- Job Title: Performance Marketing Specialist
- Company: Global Accelerator
- Location: Ho Chi Minh City, Vietnam
- Job Type: On-site
- Category: Marketing
- Date Posted: May 12, 2025
π Job Overview
Key aspects of this role include:
- Developing precise performance projections and executing campaigns to achieve measurable growth.
- Collaborating with clients to maintain clear communication about strategies, actions taken, and performance relative to forecasts.
- Building trust and strengthening client relationships by positioning CTC as a strategic partner.
- Setting high standards and ensuring every initiative is executed at the highest level.
- Embracing challenges and taking ownership of results with precision and impact.
ASSUMPTION: This role requires a high level of self-motivation, initiative, and the ability to work independently. It also assumes a strong commitment to continuous learning and improvement.
π Key Responsibilities
- Strategic Media Execution: Develop and execute strategic media plans to achieve measurable business outcomes.
- Data-Driven Forecasting: Create and maintain accurate performance forecasts using data analysis and insights.
- Client Communication: Collaborate with clients to ensure clear communication about strategies, actions taken, and performance relative to forecasts.
- Team Collaboration: Work closely with the team to optimize productivity and maintain high-performance standards.
- Media Acquisition: Apply best practices in media buying to drive outstanding results and maintain rigorous quality standards.
- System Execution: Ensure adherence to CTC's Prophet system execution and maintain data integrity across Statlas.
ASSUMPTION: This role involves a high degree of multitasking, prioritization, and attention to detail. It also assumes a strong commitment to client satisfaction and adherence to deadlines.
π― Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: 2-5 years of experience in performance marketing, media buying, or a related field.
- Required Skills:
- Proficient in English with strong communication skills.
- Strong data analysis skills with experience using Google Sheets.
- Proven ability to work independently and manage multiple tasks.
- Experience with data-driven forecasting and media acquisition.
- Familiarity with e-commerce and a passion for driving business growth.
- Preferred Skills:
- Experience with Prophet system and Statlas.
- Familiarity with CTC's ideology and best practices.
- Knowledge of additional languages (e.g., Vietnamese).
ASSUMPTION: This role requires a strong foundation in marketing principles, data analysis, and a proven track record of driving results in a fast-paced environment.
π° Compensation & Benefits
- Salary Range: First month: $2,000, Second month: $4,000, Third month (on average): $7,000 a month. 1st Year Annual Range: $64,000-$76,000, 2nd Year Annual Range: $100,000-$120,000.
- Benefits: Not specified.
- Working Hours: Full-time (40 hours per week).
ASSUMPTION: The salary range provided is dependent on the amount of clients and the quality of work. It is subject to change based on experience and performance.
π Applicant Insights
π Company Context
- Industry: Advertising Services.
- Company Size: 51-200 employees.
- Founded: 2012.
- Company Description: Common Thread Collective is an e-commerce growth agency, helping DTC brands that are doing $10M-$100M in annual online revenue. As your partner, we produce better financial outcomes for your business by constructing a system for achieving profitable scale. Whether you learn how to build that system from us β or hire us to build it for you β we have a solution to meet your business where itβs at.
- Company Specialties: Digital Sales, Digital Marketing, Digital Advertising, Understanding Brands, Identifying Brands Consumers, Discovering Who Influences Brand Consumers, Producing Engaging Content, Establishing Target Distribution, Creating Simple Transaction Flow, content production, Media Buying, Facebook Advertising, Growth Marketing, Email Marketing, Google Advertising, Instagram Advertising, Marketing, and Advertising.
π Role Analysis
- Career Level: Mid-level.
- Reporting Structure: Reports directly to Joy Sharma, Director of the CTC Accelerator Program.
- Work Arrangement: On-site, fully remote with the ability to pick your schedule, embracing autonomy as a core value.
- Growth Opportunities: Rapid career progression, continuous learning, and mentorship opportunities.
ASSUMPTION: This role offers a unique opportunity for growth and development within a dynamic and supportive work environment.
π Location & Work Environment
- Office Type: Not specified.
- Office Location: Ho Chi Minh City, Vietnam.
- Geographic Context: Ho Chi Minh City is the largest city in Vietnam, known for its vibrant culture, rich history, and bustling economy. It is a major commercial hub and an important cultural, scientific, and educational center.
- Work Schedule: Full-time (40 hours per week), with flexible scheduling options.
ASSUMPTION: This role assumes a strong commitment to work-life balance and a flexible work arrangement that supports personal and professional growth.
πΌ Interview & Application Insights
- Typical Process: Not specified.
- Key Assessment Areas: Not specified.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences.
- Prepare for behavioral and situational interview questions that focus on problem-solving, communication, and data analysis skills.
- Research CTC's ideology, best practices, and proprietary tools (Prophet system, Statlas) to demonstrate your understanding and commitment to the role.
π οΈ Tools & Technologies
- Prophet system, Statlas, Google Sheets, Google Analytics, Facebook Ads, Google Ads, Instagram Ads, and other relevant marketing and data analysis tools.
π Cultural Fit Considerations
- Company Values: Not specified.
- Work Style: Not specified.
Self-Assessment Questions:
- How do you align with CTC's commitment to excellence, innovation, and continuous improvement in performance marketing?
- How comfortable are you working in a fast-paced, dynamic environment with a high degree of autonomy and responsibility?
ASSUMPTION: This role requires a strong cultural fit with CTC's values and work style, as well as a high degree of self-awareness and adaptability.
β οΈ Potential Challenges
- Role-Specific Challenges: Managing multiple tasks and deadlines, maintaining high-performance standards, and ensuring client satisfaction.
- Company-Specific Challenges: Working in a fast-paced, dynamic environment with a high degree of autonomy and responsibility.
- Location-Specific Challenges: Navigating the local business landscape and cultural nuances in Ho Chi Minh City, Vietnam.
π Similar Roles Comparison
- Role Differences: This role focuses on performance marketing, data-driven forecasting, and strategic media execution, while related positions may emphasize other aspects of marketing, such as branding, content creation, or SEO.
- Industry-Specific Context: The e-commerce growth agency industry is competitive and fast-paced, requiring continuous learning and adaptation to new trends and technologies.
- Career Path Comparison: This role offers a clear path for growth and development within CTC, with opportunities for promotion to Senior Strategist within the first 12 months.
π Sample Projects
- Developing and executing strategic media plans to achieve measurable business outcomes for a diverse portfolio of clients.
- Collaborating with clients to maintain clear communication about strategies, actions taken, and performance relative to forecasts.
- Building and maintaining accurate performance forecasts using data analysis and insights to drive business growth.
π‘ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does CTC support the professional development and growth of its employees?
- What are the most significant challenges facing the team or company, and how can this role contribute to addressing them?
- How does CTC measure and evaluate the success of its performance marketing strategies and campaigns?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
π Next Steps for Applicants
- To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight relevant skills and experiences.
- Prepare for behavioral and situational interview questions that focus on problem-solving, communication, and data analysis skills.
- Research CTC's ideology, best practices, and proprietary tools (Prophet system, Statlas) to demonstrate your understanding and commitment to the role.
- Follow up with the hiring manager after submitting your application, expressing your interest in the role and asking any clarifying questions.
β οΈ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
