G

Platforms Marketing Manager, YouTube Marketing APAC

Google
Full-time
On-site
India
🎬 Video Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Platforms Marketing Manager, YouTube Marketing APAC

πŸ”Ή Company: Google

πŸ”Ή Location: Gurugram, India

πŸ”Ή Job Type: Full-time, On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 28, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leading multi-channel campaign execution and streamlining the campaign enablement process
  • Advocating usage policies and fostering innovation across regional marketing teams
  • Overseeing campaign approval and risk mitigation to ensure timely launch
  • Implementing and evaluating new platform features to drive continuous improvement
  • Facilitating the adoption of new marketing technologies or platform updates across the region

ASSUMPTION: This role requires a strong background in marketing, with a focus on product management, project management, or equivalent experience in technology. The ideal candidate will have experience working with vendor teams and managing relationships with multiple vendors across the region.

πŸ“‹ Key Responsibilities

βœ… Project Manage Multi-Channel Campaign Execution. Lead and streamline the entire campaign enablement process, ensuring seamless execution across various media platforms across Regional and Country marketing teams.

βœ… Advocate Usage Policies and Foster Innovation. Serve as the authority on usage policies, promoting their understanding and adoption to unlock new creative formats and campaign opportunities.

βœ… Oversee Campaign Approval and Risk Mitigation. Manage the campaign approval process, collaborating with cross-functional teams and addressing potential risks to ensure timely launch.

βœ… Implement and Evaluate New Platform Features. Test and deploy new platform functionalities across campaigns, gathering and sharing feedback with global and regional teams to drive continuous improvement.

βœ… Facilitate the adoption and implementation of new marketing technologies or platform updates across the region, working in conjunction with the Global Platforms team.

ASSUMPTION: This role requires strong project management skills, with the ability to manage multiple campaigns and vendors simultaneously. The ideal candidate will have experience working with data visualization and reporting tools, as well as knowledge of agile methodologies and project management frameworks.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent practical experience.

Experience: 4 years of experience in marketing, with experience in product management, management consulting, or equivalent project management experience in technology.

Required Skills:

  • Marketing
  • Product Management
  • Project Management
  • Data Visualization
  • Vendor Management
  • Agile Methodologies
  • Digital Trends
  • Web Video
  • YouTube Ecosystem
  • B2C Marketing
  • Campaign Management
  • Risk Mitigation
  • Process Improvement
  • Cross-Functional Collaboration
  • Marketing Technologies
  • Operational Excellence

Preferred Skills:

  • Experience with data visualization and reporting tools.
  • Experience working with vendor teams and managing relationships with multiple vendors across the region to ensure performance, compliance, and cost-effectiveness.
  • Knowledge of agile methodologies and project management frameworks and solution-oriented approach to identifying and implementing process improvements to deliver operational excellence.
  • Ability to identify and leverage new trends in the digital space, along with ability to learn and adapt to new marketing technologies and platforms.
  • Passion for the web video/YouTube ecosystem and digital culture, within an international Business-to-Consumer (B2C) business.

ASSUMPTION: While a bachelor's degree is required, equivalent practical experience may be considered. The preferred qualifications listed are not strictly required but would be highly beneficial for success in this role.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role is not provided. However, based on industry standards for a Marketing Manager role in India with 5-10 years of experience, the estimated salary range is INR 15,00,000 - 25,00,000 per annum.

Benefits:

  • Health, dental, and vision insurance
  • Retirement savings plan with company match
  • Paid time off and holidays
  • Maternity and paternity leave
  • Employee discounts on Google products

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM IST, with flexibility for occasional remote work.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Google is a multinational technology company that specializes in internet-related services and products, such as online advertising, search engine, cloud computing, software, and hardware.

Company Size: Google has over 10,000 employees worldwide and is considered a large enterprise. This means that there are many opportunities for career growth and development within the company.

Founded: Google was founded in 1998 by Larry Page and Sergey Brin. It has since grown to become one of the world's leading technology companies.

Company Description:

  • Google is committed to organizing the world's information and making it universally accessible and useful.
  • The company's mission is to create a more inclusive internet that works for everyone, regardless of their background or location.
  • Google values innovation, collaboration, and continuous learning, and encourages its employees to take risks and think outside the box.

Company Specialties:

  • Search engine technology
  • Online advertising
  • Cloud computing
  • Software and hardware development
  • Artificial intelligence and machine learning

Company Website: https://www.google.com/

ASSUMPTION: Google is a well-established and highly respected company in the technology industry. It is known for its innovative products and services, as well as its commitment to social responsibility and sustainability.

πŸ“Š Role Analysis

Career Level: This role is at the manager level, with significant responsibility for leading cross-functional teams and driving marketing campaigns across the region.

Reporting Structure: The Platforms Marketing Manager will report directly to the Regional Marketing Director and will work closely with cross-functional teams, including sales, legal, webmasters, product development, and engineering.

Work Arrangement: This role is on-site, with occasional flexibility for remote work. The working hours are typically Monday to Friday, 9:00 AM to 6:00 PM IST.

Growth Opportunities:

  • Advancement to a senior marketing role, such as Senior Marketing Manager or Director of Marketing
  • Expansion into other regions or product lines within Google
  • Opportunities to work on high-impact projects and initiatives that drive business growth

ASSUMPTION: This role offers significant opportunities for career growth and development within Google. The ideal candidate will be proactive, results-driven, and able to thrive in a fast-paced, dynamic environment.

