Performance Marketing Specialist

📌 Core Information

- Job Title: Performance Marketing Specialist
- Company: Global Accelerator
- Location: Buenos Aires, Argentina
- Job Type: On-site
- Category: Marketing
- Date Posted: May 12, 2025

🚀 Job Overview

Key aspects of this role include:
- Developing precise performance projections and executing campaigns to achieve measurable growth.
- Collaborating with clients to maintain clear and transparent communication about strategies, actions taken, and performance relative to forecasts.
- Representing CTC's unique approach to media acquisition and its accompanying tools.
- Ensuring high-quality execution and delivery of initiatives.
- Embracing challenges and taking ownership of outcomes.

ASSUMPTION: This role requires a strong focus on data analysis, strategic planning, and excellent communication skills. The ideal candidate will have experience in performance marketing, data analysis, and client communication.

📋 Key Responsibilities

- Strategic Media Execution: Develop and execute strategic media plans to achieve measurable business outcomes.
- Data-Driven Forecasting: Create and maintain accurate performance projections using CTC's Strategic Forecasting methods and foundational principles of media acquisition.
- Client Collaboration: Work closely with clients to understand their business goals, provide regular updates on performance, and ensure alignment with forecasts and strategies.
- Team Leadership: Lead and collaborate with a team consisting of a Google strategist, creative strategist, and email strategist to optimize productivity and maintain high-performance standards.
- System Execution: Implement CTC's Meta best practices, build campaigns using CTC's structure and best practices, and upkeep and manage CTC's ideologies and processes throughout the account.
- Performance Monitoring: Monitor active campaigns, adjust budgets and strategy to meet daily projected targets, and implement tests in accounts to beat best-performing campaigns.

ASSUMPTION: This role involves a high level of responsibility and requires strong organizational skills, attention to detail, and the ability to manage multiple tasks effectively.

🎯 Required Qualifications

- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: 2-5 years of experience in performance marketing, with a strong focus on data analysis and strategic planning.
- Required Skills:
- Proficient in data analysis tools, including Google Sheets.
- Strong communication and presentation skills.
- Excellent problem-solving abilities.
- Proven experience in media buying and campaign management.
- Familiarity with e-commerce and a passion for driving business growth.
- Preferred Skills:
- Experience with CTC's Prophet system or similar forecasting tools.
- Knowledge of the e-commerce industry and trends.
- Familiarity with CTC's unique approach to media acquisition.

ASSUMPTION: Candidates with a strong academic background, relevant work experience, and a proven track record of success in performance marketing are encouraged to apply.

💰 Compensation & Benefits

- Salary Range: The salary range for this position is $64,000 - $120,000 per year, depending on experience and performance.
- Benefits: CTC offers a comprehensive benefits package, including health insurance, retirement plans, and paid time off.
- Working Hours: This role requires a full-time commitment, with standard working hours Monday through Friday, 9:00 AM to 6:00 PM (with a one-hour lunch break).

ASSUMPTION: CTC's compensation and benefits package is competitive and designed to attract and retain top talent in the performance marketing industry.

📌 Applicant Insights

🔍 Company Context

- Industry: Advertising Services
- Company Size: 51-200 employees
- Founded: 2012
- Company Description: Common Thread Collective is an e-commerce growth agency, helping DTC brands that are doing $10M-$100M in annual online revenue. As your partner, we produce better financial outcomes for your business by constructing a system for achieving profitable scale. Whether you learn how to build that system from us — or hire us to build it for you — we have a solution to meet your business where it’s at.
- Company Specialties: Digital Sales, Digital Marketing, Digital Advertising, Understanding Brands, Identifying Brands Consumers, Discovering Who Influences Brand Consumers, Producing Engaging Content, Establishing Target Distribution, Creating Simple Transaction Flow, content production, Media Buying, Facebook Advertising, Growth Marketing, Email Marketing, Google Advertising, Instagram Advertising, Marketing, and Advertising.

📊 Role Analysis

- Career Level: Mid-level to senior-level role, with opportunities for growth and advancement within the company.
- Reporting Structure: This role reports directly to Joy Sharma, the Director of the CTC Accelerator Program.
- Work Arrangement: This role is on-site, with the possibility of remote work for qualified candidates.
- Growth Opportunities: CTC offers a clear path for career progression, with opportunities for promotion to senior strategist within the first 12 months.

ASSUMPTION: This role provides an excellent opportunity for career growth and development within the performance marketing industry.

🌍 Location & Work Environment

- Office Type: CTC's office is located in Santa Ana, California, with additional offices in New York City.
- Office Location(s): 3011 S Croddy Way, Santa Ana, California 92704, US and 511 W 25th St, New York, NY 10001, US
- Geographic Context: Santa Ana is located in Orange County, California, approximately 10 miles south of Anaheim and 35 miles southeast of Los Angeles. New York City is located on the northeastern coast of the United States, with a diverse and vibrant cultural scene.
- Work Schedule: CTC offers a flexible work schedule, with the ability to pick your schedule and embrace autonomy as a core value.

ASSUMPTION: CTC's work environment is designed to support personal growth, with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks to ensure consistent challenge and engagement.

