Performance Marketing Specialist (Mobile Apps - Onsite)

📌 Core Information

🔹 Job Title: Performance Marketing Specialist (Mobile Apps - Onsite)

🔹 Company: Seven Apps

🔹 Location: Istanbul, Turkey

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: June 19, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing user acquisition campaigns across various digital channels
• Analyzing campaign performance and optimizing strategies to meet growth targets
• Collaborating with the design team to create compelling ad creatives
• Tracking user data and building comprehensive reports to inform business decisions
• Staying updated on industry trends and competitor activity to ensure a competitive edge

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous learning to stay ahead in the fast-paced mobile app industry.

📋 Key Responsibilities

✅ Developing and executing user acquisition campaigns across various digital channels

✅ Analyzing campaign performance and optimizing strategies to meet growth targets

✅ Conducting A/B tests to identify effective marketing strategies and tactics

✅ Collaborating with the design team to create compelling ad creatives

✅ Tracking user data and building comprehensive reports to inform business decisions

✅ Staying updated on industry trends and competitor activity to ensure a competitive edge

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently while also collaborating effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience in performance marketing, particularly in user acquisition for mobile apps

Required Skills:

• Strong proficiency in digital marketing platforms such as Google Ads, Facebook Ads, and other relevant advertising tools
• Analytical mindset with the ability to interpret data and draw actionable insights
• Excellent communication and collaboration skills
• Fluency in English, both written and verbal
• Experience with A/B testing and conversion optimization

Preferred Skills:

• Background in app marketing

ASSUMPTION: Candidates with experience in mobile app marketing and a strong understanding of user acquisition strategies will be most successful in this role.

💰 Compensation & Benefits

Salary Range: Industry standard for a Performance Marketing Specialist role in Istanbul, Turkey, with 2-5 years of experience is ₺25,000 - ₺40,000 per month (₺300,000 - ₺480,000 per year).

Benefits:

• Private Health Insurance
• Meal & Transportation Allowance
• Snacks & Cozy Office Vibes
• Learning Stipend

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Seven Apps is a consumer app studio that creates engaging, high-impact digital experiences. They move fast, make data-driven decisions, and continuously evolve to stay ahead in the ever-changing app landscape.

Company Size: Seven Apps is a small company with 11-50 employees, which means applicants can expect a close-knit team and the opportunity to make a significant impact.

Founded: Seven Apps was founded in 2020, making it a relatively new but rapidly growing company.

Company Description:

• Seven Apps creates engaging, high-impact digital experiences for mobile users worldwide
• The company moves fast and makes data-driven decisions to stay ahead in the ever-changing app landscape
• Seven Apps fosters a vibrant and driven work environment, encouraging employees to test their weirdest marketing ideas

Company Specialties:

• Mobile Apps

Company Website: sevenapps.co

ASSUMPTION: Seven Apps' focus on data-driven decision making and continuous evolution suggests a dynamic and innovative work environment.

📊 Role Analysis

Career Level: Mid-level, with the opportunity for growth and professional development

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: On-site, full-time, with the opportunity to work from the office in Levent, Istanbul

Growth Opportunities:

• Learning and development opportunities through the Learning Stipend benefit
• The chance to grow within the marketing team as the company expands
• Potential to take on more responsibilities and advance to a senior role

ASSUMPTION: This role offers significant growth opportunities for the right candidate, given Seven Apps' rapid growth and focus on employee development.

🌍 Location & Work Environment

Office Type: Modern, cozy office space with snacks and treats

Office Location(s): Levent, Istanbul, Turkey

Geographic Context:

• Istanbul is a vibrant, multicultural city with a rich history and diverse neighborhoods
• The Levent district is a major business hub with numerous corporate offices and amenities
• Istanbul offers a high quality of life, with a mix of traditional and modern culture, delicious food, and beautiful landscapes

Work Schedule: Standard business hours, with flexibility for remote work as needed

ASSUMPTION: The work environment at Seven Apps is collaborative and supportive, with a focus on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the Hiring Manager
• On-site interview with the Marketing Manager and other team members
• Final decision and offer

Key Assessment Areas:

• Marketing and user acquisition strategies
• Data analysis and interpretation skills
• Communication and collaboration abilities
• Cultural fit and alignment with Seven Apps' values

Application Tips:

• Highlight your relevant experience in performance marketing and user acquisition for mobile apps
• Demonstrate your analytical skills and data-driven approach to marketing
• Showcase your creativity and ability to think outside the box in your marketing strategies
• Tailor your resume and cover letter to emphasize your fit with Seven Apps' company culture and values

ATS Keywords: Performance Marketing, User Acquisition, Digital Marketing, Google Ads, Facebook Ads, A/B Testing, Conversion Optimization, Marketing Strategy, Data Analysis, Campaign Performance, Ad Creatives, Industry Trends

ASSUMPTION: The application process at Seven Apps is designed to assess candidates' skills and cultural fit, with a focus on data-driven decision making and creativity.

🛠️ Tools & Technologies

• Google Ads
• Facebook Ads
• Other relevant advertising tools (e.g., Apple Search Ads, Snapchat Ads, etc.)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, etc.)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's skills and the team's needs.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Continuous learning and evolution
• Collaboration and innovation

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and supportive

Self-Assessment Questions:

• Do you thrive in a fast-paced, data-driven environment?
• Are you comfortable working collaboratively and taking initiative?
• Do you have a passion for learning and continuous improvement?

ASSUMPTION: Candidates who are comfortable with a fast-paced, data-driven work environment and share Seven Apps' values will be the best fit for this role.

⚠️ Potential Challenges

• The fast-paced nature of the mobile app industry may require long hours and quick decision-making
• The role may involve working with a tight budget, requiring creative and cost-effective marketing strategies
• The need to stay updated on industry trends and competitor activity may require continuous learning and adaptation
• The on-site nature of the role may require commuting to the Levent district in Istanbul

ASSUMPTION: These challenges are inherent to the role and the industry, and successful candidates will be able to navigate them effectively.

📈 Similar Roles Comparison

• This role is similar to a Performance Marketing Manager or User Acquisition Manager position in other companies, but may offer more autonomy and growth opportunities at Seven Apps
• The focus on data-driven decision making and continuous learning sets this role apart from similar positions in other industries
• Candidates should compare this role to other mid-level marketing positions in the mobile app industry to assess their fit and career growth potential

ASSUMPTION: Candidates should research similar roles in the industry to ensure they understand the unique aspects of this position and how it aligns with their career goals.

📝 Sample Projects

• Developing and executing a successful user acquisition campaign for a new mobile app launch
• Conducting A/B tests to optimize ad creatives and improve campaign performance
• Analyzing user data to identify trends and inform business decisions, such as app feature improvements or new product development

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities the candidate can expect in this role, but may vary depending on the specific needs of the team and the company.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing strategy?
• How does Seven Apps support the professional development and growth of its employees?
• What is the company culture like, and how does it foster collaboration and innovation?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• What are the biggest challenges facing the mobile app industry, and how does Seven Apps plan to address them?

ASSUMPTION: These questions are designed to help candidates assess their fit with the company and the role, and to gain a better understanding of the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience in performance marketing and user acquisition for mobile apps
• Write a cover letter that demonstrates your understanding of Seven Apps' company culture and values, and your fit with the role
• Prepare examples of your past marketing campaigns and their results to showcase your skills and achievements
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.