PPC and Paid Social Marketing Executive

📌 Core Information

🔹 Job Title: PPC and Paid Social Marketing Executive

🔹 Company: Immediate Media Co

🔹 Location: London, England, United Kingdom (Remote)

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 27, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Remote (UK only)

🚀 Job Overview

Key aspects of this role include:

• Leading PPC advertising campaigns to attract event attending audiences
• Collaborating with marketing and data teams to drive measurable results
• Optimizing campaigns to improve ROI and increase performance
• Supporting the Senior Digital Marketing Executive in paid social media campaigns

ASSUMPTION: This role requires a proactive mindset and strong analytical skills to succeed in a fast-paced, data-driven environment.

📋 Key Responsibilities

✅ Plan, execute, and optimize PPC campaigns across Google Ads

✅ Develop PPC plans that align with business goals and KPIs

✅ Manage campaign pacing, bidding strategies, and daily performance

✅ Build and test ad copy in collaboration with brand marketing teams

✅ Analyze campaign results and deliver actionable insights and reporting

✅ Create campaign performance dashboards using Google Data Studio

✅ Stay up-to-date with platform updates, algorithm changes, and emerging trends

✅ Collaborate with central and brand marketing teams for cohesive campaign integration

✅ Conduct A/B testing plans to improve creative and audience performance

✅ Work with analytics tools to track key campaign KPIs

✅ Take ownership of campaign spends, optimizing daily, weekly, and monthly to improve ROI

✅ Support the Senior Digital Marketing Executive in paid Meta campaigns and provide additional marketing support to event teams

ASSUMPTION: This role may require occasional weekend work to monitor and optimize campaigns during peak event times.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 1+ years of experience managing PPC campaigns

Required Skills:

• Hands-on knowledge of Google Ads Manager and GA4
• Good understanding of targeting strategies and KPI tracking
• Data-savvy and comfortable building reports
• Some experience managing campaign spends and reporting on performance metrics like CPM, CPC, CPV
• Proactive mindset with a love for testing, learning, and iterating
• Excellent written and verbal communication skills

Preferred Skills:

• Strong copywriting or creative direction skills

ASSUMPTION: Candidates with experience in the events industry or consumer publishing may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: £25,000 - £29,000 per year (Based on industry standards for a Marketing Executive role in London with 0-2 years of experience)

Benefits:

• 25 days holiday plus a day for your birthday
• Flexible / hybrid working plus early finish Fridays
• Cycle to work scheme
• Enhanced family policies
• Competitive pension plans and life assurance
• Tailored training and development through Love Learning platform
• Regular socials, well-being initiatives, and mental health first aiders

Working Hours: Full-time, typically Monday to Friday, 9:00 AM - 5:30 PM (with flexibility for campaign monitoring)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Immediate Media Co operates in the consumer publishing and media industry, focusing on multi-platform content and advertising.

Company Size: Immediate Media Co has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: 2011, with a history of acquisitions and organic growth in the consumer media sector.

Company Description:

• Home to popular consumer brands such as Radio Times, Good Food, and BBC Gardeners' World Magazine
• Offers trusted, quality content across digital, print, video, podcasts, apps, live events, tools, and services
• Committed to creating a diverse, inclusive, and supportive work environment

Company Specialties:

• Consumer publishing
• Publishing
• Content platform
• Consumer media
• Media
• Multi-platform
• Digital
• Content and advertising

Company Website: www.immediate.co.uk

ASSUMPTION: Immediate Media Co's focus on multiple brands and platforms may present opportunities for career growth and diversification within the company.

📊 Role Analysis

Career Level: This role is an entry to mid-level position, offering opportunities for growth and development within the marketing team.

Reporting Structure: The PPC and Paid Social Marketing Executive reports directly to the Head of Digital and works closely with the Senior Digital Marketing Executive.

Work Arrangement: This role is hybrid, with a mix of remote and on-site work. Employees can expect to work from home for part of the week and attend the office for meetings, collaboration, and events.

Growth Opportunities:

• Progression to a Senior Marketing Executive role with increased responsibilities and leadership opportunities
• Expansion into other areas of digital marketing, such as SEO or social media management
• Potential to work on high-profile campaigns and events, gaining valuable experience and exposure

ASSUMPTION: Success in this role may lead to opportunities for career advancement within Immediate Media Co's marketing department or other divisions.

