Performance Marketing Strategist, Contractor

📌 Core Information

🔹 Job Title: Performance Marketing Strategist, Contractor

🔹 Company: Owlet Baby Care

🔹 Location: United States (Remote)

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing data-driven performance marketing strategies across key digital platforms
• Optimizing paid media campaigns on Meta (Facebook/Instagram), Google, and TikTok to maximize ROI
• Collaborating cross-functionally with creative and content teams to ensure ad creatives align with performance goals
• Analyzing campaign performance and providing actionable insights to stakeholders
• Staying updated on social media trends, consumer behaviors, and platform updates to keep campaigns fresh and effective

ASSUMPTION: This role requires a high level of expertise in performance marketing and a strong understanding of digital media buying, analytics, and platform algorithms.

📋 Key Responsibilities

✅ Plan, execute, and optimize paid campaigns across Meta, Google, and TikTok, managing budgets and pacing to maximize ROI and efficiency

✅ Develop and implement A/B tests and experimentation strategies across platforms to identify growth opportunities

✅ Monitor and report on KPIs including CPA, ROAS, CTR, and conversion rates, using platform analytics and tools to analyze performance and identify trends

✅ Collaborate with creative teams to brief in new ads and provide feedback based on performance data

✅ Partner with lifecycle marketing, product, and other teams to align paid media efforts with broader marketing initiatives

✅ Bring outside-the-box thinking to campaign planning, exploring innovative content formats, unconventional media strategies, and bold creative angles to drive performance

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-5+ years of hands-on experience managing performance marketing campaigns across Meta, Google, and TikTok

Required Skills:

• Proven ability to develop and execute data-informed strategies that drive measurable business results
• Strong understanding of digital media buying, tracking, analytics, attribution, and platform algorithms
• Experience with A/B testing frameworks and marketing analytics tools
• Excellent communication and collaboration skills, with a track record of working cross-functionally
• Highly organized and detail-oriented

Preferred Skills:

• Experience with TikTok Ads Manager
• Familiarity with healthcare or wellness industry

ASSUMPTION: Candidates with experience in healthcare or wellness marketing may have a competitive advantage but is not required.

💰 Compensation & Benefits

Salary Range: $60 - $90 per hour (Estimated based on industry standards for a mid-senior level performance marketing role)

Benefits:

• Paid on an hourly basis, with an estimate of 20-30 hours per week
• Opportunity to work with a mission-driven company focused on improving child health and wellness

Working Hours: Flexible, with a focus on delivering results and meeting deadlines

ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level performance marketing role. The actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Health, Wellness & Fitness

Company Size: 51-200 employees (Mid-size company, offering a mix of startup agility and established processes)

Founded: 2012 (Over a decade of experience in the infant health and wellness market)

Company Description:

• Owlet Baby Care is a public company (NYSE:OWLT) focused on transforming the parenting journey through digital health infant monitoring platforms
• Offers FDA-authorized medical and consumer pediatric wearables and an integrated HD visual and audio camera
• Has collected data from over 2 million parents worldwide, contributing to one of the largest collections of consumer infant health and sleep data

Company Specialties:

• Pediatric wearables and monitoring devices
• Digital health and wellness solutions
• Data-driven insights and analytics for parents and caregivers

Company Website: owletcare.com

ASSUMPTION: Owlet Baby Care is focused on improving child health and wellness, making it an attractive option for candidates interested in making a social impact.

📊 Role Analysis

Career Level: Mid-Senior level (3-5+ years of experience required)

Reporting Structure: This role reports directly to the Marketing Director and collaborates cross-functionally with creative, content, lifecycle marketing, and product teams

Work Arrangement: Fully remote, with the opportunity to work from home or a co-working space

Growth Opportunities:

• Potential for full-time employment or long-term contract extensions
• Opportunity to work on a wide range of marketing campaigns and initiatives
• Exposure to a diverse range of stakeholders, including parents, caregivers, and healthcare professionals

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing function and the broader digital health industry.

