Performance Marketing Specialist (Google Ads)

📌 Core Information

Job Title: Performance Marketing Specialist (Google Ads)
Company: Adfix
Location: Romania
Job Type: Full-time
Category: 🎯 Performance Marketing, 💸 Paid Advertising (PPC, SEM)

📌 Essential Job Details

🚀 Job Overview

As a Performance Marketing Specialist (Google Ads) at Adfix, you will play a crucial role in driving the growth and success of e-commerce brands and retailers globally. You will manage a portfolio of Google Ads projects, analyzing performance, launching and scaling campaigns, and bringing fresh ideas to life. Your data-driven approach and ability to translate insights into actionable strategies will be instrumental in helping our clients achieve their goals.

📋 Key Responsibilities

• Manage a portfolio of 5-10 Google Ads projects, including analyzing performance, launching and scaling campaigns, and implementing innovative ideas.
• Collaborate with the project team (paid social, creative/design, and email) to plan and execute campaigns that align with client objectives.
• Monitor account health, troubleshoot tracking issues, and ensure Google Merchant compliance.
• Analyze performance data (weekly, monthly, yearly) to identify opportunities for improvement and growth, and provide recommendations to clients.
• Communicate performance insights and improvement recommendations through written reports.

🎯 Required Qualifications

Education: Not specified
Experience: 2-3 years of successful Google Ads management for DTC brands or retailers, either client-side or at an agency.
Skills: Excellent written and spoken English, strong work ethic, proactive and growth-oriented mindset, proficiency in data analysis (Excel, pivot tables), and the ability to translate data into actionable insights.

💰 Compensation & Benefits

Salary Range: Not specified
Benefits: Remote-first culture with flexible working hours, 20 days paid time off, team retreats, and gym/wellness reimbursement. Industry Comparison: The compensation for this role is expected to be competitive within the performance marketing and advertising industry in Romania, with benefits aligning with industry standards.

📌 Applicant Insights

🔍 Company Context

Industry Position: Adfix is a growing agency that specializes in helping e-commerce brands and retailers achieve global success through various digital marketing strategies, including paid advertising. Company Size: Not specified Company Stage: Growth stage, as indicated by the company's expansion and ambition to work with "ambitious e-commerce projects".

📊 Role Analysis

Career Level: Mid-level, with 2-3 years of relevant experience required. Reporting Structure: The Performance Marketing Specialist will collaborate with the project team, including paid social, creative/design, and email experts, but the specific reporting relationship is not provided. Team Size/Composition: The role is part of a "stellar team" of specialists, suggesting a growing and multidisciplinary team. Growth Opportunities: The job description mentions an "uncapped, real path to career growth", indicating potential for advancement within the company.

🌍 Location & Work Environment

Office Type: Remote-first culture with flexible working hours. Geographic Context: The role is based in Romania, which is a growing hub for the tech and digital marketing industry in Europe. Work Schedule: The role requires a full-time commitment, as the company is not looking for freelancers or agencies. Regional Considerations: As a remote-first company, Adfix likely attracts talent from across Romania and potentially other parts of Europe, offering opportunities for those seeking a flexible work environment.

💼 Interview & Application Insights

Typical Process: The application process includes an initial application form, an interview, and a short test project. This thorough selection process is common for performance marketing roles to ensure a good fit for both the candidate and the company. Key Assessment Areas: Employers will likely evaluate the candidate's technical skills in Google Ads, data analysis capabilities, communication abilities, and overall fit with the company's culture and values. Application Tips: Applicants should highlight their relevant experience in managing successful Google Ads campaigns for e-commerce brands or retailers, as well as their data-driven approach and ability to translate insights into actionable strategies. ATS Keywords: Relevant keywords to include in the application may include: "performance marketing", "Google Ads", "paid advertising", "e-commerce", "data analysis", "campaign management", "client communication", and "growth-oriented".

🛠️ Tools & Technologies

The role will likely require proficiency in using Google Ads, Microsoft Ads, and various data analysis tools like Excel and pivot tables.

👔 Cultural Fit Considerations

Company Values: Based on the job description, Adfix values a strong work ethic, a desire to continuously improve, and a collaborative approach where team members support each other. Work Style: The role requires a proactive and growth-oriented mindset, with the ability to work independently and as part of a multidisciplinary team to achieve ambitious goals. Self-Assessment: Applicants should consider whether they thrive in a fast-paced, data-driven environment, enjoy collaborating with cross-functional teams, and are eager to take on new challenges and implement innovative ideas.

⚠️ Potential Challenges

The role involves managing a portfolio of 5-10 ongoing Google Ads projects, which may require juggling multiple priorities and maintaining a high level of attention to detail. Additionally, the need to continuously analyze performance data and provide recommendations to clients could present a steady stream of work and the need for strong analytical and communication skills.

📈 Similar Roles Comparison

This Performance Marketing Specialist (Google Ads) role is similar to other paid search or PPC specialist positions, often found in digital marketing agencies or in-house marketing teams for e-commerce businesses. The key differences may lie in the breadth of the portfolio, the emphasis on cross-team collaboration, and the growth-oriented culture of Adfix.

📝 Sample Projects

Based on the key responsibilities, some sample projects a Performance Marketing Specialist (Google Ads) at Adfix may work on include:

• Launching and optimizing Google Ads campaigns for new e-commerce product launches
• Scaling successful Google Ads campaigns to increase online sales and reach target ROAS
• Troubleshooting and resolving Google Merchant feed issues to ensure seamless product visibility
• Analyzing campaign performance data to identify opportunities for improvement and presenting recommendations to clients

❓ Key Questions to Ask During Interview

• What are the main KPIs and success metrics for this role, and how will my performance be evaluated?
• Can you describe the typical client portfolio and the level of involvement required for each project?
• How does the team collaborate across different marketing disciplines to achieve client goals?
• What are the opportunities for professional development and career growth within the company?

📌 Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.

📌 Next Steps for Applicants

To pursue this opportunity effectively, applicants should:

• Carefully review the job description and required qualifications to ensure they are a strong fit.
• Prepare a tailored resume and cover letter that highlight their relevant experience in Google Ads management for e-commerce brands, as well as their data analysis skills and ability to translate insights into action.
• Review the company's website and social media presence to gain a deeper understanding of their mission, values, and work culture.
• Prepare thoughtful questions to ask during the interview process to demonstrate their interest and fit for the role.
• Be ready to showcase their problem-solving abilities and analytical approach during the test project stage.