Performance Marketing Specialist

📌 Core Information 🔹 Job Title: Performance Marketing Specialist 🔹 Company: Global Accelerator 🔹 Location: Tbilisi, Tbilisi, Georgia 🔹 Job Type: On-site 🔹 Category: Marketing 🔹 Date Posted: May 12, 2025 🚀 Job Overview Key aspects of this role include: - Developing precise performance projections and executing campaigns to achieve measurable growth - Collaborating proactively with clients to maintain clear communication about strategies, actions taken, and performance relative to forecasts - Building trust and strengthening client relationships by positioning CTC as a strategic partner - Setting a high standard for initiative execution and driving results with precision and impact - Embracing a challenging role with a strong passion for e-commerce and a desire to learn, grow, and make a meaningful impact ASSUMPTION: This role requires a high level of self-motivation, initiative, and the ability to thrive in a self-managed environment. The ideal candidate will be eager to take ownership of their work and deliver excellence consistently. 📋 Key Responsibilities ✅ Strategic Media Execution: Develop precise performance projections, execute campaigns seamlessly, and drive measurable business outcomes ✅ Client Communication: Collaborate proactively with clients, maintain clear and transparent communication, and align daily on forecasts to exceed client expectations ✅ Team Collaboration: Work with a team of Google strategists, creative strategists, and email strategists to manage, align, and execute client growth strategies ✅ Data Analysis: Analyze data to develop strategic plans, monitor active campaigns, and adjust budgets and strategy to ensure the best possible chance of hitting daily projected targets ✅ Campaign Optimization: Implement tests in accounts to beat best-performing campaigns and continuously improve performance ASSUMPTION: This role requires strong data analysis skills, attention to detail, and the ability to work effectively in a team environment. The ideal candidate will be comfortable working with data tools, including Google Sheets, and have a strong raw talent for data analysis. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, Statistics, or a related field (or equivalent experience) Experience: - Proven experience (2+ years) in performance marketing, data analysis, or a related field - Experience with Google Sheets and data analysis tools - Familiarity with e-commerce and marketing strategies Required Skills: - Strong data analysis skills - Excellent communication and presentation skills - Ability to work effectively in a team environment - Proficiency in English (fluent is a plus) Preferred Skills: - Experience with Google Ads, Facebook Ads, or other advertising platforms - Familiarity with e-commerce platforms (e.g., Shopify, BigCommerce) - Knowledge of SQL or other database languages ASSUMPTION: The ideal candidate will have a well-rounded perspective and experience from multiple domains, including mathematics, data analytics, business operations, retail, finance, media buying, etc. They will also possess critical thinking skills, the ability to approach challenges with structured thinking, and a strong passion for e-commerce. 💰 Compensation & Benefits Salary Range: The salary range for this position is $64,000 - $120,000 per year, depending on experience and performance. The first month's salary is $2,000, the second month's salary is $4,000, and the third month's average salary is $7,000 per month. Benefits: - Growth, transparency, and fairness in career development - Regular performance reviews and clear paths for progression - Autonomy and flexibility in work arrangements - A supportive and collaborative work environment Working Hours: This role requires a full-time commitment, with the ability to pick your schedule and work remotely. ASSUMPTION: The salary range provided is an estimate based on industry standards for a performance marketing specialist role with the given experience level and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure. 📌 Applicant Insights 🔍 Company Context Industry: Advertising Services Company Size: 51-200 employees Founded: 2012 Company Description: Common Thread Collective is an e-commerce growth agency, helping DTC brands that are doing $10M-$100M in annual online revenue. As your partner, we produce better financial outcomes for your business by constructing a system for achieving profitable scale. Whether you learn how to build that system from us — or hire us to build it for you — we have a solution to meet your business where it’s at. Company Specialties: Digital Sales, Digital Marketing, Digital Advertising, Understanding Brands, Identifying Brands Consumers, Discovering Who Influences Brand Consumers, Producing Engaging Content, Establishing Target Distribution, Creating Simple Transaction Flow, content production, Media Buying, Facebook Advertising, Growth Marketing, Email Marketing, Google Advertising, Instagram Advertising, Marketing, and Advertising Company Website: http://commonthreadco.com ASSUMPTION: Common Thread Collective is a well-established agency with a strong focus on digital marketing and advertising. Their expertise in understanding brands and consumers, as well as their ability to produce engaging content and establish target distribution, makes them a valuable partner for DTC brands looking to achieve profitable scale. 📊 Role Analysis Career Level: Mid-level Reporting Structure: Reports directly to Joy Sharma, Director of the CTC Accelerator Program Work Arrangement: Fully remote with the ability to pick your schedule Growth Opportunities: - Rapid career progression through continuous learning and development of new tools and improvements within the system - Mentorship and feedback from experienced team members and leaders - Opportunities to contribute to the continuous development of new tools and improvements within the system ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for progression and a commitment to providing mentorship and feedback to support personal growth. 🌍 Location & Work Environment Office Type: Fully remote Office Location: Tbilisi, Tbilisi, Georgia Geographic Context: Tbilisi is the capital and the largest city of Georgia, with a population of over 1.5 million people. It is known for its historical architecture, cultural institutions, and vibrant nightlife. Work Schedule: Flexible, with the ability to pick your schedule ASSUMPTION: The fully remote work environment offers a high degree of flexibility and autonomy, allowing candidates to balance their personal and professional lives effectively. 