💼 Interview & Application Insights

- Typical Process: CTC's interview process consists of an initial phone or video screen, followed by a series of behavioral and skills-based interviews with key team members. The final round may include a presentation or case study component.
- Key Assessment Areas: Candidates should expect to be assessed on their communication skills, data analysis abilities, strategic planning, and problem-solving skills.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
- Be prepared to discuss your experience with data analysis tools, media buying, and campaign management.
- Familiarize yourself with CTC's unique approach to media acquisition and its accompanying tools.

ASSUMPTION: CTC's interview process is designed to evaluate candidates' technical skills, cultural fit, and ability to thrive in a fast-paced, dynamic work environment.

🛠️ Tools & Technologies

- CTC uses a variety of tools and technologies to support its performance marketing efforts, including:
- Google Sheets for data analysis and reporting.
- Google Ads and Facebook Ads for media buying and campaign management.
- CTC's proprietary Prophet system for forecasting and strategic planning.
- Statlas for data visualization and client reporting.

ASSUMPTION: CTC's tools and technologies are designed to support its unique approach to media acquisition and enable its team members to deliver exceptional results for clients.

👔 Cultural Fit Considerations

- Company Values: CTC's core values include dedication, precision, continuous improvement, and a relentless pursuit of excellence. Candidates should be prepared to demonstrate their alignment with these values throughout the interview process.
- Work Style: CTC's work environment is fast-paced, collaborative, and data-driven. Candidates should be comfortable working in a dynamic, team-oriented setting and be able to adapt to changing circumstances quickly.
- Self-Assessment Questions:
- How do you approach challenges, and can you provide an example of a time when you overcame a significant obstacle to achieve success?
- How do you prioritize and manage multiple tasks, and how do you ensure that you are meeting deadlines and maintaining high-quality standards?
- How do you approach continuous learning and improvement, and can you provide an example of a time when you proactively sought out new knowledge or skills to enhance your performance?

ASSUMPTION: CTC's cultural fit considerations are designed to evaluate candidates' ability to thrive in a fast-paced, dynamic work environment and contribute to the company's ongoing success.

⚠️ Potential Challenges

- Workload: This role may require working overtime or on weekends to meet deadlines or manage client campaigns, particularly during peak periods.
- Client Management: Working with multiple clients simultaneously may present challenges in terms of prioritization, communication, and ensuring client satisfaction.
- Technical Skills: The role requires a strong proficiency in data analysis tools, media buying platforms, and CTC's proprietary tools. Candidates should be prepared to invest time in learning and mastering these tools.
- Work-Life Balance: CTC's flexible work schedule may require candidates to manage their time effectively and maintain a healthy work-life balance.

ASSUMPTION: CTC's potential challenges are designed to help candidates understand the demands of the role and ensure that they are prepared to meet the expectations of the company and its clients.

📈 Similar Roles Comparison

- Role Responsibilities: This role is similar to other performance marketing roles, but with a stronger focus on data-driven forecasting and strategic planning. Candidates with experience in similar roles should be well-suited to this position.
- Industry Context: The performance marketing industry is highly competitive, with a strong focus on data analysis, strategic planning, and continuous improvement. Candidates should be prepared to stay up-to-date with industry trends and best practices.
- Career Path Comparison: This role offers a clear path for career progression, with opportunities for promotion to senior strategist within the first 12 months. Candidates should be prepared to take on additional responsibilities and leadership opportunities as they advance in their careers.

ASSUMPTION: CTC's similar roles comparison is designed to help candidates understand the unique aspects of this role and how it compares to other performance marketing positions in the industry.

📝 Sample Projects

- Project Example 1: Developing a comprehensive media strategy for a new e-commerce client, including channel selection, budget allocation, and campaign creative.
- Project Example 2: Conducting a thorough analysis of an existing client's media performance, identifying areas for optimization, and implementing changes to improve overall campaign effectiveness.
- Project Example 3: Collaborating with a cross-functional team to develop and execute a large-scale marketing campaign, including event planning, content creation, and media buying.

ASSUMPTION: CTC's sample projects are designed to provide candidates with a better understanding of the types of projects they may work on and the skills required to succeed in the role.

❓ Key Questions to Ask During Interview

- Role Responsibilities: Can you describe a typical day or week in this role, and how would my time be allocated between strategic planning, campaign execution, and client communication?
- Team Structure: How is the team structured, and what are the key relationships between team members and stakeholders?
- Client Management: How do you approach client management, and what strategies do you use to ensure client satisfaction and retention?
- Career Growth: What opportunities are there for career growth and development within the company, and how does CTC support its employees in achieving their long-term career goals?
- Company Culture: How would you describe CTC's company culture, and what aspects of the work environment are most important to you?

ASSUMPTION: CTC's key questions to ask during the interview are designed to help candidates gain a deeper understanding of the role, the company, and its culture, and to evaluate their fit for the position.

📌 Next Steps for Applicants

To apply for this position:
- Submit your application through this [link](https://job-boards.greenhouse.io/globalaccelerator/jobs/5539096004).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
- Prepare for behavioral and skills-based interviews, focusing on your communication skills, data analysis abilities, strategic planning, and problem-solving skills.
- Familiarize yourself with CTC's unique approach to media acquisition and its accompanying tools.
- Follow up with the hiring manager, Joy Sharma, one week after submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.