PPC Performance Lead (Google Ads, Microsoft Ads) - Hands-On (REMOTE)

📌 Core Information

🔹 Job Title: PPC Performance Lead (Google Ads, Microsoft Ads) - Hands-On (REMOTE)

🔹 Company: Futuremedia

🔹 Location: Bulgaria

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Europe)

🚀 Job Overview

Key aspects of this role include:

• Owning multi-product, multi-country Google Ads campaigns with €100K+/daily budgets
• Scaling campaigns with speed, precision, and profitability
• Shaping the PPC team of the future while working hands-on
• Collaborating cross-functionally with various teams to ensure campaign alignment with business goals

ASSUMPTION: This role requires a high level of expertise and experience in Google Ads management, with a focus on performance marketing and compliance. The ideal candidate will have a proven track record of success in managing large daily budgets and scaling campaigns.

📋 Key Responsibilities

✅ Plan, implement, and manage Google Ads campaigns across multiple geographies, including account creation, campaign structure, and localization strategy

✅ Ensure all campaigns are fully compliant with Google Ads policies, including ad content, landing page experience, business verification, and industry-specific restrictions

✅ Proactively monitor account health and maintain high compliance standards to prevent suspensions or disapprovals

✅ Build and scale high-budget Google Search campaigns (€100k +/day) with a strong focus on ROI, CAC, and payback period. Constant account optimization to reach performance KPI

✅ Conduct ongoing A/B tests on creatives, targeting, bidding, and other strategies to optimize performance

✅ Analyze performance data using Google Ads, GA4, and internal tools to drive continuous improvement and strategic insight

✅ Establish scalable internal processes and documentation to support long-term account growth and team expansion

✅ Collaborate cross-functionally with product, localization, analytics, and creative teams to ensure campaigns are aligned with business goals and compliant across markets

ASSUMPTION: The responsibilities listed above are essential for the success of this role. The ideal candidate will have experience in all or most of these areas and be able to hit the ground running.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 6+ years of hands-on experience managing Google Ads campaigns, with a strong performance marketing focus

Required Skills:

• Proven experience managing PPC/SEM squads
• Proven success in creating and managing Google Ads accounts across multiple countries, with familiarity in geo-specific compliance and localization strategies
• In-depth knowledge of Google Ads policies, including disallowed content, restricted verticals, and account-level compliance (e.g., business verification, identity, ad destination rules)
• Demonstrated ability to manage large daily budgets on performance-oriented products (at least €20k daily spend) with a track record of ROI-positive campaign scaling
• Experience with B2C subscription-based funnels and short decision cycles
• Strong analytical skills and fluency in tools like Google Ads, GA4, and spreadsheets (Looker Studio, SQL, or GTM is a plus)
• Excellent command of English (written and spoken); additional languages are an asset
• Highly detail-oriented, with a proactive mindset and the ability to anticipate compliance risks before they escalate

Preferred Skills:

• Experience with Microsoft Ads (Bing Ads)
• Familiarity with other advertising platforms (e.g., Facebook, Instagram, LinkedIn)
• Knowledge of SQL or other programming languages

ASSUMPTION: The required qualifications listed above are essential for success in this role. Candidates should have a strong background in Google Ads management, with a focus on performance marketing and compliance.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on industry standards for a PPC Lead role with 6+ years of experience in Europe)

Benefits:

• Paid Annual Leave (22 days per year)
• Flexible Hours
• Company-Sponsored Up-Skilling

Working Hours: 40 hours per week, with flexible hours and the option to work from home

ASSUMPTION: The salary range provided is an estimate based on industry standards for a PPC Lead role with the required experience level. The actual salary may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Media Production

Company Size: 51-200 employees

Founded: Not specified

Company Description:

• Futuremedia offers marketing, communications, training, and development services
• The company operates a portfolio of high-volume subscription-based B2C products used by millions of users
• Futuremedia is a fully remote SaaS company with over 100 team members across Europe

Company Specialties:

• Marketing
• Communications
• Training & Development

Company Website: http://www.futuremedia.co.uk

ASSUMPTION: Futuremedia is a growing company in the media production industry, with a focus on marketing and communications services. The company's remote work environment and international user base make it an attractive option for candidates seeking a global opportunity.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: This role reports directly to the Head of PPC and may have team members reporting to them as the team grows

Work Arrangement: Remote (Europe), with flexible hours and the option to work from home

Growth Opportunities:

• As the PPC team grows, there may be opportunities for the candidate to take on a management role or expand their responsibilities
• The company offers company-sponsored up-skilling opportunities for employees looking to develop new skills

