π Core Information
πΉ Job Title: PO Marketing Analytics Intern
πΉ Company: Exact Sciences
πΉ Location: San Diego, California, United States
πΉ Job Type: Full-Time Intern
πΉ Category: Marketing
πΉ Date Posted: May 8, 2025
πΉ Experience Level: Entry-Level
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Supporting Precision Oncology marketing organization
- Applying advanced data analysis and modeling techniques
- Enhancing campaign performance and provider engagement
- Collaborating with cross-functional teams
- Working in a dynamic, fast-paced environment
ASSUMPTION: This role is ideal for students pursuing a Master's degree in a relevant field, seeking hands-on experience in marketing analytics.
π Key Responsibilities
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Analyze campaign performance using Python programming and statistical methods
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Develop and apply multi-touch attribution models to measure marketing touchpoint impact
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Support the creation of a marketing mix model to assess channel effectiveness
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Identify high-potential HCPs using advanced segmentation models and refine targeting strategies
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Build predictive models using Python to forecast campaign success
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Assist in developing Tableau dashboards to visualize key marketing metrics
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Collaborate with cross-functional teams to provide actionable insights and recommendations
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Apply strong analytical and problem-solving skills to interpret complex data
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Display excellent communication skills to convey data findings to non-technical stakeholders
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Uphold company mission and values through accountability, innovation, integrity, quality, and teamwork
ASSUMPTION: The role may involve working with large datasets, requiring strong attention to detail and data accuracy.
π― Required Qualifications
Education: Pursuing a Master's degree in Marketing, Data Science, Analytics, Statistics, or a related field
Experience: Prior internship or project experience in marketing analytics, data science, or a related field is preferred but not required
Required Skills:
- SQL proficiency for querying and analyzing datasets
- Python programming skills for data analysis, modeling, and statistical techniques
- Data visualization experience, preferably using Tableau or similar tools
- Strong understanding of statistical analysis and predictive modeling
- Strong analytical and problem-solving skills to interpret complex data
- Excellent communication skills to present findings clearly to both technical and non-technical stakeholders
- Attention to detail to ensure accuracy in data and reports
- Ability to work independently and collaboratively in a team environment
- Familiarity with marketing analytics and performance metrics
- Proficiency in Microsoft Office programs, including Excel, PowerPoint, Word, Outlook, and SharePoint
Preferred Skills:
- Experience with Tableau or other data visualization tools
- Familiarity with multi-touch attribution and marketing mix modeling techniques
- Previous internship or project experience in marketing analytics, data science, or related fields
- Knowledge of advanced statistical methods and predictive analytics in marketing
- Understanding of SQL and Python for querying and building models
- Healthcare marketing experience or exposure to the oncology or diagnostics sector
- Interest in data science and its application in marketing strategies
ASSUMPTION: While not explicitly stated, proficiency in R or other statistical programming languages may be beneficial for this role.
π° Compensation & Benefits
Salary Range: $37,000.00 - $59,000.00 (Annual base salary for this position located in San Diego, CA on a full-time basis)
Benefits:
- Paid time off (including vacation, holidays, volunteering, and personal time)
- Paid leave for parents and caregivers
- Retirement savings plan
- Wellness support
- Health benefits including medical, prescription drug, dental, and vision coverage
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate and may vary based on factors such as education, skills, and experience.
π Applicant Insights
π Company Context
Industry: Exact Sciences operates in the Biotechnology Research industry, focusing on precision oncology, genomic testing, cancer screening, and genetic testing.
Company Size: With 5,001-10,000 employees, Exact Sciences offers a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Exact Sciences was founded in 2013 and is headquartered in Madison, Wisconsin, with additional locations in the United States, Europe, and Asia.
Company Description:
- Exact Sciences is dedicated to helping eradicate cancer by preventing it, detecting it earlier, and guiding personalized treatment.
- The company offers a range of products and services, including Cologuard, a non-invasive stool DNA screening test for colorectal cancer, and Oncotype DX, a genomic test that helps guide treatment decisions for breast cancer.
- Exact Sciences fosters an inclusive culture that values accountability, innovation, integrity, quality, and teamwork.
Company Specialties:
- Precision oncology
- Genomic testing
- Cancer screening
- Genetic testing
- Research and development
Company Website: http://exactsciences.com
ASSUMPTION: Exact Sciences' focus on innovation and cutting-edge technology makes it an attractive employer for individuals interested in staying at the forefront of cancer research and diagnostics.
π Role Analysis
Career Level: This role is an entry-level internship, providing an opportunity to gain practical experience in marketing analytics and data science.
Reporting Structure: The intern will report to the Precision Oncology Commercial Analytics team and collaborate with various cross-functional teams within the organization.