🌍 Location & Work Environment

Office Type: Google's office in Gurugram is a modern, collaborative workspace designed to foster innovation and creativity. The office features open-plan workspaces, meeting rooms, and breakout areas.

Office Location(s): 250 Mayfield Ave, Mountain View, California 94043, US

Geographic Context:

  • Gurugram is a major IT hub and one of the largest cities in India, located in the state of Haryana.
  • The city is known for its high-quality infrastructure, including excellent road networks, public transportation, and modern amenities.
  • Gurugram has a humid subtropical climate, with hot summers and mild winters.

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM IST, with flexibility for occasional remote work.

ASSUMPTION: The work environment at Google is highly collaborative and innovative, with a strong focus on teamwork and cross-functional collaboration. The office in Gurugram is designed to be a comfortable and productive workspace for employees.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screen with a member of the HR team
  • First-round interview with the hiring manager
  • Second-round interview with cross-functional team members
  • Final-round interview with the Regional Marketing Director

Key Assessment Areas:

  • Marketing expertise and campaign management skills
  • Project management and leadership abilities
  • Cross-functional collaboration and communication skills
  • Problem-solving and analytical skills
  • Cultural fit and alignment with Google's values

Application Tips:

  • Tailor your resume to highlight your marketing and project management experience, as well as any relevant experience working with vendor teams or managing relationships with multiple vendors.
  • Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and experience working in a fast-paced, dynamic environment.
  • Demonstrate your passion for the web video/YouTube ecosystem and digital culture within a B2C business.

ATS Keywords: Marketing, Product Management, Project Management, Campaign Management, Risk Mitigation, Process Improvement, Cross-Functional Collaboration, Marketing Technologies, Operational Excellence, YouTube Marketing, APAC

ASSUMPTION: The interview process for this role is likely to be competitive, with a focus on assessing the candidate's marketing expertise, leadership abilities, and cultural fit with Google's values.

πŸ› οΈ Tools & Technologies

  • Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
  • Marketing automation platforms (e.g., Marketo, HubSpot)
  • Data visualization and reporting tools (e.g., Tableau, Power BI)
  • Project management tools (e.g., Asana, Trello)
  • YouTube platform and analytics tools

ASSUMPTION: The ideal candidate will have experience working with marketing automation platforms, data visualization tools, and project management tools. Familiarity with the YouTube platform and analytics tools is also beneficial.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Focus on the user
  • Innovation
  • Inclusion
  • Integrity
  • Collaboration

Work Style:

  • Data-driven decision making
  • Cross-functional collaboration
  • Continuous learning and growth
  • Results-oriented and proactive
  • Adaptable and resilient

Self-Assessment Questions:

  • How do you stay up-to-date with the latest trends and developments in the web video/YouTube ecosystem?
  • Can you describe a time when you had to manage multiple vendors or stakeholders to ensure the successful execution of a marketing campaign?
  • How do you approach process improvement and operational excellence in your work?

ASSUMPTION: Google values candidates who are passionate about their work, results-driven, and able to thrive in a fast-paced, dynamic environment. The ideal candidate will be a strong cultural fit with Google's values and work style.

⚠️ Potential Challenges

  • Managing multiple campaigns and vendors simultaneously, requiring strong project management skills and attention to detail
  • Working in a fast-paced, dynamic environment that requires adaptability and resilience
  • Navigating a large, complex organization with multiple stakeholders and cross-functional teams
  • Keeping up with the latest trends and developments in the web video/YouTube ecosystem, requiring continuous learning and growth

ASSUMPTION: The ideal candidate will be able to manage multiple priorities and deadlines, work effectively in a fast-paced environment, and adapt to change quickly.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other marketing manager roles within Google, but with a specific focus on YouTube marketing in the APAC region.
  • Compared to other marketing manager roles, this role requires a strong understanding of the web video/YouTube ecosystem and digital culture within a B2C business.
  • Career progression in this role could lead to senior marketing roles within Google, such as Senior Marketing Manager or Director of Marketing.

ASSUMPTION: This role is unique within Google, with a specific focus on YouTube marketing in the APAC region. However, the skills and experience required for this role are transferable to other marketing manager roles within the company.

πŸ“ Sample Projects

  • Managing a multi-channel marketing campaign for a new product launch, involving multiple vendors and stakeholders
  • Developing and implementing a risk mitigation strategy for a high-profile marketing campaign
  • Identifying and leveraging new trends in the digital space to drive campaign innovation and success

ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to demonstrate their ability to manage multiple priorities and deadlines, work effectively in a fast-paced environment, and adapt to change quickly.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits into the broader marketing organization?
  • How does Google support the professional development and growth of its marketing managers?
  • Can you provide an example of a successful marketing campaign that was launched in the APAC region and how it was executed?
  • How does Google approach risk management and mitigation in its marketing campaigns?
  • What are the key priorities for this role in the first 90 days?

ASSUMPTION: The ideal candidate will ask thoughtful, insightful questions that demonstrate their interest in the role and their understanding of the company's marketing strategy and culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight your marketing and project management experience, as well as any relevant experience working with vendor teams or managing relationships with multiple vendors.
  • Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and experience working in a fast-paced, dynamic environment.
  • Demonstrate your passion for the web video/YouTube ecosystem and digital culture within a B2C business.
  • Follow up with the HR team within one week of submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.