💼 Interview & Application Insights Typical Process: 1. Submit your application through the provided link 2. Complete a skills assessment and video interview 3. Participate in a final interview with the hiring manager Key Assessment Areas: - Data analysis skills - Communication and presentation skills - Problem-solving abilities - Cultural fit and alignment with company values Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Showcase your ability to work effectively in a team environment and thrive in a self-managed environment - Demonstrate your passion for e-commerce and commitment to continuous learning and improvement ATS Keywords: Performance Marketing, Data Analysis, Client Communication, Strategic Planning, Media Buying, Forecasting, Problem Solving, Team Collaboration, Attention to Detail, Creativity, Adaptability, Emotional Intelligence, Continuous Improvement, Self-Management, Feedback Integration, Resourcefulness ASSUMPTION: The interview process for this role will focus on assessing the candidate's data analysis skills, communication and presentation skills, problem-solving abilities, and cultural fit with the company. The ideal candidate will be able to demonstrate their ability to work effectively in a team environment and thrive in a self-managed environment. 🛠️ Tools & Technologies - Google Sheets - Google Ads - Facebook Ads - Shopify (or other e-commerce platforms) - SQL (or other database languages) - Project management tools (e.g., Asana, Trello) ASSUMPTION: The required tools and technologies for this role include data analysis tools, advertising platforms, e-commerce platforms, and project management tools. Familiarity with these tools is essential for success in this role. 👔 Cultural Fit Considerations Company Values: - Autodidact: Naturally curious and an autodidact, able to absorb information quickly and effectively, like osmosis. Committed to learning and continuously improving skills without needing constant direction. - Unimpeachable Character: Embody a character that inspires pride in both personal and professional associations. Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them, even when uncomfortable. Values constructive feedback and integrates it, understanding nothing great is built without feedback. - Competitive Greatness: Perform at your best when it matters most, with an enjoyment of hard challenges. Demonstrate an unyielding determination to get things done, regardless of obstacles, time constraints, skills needed, or resources. Adapt to changing circumstances, recognizing that true success is about not just meeting, but exceeding what is required. Possess a deep passion for your work, using creativity and resilience to overcome any hurdle. Work Style: - Collaborative and supportive team environment - Autonomy and flexibility in work arrangements - Clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks to support personal growth - Exceptional work recognized and rewarded, with weekly check-ins for accountability and new opportunities daily Self-Assessment Questions: 1. How do you align with the company value of being an autodidact, and how do you plan to continuously improve your skills in this role? 2. Can you provide an example of a time when you demonstrated unimpeachable character, and how did you handle a challenging situation? 3. How do you approach hard challenges, and can you share an example of a time when you demonstrated competitive greatness? ASSUMPTION: The ideal candidate for this role will be able to demonstrate a strong alignment with the company's core values and work style. They will be naturally curious, committed to continuous learning, and able to work effectively in a collaborative and supportive team environment. ⚠️ Potential Challenges 1. Workload: The role may require working on multiple projects simultaneously, with tight deadlines and high expectations for quality and attention to detail. 2. Adaptability: The candidate must be able to adapt to changing circumstances and learn new tools and technologies quickly. 3. Client Management: The role requires strong communication and interpersonal skills to manage client relationships and expectations effectively. 4. Remote Work Environment: The fully remote work environment may present challenges for candidates who prefer a structured office environment or struggle with self-motivation and time management. ASSUMPTION: The ideal candidate for this role will be able to demonstrate strong adaptability, self-motivation, and time management skills to overcome these potential challenges effectively. 📈 Similar Roles Comparison 1. Role Differentiation: This role focuses on performance marketing and data-driven forecasting, while similar roles may focus more on specific marketing channels or have a broader scope of responsibilities. 2. Industry Context: The e-commerce industry is dynamic and rapidly evolving, with new platforms, tools, and best practices emerging constantly. This role requires a strong understanding of the latest trends and technologies in performance marketing and e-commerce. 3. Career Path Comparison: This role offers a clear path for progression, with opportunities for rapid career growth and mentorship from experienced team members and leaders. Similar roles may offer different career growth opportunities or require more experience for advancement. ASSUMPTION: The ideal candidate for this role will be able to demonstrate a strong understanding of the latest trends and technologies in performance marketing and e-commerce, as well as a commitment to continuous learning and improvement to succeed in this role. 📝 Sample Projects 1. Project Example 1: Develop a comprehensive performance marketing strategy for a DTC brand, including detailed projections, campaign execution plans, and KPI tracking. 2. Project Example 2: Conduct a thorough analysis of a client's e-commerce data to identify trends, optimize campaigns, and improve overall performance. 3. Project Example 3: Collaborate with a cross-functional team to launch a new product line, including market research, target audience identification, and campaign development. ASSUMPTION: The ideal candidate for this role will be able to demonstrate a strong understanding of performance marketing strategies, data analysis, and campaign optimization to succeed in these sample projects. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you provide more details about the day-to-day responsibilities of this role and how they align with my skills and experience? 2. Team Structure: How is the team structured, and who will I be working with on a daily basis? 3. Client Management: How does the company support its clients, and what resources are available to ensure their success? 4. Company Culture: How would you describe the company culture, and how does it support the success of its employees? 5. Growth Opportunities: What opportunities are available for professional growth and development within the company? ASSUMPTION: The ideal candidate for this role will be able to ask insightful questions that demonstrate their interest in the role and the company, as well as their ability to contribute to the team's success. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through this link 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role 3. Prepare for a skills assessment and video interview, focusing on your data analysis, communication, and problem-solving skills 4. Participate in a final interview with the hiring manager, demonstrating your cultural fit and alignment with the company's values 5. Follow up with the hiring manager after the interview, expressing your interest in the role and the company ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.