Performance Marketing Specialist

📌 Core Information

🔹 Job Title: Performance Marketing Specialist

🔹 Company: KingMakers

🔹 Location: Lagos, Lagos, Nigeria

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: Mid-Level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading paid digital acquisition efforts across mobile web and app
• Managing cross-platform campaigns with full-funnel responsibility
• Collaborating with various teams to align acquisition with growth goals
• Optimizing traffic, conversions, and new customer acquisition
• Working in a fast-paced, consumer-facing environment

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving growth through digital channels.

📋 Key Responsibilities

✅ Plan, launch, and optimize paid acquisition for campaigns across platforms

✅ Grow new users through Web and App funnels using measurement tools

✅ Own campaign lifecycle: audience setup, tracking, creative briefing, A/B testing, bidding, optimization

✅ Build and maintain UTM structures, custom tracking links, and ensure proper conversion pixel setups

✅ Deliver and monitor growth-based performance and value-based performance

✅ Lead budget pacing, campaign reporting, and insights generation

✅ Collaborate with Creative, SEO, Product, and regional teams to align acquisition with growth goals

✅ Identify key calendar moments, campaigns, conversations, and channels aligned with wider marketing team objectives

✅ Conduct competitor analysis audits to understand how to differentiate acquisition strategy

✅ Build short and long-term plans for customer growth and evolve execution with new technologies and platforms

ASSUMPTION: The role involves a mix of strategic planning, hands-on campaign management, and cross-functional collaboration to drive user acquisition and growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4+ years in digital performance marketing with a proven track record in user acquisition at scale

Required Skills:

• Mastery of campaign setup and management on Meta (Web, App, Lead Gen), Google Ads (Search, PMax, YouTube, UAC), and Programmatic Channels
• Proficiency in marketing analytics using Adjust/Firebase/GA4/Looker Studio, PowerBI, MS Excel
• Advanced knowledge of conversion tracking via MMPs, postback integration, S2S, API, and GTM pixels
• Ability to work independently and manage multiple projects simultaneously
• Creative mindset with a data-driven approach

Preferred Skills:

• 4+ years' experience in digital performance marketing with multi-channel exposure
• Proven success in user acquisition at scale
• Deep understanding of tracking, attribution, and performance funnel metrics
• Proven record of collaborating with developers, data analysts, and creative designers
• Strong written, verbal, and presentation skills
• Previous work experience in betting, gaming, or fintech (a plus)

ASSUMPTION: Candidates should have a strong background in digital performance marketing, with a focus on user acquisition and campaign optimization.

💰 Compensation & Benefits

Salary Range: The salary range for this role is NGN 15,000,000 - NGN 20,000,000 per annum, depending on experience and qualifications. This estimate is based on industry standards for mid-level marketing roles in Lagos, Nigeria.

Benefits:

• Health insurance
• Retirement benefits
• Performance-based bonuses
• Professional development opportunities

Working Hours: Full-time, 40 hours per week. Flexible hours may be available based on team needs and performance.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: KingMakers operates in the competitive and rapidly growing online betting and i-gaming industry in Nigeria.

Company Size: With 51-200 employees, KingMakers is a mid-sized company where applicants can expect a structured yet dynamic work environment.

Founded: KingMakers was founded in 2023, making it a relatively new player in the market with a strong focus on growth and innovation.

Company Description:

• KingMakers is the official account of SuperSportBet, a leading online betting and i-gaming platform in Nigeria.
• The company offers a wide range of betting options, including sports betting, virtual games, and casino games.
• KingMakers is committed to providing a safe, secure, and enjoyable betting experience for its customers.

Company Specialties:

• Online betting and i-gaming
• Sports betting
• Virtual games
• Casino games

Company Website: https://www.supersportbet.com

ASSUMPTION: KingMakers is focused on providing a seamless and engaging betting experience for its customers, with a strong emphasis on responsible gaming and customer support.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 5-10 years of experience in digital performance marketing.

Reporting Structure: The Performance Marketing Specialist will report directly to the Marketing Manager and collaborate with various teams, including Creative, SEO, Product, and regional teams.

Work Arrangement: This role is on-site, with the possibility of flexible hours based on team needs and performance.

