📌 Core Information
🔹 Job Title: Performance Marketing Strategist
🔹 Company: ISHIR
🔹 Location: India (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 4, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to connect with targeted ICPs and generate MQLs
- Focusing on AI optimization, content marketing, SEO, paid advertising, and email marketing
- Working with US-based customers and having excellent communication skills
- Being a team player and willing to handle both strategic and execution aspects
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on AI optimization and content marketing.
📋 Key Responsibilities
✅ Developing and executing marketing strategies to connect with targeted ICPs and generate MQLs
✅ Focusing on AI optimization, content marketing, SEO, paid advertising, and email marketing
✅ Working with US-based customers and having excellent communication skills
✅ Being a team player and willing to handle both strategic and execution aspects
ASSUMPTION: The role requires a mix of strategic planning and hands-on execution, with a focus on AI optimization and content marketing.
🎯 Required Qualifications
Education: Any degree in marketing is preferred, but not a deterrent
Experience: 4-5 years in performance marketing, with a strong interest in AI optimization and content marketing
Required Skills:
- Performance marketing
- AI optimization
- Content marketing
- SEO
- Paid advertising
- Email marketing
- Curated content generation
- Excellent communication skills
Preferred Skills:
- Demand-gen side of marketing, including Hubspot automation and data enrichment
- Experience beyond traditional SEO
- Ability to leverage AI tools for practical usage
- Familiarity with popular SEO audit and analytics tools, CMS, site crawlers, Google Search Console, Chrome plugins, and CRMs
- Research orientation and strong analytical skills
ASSUMPTION: While a marketing degree is preferred, relevant experience and skills are more important for this role.
💰 Compensation & Benefits
Salary Range: INR 8-12 lakhs per annum (AI-estimated, based on experience level and industry standards)
Benefits:
- Health insurance
- Retirement plans
- Professional development opportunities
- Flexible work hours
Working Hours: Full-time (40 hours/week), with flexible hours
ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in India, with a focus on AI optimization and content marketing.
📌 Applicant Insights
🔍 Company Context
Industry: ISHIR is a digital innovation and enterprise AI services provider, working with startups and enterprises to shape the future through accelerated innovation, deep technical expertise, access to global digital talent, and a passion for complex problem-solving.
Company Size: 201-500 employees (as of 2025)
Founded: 1999
Company Description:
- ISHIR works with US-facing customers to provide 360-degree marketing solutions, with a recent focus on providing GTM solutions for SaaS companies
- The company attracts proactive individuals who thrive on challenges, feed off success, and look at moving targets as opportunities
- ISHIR promotes self-reliance, open communication, and collaboration
Company Specialties:
- Digital product development
- Digital innovation
- Innovation acceleration
- Innovation lab
- Product-market fit
- Global tech talent
- Custom software development
- Mobile app development
- Offshore and near-shore outsourcing
- LATAM talent
- Agile team PODs
- Agile development
- Design thinking workshops
- Lead product development
- Generative AI development
- Data AI strategy
- Machine learning ML modeling
- AI annotation
Company Website: ishir.com
ASSUMPTION: ISHIR is a growing company with a strong focus on innovation and complex problem-solving, offering opportunities for professional development and growth.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the marketing manager or director
Work Arrangement: Remote OK, with flexible hours
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Opportunities to work on diverse projects and gain exposure to various aspects of marketing
- Chance to work with US-based customers and gain international experience
ASSUMPTION: This role offers growth opportunities in terms of career progression, skill development, and international exposure.
🌍 Location & Work Environment
Office Type: Remote-first, with hubs in Dallas, New Delhi, Medellin, and Tallinn
Office Location(s): D-44, Sector 59, NOIDA, UP 201301, IN
Geographic Context:
- Noida is a suburban city in the Indian state of Uttar Pradesh, located in the National Capital Region of India
- The city offers a mix of urban and suburban living, with easy access to major cities like Delhi and Gurugram
- Noida has a humid subtropical climate, with hot summers and cool winters
Work Schedule: Full-time (40 hours/week), with flexible hours
ASSUMPTION: The remote-first work environment offers flexibility and the opportunity to work from home or co-working spaces.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment or case study
- Final round interview with the hiring manager or team
Key Assessment Areas:
- Marketing strategy and planning
- AI optimization and content marketing skills
- Communication and presentation skills
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant marketing experience, with a focus on AI optimization and content marketing
- Tailor your resume and cover letter to emphasize skills and experiences mentioned in the job description
- Prepare for behavioral and situational interview questions related to marketing strategies, AI optimization, and problem-solving
ATS Keywords: Performance Marketing, AI Optimization, Content Marketing, SEO, Paid Advertising, Email Marketing, US-based Customers, Excellent Communication Skills, Team Player
ASSUMPTION: The application process may vary, but typically involves an online application, phone or video screening, technical assessment, and final round interviews.
🛠️ Tools & Technologies
- AI optimization tools (e.g., AI search engines, AI content generation tools)
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Paid advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
- Email marketing tools (e.g., Mailchimp, Hubspot)
- CMS and site crawlers
- Google Search Console and Chrome plugins
- CRMs (e.g., Salesforce, Hubspot)
ASSUMPTION: The specific tools and technologies used may vary, but the role requires proficiency in AI optimization, content marketing, SEO, paid advertising, and email marketing tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Collaboration
- Integrity
- Accountability
Work Style:
- Proactive and self-reliant
- Open communication and collaboration
- Focused on problem-solving and continuous learning
Self-Assessment Questions:
- Do you thrive on challenges and look at moving targets as opportunities?
- Are you comfortable working in a remote-first, distributed team environment?
- Do you have strong problem-solving skills and a passion for continuous learning?
ASSUMPTION: ISHIR values proactive, self-reliant individuals who are open to collaboration, focused on problem-solving, and committed to continuous learning.
⚠️ Potential Challenges
- Handling multiple projects and deadlines simultaneously
- Working with US-based customers and managing time zone differences
- Keeping up with the latest trends and best practices in AI optimization and content marketing
- Adapting to a remote-first work environment and maintaining productivity
ASSUMPTION: The role may present challenges related to project management, time zone differences, continuous learning, and remote work.
📈 Similar Roles Comparison
- This role focuses more on AI optimization and content marketing than traditional SEO roles
- Compared to other marketing roles, this position requires a strong interest in AI optimization and a willingness to handle both strategic and execution aspects
- Career progression may involve moving into senior marketing roles or management positions
ASSUMPTION: This role differs from traditional SEO roles in its focus on AI optimization and content marketing, and offers growth opportunities in senior marketing or management positions.
📝 Sample Projects
- Developing and executing a marketing strategy to connect with targeted ICPs and generate MQLs for a SaaS company
- Optimizing content for AI searches and improving organic traffic for an e-commerce website
- Managing paid advertising campaigns for multiple clients and achieving a high ROI
ASSUMPTION: Sample projects may involve developing and executing marketing strategies, optimizing content for AI searches, and managing paid advertising campaigns.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing strategy for a SaaS company, and how this role would contribute to its development and execution?
- How does the team collaborate and communicate in a remote-first work environment?
- What opportunities are there for professional development and growth within the marketing department?
- How does the company support employees in keeping up with the latest trends and best practices in AI optimization and content marketing?
- What are the most challenging aspects of working with US-based customers, and how does the company address these challenges?
ASSUMPTION: Interview questions should focus on marketing strategies, team collaboration, professional development, continuous learning, and working with US-based customers.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize skills and experiences mentioned in the job description
- Prepare for behavioral and situational interview questions related to marketing strategies, AI optimization, and problem-solving
- Follow up with the hiring manager or HR within a week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
