Performance Marketing Strategist (500 usd sign-on bonus)

📌 Core Information

🔹 Job Title: Performance Marketing Strategist

🔹 Company: GrowthAssistant

🔹 Location: Philippines (Remote)

🔹 Job Type: Contract

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Remote (Philippines)

🚀 Job Overview

Key aspects of this role include:

• Strategizing and executing performance marketing campaigns across Meta and Google platforms
• Analyzing and optimizing campaigns based on key performance indicators (KPIs)
• Collaborating with creatives to produce engaging ad content
• Managing multiple brands and ensuring campaign success within budget caps

ASSUMPTION: This role requires a strong understanding of paid media metrics and a proactive approach to campaign management. The ideal candidate will be comfortable working remotely and managing their own time effectively.

📋 Key Responsibilities

✅ Launch and scale campaigns across Meta (FB/IG) and Google (Search, Performance Max, ASC) platforms from zero to hero

✅ Obsess over KPIs like ROAS, CTR, CAC, and CPM, tracking trends, and tweaking campaigns as needed

✅ Write reporting narratives that turn charts into "aha" moments and build decks and dashboards that are part story, part science, and 100% client-ready

✅ A/B test like a native speaker, challenging the brief, asking questions, and suggesting crazy tests

✅ Collaborate with creatives to push out fresh ad iterations that click (literally and figuratively)

✅ Keep performance in check daily and send weekly insights with confidence, clarity, and maybe a well-placed emoji

✅ Stay organized and proactive across multiple brands, acting as a media planner and air traffic controller

ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple campaigns and brands effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years in Meta Ads, 2+ years in Google Ads, with a proven track record of scaling winning campaigns

Required Skills:

• Proficient in Meta Ads and Google Ads
• Fluent in paid media metrics (CTRs, CPMs, CACs, ROAS)
• Advanced spreadsheet skills (Google Sheets)

• Strong reporting and data visualization skills
• Ability to manage multiple brands and budgets

Preferred Skills:

• Experience with email tools like Klaviyo or Attentive
• Knowledge of SEO, CRO, or Shopify site builds
• Understanding of pixel setups, event mapping, and attribution

ASSUMPTION: While not explicitly stated, a strong understanding of the e-commerce landscape and familiarity with DTC brands would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: The job listing mentions a 500 USD sign-on bonus, but no salary range is provided. Based on industry standards for a mid-senior level marketing role in the Philippines, the estimated salary range is 35,000 - 50,000 PHP per month (approximately 650 - 950 USD).

Benefits:

• Paid time off and holidays
• Health card for the employee and one dependent after one year
• Annual bonus and merit increase

Working Hours: U.S.-friendly work hours are required, with an overlap in working hours with the U.S. team.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: GrowthAssistant operates in the staffing and recruiting industry, specializing in providing trained, full-time offshore employees to handle manual tasks for campaign management, design, and reporting. They help marketing teams focus on brand, strategy, and results.

Company Size: GrowthAssistant is a small company with 2-10 employees, providing a close-knit work environment and the opportunity to make a significant impact.

Founded: The founding date is not specified, but the company has been operating since at least 2021.

Company Description:

• GrowthAssistant provides trained, full-time offshore employees to handle manual tasks for campaign management, design, and reporting.
• The company helps marketing teams focus on brand, strategy, and results, leaving their manual, repetitive, implementation work to a qualified Growth Assistant.
• GrowthAssistant offers services such as offshore talent for digital marketing, growth marketing, design assistant, SDR assistant, SDR, and training specialist.

Company Specialties:

• Offshore talent
• Digital Marketing
• Growth Marketing
• Design Assistant
• SDR Assistant
• SDR
• Training Specialist

Company Website: https://www.growthassistant.com

ASSUMPTION: GrowthAssistant is a U.S.-based company with a strong focus on providing remote marketing support to U.S.-based clients. Their small size allows for a close-knit work environment and the opportunity to make a significant impact on the company's growth.

📊 Role Analysis

Career Level: This role is suitable for mid-senior level marketing professionals with a strong background in performance marketing.

Reporting Structure: The reporting structure for this role is not specified, but the candidate will likely report directly to the marketing manager or a similar role.

Work Arrangement: This is a remote-only position, with U.S.-friendly work hours required. The candidate should be comfortable working independently and managing their own time effectively.

Growth Opportunities:

• As a small company, GrowthAssistant offers opportunities for growth and advancement as the company expands.
• The candidate may have the opportunity to take on more responsibilities and leadership roles as they prove themselves in the position.
• GrowthAssistant's focus on digital marketing and growth marketing provides opportunities for the candidate to expand their skillset and stay up-to-date with the latest trends in the industry.