Work Arrangement: This is an on-site internship based in San Diego, CA.
Growth Opportunities:
- Gaining hands-on experience in marketing analytics and data science
- Developing skills in multi-touch attribution modeling, marketing mix modeling, and predictive modeling
- Building a professional network within the precision oncology and biotechnology industries
- Potential full-time employment opportunities upon completion of the internship
ASSUMPTION: This internship provides an excellent starting point for a career in marketing analytics, data science, or a related field within the biotechnology industry.
π Location & Work Environment
Office Type: Exact Sciences' San Diego office is a modern, collaborative workspace designed to foster innovation and teamwork.
Office Location(s): 11085 N Torrey Pines Rd, La Jolla, CA 92037, United States
Geographic Context:
- San Diego is a coastal city in Southern California, known for its mild climate, beautiful beaches, and vibrant cultural scene.
- The city is home to a thriving biotechnology and healthcare industry, providing ample opportunities for networking and professional growth.
- San Diego is approximately 120 miles south of Los Angeles and 30 miles north of the Mexican border.
Work Schedule: The internship follows a standard full-time work schedule, with the possibility of working nights and/or weekends as needed.
ASSUMPTION: The San Diego office offers a dynamic and engaging work environment, with opportunities for both collaboration and independent work.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Background check and reference check (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Technical skills in data analysis, modeling, and statistical techniques
- Problem-solving abilities and analytical mindset
- Communication skills and ability to present data findings effectively
- Cultural fit and alignment with company values
- Adaptability and ability to work in a fast-paced, dynamic environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your proficiency in SQL, Python, and data visualization tools, such as Tableau
- Showcase your understanding of marketing analytics and performance metrics
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
ATS Keywords: Marketing Analytics, Data Science, Python, SQL, Tableau, Multi-Touch Attribution, Marketing Mix Modeling, Predictive Modeling, Campaign Performance, HCP Engagement, Oncology Diagnostics, Precision Oncology
ASSUMPTION: Applicants should focus on demonstrating their technical skills and problem-solving abilities throughout the application process.
π οΈ Tools & Technologies
- Python
- SQL
- Tableau
- Microsoft Office Suite (Excel, PowerPoint, Word, Outlook, SharePoint)
- Multi-touch attribution modeling tools (e.g., Adobe Analytics, Google Analytics)
- Marketing mix modeling software (e.g., Nielsen, Kantar)
ASSUMPTION: Familiarity with industry-standard marketing analytics tools and technologies is essential for success in this role.
π Cultural Fit Considerations
Company Values:
- Accountability
- Innovation
- Integrity
- Quality
- Teamwork
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Data-driven and analytical
- Innovative and forward-thinking
- Committed to eradicating cancer through prevention, detection, and personalized treatment
Self-Assessment Questions:
- Do you align with Exact Sciences' mission and values?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you possess strong analytical and problem-solving skills?
- Can you effectively communicate data findings to both technical and non-technical stakeholders?
- Are you committed to staying at the forefront of cancer research and diagnostics?
ASSUMPTION: Applicants should assess their fit with Exact Sciences' mission, values, and work style before applying to ensure a successful and fulfilling internship experience.
β οΈ Potential Challenges
- Working with large datasets may require strong attention to detail and data accuracy
- Collaborating with cross-functional teams may involve managing multiple priorities and tight deadlines
- On-site internship may require commuting to the office daily
- Working in the biotechnology industry may involve keeping up with rapidly evolving technologies and trends
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a fast-paced, dynamic work environment.
π Similar Roles Comparison
- This role differs from other marketing analytics internships in its focus on precision oncology and collaboration with cross-functional teams
- Biotechnology industry-specific context requires an understanding of healthcare marketing and oncology diagnostics
- Career path comparison: This internship can lead to full-time employment opportunities in marketing analytics, data science, or related fields within the biotechnology industry
ASSUMPTION: Applicants should research similar roles and the biotechnology industry to gain a better understanding of the unique aspects of this internship.
π Sample Projects
- Analyzing campaign performance for a precision oncology diagnostic test launch
- Developing a multi-touch attribution model to measure the impact of various marketing touchpoints on HCP engagement and test adoption
- Building a predictive model to forecast future campaign success based on historical data
ASSUMPTION: These sample projects provide an overview of the types of tasks the intern may encounter during their tenure at Exact Sciences.
β Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other teams within the Precision Oncology marketing organization and the broader Exact Sciences team?
- What opportunities are there for professional development and growth within the company?
- How does Exact Sciences support work-life balance for its employees?
- What is the company's approach to innovation and staying at the forefront of cancer research and diagnostics?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and the specific responsibilities of the position.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
- If selected for an interview, research the company and role thoroughly to demonstrate your enthusiasm and preparation
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.