Performance Marketing Specialist

📌 Core Information

- Job Title: Performance Marketing Specialist
- Company: Global Accelerator
- Location: Riga, Latvia
- Job Type: Remote
- Date Posted: May 12, 2025

🚀 Job Overview

Key aspects of this role include:

- Developing precise performance projections and executing campaigns to achieve measurable growth.
- Collaborating proactively with clients, maintaining clear communication about strategies, actions taken, and performance relative to forecasts.
- Building trust and strengthening client relationships by positioning the company as a strategic partner.
- Setting a high standard for initiative execution and driving results with precision and impact.
- Embracing challenges as opportunities to excel and demonstrating an unyielding determination to get things done.

ASSUMPTION: This role requires a high level of self-motivation, autonomy, and initiative, as well as strong communication and data analysis skills. A background in data analytics, business operations, or media buying is preferred.

📋 Key Responsibilities

- Strategic Media Execution: Develop precise performance projections and execute campaigns to achieve measurable growth.
- Client Collaboration: Proactively collaborate with clients, maintaining clear communication about strategies, actions taken, and performance relative to forecasts.
- Client Relationship Building: Build trust and strengthen client relationships by positioning the company as a strategic partner.
- Initiative Execution: Set a high standard for initiative execution and drive results with precision and impact.
- Challenge Embrace: Embrace challenges as opportunities to excel and demonstrate an unyielding determination to get things done.

ASSUMPTION: The role requires strong communication, data analysis, and project management skills. A background in media buying, data analysis, or a related field is preferred.

🎯 Required Qualifications

- Education: Bachelor's degree in Marketing, Business, Statistics, or a related field. Candidates with relevant experience may be considered.
- Experience: 1-3 years of experience in performance marketing, media buying, data analysis, or a related field.
- Required Skills:
- Strong data analysis skills, with proficiency in Google Sheets and a willingness to learn advanced tools.
- Excellent communication skills, both written and verbal, with the ability to present ideas clearly and persuasively to various stakeholders.
- Strong problem-solving skills and the ability to approach challenges with structured thinking.
- Proficiency in English, with a high level of emotional intelligence.
- Preferred Skills:
- Familiarity with data visualization tools, such as Tableau or Power BI.
- Experience with marketing automation platforms, such as HubSpot or Marketo.
- Knowledge of SQL or other programming languages.

ASSUMPTION: The ideal candidate will have a strong academic background, relevant work experience, and a proven track record of driving results in a fast-paced environment. They should be highly motivated, detail-oriented, and able to work independently with minimal supervision.

💰 Compensation & Benefits

- Salary Range: The salary range for this role is €35,000 - €45,000 per year, depending on experience and qualifications. This is an estimate based on industry standards for the role, experience level, and location.
- Benefits: The company offers a comprehensive benefits package, including health insurance, retirement plans, and paid time off. Details of the benefits package will be provided to candidates who proceed to the interview stage.
- Working Hours: This is a full-time remote position, with a flexible work schedule that allows for a healthy work-life balance. The company encourages employees to work during their most productive hours and offers the autonomy to manage their time effectively.

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

- Industry: Advertising Services
- Company Size: 51-200 employees
- Founded: 2012
- Company Description: Common Thread Collective is an ecommerce growth agency, helping DTC brands that are doing $10M-$100M in annual online revenue. As your partner, we produce better financial outcomes for your business by constructing a system for achieving profitable scale. Whether you learn how to build that system from us — or hire us to build it for you — we have a solution to meet your business where it’s at.
- Company Specialties: Digital Sales, Digital Marketing, Digital Advertising, Understanding Brands, Identifying Brands Consumers, Discovering Who Influences Brand Consumers, Producing Engaging Content, Establishing Target Distribution, Creating Simple Transaction Flow, content production, Media Buying, Facebook Advertising, Growth Marketing, Email Marketing, Google Advertising, Instagram Advertising, Marketing, and Advertising.