🌍 Location & Work Environment

Office Type: Remote (No physical office required)

Office Location(s): United States (Flexible, can work from anywhere within the US)

Geographic Context:

• Owlet Baby Care is headquartered in Lehi, Utah, but this role can be performed remotely from anywhere in the United States
• The company operates in the infant health and wellness market, with a focus on improving child health and sleep
• The United States offers a large and diverse market for infant health and wellness products and services

Work Schedule: Flexible, with a focus on delivering results and meeting deadlines

ASSUMPTION: This role offers a high degree of flexibility and autonomy, allowing candidates to balance their work and personal lives effectively.

💼 Interview & Application Insights

Typical Process:

• Initial screening call to assess cultural fit and basic qualifications
• Performance marketing assessment, including a case study or project to evaluate strategic and tactical skills
• Final interview with the Marketing Director to discuss the role, team dynamics, and long-term growth opportunities

Key Assessment Areas:

• Performance marketing expertise and strategic thinking
• Data analysis and interpretation skills
• Cross-functional collaboration and communication skills
• Cultural fit and alignment with Owlet's mission and values

Application Tips:

• Highlight your experience with performance marketing campaigns on Meta, Google, and TikTok
• Include specific examples of data-driven strategies you've implemented to drive business results
• Tailor your resume and cover letter to emphasize your fit with Owlet's mission and company culture

ATS Keywords: Performance Marketing, Campaign Management, Digital Media Buying, Analytics, A/B Testing, ROI Optimization, Social Media Trends, Consumer Behavior, Platform Algorithms, Project Management, Communication Skills, Detail-Oriented

ASSUMPTION: Owlet Baby Care uses an Applicant Tracking System (ATS) to screen and manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Meta Ads Manager (Facebook/Instagram)
• Google Ads Manager
• TikTok Ads Manager
• Google Analytics
• Marketing analytics tools (e.g., Tableau, Looker)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Owlet Baby Care is committed to developing cutting-edge digital health solutions to improve child health and wellness
• Customer-centric: The company prioritizes the needs and preferences of parents and caregivers in all its products and services
• Collaboration: Owlet Baby Care fosters a culture of teamwork and cross-functional collaboration to drive results

Work Style:

• Data-driven: Candidates should have a strong analytical mindset and a proven track record of using data to inform marketing strategies
• Adaptable: Owlet Baby Care operates in a dynamic and evolving market, requiring candidates to be flexible and responsive to change
• Results-oriented: Candidates should be highly motivated and focused on delivering measurable business results

Self-Assessment Questions:

• Do you have a passion for improving child health and wellness?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you thrive on data and use it to inform your marketing strategies?

ASSUMPTION: Candidates who are passionate about Owlet's mission and align with the company's values and work style will be the best fit for this role.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously, requiring strong project management skills
• Keeping up with the latest social media trends, consumer behaviors, and platform updates, which can change rapidly
• Collaborating effectively with cross-functional teams, including creative and content teams, to ensure ad creatives align with performance goals
• Working in a remote environment, which may require additional effort to build and maintain relationships with team members

ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and time management skills, as well as a willingness to adapt and learn in a dynamic environment.

📈 Similar Roles Comparison

• This role is similar to a Performance Marketing Manager or Senior Paid Media Specialist, but with a focus on contract work rather than full-time employment
• Owlet Baby Care is a mid-size company, offering a mix of startup agility and established processes, which may differ from larger or smaller organizations
• This role offers opportunities for professional growth and development within the marketing function and the broader digital health industry

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the market.

📝 Sample Projects

• Developing and executing a TikTok campaign to raise brand awareness and drive app installs
• Optimizing a Google Ads campaign to improve ROAS and reduce CPA for a specific product line
• Analyzing campaign performance data to identify trends and opportunities for growth, and presenting findings to stakeholders

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. Actual projects may vary based on the company's priorities and needs.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits within the broader marketing organization?
• How does Owlet Baby Care support the professional growth and development of its employees?
• What are the key priorities for this role in the first 30-60-90 days?
• How does Owlet Baby Care measure the success of its performance marketing campaigns, and what are the key KPIs used to track performance?
• What are the biggest challenges facing the performance marketing team currently, and how can this role help address them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help candidates better understand the role, team, and company, and demonstrate their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your performance marketing experience and fit with Owlet's mission and values
• Prepare for the performance marketing assessment by reviewing your past campaigns and data-driven strategies
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.