Pflichtpraktikum UGC & Video Content Creation
Craft Circus GmbH
Full-time
On-site
Berlin, Berlin, Germany
📌 Core Information
- Job Title: Pflichtpraktikum UGC & Video Content Creation
- Company: Craft Circus GmbH
- Location: Berlin, Germany
- Job Type: Internship
- Category: Marketing & Communications
- Date Posted: 2025-04-22
- Experience Level: Entry-level (0-2 years)
- Remote Status: Hybrid (Berlin-based with remote work option)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing social media strategies for new products
- Creating engaging content for TikTok and Instagram channels
- Producing daily content, including product presentations and behind-the-scenes footage
- Engaging with the community and responding to messages
- Monitoring trends and creating competitive analyses
ASSUMPTION: This role requires strong social media skills and a creative mindset. Previous experience in content creation or social media management is beneficial but not required.
📋 Key Responsibilities
- Develop and implement social media strategies for new products in collaboration with your team
- Create engaging content for Craft Circus' TikTok and Instagram channels, including Redaktionspläne and content concepts
- Produce daily content such as product presentations, behind-the-scenes footage, and promotional activities (e.g., Beiträge, Stories, Reels)
- Organize and plan your daily shoots efficiently and proactively
- Write creative texts for social media posts
- Engage with the community by responding to messages and inquiries
- Monitor social media trends and create competitive analyses
- Support the team in other tasks as needed
ASSUMPTION: This role requires strong organizational skills, creativity, and the ability to work independently. Previous experience in content creation or social media management is beneficial but not required.
🎯 Required Qualifications
Education:
- Currently studying (e.g., BWL with a focus on marketing, media, communication, etc.) or have completed a relevant degree
Experience:
- No specific work experience required, but relevant internships or projects are a plus
Required Skills:
- Strong social media presence and understanding of trends
- Excellent communication and writing skills in German (native or near-native level)
- Strong organizational skills and ability to work independently
- Proficiency in creator tools for social media (e.g., Instagram, TikTok, Capcut)
- Basic camera handling skills and willingness to learn
- Strong teamwork and collaboration skills
Preferred Skills:
- Previous experience in content creation or social media management
- Familiarity with the beverage industry
- Knowledge of marketing strategies and trends
ASSUMPTION: This role requires a strong understanding of social media trends and the ability to create engaging content. Previous experience in content creation or social media management is beneficial but not required.
💰 Compensation & Benefits
Salary Range: €550 per month (as a self-financed startup, Craft Circus offers a competitive internship stipend)
Benefits:
- Flexible working hours and hybrid work arrangement (combination of on-site and remote work)
- Two weeks of workation after the 4th month
- Regular team events and after-work drinks
- Exclusive discounts with various brands
- Opportunity for a permanent position after a successful internship
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range is competitive for an entry-level internship in the marketing and communications field. Benefits are designed to support work-life balance and employee engagement.
📌 Applicant Insights
🔍 Company Context
- Industry: Beverage manufacturing and marketing
- Company Size: Small (11-50 employees)
- Founded: 2014
- Company Description: Craft Circus is a beverage manufactory and platform for innovative brands, focusing on craft beverages for the next generation. They aim to modernize the traditional beverage industry through innovative distribution and marketing strategies, with a strong commitment to social and sustainable projects.
- Company Specialties: Beverages, inside sales, craft beverages, digitalization, nachhaltigkeit, vertrieb, design, social impact, spirituosen, getränke, craft spirits, and aperitif
📊 Role Analysis
- Career Level: Entry-level (0-2 years)
- Reporting Structure: This role reports directly to the marketing team lead
- Work Arrangement: Hybrid (Berlin-based with remote work option)
- Growth Opportunities: Successful interns may be offered a permanent position as a Werkstudent or in a full-time capacity
🌍 Location & Work Environment
- Office Type: Hybrid (combination of on-site and remote work)
- Office Location(s): Berlin, Germany
- Geographic Context: Berlin is a vibrant, multicultural city with a thriving startup scene and a strong focus on sustainability and innovation
- Work Schedule: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: This role requires a strong understanding of social media trends and the ability to create engaging content. Previous experience in content creation or social media management is beneficial but not required.
