Performance Marketing Specialist

📌 Core Information 🔹 Job Title: Performance Marketing Specialist 🔹 Company: Common Thread Collective 🔹 Location: Amsterdam, Noord-Holland, Netherlands 🔹 Job Type: Remote 🔹 Category: Advertising Services 🔹 Date Posted: May 12, 2025 🔹 Experience Level: Entry-level to Mid-level (0-2 years) 🚀 Job Overview Key aspects of this role include: - Scaling client success through strategic media execution and data-driven forecasting - Collaborating proactively with clients to ensure campaigns are executed seamlessly to achieve measurable growth - Embracing a challenging role with a steep learning curve, requiring hard work and dedication - Working in a fully remote environment with a high degree of autonomy and flexibility - Contributing to a dynamic, fast-paced team focused on driving results and continuous improvement ASSUMPTION: This role requires a strong commitment to learning, adaptability, and a growth mindset. It is ideal for individuals eager to take ownership of their professional development and eager to make a significant impact in a short period. 📋 Key Responsibilities ✅ Strategic Media Execution: - Develop precise performance projections and ensure campaigns are executed seamlessly to achieve measurable growth - Collaborate with clients proactively, maintaining clear and transparent communication about strategies, actions taken, and performance relative to forecasts - Build and maintain strong client relationships by positioning CTC as a strategic partner, guiding clients through the complexities of media acquisition and growth strategies ✅ Data-Driven Forecasting: - Utilize CTC's Strategic Forecasting methods and foundational principles of media acquisition to drive data-driven decisions - Combine data analysis and client feedback to develop strategic plans for future growth ✅ Campaign Management: - Manage, align, and work with team members of your pod, including a Google strategist, creative strategist, and email strategist - Organize, prioritize, and manage multiple tasks with great attention to detail - Upkeep data integrity of clients across Statlas and execute the Prophet system for your clients ✅ Growth Forecasting: - Build a Growth Map using the Prophet system and conduct data analysis required for the map - Align marketing calendars with clients and ensure daily execution and actualization vs. the forecast ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to manage multiple tasks effectively. Excellent communication skills are also crucial for successful collaboration with clients and team members. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, Statistics, or a related field (or equivalent experience) Experience: - 0-2 years of experience in performance marketing, data analysis, or a related field Required Skills: - Proficiency in data tools, including Google Sheets, with the flexibility to develop advanced skills through on-the-job experience - Strong analytical skills and attention to detail - Excellent communication and presentation skills - Ability to work independently and manage multiple tasks effectively - Fluent in English, with a proven ability to communicate persuasively and present ideas clearly to various stakeholders Preferred Skills: - Familiarity with data visualization tools (e.g., Tableau, Power BI) - Experience with marketing automation platforms (e.g., HubSpot, Marketo) - Knowledge of e-commerce platforms (e.g., Shopify, Magento) ASSUMPTION: While a background in marketing or a related field is preferred, Common Thread Collective values candidates with transferable skills and a strong commitment to learning and growth. 💰 Compensation & Benefits Salary Range: - First month: €1,750 - Second month: €3,400 - Third month (on average): €6,000 a month - 1st Year Annual Range: €54,000-€67,000 - 2nd Year Annual Range: €80,000-€96,000 Benefits: - Fully remote work arrangement with flexible scheduling - Autonomy and accountability with regular 1:1 feedback sessions - Exceptional work recognized and rewarded with weekly check-ins - Access to a weekly performance dashboard for objective and subjective metrics - Pay transparency with consistent contract terms and clear roadmap for increasing earnings Working Hours: - Full-time (40 hours per week) ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level to mid-level performance marketing roles in the Netherlands. The actual salary may vary depending on the candidate's experience and performance. 📌 Applicant Insights 🔍 Company Context Industry: Advertising Services Company Size: 51-200 employees Founded: 2012 Headquarters: Santa Ana, California, USA Company Description: Common Thread Collective is an e-commerce growth agency, helping DTC brands that are doing $10M-$100M in annual online revenue. As your partner, we produce better financial outcomes for your business by constructing a system for achieving profitable scale. Whether you learn how to build that system from us or hire us to build it for you, we have a solution to meet your business where it’s at. Each of our services is part of a greater whole – that covers everything from strategy and data to acquisition and retention. Company Specialties: - Digital Sales - Digital Marketing - Digital Advertising - Understanding Brands - Identifying Brands Consumers - Discovering Who Influences Brand Consumers - Producing Engaging Content - Establishing Target Distribution - Creating Simple Transaction Flow - content production - Media Buying - Facebook Advertising - Growth Marketing - Email Marketing - Google Advertising - Instagram Advertising - Marketing and Advertising Company Website: commonthreadco.com ASSUMPTION: Common Thread Collective is a dynamic, fast-growing agency with a strong focus on data-driven decision-making and continuous improvement. Their unique approach to e-commerce growth makes them an attractive employer for individuals seeking a challenging and rewarding role in the advertising industry. 