Pflichtpraktikum Marketing Brand Communication, 40h (m/w/d)

📌 Core Information

🔹 Job Title: Pflichtpraktikum Marketing Brand Communication, 40h (m/w/d)

🔹 Company: Rituals

🔹 Location: Köln, North Rhine-Westphalia, Germany

🔹 Job Type: Internship (Full-time)

🔹 Category: Marketing

🔹 Date Posted: April 28, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the organization and implementation of influencer and PR campaigns, as well as exciting collaborations.
• Researching and acquiring potential influencers.
• Independently managing a personal project from planning to execution.
• Coordinating and organizing communication materials, events, partners, and sampling distribution.
• Creating reports and supporting the team with translations and daily tasks.

ASSUMPTION: This role is designed for students pursuing a degree in marketing or a related field, seeking a 6-month internship. It offers hands-on experience in brand communication, influencer marketing, and project management.

📋 Key Responsibilities

✅ Supporting the organization and implementation of influencer and PR campaigns, as well as exciting collaborations.

✅ Researching and acquiring potential influencers.

✅ Independently managing a personal project from planning to execution.

✅ Coordinating and organizing communication materials, events, partners, and sampling distribution.

✅ Creating reports and supporting the team with translations and daily tasks.

ASSUMPTION: The role requires strong organizational skills, creativity, and the ability to work independently. Successful candidates will have a keen interest in beauty, lifestyle, and social media.

🎯 Required Qualifications

Education: Students pursuing a degree in marketing or a related field.

Experience: No professional experience required, but relevant coursework or projects are a plus.

Required Skills:

• Strong interest in beauty & lifestyle and social media.
• Excellent communication skills in German and English.
• Strong MS Office skills, particularly PowerPoint and Excel.

Preferred Skills:

• Previous experience in marketing, PR, or influencer management.
• Fluency in additional languages.

ASSUMPTION: Successful candidates will have a strong academic background, excellent communication skills, and a passion for the beauty and lifestyle industry.

💰 Compensation & Benefits

Salary Range: Internships in Germany typically do not offer a salary, but some companies may provide compensation or benefits. Rituals does not specify compensation for this internship.

Benefits:

• Gain practical experience in a dynamic and growing company.
• Work in a multicultural environment with a focus on sustainability and wellbeing.
• Opportunity to make a real impact on the brand's communication strategies.

Working Hours: 40 hours per week, with flexible hours based on the team's needs.

ASSUMPTION: While this internship is unpaid, the opportunity to gain valuable experience and make a significant impact on the brand's communication strategies may outweigh the lack of compensation.

📌 Applicant Insights

🔍 Company Context

Industry: Rituals operates in the personal care product manufacturing industry, focusing on luxury beauty, home care, and wellbeing products.

Company Size: Rituals is a large company with over 10,000 employees worldwide, offering a diverse and dynamic work environment.

Founded: Rituals was founded in 2000 in Amsterdam, The Netherlands, and has since expanded to over 36 countries with more than 1,000 stores.

Company Description:

• Rituals is a wellbeing destination that combines home and body products, offering tips, inspiration, and products to help customers reconnect body, mind, and soul.
• The company is committed to sustainable wellbeing, with collections that are good for people and good for the planet, supported by its three pillars: Clean, Conscious, and Caring.
• Rituals is a certified B Corp™, demonstrating its commitment to social and environmental responsibility.

Company Specialties:

• Beauty
• Home Care
• Body Care
• Well-being
• Gifting
• Skincare
• Luxury Lifestyle
• Fragrance

Company Website: careers.rituals.com

ASSUMPTION: Rituals' focus on sustainability, wellbeing, and social responsibility creates a unique and engaging work environment for employees.

📊 Role Analysis

Career Level: This role is an entry-level internship, ideal for students seeking practical experience in marketing and brand communication.

Reporting Structure: The intern will report directly to the marketing team and work closely with various departments, including PR, influencer management, and event planning.

Work Arrangement: This is an on-site, full-time internship with flexible hours based on the team's needs.

Growth Opportunities:

• Gain valuable experience in influencer marketing, PR, and event planning.
• Develop project management and organizational skills.
• Build a professional network within the beauty and lifestyle industry.

ASSUMPTION: This internship offers a unique opportunity for students to gain practical experience and make a significant impact on the brand's communication strategies.

