📌 Core Information
🔹 Job Title: Podcast Growth Lead (Crime Desk)
🔹 Company: dmg::media
🔹 Location: London
🔹 Job Type: 6 Month - Fix term contract
🔹 Category: Media & Publishing
🔹 Date Posted: 2025-07-09
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing growth strategies to increase paid subscribers and audience reach
- Analyzing user data and customer insights to identify growth opportunities
- Leading product strategy for The Crime Desk membership
- Collaborating with editorial, marketing, and tech teams to launch new features and campaigns
- Building relationships with distribution partners and podcast platforms
ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and cross-functional collaboration to drive growth and engagement for The Crime Desk podcast.
📋 Key Responsibilities
✅ Developing and executing a growth strategy to increase paid subscribers and audience reach
✅ Analyzing user data and customer insights to identify opportunities for growth, retention, and upselling
✅ Leading product strategy for The Crime Desk membership, refining the value proposition, pricing, and user experience
✅ Working closely with editorial, marketing, and tech teams to test and launch new features, content bundles, and promotions
✅ Planning and running marketing campaigns across email, social, partnerships, and other channels
✅ Building and managing relationships with distribution partners and podcast platforms
✅ Reporting on key metrics and sharing insights with senior stakeholders to inform wider strategy
ASSUMPTION: The role involves a mix of strategic planning, data-driven decision making, and cross-functional collaboration to achieve growth and engagement targets.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline)
Experience: Proven experience (5-10 years) growing digital subscription or membership products, ideally in media, podcasts, audio, or publishing
Required Skills:
- Strong understanding of product development and user experience for content-driven platforms
- Data-driven mindset, comfortable using analytics tools to turn insights into action
- Creative marketer with a track record of planning and delivering growth campaigns
- Collaborative, entrepreneurial, and comfortable working in a fast-paced environment
- Passion for true crime and audio storytelling
Preferred Skills:
- Experience working with podcast platforms and distribution partners
- Familiarity with the true crime genre and its audience
ASSUMPTION: Candidates with a strong background in digital subscription growth, a data-driven mindset, and a passion for true crime content are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: £50,000 - £70,000 per annum (pro-rated for the 6-month contract, based on industry standards for this role and experience level)
Benefits:
- 25 days’ holiday (increasing by 1 per year up to a total of 30)
- Pension Plan (minimum 5% employee contribution, 3% Company contribution)
- Life cover (4x basic salary)
- DMGT Discounts
- Subsidised canteen
- Onsite gym (Northcliffe House only)
- Onsite nurse and GP clinics (Northcliffe House only)
- Employee Assistance Programme
- Discounted dining cards
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for the role)
ASSUMPTION: The salary range is estimated based on industry standards for a growth lead role in the media and publishing sector, considering the required experience level and location.
📌 Applicant Insights
🔍 Company Context
Industry: dmg::media is a global media company with a portfolio of brands that provide businesses and consumers with compelling information, analysis, insight, events, news, and entertainment. The company takes a long-term approach to investment and has market-leading positions in consumer media, property information, and events & exhibitions.
Company Size: dmg::media has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: The company's founding date is not specified, but it has a long history in the media industry.
Company Description:
- dmg::media maintains an unwavering commitment to uncovering the stories that matter most.
- Its brands reach more than 9 million people daily in the UK and 160 million unique browsers every month globally.
- The Mail brand is the best-read, most recognised, most engaged newsbrand in the country, with the largest news publisher on TikTok.
Company Specialties:
- Content
- Information
- Analytics
- Media
- Venture Capital
- SaaS
- Online media
- Digital media
Company Website: dmgmedia.co.uk
ASSUMPTION: dmg::media's extensive reach and market-leading positions provide a strong platform for growth and innovation in the media industry.
📊 Role Analysis
Career Level: This role is at the senior level, requiring strategic thinking, data analysis, and cross-functional collaboration to drive growth and engagement for The Crime Desk podcast.
Reporting Structure: The role reports directly to the Head of The Crime Desk and works closely with editorial, marketing, and tech teams.
Work Arrangement: The role is on-site, based at dmg Headquarters in London, with flexibility for the role.
Growth Opportunities:
- Expanding The Crime Desk's reach and subscriber base
- Developing and launching new features, content bundles, and promotions
- Building relationships with distribution partners and podcast platforms
- Contributing to the wider strategy and growth of dmg::media's podcast offerings
ASSUMPTION: This role offers significant growth opportunities, both in terms of expanding The Crime Desk's reach and developing the candidate's career within dmg::media.