📊 Role Analysis Career Level: Entry-level to Mid-level (0-2 years) Reporting Structure: Reports directly to Joy Sharma, Director of the CTC Accelerator Program Work Arrangement: Fully remote with flexible scheduling Growth Opportunities: - Rapid career progression through hard work, learning, and exceptional performance - Opportunities to contribute to new tools and improvements within the system - Mentorship and feedback from Joy Sharma, a leader known for his relentless pursuit of excellence and passion for growth strategy ASSUMPTION: This role offers significant growth potential for the right candidate, with a clear path for promotion to a Senior Strategist within the first 12 months. Common Thread Collective is committed to providing mentorship and support throughout the employee's development in the role and beyond. 🌍 Location & Work Environment Office Type: Fully remote Office Location(s): Amsterdam, Noord-Holland, Netherlands Geographic Context: - Amsterdam is the capital and most populous city in the Netherlands, with a diverse and multicultural population - Noord-Holland is the most populous province in the Netherlands, with a strong economy and numerous job opportunities - The Netherlands is known for its high standard of living, excellent work-life balance, and robust social welfare system Work Schedule: - Flexible scheduling with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks ASSUMPTION: Common Thread Collective's fully remote work arrangement offers employees the flexibility to balance work and personal responsibilities effectively. The company's commitment to autonomy, accountability, and regular feedback ensures that employees remain engaged, challenged, and supported in their roles. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening with the HR team 3. Technical assessment or case study (depending on the role) 4. Final interview with the hiring manager and/or team members Key Assessment Areas: - Analytical skills and attention to detail - Communication and presentation skills - Problem-solving abilities - Cultural fit and alignment with company values Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Showcase your understanding of performance marketing, data analysis, and client communication - Demonstrate your commitment to learning, growth, and continuous improvement ATS Keywords: - Performance Marketing - Data Analysis - Client Communication - Strategic Planning - Media Buying - Forecasting - Problem Solving - Team Collaboration - Attention to Detail - Creativity - Adaptability - Emotional Intelligence - Continuous Improvement - Self-Management - Feedback Integration - Critical Thinking ASSUMPTION: Common Thread Collective's hiring process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the role. By tailoring your application materials and demonstrating your understanding of the key assessment areas, you can increase your chances of success in the interview process. 🛠️ Tools & Technologies - Google Sheets - Statlas - Prophet system - Marketing automation platforms (e.g., HubSpot, Marketo) - E-commerce platforms (e.g., Shopify, Magento) - Data visualization tools (e.g., Tableau, Power BI) ASSUMPTION: Familiarity with the listed tools and technologies is preferred but not required. Common Thread Collective is committed to providing training and support to help employees develop the skills necessary to succeed in their roles. 👔 Cultural Fit Considerations Company Values: - Autodidact: Naturally curious and an autodidact, able to absorb information quickly and effectively, like osmosis - Unimpeachable Character: Embodies a character that inspires pride in both personal and professional associations, consistently honest, and self-aware - Competitive Greatness: Performs at their best when it matters most, with an unyielding determination to get things done, regardless of obstacles, time constraints, skills needed, or resources Work Style: - Collaborative and supportive team environment - Strong emphasis on continuous learning and improvement - Autonomy and accountability with clear expectations and regular feedback - Exceptional work recognized and rewarded with weekly check-ins Self-Assessment Questions: 1. How do you approach learning new information quickly and effectively? 2. Can you provide an example of a time when you demonstrated exceptional honesty and self-awareness in a professional setting? 3. Describe a challenging situation where you had to perform at your best, and how did you approach it? ASSUMPTION: Common Thread Collective's values and work style are designed to attract individuals who are committed to continuous learning, personal growth, and exceptional performance. By assessing your alignment with these values and work style, you can determine if this role is the right fit for you. ⚠️ Potential Challenges 1. Steep Learning Curve: This role requires a strong commitment to learning and adaptability, as the responsibilities and tools used are complex and constantly evolving. 