Performance Media Buyer

📌 Core Information

🔹 Job Title: Performance Media Buyer

🔹 Company: Nasoft.eg

🔹 Location: El Sheikh Zayed City, Egypt

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing & Advertising

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (On-site 3 days a week)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing performance media campaigns across multiple ad platforms
• Optimizing media plans and budgets for maximum ROAS
• Analyzing business performance and providing data-driven insights
• Collaborating with cross-functional teams to ensure creative and effective ad display
• Staying updated with the latest digital marketing trends and technologies

ASSUMPTION: This role requires a strong focus on data analysis and optimization, as well as excellent communication skills to collaborate effectively with various teams.

📋 Key Responsibilities

✅ Creating and implementing media plans and strategies

✅ Developing and managing performance campaigns on search, social, native, and display ad platforms

✅ Identifying target audiences and planning media campaigns

✅ Optimizing media plans and budgets based on performance data

✅ Analyzing business performance using digital tools and reports

✅ Ensuring ads are creative and appropriately displayed

✅ Monitoring costs and return on ad spend

✅ Producing keyword analysis and research

✅ Providing competitive analysis and media reporting

✅ Providing creative directions for performance creative assets

ASSUMPTION: This role requires a high level of attention to detail and the ability to manage multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or a related field

Experience: 3-5 years of experience as a Performance Media Buyer, with a strong background in E-Commerce

Required Skills:

• Proven experience in developing and managing performance media campaigns
• Strong analytical skills and data-driven mindset
• Excellent communication and presentation skills
• Proficient in using digital marketing tools and platforms
• Familiarity with E-Commerce platforms and strategies
• Portfolio showcasing relevant work

Preferred Skills:

• Experience with copywriting and performance creatives creation
• Fluency in Arabic and English
• Experience working with large ad budgets (over $100K/monthly)

ASSUMPTION: Candidates with experience in managing large ad budgets and fluency in both Arabic and English will have a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically between EGP 25,000 - 40,000 per month, depending on experience and qualifications. This estimate is based on industry standards for Performance Media Buyers in Egypt.

Benefits:

• Health and social insurance
• Learning & Development opportunities
• Gym subscription discount

Working Hours: 8 hours per day, from 10:00 AM to 6:00 PM, Sunday to Thursday

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Nasoft.eg operates in the Human Resources Services industry, focusing on helping companies achieve their recruitment goals efficiently and effectively.

Company Size: Nasoft.eg is a small company with 11-50 employees, which may offer a more agile and collaborative work environment.

Founded: Nasoft.eg was founded in 2025, making it a relatively new player in the market.

Company Description:

• Nasoft.eg helps companies achieve their recruitment goals by providing specialized recruitment services that leverage the latest technologies.
• The company aims to connect businesses with top talent to increase their competitiveness and ensure sustainable growth.
• Nasoft.eg offers a range of services, including human resources operations, payroll administration, HR consultations, organizational development, and human resources outsourcing.

Company Specialties:

• Human Resources
• Technical & IT Recruiting
• HR Operations
• Payroll Administration
• HR Consultations
• Organizational Development
• Recruiting & Hiring
• Human Resources Outsourcing

Company Website: https://nasoft.com.eg/

ASSUMPTION: Working at Nasoft.eg may provide opportunities to gain experience in various aspects of human resources and recruitment, as the company offers a wide range of services.

📊 Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in performance media buying, seeking to advance their careers in digital marketing.

Reporting Structure: The Performance Media Buyer will likely report directly to the Marketing Manager or a similar role, depending on the company's organizational structure.

Work Arrangement: This role is offered as a hybrid position, with on-site work required for 3 days a week. The remaining 2 days can be worked remotely.

Growth Opportunities:

• As Nasoft.eg is a growing company, there may be opportunities for career advancement within the marketing department or other areas of the business.
• Candidates with strong performance and a willingness to learn may have the opportunity to take on additional responsibilities or move into management roles.

ASSUMPTION: The growth opportunities available to the successful candidate will depend on the company's future expansion plans and the individual's performance in the role.

🌍 Location & Work Environment

Office Type: The Nasoft.eg office is located in El Sheikh Zayed City, Egypt, and offers a modern and collaborative work environment.

Office Location(s): El Sheikh Zayed City, Egypt

Geographic Context:

• El Sheikh Zayed City is a suburban area located in the Giza Governorate, approximately 30 kilometers west of Cairo.
• The city offers a mix of residential and commercial areas, with easy access to major highways and public transportation.
• The cost of living in El Sheikh Zayed City is generally lower than in central Cairo, providing an attractive option for professionals seeking a balance between work and personal life.