🌍 Location & Work Environment
Office Type: dmg::media's headquarters is a modern, collaborative workspace with on-site amenities such as a subsidised canteen, gym, and nurse/GP clinics.
Office Location(s): dmg Headquarters, Derry Street, HSK, London
Geographic Context:
- London is a major global hub for media, publishing, and technology industries.
- The city offers a vibrant cultural scene, diverse neighborhoods, and excellent connectivity by public transportation.
- London's time zone (GMT) facilitates collaboration with global teams and partners.
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for the role)
ASSUMPTION: The on-site work environment at dmg::media's headquarters provides ample opportunities for collaboration, networking, and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Interview with the hiring manager and/or team members
- Final interview with the Head of The Crime Desk
Key Assessment Areas:
- Strategic thinking and growth strategy development
- Data analysis and interpretation skills
- Collaboration and cross-functional teamwork
- Passion for true crime content and audio storytelling
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in digital subscription growth, data analysis, and marketing campaigns.
- Prepare examples of your past growth strategies, data-driven decisions, and successful marketing campaigns.
- Demonstrate your passion for true crime content and audio storytelling in your application materials.
ATS Keywords: Digital subscription growth, membership product, user data analysis, product strategy, marketing campaigns, podcast platforms, true crime, audio storytelling
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on strategic thinking, data analysis, and relevant experience in digital subscription growth.
🛠️ Tools & Technologies
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Podcast hosting and distribution platforms (e.g., Apple Podcasts, Spotify, Acast)
- Marketing automation tools (e.g., Mailchimp, Hootsuite)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with relevant analytics, podcast, marketing, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Accountability
- Integrity
- Passion
Work Style:
- Data-driven and strategic
- Collaborative and entrepreneurial
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a proven track record of growing digital subscription products, and can you provide examples of your strategies and successes?
- Are you comfortable working with data and using analytics tools to inform decision-making?
- Do you thrive in a collaborative, fast-paced environment and enjoy working with cross-functional teams?
- Are you passionate about true crime content and audio storytelling?
ASSUMPTION: Candidates who align with dmg::media's values, embrace a data-driven and collaborative work style, and demonstrate a strong passion for true crime content are likely to be a good fit for this role.
⚠️ Potential Challenges
- Managing competing priorities and stakeholders in a fast-paced, dynamic environment
- Balancing strategic thinking with tactical execution to drive growth and engagement
- Adapting to changes in the podcast industry and consumer behavior
- Building and maintaining effective relationships with distribution partners and podcast platforms
ASSUMPTION: Success in this role requires strong prioritization, adaptability, and relationship-building skills to navigate potential challenges and drive growth for The Crime Desk.
📈 Similar Roles Comparison
- This role is unique in its focus on growing a true crime podcast brand within a larger media company.
- Compared to other podcast growth roles, this position offers a greater emphasis on data-driven decision making and cross-functional collaboration.
- Career progression opportunities may include expanding into other podcast brands or taking on a broader role within dmg::media's podcast offerings.
ASSUMPTION: This role offers a unique opportunity to drive growth and engagement for a successful true crime podcast brand within a global media company.
📝 Sample Projects
- Developing and executing a growth strategy to increase paid subscribers by 20% within the first six months
- Analyzing user data to identify opportunities for improving user experience and retention
- Launching a new membership tier with exclusive content and features to drive upselling and engagement
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role, focusing on growth, user experience, and engagement for The Crime Desk podcast.
❓ Key Questions to Ask During Interview
- Can you describe the current growth trajectory of The Crime Desk, and what are the key priorities for this role in the first 90 days?
- How does this role collaborate with editorial, marketing, and tech teams, and what are the key stakeholders for this position?
- What are the most significant challenges facing The Crime Desk's growth, and how can this role address them?
- How does dmg::media support the professional development and growth of its employees, particularly in this role?
- What is the company's long-term vision for The Crime Desk, and how does this role contribute to that vision?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its long-term success, while also providing valuable insights into the position and its growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in digital subscription growth, data analysis, and marketing campaigns.
- Prepare examples of your past growth strategies, data-driven decisions, and successful marketing campaigns.
- Demonstrate your passion for true crime content and audio storytelling in your application materials.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