2. High-Pressure Environment: The fully remote work arrangement and high degree of autonomy may present challenges for individuals who prefer structured work environments or require close supervision. 3. Client Communication: Balancing client expectations, managing multiple tasks, and ensuring high-quality work may be challenging for individuals who struggle with time management, prioritization, or communication skills. 4. Work-Life Balance: The flexible scheduling and high degree of autonomy may lead to longer working hours or blurred boundaries between work and personal life for individuals who struggle with self-regulation or time management. ASSUMPTION: By being aware of these potential challenges and proactively addressing them, you can better prepare yourself for success in this role and mitigate any negative impacts on your work-life balance. 📈 Similar Roles Comparison 1. Performance Marketing Specialist vs. Media Buyer: - Both roles focus on driving results through strategic media execution and data-driven decision-making - The Performance Marketing Specialist role requires a broader skill set, including strategic planning, client communication, and data analysis, while the Media Buyer role is more focused on tactical execution and optimization - The Performance Marketing Specialist role offers more opportunities for career growth and leadership, as it involves managing and collaborating with a team of specialists ASSUMPTION: Understanding the differences between similar roles can help you determine which path aligns better with your career goals and skill set. By comparing the Performance Marketing Specialist role to the Media Buyer role, you can gain insights into the unique aspects of this position and the growth opportunities it offers. 📝 Sample Projects 1. Growth Forecasting Project: - Develop a Growth Map using the Prophet system for a client, incorporating data analysis and strategic planning - Collaborate with the client to align marketing calendars and ensure daily execution and actualization vs. the forecast - Monitor active campaigns, adjust budgets and strategy, and implement tests to beat best-performing campaigns 2. Client Communication Project: - Develop and maintain strong client relationships by proactively communicating strategies, actions taken, and performance relative to forecasts - Send daily performance updates to the client and ensure alignment across strategy and forecast with the client for every day of the week - Provide weekly updates on the Weekly Strategy Call and contribute valuable ideas to team discussions and company-wide content production ASSUMPTION: By understanding the key responsibilities and projects associated with this role, you can better prepare for the challenges and opportunities it presents. Familiarizing yourself with these sample projects can help you develop a clear understanding of the day-to-day tasks and long-term goals required for success in this role. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: - Can you provide more details about the day-to-day tasks and responsibilities of the Performance Marketing Specialist role? - How does this role balance strategic planning and tactical execution? 2. Team Structure: - Can you describe the team structure and how the Performance Marketing Specialist role fits within it? - How does the Performance Marketing Specialist collaborate with other team members, such as the Google strategist, creative strategist, and email strategist? 3. Client Communication: - How does the company support Performance Marketing Specialists in managing client expectations and ensuring high-quality work? - Can you provide an example of a challenging client communication situation and how it was handled? 4. Growth Opportunities: - What opportunities are there for career growth and leadership within the Performance Marketing Specialist role? - How does the company support the professional development of its employees? ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture, work environment, and expectations for the Performance Marketing Specialist position. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: https://job-boards.greenhouse.io/globalaccelerator/jobs/5539163004 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role 3. Prepare for a phone or video screening with the HR team, focusing on your analytical skills, attention to detail, and communication skills 4. Complete a technical assessment or case study, demonstrating your ability to analyze data, develop strategic plans, and communicate effectively 5. Prepare for a final interview with the hiring manager and/or team members, focusing on your cultural fit, problem-solving abilities, and potential for growth within the role 6. Follow up with the hiring manager after the interview, expressing your interest in the role and addressing any concerns or questions that arose during the interview process ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. 📝 Disclaimer This job description is intended to provide a comprehensive overview of the Performance Marketing Specialist role at Common Thread Collective. However, it is essential to verify the information provided with the employer directly, as the details may change or be subject to interpretation.