📊 Role Analysis

- Career Level: Mid-level
- Reporting Structure: This role reports directly to the Director of the CTC Accelerator Program, Joy Sharma.
- Work Arrangement: This is a fully remote position with the ability to pick your schedule. The company embraces autonomy as a core value, with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks to support personal growth. Exceptional work is recognized and rewarded, with weekly check-ins for accountability, ensuring you’re consistently challenged and engaged with new opportunities daily.
- Growth Opportunities: This role offers a clear path for career progression, with a commitment to providing mentorship through every step of the development process and promotion from the role. The company also provides feedback against expectations and evaluates performance regularly.

ASSUMPTION: This role offers excellent opportunities for professional growth and development within a dynamic and supportive work environment.

🌍 Location & Work Environment

- Office Type: Fully remote
- Office Location(s): Riga, Latvia
- Geographic Context: Riga, the capital of Latvia, is known for its vibrant cultural scene, rich history, and beautiful architecture. It is located on the banks of the Daugava River and is home to numerous museums, theaters, and historical sites. The city is also a major hub for technology and innovation, with a thriving startup ecosystem.
- Work Schedule: This is a full-time remote position with a flexible work schedule that allows for a healthy work-life balance. The company encourages employees to work during their most productive hours and offers the autonomy to manage their time effectively.

ASSUMPTION: The remote work arrangement and flexible schedule provide a high degree of autonomy and work-life balance, making this an attractive opportunity for candidates seeking a flexible and independent work environment.

💼 Interview & Application Insights

- Typical Process: The application process involves submitting your resume and cover letter through the provided link. If your application is selected, you will be contacted for an initial phone or video screening, followed by one or more in-depth interviews with members of the team. The final stage may include a case study or project to assess your practical skills and problem-solving abilities.
- Key Assessment Areas: The interview process will focus on assessing your data analysis skills, communication abilities, problem-solving skills, and cultural fit with the company. You will be asked to provide examples of your past work and how you have approached challenges and achieved results in similar situations.
- Application Tips:
- Tailor your resume and cover letter to highlight the skills and experiences most relevant to this role.
- Be prepared to discuss your approach to data analysis, problem-solving, and communication in detail.
- Research the company and its values to demonstrate your understanding of the company culture and your fit within the organization.
- Practice common interview questions and prepare thoughtful responses that showcase your skills and experiences.

ATS Keywords: Performance Marketing, Media Buying, Data Analysis, Strategic Planning, Client Communication, Problem Solving, Creativity, Attention to Detail, Team Collaboration, Continuous Improvement

ASSUMPTION: The interview process is designed to assess your technical skills, problem-solving abilities, and cultural fit with the company. By preparing thoroughly and demonstrating your understanding of the role and the company, you can increase your chances of success in the interview process.

🛠️ Tools & Technologies

- Google Sheets
- Google Analytics
- Facebook Ads Manager
- Google Ads
- Instagram Ads
- Tableau (preferred, but not required)
- SQL (preferred, but not required)
- Marketing automation platforms (e.g., HubSpot, Marketo)

ASSUMPTION: Familiarity with these tools and platforms is preferred, but not required. The company is willing to provide training and support to help you develop the necessary skills to excel in this role.

👔 Cultural Fit Considerations

- Company Values: The company values include Autodidact, Unimpeachable Character, and Competitive Greatness. These values are challenging and require a high level of commitment, but they also offer the opportunity to make a significant impact on the business and grow professionally.
- Work Style: The company embraces autonomy, initiative, and continuous improvement. Employees are expected to be self-motivated, resourceful, and proactive in their approach to work. They should also be open to feedback and willing to implement it proactively to drive continuous improvement.
- Self-Assessment Questions:
- How do you approach challenges and opportunities for growth in your work?
- How do you handle feedback and implement changes based on that feedback?
- How do you balance autonomy and initiative with clear communication and collaboration with your team?

ASSUMPTION: The company values and work style require a high level of self-awareness, initiative, and a commitment to continuous improvement. Candidates who are a strong cultural fit will be highly motivated, detail-oriented, and able to work independently with minimal supervision.