Work Schedule: The work schedule for this role is Sunday to Thursday, from 10:00 AM to 6:00 PM, with a total of 8 working hours per day.

ASSUMPTION: The work environment at Nasoft.eg is likely to be dynamic and fast-paced, reflecting the company's focus on leveraging the latest technologies to achieve recruitment goals efficiently and effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the Marketing Manager or a senior team member
• Final interview with the CEO or another senior executive
• Background check and reference verification

Key Assessment Areas:

• Data analysis and interpretation skills
• Campaign management and optimization experience
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include specific examples of successful performance media campaigns you've managed in the past.
• Demonstrate your understanding of the E-Commerce landscape and how you've applied this knowledge in previous roles.
• Showcase your portfolio, if available, to provide visual examples of your work.
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work collaboratively with cross-functional teams.

ATS Keywords: Performance Media Buyer, E-Commerce, Media Planning, Campaign Optimization, Data Analysis, Digital Marketing, Ad Platforms, ROAS, Creative Assets

ASSUMPTION: The application process for this role may involve multiple rounds of interviews and assessments, as Nasoft.eg seeks to find the best fit for their team.

🛠️ Tools & Technologies

• Google Ads
• Facebook Ads Manager
• Microsoft Advertising
• Google Analytics
• Social media management platforms (e.g., Hootsuite, Buffer)
• SEMrush or similar SEO tools
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The successful candidate will be expected to learn and utilize various digital marketing tools and platforms to effectively manage performance media campaigns.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing the latest technologies to drive recruitment success
• Collaboration: Working together to achieve common goals
• Integrity: Upholding ethical standards in all aspects of the business
• Customer Focus: Prioritizing the needs and satisfaction of clients
• Continuous Learning: Encouraging personal and professional growth

Work Style:

• Agile and adaptable, able to manage multiple campaigns simultaneously
• Data-driven and analytical, with a strong attention to detail
• Excellent communication and presentation skills
• Ability to work collaboratively with cross-functional teams
• Proactive and results-oriented, with a focus on continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with large datasets and using data-driven insights to inform decision-making?
• Do you have experience managing multiple campaigns simultaneously and optimizing performance based on data analysis?
• Are you able to work collaboratively with cross-functional teams and provide creative input on ad display?

ASSUMPTION: Nasoft.eg values candidates who are adaptable, data-driven, and able to work effectively in a collaborative environment.

⚠️ Potential Challenges

• Managing large ad budgets and ensuring maximum ROAS may require significant attention to detail and continuous optimization
• Working in a fast-paced, dynamic environment may present challenges in terms of time management and prioritization
• Collaborating with cross-functional teams may require strong communication and interpersonal skills to ensure effective communication and alignment
• The hybrid work arrangement may require adaptability and flexibility in terms of work schedule and location

ASSUMPTION: The successful candidate will be able to overcome these challenges by demonstrating strong problem-solving skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other Performance Media Buyer roles, this position may offer more responsibility for campaign optimization and less focus on day-to-day campaign management
• In the broader digital marketing landscape, this role may be more specialized in terms of its focus on performance media campaigns and less focused on overall marketing strategy
• Career progression in this role may involve moving into a more senior marketing position, such as Marketing Manager or Digital Marketing Director, or specializing in a specific area of digital marketing

ASSUMPTION: The specific responsibilities and career progression opportunities for this role will depend on the company's organizational structure and future growth plans.

📝 Sample Projects

• Developing and executing a performance media campaign for an E-Commerce client, with a focus on maximizing ROAS and driving sales
• Analyzing campaign performance data to identify trends and opportunities for optimization, and presenting findings to stakeholders
• Collaborating with the creative team to develop performance creative assets that align with brand guidelines and campaign objectives

ASSUMPTION: The specific projects assigned to the successful candidate will depend on the company's client portfolio and marketing objectives at the time of hire.

❓ Key Questions to Ask During Interview

• Can you describe the typical client profile for Nasoft.eg, and how this role will support their marketing objectives?
• How does Nasoft.eg approach collaboration between the marketing and creative teams, and what role will this position play in that process?
• What are the key performance indicators (KPIs) used to measure success in this role, and how will my progress be evaluated?
• What opportunities are there for professional development and growth within the marketing department or other areas of the business?
• How does Nasoft.eg support work-life balance for its employees, particularly in a hybrid work arrangement?

ASSUMPTION: Asking thoughtful questions during the interview process will demonstrate your interest in the role and provide valuable insights into the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful performance media campaigns you've managed in the past
• If available, showcase your portfolio to provide visual examples of your work
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.