Performance Marketing Specialist

📌 Core Information 🔹 Job Title: Performance Marketing Specialist 🔹 Company: Global Accelerator 🔹 Location: Istanbul, İstanbul, Turkey 🔹 Job Type: On-site 🔹 Category: Marketing 🔹 Date Posted: May 12, 2025 🚀 Job Overview Key aspects of this role include: - Developing precise performance projections and executing campaigns to achieve measurable growth - Collaborating with clients to maintain clear and transparent communication about strategies and actions taken - Proactively identifying and addressing challenges to ensure client success - Embracing a data-driven approach to decision-making and continuous improvement - Representing CTC's unique approach to media acquisition and its accompanying tools ASSUMPTION: This role requires a strong understanding of performance marketing, data analysis, and client communication. The ideal candidate will have experience in a similar role and be comfortable working in a fast-paced, dynamic environment. 📋 Key Responsibilities ✅ Develop and maintain accurate performance projections using CTC's Strategic Forecasting methods and media acquisition tools ✅ Execute campaigns seamlessly to achieve measurable growth and meet or exceed forecasted targets ✅ Collaborate with clients to maintain clear and transparent communication about strategies, actions taken, and performance relative to forecasts ✅ Proactively identify and address challenges to ensure client success and strengthen client relationships ✅ Contribute to CTC's continuous improvement by providing feedback and collaborating with team members to refine processes and tools ✅ Stay up-to-date with industry trends and best practices in performance marketing and data analysis ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and collaboratively in a fast-paced environment. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, Statistics, or a related field Experience: - Proven experience (2+ years) in performance marketing, data analysis, or a related field - Experience with Google Analytics, Facebook Ads, and other relevant marketing platforms - Familiarity with data visualization tools (e.g., Tableau, Power BI) Required Skills: - Strong analytical skills and data-driven mindset - Excellent communication and presentation skills - Proficiency in Excel and Google Sheets - Experience with SQL or other database management systems - Familiarity with A/B testing and optimization strategies - Knowledge of e-commerce platforms and marketing funnels Preferred Skills: - Experience with marketing automation tools (e.g., HubSpot, Marketo) - Familiarity with Python, R, or other programming languages - Knowledge of content management systems (CMS) and website optimization - Experience with project management tools (e.g., Asana, Trello) ASSUMPTION: The ideal candidate will have a strong academic background, relevant work experience, and a proven track record of success in performance marketing and data analysis. 💰 Compensation & Benefits Salary Range: $64,000 - $120,000 per year (depending on experience and performance) Benefits: - Competitive salary and bonus structure - Comprehensive health, dental, and vision insurance - Retirement savings plan with company match - Generous vacation and time-off policies - Professional development opportunities and training - A dynamic, collaborative work environment with a strong focus on growth and innovation Working Hours: Full-time (40 hours per week) ASSUMPTION: The salary range provided is based on industry standards for performance marketing specialists with similar experience levels and locations. Benefits may vary depending on the company's specific policies and practices. 📌 Applicant Insights 🔍 Company Context Industry: Advertising Services Company Size: 51-200 employees Founded: 2012 Company Description: Common Thread Collective is an e-commerce growth agency, helping DTC brands that are doing $10M-$100M in annual online revenue. As your partner, we produce better financial outcomes for your business by constructing a system for achieving profitable scale. Whether you learn how to build that system from us — or hire us to build it for you — we have a solution to meet your business where it’s at. Company Specialties: Digital Sales, Digital Marketing, Digital Advertising, Understanding Brands, Identifying Brands Consumers, Discovering Who Influences Brand Consumers, Producing Engaging Content, Establishing Target Distribution, Creating Simple Transaction Flow, content production, Media Buying, Facebook Advertising, Growth Marketing, Email Marketing, Google Advertising, Instagram Advertising, Marketing, and Advertising Company Website: http://commonthreadco.com ASSUMPTION: Common Thread Collective is a well-established agency with a strong focus on growth and innovation in the e-commerce industry. Their expertise in digital marketing and advertising makes them an attractive employer for performance marketing specialists looking to advance their careers. 📊 Role Analysis Career Level: Mid-level Reporting Structure: Reports directly to the Director of the CTC Accelerator Program Work Arrangement: On-site, with the ability to pick your schedule and embrace autonomy with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks Growth Opportunities: Rapid career progression, mentorship, and feedback throughout the role and promotion from it ASSUMPTION: This role offers significant growth potential for the right candidate, with a clear path for progression and a commitment to providing mentorship and feedback throughout the development process. 🌍 Location & Work Environment Office Type: Fully remote with the ability to pick your schedule Office Location(s): 3011 S Croddy Way, Santa Ana, California 92704, US; 511 W 25th St, New York, NY 10001, US Geographic Context: Santa Ana, California, and New York, New York Work Schedule: Flexible, with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks to support personal growth ASSUMPTION: The remote work arrangement offers flexibility and autonomy, with a strong focus on personal growth and development. The company's commitment to providing regular feedback and measurable quality benchmarks ensures that employees are consistently challenged and engaged with new opportunities. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening 2. Phone or video screening 3. In-depth behavioral and technical interviews 4. Final round interview with the hiring manager 5. Background check and offer extension Key Assessment Areas: - Analytical skills and problem-solving abilities - Communication and presentation skills - Knowledge of performance marketing and data analysis tools - Cultural fit and alignment with company values Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Prepare for behavioral and technical interview questions by researching the company and role - Showcase your understanding of performance marketing and data analysis concepts and strategies - Demonstrate your ability to work independently and collaboratively in a fast-paced environment ATS Keywords: Performance Marketing, Data Analysis, Client Communication, Strategic Planning, Media Buying, Forecasting, Problem Solving, Team Collaboration, Attention to Detail, Creativity, Emotional Intelligence, Adaptability, Continuous Improvement, Self-Management, Resourcefulness, Critical Thinking ASSUMPTION: The interview process will focus on assessing your analytical skills, communication abilities, and cultural fit with the company. Demonstrating your understanding of performance marketing and data analysis concepts and strategies will be crucial for success in the interview process. 