🌍 Location & Work Environment

Office Type: Rituals' headquarters in Amsterdam, The Netherlands, is a modern and collaborative workspace, with a similar environment expected in the Cologne office.

Office Location(s): Stadtwaldgürtel 42, 50931 Köln, Germany

Geographic Context:

• Cologne is the fourth-largest city in Germany, offering a vibrant cultural scene, historic architecture, and a diverse range of industries.
• The city is well-connected by public transportation, with easy access to major highways and the Cologne Bonn Airport.
• Cologne is known for its famous cathedral, the Rhine River, and its annual carnival celebration.

Work Schedule: The intern will work 40 hours per week, with flexible hours based on the team's needs.

ASSUMPTION: The internship's location in Cologne offers a dynamic and culturally rich environment, with easy access to public transportation and major highways.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Rituals careers website.
• Phone or video screening to assess communication skills and cultural fit.
• In-person or virtual interview with the marketing team to discuss the role, responsibilities, and expectations.
• Background check and reference verification for the final candidate.

Key Assessment Areas:

• Communication skills in German and English.
• Interest and knowledge of the beauty and lifestyle industry.
• Problem-solving and organizational skills.
• Cultural fit and alignment with Rituals' values.

Application Tips:

• Tailor your resume and cover letter to highlight relevant coursework, projects, and skills for this role.
• Demonstrate your passion for the beauty and lifestyle industry and your enthusiasm for the opportunity to gain practical experience.
• Prepare examples of your previous work or projects that showcase your skills and creativity.

ATS Keywords: Marketing, Brand Communication, Influencer Marketing, PR, Project Management, Social Media, Beauty, Lifestyle, German, English, MS Office, PowerPoint, Excel

ASSUMPTION: Rituals uses an Applicant Tracking System (ATS) to screen and manage job applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Microsoft Office Suite (PowerPoint, Excel, Word)
• Social media platforms (Instagram, Facebook, Twitter, etc.)
• Project management tools (Asana, Trello, etc.)
• Communication tools (Slack, Microsoft Teams, etc.)

ASSUMPTION: The intern will be expected to use various tools and technologies to support their work, with a focus on Microsoft Office Suite and social media platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer first
• Open-minded
• Energetic
• Sustainable wellbeing

Work Style:

• Collaborative and team-oriented
• Focus on personal growth and development
• Dynamic and fast-paced environment

Self-Assessment Questions:

• Do you have a strong interest in beauty, lifestyle, and social media?
• Are you open-minded, customer-focused, and energetic?
• Do you thrive in a dynamic and collaborative work environment?

ASSUMPTION: Successful candidates will demonstrate a strong interest in the beauty and lifestyle industry, as well as a cultural fit with Rituals' values and work style.

⚠️ Potential Challenges

• The internship is unpaid, which may present financial challenges for some candidates.
• The role requires strong organizational skills and the ability to manage multiple projects simultaneously.
• Candidates may face competition for this internship, as Rituals is a well-known and respected brand in the beauty and lifestyle industry.
• The internship is based in Cologne, which may require relocation or commuting for some candidates.

ASSUMPTION: While there may be some challenges associated with this internship, the opportunity to gain valuable experience and make a significant impact on the brand's communication strategies may outweigh these challenges.

📈 Similar Roles Comparison

• This internship is similar to other marketing and brand communication internships, but offers a unique focus on influencer marketing and sustainability.
• Compared to other roles in the beauty and lifestyle industry, this internship offers a broader range of responsibilities and the opportunity to work on high-impact projects.
• This role may lead to career opportunities in marketing, PR, influencer management, or event planning within the beauty and lifestyle industry.

ASSUMPTION: This internship offers a unique opportunity to gain practical experience in a dynamic and growing industry, with the potential for long-term career growth and development.

📝 Sample Projects

• Planning and executing a social media campaign to promote a new product launch.
• Researching and acquiring potential influencers for a brand collaboration.
• Managing the logistics and coordination of a brand event or photoshoot.

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter during their internship.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this internship fit into the overall marketing strategy for the brand?
• What opportunities are there for professional development and growth during this internship?
• How does Rituals support work-life balance for its employees?
• What are the next steps for this role after the completion of the internship?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process can help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant coursework, projects, and skills for this role.
• Prepare examples of your previous work or projects that showcase your skills and creativity.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.