Growth Opportunities:

• Expanding skills in digital marketing and campaign management
• Gaining experience in the fast-growing online betting and i-gaming industry
• Potential career progression into senior marketing roles or management positions

ASSUMPTION: This role offers opportunities for professional growth and development, as well as the chance to make a significant impact on the company's user acquisition and growth strategies.

🌍 Location & Work Environment

Office Type: KingMakers' office is located in Cape Town, South Africa, with a satellite office in Lagos, Nigeria.

Office Location(s): 51 Wale Street, Cape Town, Western Cape 8001, ZA

Geographic Context:

• Cape Town is a vibrant and multicultural city with a strong focus on technology and innovation.
• The Lagos office provides an opportunity to work in a dynamic and growing market for online betting and i-gaming.
• Both locations offer a mix of urban and natural environments, with access to beaches, mountains, and other outdoor activities.

Work Schedule: Full-time, 40 hours per week. Flexible hours may be available based on team needs and performance.

ASSUMPTION: The work environment at KingMakers is fast-paced and dynamic, with a strong focus on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round with hiring manager or panel

Key Assessment Areas:

• Digital marketing expertise
• Campaign management skills
• Data analysis and interpretation
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience in digital performance marketing and user acquisition
• Demonstrate a strong understanding of marketing analytics and campaign optimization
• Showcase your ability to work independently and manage multiple projects simultaneously
• Tailor your resume and cover letter to emphasize your creative mindset and data-driven approach

ATS Keywords: Digital performance marketing, user acquisition, campaign management, marketing analytics, data-driven, creative mindset, cross-functional collaboration, responsible gaming, customer support

ASSUMPTION: The application process for this role is competitive, and candidates should highlight their relevant experience and skills to increase their chances of success.

🛠️ Tools & Technologies

• Google Ads (Search, PMax, YouTube, UAC)
• Meta (Web, App, Lead Gen)
• Programmatic Channels
• Adjust/Firebase/GA4/Looker Studio
• PowerBI
• MS Excel
• Google Tag Manager

ASSUMPTION: Candidates should have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Customer focus
• Innovation
• Collaboration
• Responsibility

Work Style:

• Fast-paced and dynamic
• Data-driven and results-oriented
• Collaborative and cross-functional
• Focused on responsible gaming and customer support

Self-Assessment Questions:

• How do you ensure that your marketing campaigns align with KingMakers' commitment to responsible gaming?
• Can you provide an example of a time when you had to collaborate with multiple teams to achieve a common goal?
• How do you approach A/B testing and optimization in your campaign management strategy?

ASSUMPTION: Candidates should be able to demonstrate a strong fit with KingMakers' company values and work style, with a particular emphasis on responsible gaming and customer support.

⚠️ Potential Challenges

• Working in a fast-paced and competitive industry
• Managing large advertising budgets and optimizing toward performance KPIs
• Collaborating with multiple teams and stakeholders
• Adapting to new technologies and platforms in a rapidly evolving market
• Balancing strategic planning with hands-on campaign management

ASSUMPTION: Candidates should be prepared to face these challenges head-on and demonstrate their ability to thrive in a dynamic and competitive environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on user acquisition and campaign optimization
• The online betting and i-gaming industry is highly competitive and regulated, with a strong emphasis on responsible gaming
• This role offers opportunities for professional growth and development, as well as the chance to make a significant impact on the company's user acquisition and growth strategies

ASSUMPTION: Candidates should be aware of the unique aspects of this role and the online betting and i-gaming industry, and tailor their application accordingly.

📝 Sample Projects

• Developing and executing a multi-channel user acquisition campaign to drive app installs and sign-ups
• Conducting a competitor analysis audit to identify opportunities for differentiation and growth
• Optimizing campaign performance using A/B testing and data-driven decision-making

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.

❓ Key Questions to Ask During Interview

• How does KingMakers ensure a safe and enjoyable betting experience for its customers?
• Can you describe the company's approach to responsible gaming and customer support?
• What opportunities are there for professional growth and development in this role?
• How does KingMakers collaborate with its regional teams to align acquisition with growth goals?
• What is the company's strategy for adapting to new technologies and platforms in the market?

ASSUMPTION: These questions are designed to help candidates better understand the company's culture, values, and approach to responsible gaming and customer support.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in digital performance marketing and user acquisition
• Prepare for behavioral and technical interviews by reflecting on your past experiences and accomplishments
• Research KingMakers and the online betting and i-gaming industry to demonstrate your understanding of the company and its market
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.