⚠️ Potential Challenges

- Role-Specific Challenges: This role requires a high level of self-motivation, autonomy, and initiative. Candidates may face challenges in managing their time effectively, staying organized, and maintaining a high level of productivity in a remote work environment.
- Company-Specific Challenges: The company's fast-paced growth and dynamic work environment may present challenges in keeping up with changes and maintaining a high level of productivity.
- Industry-Specific Challenges: The advertising and marketing industry is constantly evolving, with new platforms, tools, and best practices emerging regularly. Candidates may face challenges in staying up-to-date with the latest trends and technologies in the field.
- Location-Specific Challenges: Working remotely in a different time zone may present challenges in communication and collaboration with team members and clients located in different parts of the world.

ASSUMPTION: These challenges can be overcome with strong time management skills, effective communication, and a commitment to continuous learning and improvement. The company offers support and resources to help employees overcome these challenges and succeed in their roles.

📈 Similar Roles Comparison

- Role Differences: This role focuses on performance marketing and media buying, while similar roles in the company may focus more on other aspects of digital marketing, such as SEO, content marketing, or social media management. This role also requires a higher level of data analysis and strategic planning skills than some other marketing roles.
- Industry Context: The advertising and marketing industry is highly competitive, with a wide range of job opportunities available. This role offers a unique combination of skills and experiences, making it an attractive option for candidates interested in a career in performance marketing.
- Career Path Comparison: This role offers a clear path for career progression, with opportunities for growth and development within the company. Candidates who excel in this role may have the opportunity to move into management or leadership positions as the company continues to grow and expand.

ASSUMPTION: This role offers a unique combination of skills and experiences, making it an attractive option for candidates interested in a career in performance marketing. The clear path for career progression and opportunities for growth and development within the company make this an excellent choice for candidates looking to advance their careers in the field.

📝 Sample Projects

- Project Example 1: Developing a comprehensive media buying strategy for a new client, including target audience research, channel selection, and budget allocation.
- Project Example 2: Conducting a thorough analysis of an existing client's marketing performance, identifying areas for improvement, and implementing changes to drive better results.
- Project Example 3: Creating a detailed forecast for a client's marketing spend, based on historical data and industry benchmarks, and adjusting the forecast as needed to optimize performance.

ASSUMPTION: These project examples are intended to illustrate the types of tasks and responsibilities that may be required in this role. The specific projects and tasks assigned may vary depending on the client's needs and the company's priorities.

❓ Key Questions to Ask During Interview

- Role-Specific Questions:
- How does the company support employees in developing their data analysis and strategic planning skills?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure success in this role, and what are the key performance indicators (KPIs) used to track progress?
- Company-Specific Questions:
- How does the company support employees in maintaining a healthy work-life balance in a remote work environment?
- What are the key priorities for the company in the next 12-24 months, and how does this role contribute to those priorities?
- Industry-Specific Questions:
- How does the company stay up-to-date with the latest trends and technologies in the advertising and marketing industry?
- What are the key challenges facing the company in the next 12-24 months, and how can this role help address those challenges?
- Cultural Fit Questions:
- How does the company support employees in maintaining a strong work ethic and a commitment to continuous improvement?
- What are the key values and behaviors that the company looks for in employees, and how does this role embody those values and behaviors?

ASSUMPTION: These interview questions are designed to help you better understand the role, the company, and the industry, as well as to assess your fit with the company's culture and values. By asking thoughtful and insightful questions, you can demonstrate your interest in the role and your commitment to success.

📌 Next Steps for Applicants

To apply for this position:

- Submit your application through the [provided link](https://job-boards.greenhouse.io/globalaccelerator/jobs/5539110004).
- Tailor your resume and cover letter to highlight the skills and experiences most relevant to this role.
- Prepare for the interview by researching the company and its values, and practicing common interview questions and responses.
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications.
- If selected for the position, be prepared to provide references and complete a background check as required by the company.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.