π Core Information
πΉ Job Title: Performance-Oriented Video Cutter (Freelance/Part-Time/Remote) E-Commerce
πΉ Company: Alpurial GmbH
πΉ Location: Remote (Germany)
πΉ Job Type: Freelance/Part-Time
πΉ Category: E-Commerce
πΉ Date Posted: May 5, 2025
πΉ Experience Level: Mid-Level (2-5 years)
πΉ Remote Status: Remote (Germany)
π Job Overview
Key aspects of this role include:
- Creating and editing performance-driven video ads for Meta, TikTok, and YouTube.
- Adapting existing content for A/B testing and creating social media videos aligned with current trends.
- Collaborating with the creative and performance team to understand marketing goals and implement them in video editing.
- Working independently with efficient time management and attention to detail.
ASSUMPTION: This role requires a strong understanding of performance marketing and social media trends to create engaging and effective video content.
π Key Responsibilities
β
Edit advertisements for Meta (Facebook/Instagram), TikTok, and YouTube β quickly, visually strong, and performance-driven.
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Adapt and recut existing content to create new variants for A/B testing.
β
Create social media video content, such as reels, stories, and short clips, following current platform trends.
β
Add basic text and motion effects to create hooks, claims, and CTAs.
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Collaborate with the creative and performance team to understand marketing goals and implement them in video editing.
ASSUMPTION: The role may require occasional on-site work or collaboration with the team in the Neuss office.
π― Required Qualifications
Education: No specific degree required, but relevant coursework or certifications in video editing or a related field would be beneficial.
Experience: Proven experience (2-5 years) in video editing, preferably in the e-commerce sector or for online campaigns.
Required Skills:
- Proficient use of professional video editing software (Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, etc.).
- Strong understanding of performance marketing and social media trends.
- Ability to work independently and manage time efficiently.
- Excellent attention to detail and visual storytelling skills.
Preferred Skills:
- Basic understanding of D2C and e-commerce principles.
- Experience working with creatives for online shops, landing pages, or funnels.
- Fluency in German (required) and English (preferred).
ASSUMPTION: While not explicitly stated, proficiency in German is likely required for this role due to the company's location and target market.
π° Compensation & Benefits
Salary Range: β¬25,000 - β¬35,000 per year (full-time equivalent, based on industry standards for a mid-level video editor in Germany).
Benefits:
- Flexible working hours and home-office options.
- Training and development opportunities.
- Attractive compensation and development prospects.
- Flat hierarchies and genuine input opportunities.
- Modern work environment and latest tools.
- Young, dynamic team with a start-up mentality.
- Employee discounts and exclusive perks.
- Team events and cool actions.
Working Hours: Flexible, with a focus on delivering high-quality work within agreed deadlines.
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level video editor in Germany. The actual salary may vary depending on experience and performance.
π Applicant Insights
π Company Context
Industry: Animal Feed Manufacturing, specifically focusing on e-commerce and innovative horse feed supplements.
Company Size: Small (2-10 employees), allowing for a close-knit team and direct impact on the company's growth.
Founded: The company's founding date is not explicitly stated, but it is described as a growth-oriented start-up.
Company Description:
- Alpurial GmbH specializes in innovative horse supplements, focusing on quality, simplicity, and exceptional customer service.
- The company aims to provide transparent and reliable products, helping customers understand their horses' nutritional needs.
- Alpurial stands for innovation, combining nature and technology to create a strong value proposition for both humans and animals.
Company Specialties:
- Innovative horse supplements.
- E-commerce and direct-to-consumer (D2C) sales.
- Performance-driven marketing and advertising.
Company Website: http://alpurial.de
ASSUMPTION: Alpurial GmbH is a growing company focused on innovation and quality in the horse feed supplement market, with a strong emphasis on e-commerce and performance-driven marketing.
π Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the company.
Reporting Structure: The Video Cutter will report directly to the creative and performance team, collaborating closely with them to understand marketing goals and implement them in video editing.
Work Arrangement: Freelance or part-time, with flexible working hours and the option to work remotely from Germany.
Growth Opportunities:
- As the company grows, there may be opportunities for the Video Cutter to take on more responsibilities or move into a full-time position.
- Developing expertise in performance marketing and e-commerce could lead to career advancement within the company.
- Expanding skills in video editing and related areas could open up new opportunities in the industry.
ASSUMPTION: While the role is currently offered as freelance or part-time, there may be opportunities for full-time employment or career growth within the company as it expands.
π Location & Work Environment
Office Type: The company has a physical office in Neuss, Germany, but the Video Cutter role can be performed remotely.
Office Location(s): Neuss, Germany
Geographic Context:
- The company is based in Neuss, a city in the Rhine-Ruhr metropolitan region of Germany, known for its equestrian culture and proximity to major cities like DΓΌsseldorf and Cologne.
- Germany has a strong e-commerce market, with a focus on innovation and technology in various industries, including animal feed manufacturing.
- The company's remote-friendly work environment allows for greater flexibility and work-life balance.