💼 Interview & Application Insights
- Typical Process: 1. Submit application; 2. Initial video call interview (20-30 minutes); 3. Challenge task (1-2 hours); 4. Team lead interview (30 minutes); 5. Job offer
- Key Assessment Areas: Social media skills, creativity, communication skills, teamwork, and problem-solving
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Showcase your understanding of social media trends and your ability to create engaging content
- Prepare for the challenge task by demonstrating your creativity and problem-solving skills
🛠️ Tools & Technologies
- Creator tools for social media (e.g., Instagram, TikTok, Capcut)
- Basic camera and video editing equipment
👔 Cultural Fit Considerations
- Company Values: Innovation, sustainability, creativity, collaboration, and customer focus
- Work Style: Fast-paced, dynamic, and collaborative startup environment with a strong focus on teamwork and creativity
- Self-Assessment Questions:
- How do you stay up-to-date with social media trends, and how have you applied this knowledge in previous projects?
- Describe a time when you had to create engaging content on a tight deadline. How did you approach this challenge, and what was the outcome?
- How do you balance working independently and collaborating with a team to achieve common goals?
⚠️ Potential Challenges
- The fast-paced nature of social media may require quick decision-making and adaptability
- Balancing multiple responsibilities and deadlines may be challenging at times
- The role may require working with tight budgets and limited resources
📈 Similar Roles Comparison
- This role is unique in its focus on UGC (User-Generated Content) and video content creation within the beverage industry
- Compared to other marketing and communications roles, this position offers a high degree of creativity and autonomy
- Career progression may include opportunities in marketing, content creation, or social media management within the beverage industry or related fields
📝 Sample Projects
- Developing a social media strategy for a new product launch
- Creating engaging content for a TikTok campaign to increase brand awareness
- Monitoring social media trends and creating competitive analyses to inform marketing strategies
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for Craft Circus?
- What opportunities are there for professional development and growth within the company?
- How does Craft Circus support work-life balance for its employees?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare for the challenge task by demonstrating your creativity and problem-solving skills
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
- ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Pflichtpraktikum UGC & Video Content Creation
- Company: Craft Circus GmbH
- Location: Berlin, Germany
- Job Type: Internship
- Category: Marketing & Communications
- Date Posted: 2025-04-22
- Experience Level: Entry-level (0-2 years)
- Remote Status: Hybrid (Berlin-based with remote work option)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing social media strategies for new products
- Creating engaging content for TikTok and Instagram channels
- Producing daily content, including product presentations and behind-the-scenes footage
- Engaging with the community and responding to messages
- Monitoring trends and creating competitive analyses
ASSUMPTION: This role requires strong social media skills and a creative mindset. Previous experience in content creation or social media management is beneficial but not required.
📋 Key Responsibilities
- Develop and implement social media strategies for new products in collaboration with your team
- Create engaging content for Craft Circus' TikTok and Instagram channels, including Redaktionspläne and content concepts
- Produce daily content such as product presentations, behind-the-scenes footage, and promotional activities (e.g., Beiträge, Stories, Reels)
- Organize and plan your daily shoots efficiently and proactively
- Write creative texts for social media posts
- Engage with the community by responding to messages and inquiries
- Monitor social media trends and create competitive analyses
- Support the team in other tasks as needed
ASSUMPTION: This role requires strong organizational skills, creativity, and the ability to work independently. Previous experience in content creation or social media management is beneficial but not required.
🎯 Required Qualifications
Education:
- Currently studying (e.g., BWL with a focus on marketing, media, communication, etc.) or have completed a relevant degree
Experience:
- No specific work experience required, but relevant internships or projects are a plus
Required Skills:
- Strong social media presence and understanding of trends
- Excellent communication and writing skills in German (native or near-native level)
- Strong organizational skills and ability to work independently
- Proficiency in creator tools for social media (e.g., Instagram, TikTok, Capcut)
- Basic camera handling skills and willingness to learn
- Strong teamwork and collaboration skills
Preferred Skills:
- Previous experience in content creation or social media management
- Familiarity with the beverage industry
- Knowledge of marketing strategies and trends
ASSUMPTION: This role requires a strong understanding of social media trends and the ability to create engaging content. Previous experience in content creation or social media management is beneficial but not required.
