Statlas or similar data management platforms
- SQL or other programming languages (optional)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates with experience in these areas will have a competitive advantage.
👔 Cultural Fit Considerations
Company Values:
- Autodidact: Naturally curious and an autodidact, able to absorb information quickly and effectively, like osmosis
- Unimpeachable Character: Embodies a character that inspires pride in both personal and professional associations, consistently honest, and takes full ownership of outcomes
- Competitive Greatness: Performs at their best when it matters most, demonstrates an unyielding determination to get things done, and adapts to changing circumstances
Work Style:
- Collaborative and team-oriented, with a strong focus on communication and alignment
- Results-driven and focused on achieving measurable growth
- Autonomous and self-managed, with a commitment to continuous improvement
Self-Assessment Questions:
1. How do you approach learning new information quickly and effectively?
2. Can you provide an example of a time when you demonstrated exceptional honesty and integrity, even when faced with a difficult situation?
3. Describe a challenging project or task where you had to adapt to changing circumstances to achieve success.
ASSUMPTION: Candidates who align with these company values and work style preferences will be more likely to succeed in this role and contribute to the company's culture.
⚠️ Potential Challenges
1. The role requires a high degree of autonomy and self-management, which may be challenging for candidates who prefer a more structured work environment.
2. The role involves working with clients and maintaining clear communication, which may require strong interpersonal skills and the ability to manage difficult conversations.
3. The role may involve working with large datasets and complex forecasting models, which may be challenging for candidates with limited experience in data analysis or forecasting.
4. The role requires a strong commitment to continuous improvement and learning, which may be challenging for candidates who prefer a more stable and predictable work environment.
📈 Similar Roles Comparison
1. Performance Marketing Specialist vs. Digital Marketing Specialist:
- The Performance Marketing Specialist role focuses more on data-driven decision-making, forecasting, and media buying, while the Digital Marketing Specialist role may involve a broader range of marketing channels and tactics.
- The Performance Marketing Specialist role may require more advanced data analysis skills, while the Digital Marketing Specialist role may emphasize creativity and content development.
2. Industry-specific context:
- The role is focused on driving growth for DTC brands, which may require a strong understanding of e-commerce trends, consumer behavior, and industry-specific challenges.
- The role may involve working with clients in various industries, which may require a broad understanding of different business models and market dynamics.
3. Career path comparison:
- The Performance Marketing Specialist role may offer a clear path for career progression, with opportunities to advance to senior or management roles within the organization.
- The Digital Marketing Specialist role may offer a broader range of career paths, with opportunities to specialize in specific marketing channels or move into related fields such as market research or analytics.
📝 Sample Projects
1. Project Example 1 - Media Buying Optimization:
- Analyze campaign performance data to identify underperforming ad sets or keywords
- Develop and implement strategies to optimize media buying and improve campaign performance
- Monitor and adjust campaigns to meet daily projected targets and maximize ROI
2. Project Example 2 - Client Forecasting:
- Collaborate with clients to understand their business goals and growth targets
- Develop and maintain accurate growth forecasts using the Prophet system or similar tools
- Monitor and adjust forecasts to ensure alignment with client expectations and business performance
3. Project Example 3 - Campaign A/B Testing:
- Design and execute A/B tests to compare the performance of different ad creatives, landing pages, or other campaign elements
- Analyze test results to identify statistically significant differences and optimize campaign performance
- Implement winning variations and monitor their performance over time
ASSUMPTION: These sample projects illustrate the types of initiatives a Performance Marketing Specialist may undertake to drive growth and improve campaign performance for clients.
❓ Key Questions to Ask During Interview
1. Role Responsibilities: Can you provide more details about the day-to-day responsibilities of the Performance Marketing Specialist role?
2. Team Structure: How is the team structured, and who will I be working with on a daily basis?
3. Client Communication: How do you approach client communication, and what are the expectations for maintaining clear and transparent communication?
4. Growth Opportunities: What opportunities are there for professional growth and development within the role and the organization?
5. Work Environment: How would you describe the work environment and company culture, and how does that support the success of the Performance Marketing Specialist role?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, and demonstrate your interest in the position.
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through
this link
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role
3. Prepare for a skills assessment and resume screening
4. Participate in a video interview with the hiring manager
5. Complete a final interview with the team
6. Follow up with the hiring manager one week after your final interview to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