ASSUMPTION: The growth opportunities for this role will depend on the candidate's performance and the company's growth trajectory. As a small company, GrowthAssistant may not offer as many opportunities for advancement as larger organizations, but the candidate may have the opportunity to make a significant impact on the company's growth.

🌍 Location & Work Environment

Office Type: Remote (Philippines)

Office Location(s): The candidate can work from anywhere in the Philippines, with a focus on U.S.-friendly work hours.

Geographic Context:

• The Philippines has a tropical marine climate, with temperatures ranging from 77°F to 95°F (25°C to 35°C) throughout the year.
• The country has a rich cultural heritage and a diverse range of landscapes, from bustling cities to pristine beaches and mountains.
• The official languages are Filipino and English, with English being widely spoken, particularly in business and tourism.

Work Schedule: U.S.-friendly work hours are required, with an overlap in working hours with the U.S. team.

ASSUMPTION: The remote work environment for this role may require the candidate to adjust their work schedule to accommodate the time difference with the U.S. team. The candidate should be comfortable working independently and managing their own time effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (e.g., campaign strategy test)
• Final interview with the marketing manager or a similar role

Key Assessment Areas:

• Campaign strategy and execution
• Data analysis and reporting
• Collaboration and communication skills
• Problem-solving and initiative-taking

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the role and the company by researching GrowthAssistant's services and target industries.
• Prepare for the technical assessment by brushing up on your campaign strategy and execution skills.

ATS Keywords: Meta Ads, Google Ads, Paid Media, Campaign Strategy, Data Analysis, Reporting, Collaboration, Problem-Solving, Initiative-Taking

ASSUMPTION: The interview process for this role may include a technical assessment to evaluate the candidate's campaign strategy and execution skills. The candidate should be prepared to demonstrate their understanding of the role and the company's services and target industries.

🛠️ Tools & Technologies

• Meta Ads Manager
• Google Ads
• Google Sheets
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The candidate should be proficient in the tools and technologies listed above, with a strong focus on Meta Ads, Google Ads, and Google Sheets. Familiarity with data visualization tools and project management tools is also beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Results-driven
• Collaborative
• Adaptable
• Customer-focused

Work Style:

• Remote-friendly
• Independent
• Proactive
• Data-driven

Self-Assessment Questions:

• Do you thrive in a remote work environment and manage your time effectively?
• Are you comfortable working with U.S.-based clients and teams?
• Do you have a strong understanding of paid media metrics and a proactive approach to campaign management?

ASSUMPTION: The ideal candidate for this role will be comfortable working remotely and managing their own time effectively. They should also be comfortable working with U.S.-based clients and teams and have a strong understanding of paid media metrics and a proactive approach to campaign management.

⚠️ Potential Challenges

• The candidate may face challenges managing multiple brands and campaigns simultaneously, requiring strong organizational skills and time management.
• The remote work environment may present challenges in terms of communication and collaboration, requiring the candidate to be proactive and independent.
• The candidate may face challenges working with U.S.-based clients and teams, requiring them to adjust their work schedule and communicate effectively across time zones.
• The candidate may face challenges staying up-to-date with the latest trends in digital marketing and growth marketing, requiring them to be adaptable and proactive in their learning.

ASSUMPTION: The candidate should be prepared to face these challenges and have strategies in place to overcome them. They should also be comfortable seeking support and guidance from their manager and colleagues when needed.

📈 Similar Roles Comparison

• This role is similar to a Performance Marketing Manager or Senior Paid Media Specialist role, with a focus on campaign strategy and execution.
• However, this role is unique in that it is a remote-only position based in the Philippines, with a focus on U.S.-friendly work hours.
• This role may provide opportunities for growth and advancement as the company expands, with the potential to take on more responsibilities and leadership roles.

ASSUMPTION: The candidate should research similar roles in the industry to understand the requirements and responsibilities of the role and how it compares to other performance marketing roles.

📝 Sample Projects

• Developing and executing a campaign strategy for a DTC brand, including target audience research, ad creative development, and budget allocation
• Analyzing campaign performance data and optimizing campaigns based on key performance indicators (KPIs)
• Collaborating with creatives to produce engaging ad content and ensuring brand consistency across multiple channels

ASSUMPTION: The candidate should be prepared to provide examples of their campaign strategy and execution skills, as well as their data analysis and reporting skills, during the interview process.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for growth and advancement within the company?
• How does the company support remote workers and ensure effective communication and collaboration?
• What are the key challenges facing the company and the marketing team, and how can this role help address them?

ASSUMPTION: The candidate should ask thoughtful and insightful questions during the interview process to demonstrate their understanding of the role and the company's goals and challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your campaign strategy and execution skills, data analysis and reporting skills, and collaboration and communication skills.
• Prepare for the technical assessment by brushing up on your campaign strategy and execution skills and researching GrowthAssistant's services and target industries.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.