🛠️ Tools & Technologies - Google Analytics - Facebook Ads - Google Ads - Instagram Ads - Tableau - Power BI - SQL - Excel - Google Sheets - Asana - Trello - HubSpot - Marketo - Python - R ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be prepared to demonstrate their proficiency in these areas during the interview process. 👔 Cultural Fit Considerations Company Values: - Autodidact: Naturally curious and an autodidact, able to absorb information quickly and effectively, like osmosis. Committed to learning and continuous improvement. - Unimpeachable Character: Embodies a character that inspires pride in both personal and professional associations. Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them, even when uncomfortable. Values constructive feedback and integrates it, understanding nothing great is built without feedback. - Competitive Greatness: Performs at their best when it matters most, with an enjoyment of hard challenges. Demonstrates an unyielding determination to get things done, regardless of obstacles, time constraints, skills needed, or resources. Adapts to changing circumstances, recognizing that true success is about not just meeting, but exceeding what is required. Possesses a deep passion for their work, using creativity and resilience to overcome any hurdle. Work Style: - Collaborative and team-oriented, with a strong focus on open communication and feedback - Results-driven and data-focused, with a commitment to continuous improvement and innovation - Adaptable and resilient, with the ability to thrive in a fast-paced, dynamic environment - Committed to personal growth and development, with a strong desire to learn and improve Self-Assessment Questions: - How do you approach challenges and setbacks in your work? Can you provide an example of a time when you faced a significant obstacle and how you overcame it? - How do you handle feedback and criticism, both from colleagues and clients? Can you describe a situation where you received constructive feedback and how you implemented it to improve your performance? - How do you stay up-to-date with industry trends and best practices in performance marketing and data analysis? Can you share an example of a recent industry development that you found particularly interesting or relevant to your work? ASSUMPTION: The ideal candidate will be able to demonstrate their alignment with the company's values and work style, with a strong commitment to personal growth and development. Their ability to handle feedback and criticism, adapt to changing circumstances, and stay up-to-date with industry trends will be crucial for success in this role. ⚠️ Potential Challenges - The fast-paced, dynamic nature of the role may require candidates to adapt quickly and manage multiple priorities simultaneously - The remote work arrangement may present unique challenges in terms of communication, collaboration, and time management - The role may require candidates to work irregular hours to meet deadlines and client expectations - The competitive nature of the industry may present challenges in terms of staying up-to-date with the latest trends and best practices in performance marketing and data analysis ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced, dynamic environment and adapt quickly to changing circumstances. They will be comfortable working remotely and managing their time effectively to meet deadlines and client expectations. 📈 Similar Roles Comparison - Role Title: Performance Marketing Manager - Responsibilities: Develop and execute performance marketing strategies, manage marketing budgets, and analyze campaign performance data to optimize results. - Industry Context: Retail and e-commerce - Career Path: Progression to Senior Marketing Manager or Director of Marketing roles - Role Title: Data Analyst - Responsibilities: Collect, clean, and analyze data to identify trends, insights, and opportunities for improvement. - Industry Context: Various industries, including finance, healthcare, and technology - Career Path: Progression to Senior Data Analyst, Data Scientist, or Data Engineer roles - Role Title: Client Success Manager - Responsibilities: Manage client relationships, ensure client satisfaction, and drive client growth through strategic account management. - Industry Context: Software as a Service (SaaS) and technology industries - Career Path: Progression to Senior Client Success Manager, Account Director, or Vice President of Client Success roles ASSUMPTION: The ideal candidate will be able to compare and contrast the responsibilities, industry context, and career paths of similar roles to determine the best fit for their long-term career goals. 📝 Sample Projects - Project Example 1: Develop a comprehensive performance marketing strategy for an e-commerce client, including channel-specific tactics, budget allocation, and KPI tracking. - Project Example 2: Conduct a thorough data analysis of an e-commerce client's website traffic and customer behavior to identify opportunities for improvement and optimization. - Project Example 3: Collaborate with a cross-functional team to launch a new marketing campaign, including creative development, media planning, and execution. ASSUMPTION: The ideal candidate will be able to provide specific examples of their experience with performance marketing strategies, data analysis, and cross-functional team collaboration to demonstrate their qualifications for this role. ❓ Key Questions to Ask During Interview - Can you describe the company's approach to performance marketing and data analysis, and how this role fits into that strategy? - How does the company support the professional development and growth of its employees? - What are the key priorities for this role in the first 30, 60, and 90 days? - How does the company measure success in this role, and what metrics will I be expected to track and optimize? - What are the biggest challenges facing the company in the next 12-24 months, and how does this role contribute to addressing those challenges? - How does the company foster a culture of collaboration and innovation, and what opportunities are there for cross-functional collaboration and learning? ASSUMPTION: The ideal candidate will be able to ask insightful questions that demonstrate their understanding of the role, the company, and the industry, as well as their commitment to personal growth and development. 📝 Next Steps for Applicants To apply for this position: - Submit your application through this [link](https://apply.workable.com/performance-marketing-specialist-global-accelerator-123456789) - Tailor your resume and cover letter to highlight your relevant skills and experiences for this role - Prepare for behavioral and technical interview questions by researching the company and role - Showcase your understanding of performance marketing and data analysis concepts and strategies - Demonstrate your ability to work independently and collaboratively in a fast-paced environment - Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.