Work Schedule: Flexible, with a focus on delivering high-quality work within agreed deadlines.
ASSUMPTION: While the role is remote-friendly, occasional on-site work or collaboration with the team in the Neuss office may be required.
πΌ Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Initial phone screening to discuss the role and assess fit.
- In-depth interview with the creative and performance team to discuss the role's responsibilities and requirements in more detail.
Key Assessment Areas:
- Video editing skills and proficiency with relevant software.
- Understanding of performance marketing and social media trends.
- Ability to work independently and manage time efficiently.
- Cultural fit and alignment with the company's values and work environment.
Application Tips:
- Tailor your resume and cover letter to highlight your video editing skills, experience with performance marketing, and relevant industry knowledge.
- Include a portfolio or examples of your video editing work, focusing on performance-driven content and social media videos.
- Prepare for the interview by researching the company, its products, and target market, as well as brushing up on your knowledge of performance marketing and social media trends.
ATS Keywords: Video Editing, Performance Marketing, Social Media Ads, Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, Content Creation, A/B Testing, Storytelling, Conversion Optimization, Creative Collaboration, Time Management, D2C Understanding, Attention to Detail, Visual Effects, Hook Creation
ASSUMPTION: The application process may involve additional steps or assessments, depending on the company's hiring needs and the candidate's qualifications.
π οΈ Tools & Technologies
- Adobe Premiere Pro
- Final Cut Pro
- DaVinci Resolve
- Social media platforms (Meta, TikTok, YouTube)
ASSUMPTION: The Video Cutter may be required to use additional tools or technologies, depending on the specific needs of the role and the company's projects.
π Cultural Fit Considerations
Company Values:
- Quality and innovation in horse feed supplements.
- Transparency and reliability in product information and customer service.
- Collaboration and teamwork in achieving company goals.
Work Style:
- Independent and efficient time management.
- Strong attention to detail and visual storytelling skills.
- Ability to work collaboratively with the creative and performance team.
Self-Assessment Questions:
- Do you have a strong understanding of performance marketing and social media trends, and can you apply this knowledge to create engaging video content?
- Are you comfortable working independently and managing your time efficiently to meet project deadlines?
- Do you share Alpurial's commitment to quality, innovation, and transparency in the horse feed supplement market?
ASSUMPTION: Alpurial GmbH values candidates who are passionate about their work, committed to delivering high-quality results, and aligned with the company's mission and values.
β οΈ Potential Challenges
- Meeting tight deadlines for video editing projects, especially during peak periods or high-priority campaigns.
- Keeping up with the latest trends and best practices in performance marketing and social media advertising.
- Adapting to the company's growth and evolving needs, which may require learning new tools or technologies or taking on additional responsibilities.
- Occasional on-site work or collaboration with the team in the Neuss office, which may require travel and adjustment to a different work environment.
ASSUMPTION: These challenges can be overcome through strong communication, time management, and a commitment to continuous learning and improvement.
π Similar Roles Comparison
- This role differs from traditional video editing positions in its focus on performance-driven content and social media advertising, requiring a strong understanding of marketing goals and trends.
- In the e-commerce industry, this role may be more specialized than similar positions in other sectors, with a greater emphasis on direct-to-consumer marketing and online sales.
- Career progression in this role may involve moving into a full-time position, taking on more responsibilities, or specializing in a specific area of performance marketing or video editing.
ASSUMPTION: While this role shares similarities with other video editing positions, its focus on performance marketing and e-commerce sets it apart and offers unique opportunities for growth and development.
π Sample Projects
- Editing a series of TikTok videos to promote a new horse feed supplement, focusing on engaging visuals and clear calls-to-action.
- Creating a set of A/B test videos for a Facebook ad campaign, targeting different audience segments with tailored messaging and visuals.
- Editing a YouTube video to showcase the company's commitment to quality and innovation in horse feed supplements, highlighting customer testimonials and product features.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Video Cutter role, from creating engaging social media content to adapting existing materials for A/B testing and showcasing the company's products and values.
β Key Questions to Ask During Interview
- Can you describe the typical workflow for video editing projects at Alpurial, and how the Video Cutter role fits into this process?
- How does the creative and performance team collaborate with the Video Cutter to ensure that video content aligns with marketing goals and brand guidelines?
- What opportunities are there for professional development and growth within the company, particularly for someone in the Video Cutter role?
- How does Alpurial support work-life balance for its employees, particularly for those working remotely?
- Can you provide examples of how the company has adapted to changes in the market or industry trends, and how the Video Cutter role has evolved as a result?
ASSUMPTION: These questions are designed to help the candidate better understand the role's responsibilities, the company's work environment, and the opportunities for growth and development within the organization.
π Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your video editing skills, experience with performance marketing, and relevant industry knowledge.
- Include a portfolio or examples of your video editing work, focusing on performance-driven content and social media videos.
- Prepare for the interview by researching the company, its products, and target market, as well as brushing up on your knowledge of performance marketing and social media trends.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.