🌍 Location & Work Environment

Office Type: Immediate Media Co's offices are modern, collaborative spaces designed to facilitate teamwork and creativity.

Office Location(s): Vineyard House, 44 Brook Green, London, W6 7BT, GB; Eagle House, Bristol, BS1 4ST, GB; Welbeck Road, Suite 'H, The Point, West Bridgford, England NG2 7QW, GB

Geographic Context:

• London, England, United Kingdom
• Remote work allows for flexibility and a better work-life balance
• Opportunities to work with teams based in other UK locations

Work Schedule: Full-time, typically Monday to Friday, with flexibility for campaign monitoring and optimization

ASSUMPTION: The hybrid work arrangement may change in the future, with the possibility of becoming fully remote or requiring more on-site presence.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• First-round interview with the Head of Digital and Senior Digital Marketing Executive
• Second-round interview with the wider marketing team
• Final interview with the Head of Digital and a senior stakeholder

Key Assessment Areas:

• PPC campaign management skills and experience
• Data analysis and reporting abilities
• Communication and collaboration skills
• Cultural fit and alignment with Immediate Media Co's values

Application Tips:

• Highlight relevant PPC campaign experience and achievements
• Demonstrate strong analytical skills and data-driven decision-making
• Showcase excellent communication skills and teamwork abilities
• Tailor your resume and cover letter to emphasize your fit for the role and company

ATS Keywords: PPC, Google Ads, GA4, KPI tracking, data analysis, campaign optimization, marketing, digital marketing, hybrid work, remote work, London

ASSUMPTION: The interview process may vary depending on the specific needs of the hiring team and the candidate pool.

🛠️ Tools & Technologies

• Google Ads Manager
• GA4
• Google Data Studio
• Microsoft Excel or Google Sheets
• Project management tools (e.g., Asana, Trello, or Microsoft Project)

ASSUMPTION: The tools and technologies required for this role may change or evolve over time, depending on the company's needs and industry trends.

👔 Cultural Fit Considerations

Company Values:

• Collaborative
• Inclusive
• Supportive
• Creative
• Ambitious

Work Style:

• Data-driven
• Proactive
• Collaborative
• Adaptable
• Results-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, data-driven environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a proactive mindset and a love for testing, learning, and iterating?

ASSUMPTION: Immediate Media Co values a diverse and inclusive work environment, with a focus on supporting employees' personal and professional growth.

⚠️ Potential Challenges

• Managing multiple PPC campaigns simultaneously, requiring strong organizational skills and time management
• Working with tight deadlines and budget constraints, necessitating adaptability and prioritization skills
• Keeping up with industry trends and platform updates, demanding continuous learning and development
• Occasional weekend work to monitor and optimize campaigns during peak event times

ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.

📈 Similar Roles Comparison

• Compared to other PPC Marketing Executive roles, this position offers a unique focus on the events industry and consumer publishing
• Immediate Media Co's size and structure may provide more opportunities for career growth and diversification compared to smaller or larger organizations
• This role may offer a more collaborative and supportive work environment compared to fast-paced, high-pressure agencies

ASSUMPTION: The specific needs and preferences of the candidate may influence the perceived advantages and disadvantages of this role compared to similar positions.

📝 Sample Projects

• Developing and executing a PPC campaign for a high-profile event, driving ticket sales and increasing brand awareness
• Analyzing campaign performance data to identify trends and optimize future campaigns
• Collaborating with brand marketing teams to create engaging and effective ad copy for PPC campaigns

ASSUMPTION: The specific projects and tasks assigned to the PPC and Paid Social Marketing Executive may vary depending on the company's needs and the candidate's skills.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role contribute to the overall success of the marketing department and the company?
• What opportunities are there for professional development and growth within the marketing team or the wider organization?
• How does Immediate Media Co support work-life balance for its employees?
• What is the typical career path for a PPC and Paid Social Marketing Executive at Immediate Media Co?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates the candidate's interest in the role and the company, as well as their ability to contribute to its success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant PPC campaign experience and skills
• Prepare examples of successful PPC campaigns you've managed, emphasizing your approach to targeting, bidding, and optimization
• Follow up with the HR team one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.