💰 Compensation & Benefits
Salary Range: €550 per month (as a self-financed startup, Craft Circus offers a competitive internship stipend)
Benefits:
- Flexible working hours and hybrid work arrangement (combination of on-site and remote work)
- Two weeks of workation after the 4th month
- Regular team events and after-work drinks
- Exclusive discounts with various brands
- Opportunity for a permanent position after a successful internship
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range is competitive for an entry-level internship in the marketing and communications field. Benefits are designed to support work-life balance and employee engagement.
📌 Applicant Insights
🔍 Company Context
- Industry: Beverage manufacturing and marketing
- Company Size: Small (11-50 employees)
- Founded: 2014
- Company Description: Craft Circus is a beverage manufactory and platform for innovative brands, focusing on craft beverages for the next generation. They aim to modernize the traditional beverage industry through innovative distribution and marketing strategies, with a strong commitment to social and sustainable projects.
- Company Specialties: Beverages, inside sales, craft beverages, digitalization, nachhaltigkeit, vertrieb, design, social impact, spirituosen, getränke, craft spirits, and aperitif
📊 Role Analysis
- Career Level: Entry-level (0-2 years)
- Reporting Structure: This role reports directly to the marketing team lead
- Work Arrangement: Hybrid (Berlin-based with remote work option)
- Growth Opportunities: Successful interns may be offered a permanent position as a Werkstudent or in a full-time capacity
🌍 Location & Work Environment
- Office Type: Hybrid (combination of on-site and remote work)
- Office Location(s): Berlin, Germany
- Geographic Context: Berlin is a vibrant, multicultural city with a thriving startup scene and a strong focus on sustainability and innovation
- Work Schedule: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: This role requires a strong understanding of social media trends and the ability to create engaging content. Previous experience in content creation or social media management is beneficial but not required.
💼 Interview & Application Insights
- Typical Process: 1. Submit application; 2. Initial video call interview (20-30 minutes); 3. Challenge task (1-2 hours); 4. Team lead interview (30 minutes); 5. Job offer
- Key Assessment Areas: Social media skills, creativity, communication skills, teamwork, and problem-solving
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Showcase your understanding of social media trends and your ability to create engaging content
- Prepare for the challenge task by demonstrating your creativity and problem-solving skills
🛠️ Tools & Technologies
- Creator tools for social media (e.g., Instagram, TikTok, Capcut)
- Basic camera and video editing equipment
👔 Cultural Fit Considerations
- Company Values: Innovation, sustainability, creativity, collaboration, and customer focus
- Work Style: Fast-paced, dynamic, and collaborative startup environment with a strong focus on teamwork and creativity
- Self-Assessment Questions:
- How do you stay up-to-date with social media trends, and how have you applied this knowledge in previous projects?
- Describe a time when you had to create engaging content on a tight deadline. How did you approach this challenge, and what was the outcome?
- How do you balance working independently and collaborating with a team to achieve common goals?
⚠️ Potential Challenges
- The fast-paced nature of social media may require quick decision-making and adaptability
- Balancing multiple responsibilities and deadlines may be challenging at times
- The role may require working with tight budgets and limited resources
📈 Similar Roles Comparison
- This role is unique in its focus on UGC (User-Generated Content) and video content creation within the beverage industry
- Compared to other marketing and communications roles, this position offers a high degree of creativity and autonomy
- Career progression may include opportunities in marketing, content creation, or social media management within the beverage industry or related fields
📝 Sample Projects
- Developing a social media strategy for a new product launch
- Creating engaging content for a TikTok campaign to increase brand awareness
- Monitoring social media trends and creating competitive analyses to inform marketing strategies
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for Craft Circus?
- What opportunities are there for professional development and growth within the company?
- How does Craft Circus support work-life balance for its employees?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare for the challenge task by demonstrating your creativity and problem-solving skills
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
- ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.