📌 Core Information
🔹 Job Title: Performance Marketing Specialist (m/w/d)
🔹 Company: Lyreco Group
🔹 Location: Barsinghausen, Lower Saxony, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (20 office days per month)
🚀 Job Overview
Key aspects of this role include:
- Managing and implementing supplier marketing plans to utilize marketing development funds
- Coordinating marketing activities across various channels while ensuring alignment with brand identity
- Collaborating with internal stakeholders and partners to define marketing plans and budgets
- Creating and executing marketing campaigns from creative concept to realization
ASSUMPTION: This role requires strong project management, communication, and creative skills to successfully coordinate marketing activities and ensure brand consistency.
📋 Key Responsibilities
✅ Develop and implement supplier marketing plans to utilize marketing development funds
✅ Coordinate marketing activities across various channels, ensuring alignment with brand identity
✅ Collaborate with internal stakeholders and partners to define marketing plans and budgets
✅ Create and execute marketing campaigns from creative concept to realization
✅ Monitor and analyze the success of marketing campaigns using relevant KPIs
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure successful campaign execution.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, E-Commerce, or a related field
Experience: 2-5 years of experience in marketing, with a focus on campaign management and digital content creation
Required Skills:
- Proven experience in marketing campaign management
- Strong proficiency in digital content creation (e.g., graphics, copywriting)
- Excellent communication and project management skills
- Fluency in German and English
- Strong analytical skills and familiarity with KPI analysis
Preferred Skills:
- Experience with marketing development funds and supplier marketing plans
- Knowledge of relevant productivity software (e.g., Edito, WordPress, Eloqua)
ASSUMPTION: Candidates with a strong portfolio showcasing their creative and analytical skills will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (based on experience level and industry standards)
Benefits:
- 40-hour workweek with flexible working hours (06:00 - 20:00)
- 10 remote workdays per month
- 30 days of vacation
- Attractive compensation with 13 monthly salaries
- On-site restaurant with free fruits
- Monthly subsidy for various options (e.g., tank vouchers, fitness studio contributions)
- Company pension scheme
- Development opportunities in an international family-owned company
Working Hours: 40 hours per week, with flexible working hours between 06:00 and 20:00
ASSUMPTION: The salary range is estimated based on industry standards for marketing roles in Germany, considering the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: The Lyreco Group is the European leader and the third-largest distributor of workplace products and services worldwide. They operate in 40 countries, offering a wide range of products and services, including office supplies, print services, PPE, and safety solutions, coffee and catering, hygiene and cleaning, furniture, and wellbeing services.
Company Size: The Lyreco Group has 10,000+ employees globally, with 5,108 employees listed on LinkedIn.
Founded: 1926, in Marly, Hauts-de-France, France
Company Description:
- Privately-owned since 1926
- Present in 25 countries with 13 partners in 15 additional countries
- Mission: deliver sustainably, what any workplace needs, so its people can focus on what matters most
Company Specialties:
- Office supplies
- Print services and consumables
- PPE and safety solutions
- Coffee and catering
- Hygiene and cleaning
- Furniture and ergonomics solutions
- Wellbeing services
Company Website: http://www.lyreco.com
ASSUMPTION: The Lyreco Group's extensive product range and global presence offer applicants a diverse and dynamic work environment.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: This role reports to the Marketing & E-Commerce department and collaborates with various internal stakeholders and partners.
Work Arrangement: Hybrid, with 20 office days per month
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expansion of responsibilities based on performance and company growth
- International career opportunities within the global Lyreco Group
ASSUMPTION: Successful candidates will have the opportunity to grow within the company and contribute to its international expansion.
🌍 Location & Work Environment
Office Type: Modern office with on-site restaurant and free fruit options
Office Location(s): Barsinghausen, Lower Saxony, Germany
Geographic Context:
- Barsinghausen is a town in the district of Hannover, Lower Saxony, Germany
- Approximately 20 km southeast of Hannover
- Well-connected by public transportation and major highways
Work Schedule: 40 hours per week, with flexible working hours between 06:00 and 20:00
ASSUMPTION: The hybrid work arrangement allows for a good balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and relevant team members
- Final decision and job offer
Key Assessment Areas:
- Marketing campaign management skills
- Digital content creation and design skills
- Communication and project management skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing campaign management experience and achievements
- Include a portfolio showcasing digital content creation and design skills
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare questions about the company's marketing strategies and growth plans
ATS Keywords: Marketing campaign management, digital content creation, project management, marketing development funds, supplier marketing plans, KPI analysis, brand identity
ASSUMPTION: Applicants should emphasize their marketing campaign management experience and demonstrate strong communication and project management skills.
🛠️ Tools & Technologies
- Relevant productivity software (e.g., Edito, WordPress, Eloqua)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Analytics tools (e.g., Google Analytics)
ASSUMPTION: Familiarity with relevant productivity software and marketing automation tools will be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Excellence
- Passion
- Respect
- Agility
Work Style:
- Collaborative and cross-functional teamwork
- Strong project management skills
- Creative and analytical mindset
Self-Assessment Questions:
- Do you have experience managing marketing campaigns from concept to realization?
- Can you demonstrate strong project management and communication skills?
- Are you comfortable working in a dynamic, international environment?
ASSUMPTION: Successful candidates will possess strong project management and communication skills, as well as a creative and analytical mindset that aligns with the company's values.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously
- Collaborating with various internal stakeholders and partners
- Adapting to a dynamic, international work environment
- Ensuring brand consistency across various marketing channels
ASSUMPTION: Applicants should be prepared to manage multiple projects, collaborate effectively, and adapt to a dynamic work environment.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on supplier marketing plans and marketing development funds
- This role requires strong project management and cross-functional collaboration skills
- Career progression opportunities are available within the global Lyreco Group
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and skillset.
📝 Sample Projects
- Developing and executing a marketing campaign for a new product launch
- Coordinating a cross-channel marketing campaign with multiple partners and stakeholders
- Analyzing and optimizing marketing campaign performance using relevant KPIs
ASSUMPTION: Applicants should be prepared to discuss relevant marketing campaign management experience and provide examples of successful projects.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategies and growth plans?
- How does this role fit into the company's overall marketing strategy?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development of its employees?
- What is the company's approach to work-life balance and flexible working arrangements?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company's growth prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the online application form
- Tailor your resume and cover letter to highlight relevant marketing campaign management experience and skills
- Prepare a portfolio showcasing your digital content creation and design skills
- Prepare for the interview by researching the company and practicing common marketing interview questions
- Follow up with the hiring manager after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
