🔹 Job Title: Performance Media Manager, Prime Video LATCANZ Performance & Growth Media
🔹 Company: Amazon
🔹 Location: Culver City, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK (Latin America, Canada, Australia, New Zealand)
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of mobile app marketing tactics, regional user behavior, and app store dynamics. The ideal candidate will have experience working with multiple countries and managing campaigns across different platforms.
✅ Establish and manage mobile app install campaign goals and performance metrics
✅ Lead execution of strategic mobile app install campaigns, implementing best practices through vigilant monitoring and in-depth performance analysis
✅ Act as the mobile growth expert for PV LATCANZ, effectively communicating and promoting successful strategies, technological advantages, processes, platform execution, and industry-related topics
✅ Create and implement initiatives to drive strategic use cases and deliver results, developing and maintaining a scalable playbook of best practices
✅ Manage daily interactions with agencies and partner teams, guiding stakeholders to produce scaled marketing strategies and solutions
✅ Conduct and communicate comprehensive analysis of PV service-level campaigns and experiments, presenting actionable recommendations to senior leadership
✅ Collaborate with regional marketers to execute marketing experiments and campaign/channel holdout incrementality lift studies
✅ Oversee partnerships with vendors, identifying and exploring betas and new testing opportunities
✅ Enhance mobile growth program and management by pinpointing tools and mechanisms for automation, improved efficiency, and scalability
✅ Ensure compliance and quality control with brand guidelines and data sharing
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills, customer focus, and the ability to transform marketing data into actionable insights.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in mobile app marketing, with a focus on performance media and growth strategies
Required Skills:
Preferred Skills:
ASSUMPTION: While a degree in Marketing or Business is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
Salary Range: $120,000 - $180,000 per year (based on experience and location)
Benefits:
Working Hours: Full-time (40 hours per week), with flexible scheduling and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. Actual compensation may vary based on experience and qualifications.
Industry: E-commerce and Retail. Amazon is a global leader in online retail, offering a wide range of products and services, including its popular Prime Video streaming platform.
Company Size: 10,001+ employees. As a large company, Amazon offers numerous opportunities for growth and career advancement.
Founded: 1994. Amazon was founded by Jeff Bezos and has since grown into a multinational technology company with a focus on e-commerce, cloud computing, digital streaming, and artificial intelligence.
Company Description:
Company Specialties:
Company Website: https://www.amazon.com/
ASSUMPTION: Working at Amazon offers exposure to cutting-edge technology and a dynamic, fast-paced work environment. However, the company's size may result in less personal interaction and a more structured work environment compared to smaller companies.
Career Level: Mid-level to senior. This role is suitable for experienced marketing professionals looking to advance their careers in mobile app growth and performance media.
Reporting Structure: This role reports directly to the Senior Manager, Performance & Growth Media, LATCANZ.
Work Arrangement: Remote OK (Latin America, Canada, Australia, New Zealand). This role offers flexible scheduling and remote work options, allowing for a better work-life balance.
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to work on high-impact projects and gain exposure to senior leadership.
Office Type: Hybrid. While this role is remote OK, there may be occasional on-site requirements for team meetings or training sessions.
Office Location(s): Culver City, California, United States
Geographic Context:
Work Schedule: Full-time (40 hours per week), with flexible scheduling and remote work options
ASSUMPTION: Working in Culver City offers a dynamic and culturally diverse environment, with easy access to the amenities and attractions of the greater Los Angeles area.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Mobile app marketing, performance media, Google Ads, Apple Search Ads, LATCANZ, campaign optimization, data analysis, project management
ASSUMPTION: The interview process for this role is likely to be competitive, with a strong focus on technical skills and cultural fit. Applicants should be prepared to demonstrate their expertise and passion for mobile app marketing.
ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in mobile app marketing. Familiarity with these tools is expected, but training may be provided for specific platforms or software.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Amazon values employees who are customer-centric, innovative, and committed to operational excellence. Applicants should be prepared to demonstrate their alignment with these values and their ability to thrive in a fast-paced, dynamic work environment.
ASSUMPTION: While this role offers significant growth potential and the opportunity to work on high-impact projects, it also presents unique challenges that require strong project management skills, customer focus, and the ability to transform marketing data into actionable insights.
ASSUMPTION: While this role shares similarities with other mobile app marketing positions, its focus on the LATCANZ region and Prime Video's mobile app growth sets it apart and requires a unique skill set.
ASSUMPTION: These sample projects are designed to showcase the key responsibilities and required skills for this role, with a focus on mobile app marketing, performance media, and data analysis.
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to driving results. Applicants should be prepared to discuss their experience and skills in detail and to ask questions that showcase their understanding of the role and the company.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.