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to take on a management role or expand their responsibilities as the team grows. The company's commitment to up-skilling also provides employees with the opportunity to develop new skills and advance their careers.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): Bulgaria

Geographic Context:

• Bulgaria is located in Southeast Europe and is a member of the European Union
• The country has a Mediterranean climate, with mild winters and hot, dry summers
• Bulgaria has a low cost of living compared to other European countries

Work Schedule: 40 hours per week, with flexible hours and the option to work from home

ASSUMPTION: The remote work environment and flexible hours offered by Futuremedia make it an attractive option for candidates seeking a work-life balance. The low cost of living in Bulgaria also makes it an affordable place to live and work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with the Head of PPC and other team members

Key Assessment Areas:

• Google Ads expertise and experience
• Problem-solving skills and analytical thinking
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in your resume, with a focus on Google Ads management and performance marketing
• Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's mission and values
• Prepare for the technical assessment or case study by reviewing your knowledge of Google Ads and brushing up on your analytical skills

ATS Keywords: Google Ads, PPC, SEM, Performance Marketing, A/B Testing, Analytics, Compliance, B2C, ROI, CAC, Keyword Research, Ad Creation, Bid Strategies, Data Analysis, Localization, Team Management

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on Google Ads expertise and experience. Candidates should highlight their relevant experience and achievements in their application materials and be prepared to demonstrate their skills in the technical assessment or case study.

🛠️ Tools & Technologies

• Google Ads
• Microsoft Ads (Bing Ads)
• GA4
• Spreadsheets (Looker Studio, SQL, or GTM)
• Internal tools (as needed)

ASSUMPTION: The tools and technologies listed above are essential for success in this role. Candidates should have experience with Google Ads and be familiar with other advertising platforms, as well as analytical tools like GA4 and spreadsheets.

👔 Cultural Fit Considerations

Company Values:

• Not specified

Work Style:

• Remote and flexible
• Collaborative and cross-functional
• Data-driven and analytical

Self-Assessment Questions:

• Do you thrive in a remote work environment with flexible hours?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong attention to detail and a proactive mindset?

ASSUMPTION: The work style and cultural fit considerations listed above are important factors for candidates to consider when applying for this role. The remote and flexible work environment, as well as the collaborative and data-driven culture, make it an attractive option for candidates seeking a dynamic and fast-paced work environment.

⚠️ Potential Challenges

• The high daily budgets and aggressive scaling requirements may present challenges for candidates who are not experienced in managing large budgets
• The remote work environment may present challenges for candidates who prefer a more structured office environment
• The fast-paced and dynamic nature of the role may present challenges for candidates who prefer a more stable and predictable work environment
• The competitive application process may present challenges for candidates who are not prepared to demonstrate their skills and experience in the technical assessment or case study

ASSUMPTION: The potential challenges listed above are important factors for candidates to consider when applying for this role. The high daily budgets and aggressive scaling requirements, as well as the remote work environment and fast-paced nature of the role, may present challenges for candidates who are not experienced in managing large budgets or who prefer a more structured work environment.

📈 Similar Roles Comparison

• This role is similar to other PPC Lead roles in the industry, but with a greater emphasis on hands-on execution and aggressive scaling
• The remote work environment and flexible hours make this role an attractive option for candidates seeking a work-life balance
• The company's commitment to up-skilling provides employees with the opportunity to develop new skills and advance their careers

ASSUMPTION: The similar roles comparison listed above highlights the unique aspects of this role, with a greater emphasis on hands-on execution and aggressive scaling. The remote work environment and flexible hours, as well as the company's commitment to up-skilling, make this role an attractive option for candidates seeking a dynamic and fast-paced work environment with opportunities for growth and development.

📝 Sample Projects

• Developing and executing a localization strategy for a new market launch
• Conducting an A/B test on ad creatives to optimize click-through rate and conversion rate
• Analyzing campaign performance data to identify trends and opportunities for optimization

ASSUMPTION: The sample projects listed above are representative of the types of projects that a candidate in this role might work on. The projects require a strong understanding of Google Ads, as well as analytical and problem-solving skills.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall PPC team structure and strategy?
• What are the most significant challenges facing the PPC team currently, and how can this role help address them?
• What opportunities are there for growth and development within the PPC team and the company as a whole?
• How does the company support work-life balance for remote employees?

ASSUMPTION: The key questions to ask during the interview listed above are designed to help candidates better understand the role, the team, and the company. Candidates should ask questions that demonstrate their interest in the role and their fit with the company's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and achievements in Google Ads management and performance marketing
• Write a cover letter that demonstrates your understanding of the role and your fit with the company's mission and values
• Prepare for the technical assessment or case study by reviewing your knowledge of Google Ads and brushing up on your analytical skills
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.