PPC Performance Lead (Google Ads, Microsoft Ads) - Performance focused (REMOTE)

📌 Core Information

🔹 Job Title: PPC Performance Lead (Google Ads, Microsoft Ads) - Performance focused (REMOTE)

🔹 Company: Futuremedia

🔹 Location: Bulgaria

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Europe)

🚀 Job Overview

Key aspects of this role include:

• Scaling B2C performance campaigns with speed, precision, and profitability
• Managing multi-product, multi-country campaigns with high daily budgets
• Shaping the PPC team of the future and eventually helping grow the team
• Working in a fast-moving, fully remote SaaS company with a portfolio of high-volume subscription-based B2C products

ASSUMPTION: This role requires a high level of expertise in Google Ads and a strong performance marketing background. The successful candidate will be comfortable working independently and taking full ownership of campaigns from day one.

📋 Key Responsibilities

✅ Plan, implement, and manage Google Ads campaigns across multiple geographies, including account creation, campaign structure, and localization strategy.

✅ Ensure all campaigns are fully compliant with Google Ads policies, including ad content, landing page experience, business verification, and industry-specific restrictions.

✅ Proactively monitor account health and maintain high compliance standards to prevent suspensions or disapprovals.

✅ Build and scale high-budget Google Search campaigns (€150k +/day) with a strong focus on ROI, CAC, and payback period. Constant account optimization to reach performance KPIs.

✅ Conduct ongoing A/B tests on creatives, targeting, bidding, and other strategies to optimize performance.

✅ Analyze performance data using Google Ads, GA4, and internal tools to drive continuous improvement and strategic insight.

✅ Establish scalable internal processes and documentation to support long-term account growth and team expansion.

✅ Collaborate cross-functionally with product, localization, analytics, and creative teams to ensure campaigns are aligned with business goals and compliant across markets.

ASSUMPTION: This role requires a hands-on approach to campaign management, with a focus on continuous optimization and improvement. The ideal candidate will be comfortable working with data and using it to drive strategic decisions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 6+ years of proven hands-on experience managing Google Ads campaigns, with a strong performance marketing focus.

Required Skills:

• In-depth knowledge of Google Ads policies, including disallowed content, restricted verticals, and account-level compliance (e.g., business verification, identity, ad destination rules).
• Demonstrated ability to manage large daily budgets on performance-oriented products (at least €20k daily spend) with a track record of ROI-positive campaign scaling.
• Experience with B2C subscription-based funnels and short decision cycles.
• Strong analytical skills and fluency in tools like Google Ads, GA4, and spreadsheets (Looker Studio, SQL, or GTM is a plus).
• Excellent command of English (written and spoken); additional languages are an asset.
• Highly detail-oriented, with a proactive mindset and the ability to anticipate compliance risks before they escalate.

Preferred Skills:

• Proven experience managing PPC/SEM squads

ASSUMPTION: This role requires a high level of expertise in Google Ads and a strong performance marketing background. The successful candidate will have a proven track record of managing large daily budgets and driving ROI-positive campaign scaling.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and performance)

Benefits:

• 22 days of paid annual leave per year
• Flexible hours
• Company-sponsored up-skilling

Working Hours: 40 hours per week, with flexible hours and the option to work from home

ASSUMPTION: The salary range for this role is based on industry standards for a PPC Performance Lead with 5-10 years of experience. The final offer will be determined based on the candidate's qualifications and performance during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Media Production

Company Size: 51-200 employees

Founded: 2000

Company Description:

• Futuremedia is a marketing, communications, training, and development services company.
• The company operates a portfolio of high-volume subscription-based B2C products used by millions of users.
• Futuremedia is a fully remote SaaS company with over 100 team members across Europe.

Company Specialties:

• Marketing
• Communications
• Training and Development

Company Website: http://www.futuremedia.co.uk

ASSUMPTION: Futuremedia is a well-established company with a strong focus on marketing and communications. The company's remote work environment and portfolio of high-volume subscription-based B2C products make it an attractive option for candidates looking to work in a dynamic, fast-paced environment.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: This role reports directly to the Head of PPC.

Work Arrangement: Remote (Europe), with flexible hours and the option to work from home.

Growth Opportunities:

• Potential to grow into a management role as the team expands.
• Opportunity to shape the PPC team of the future and define playbooks for long-term account growth.
• Chance to work on high-profile projects for international brands and digital products generating millions of visitors monthly.

ASSUMPTION: This role offers significant growth opportunities for the right candidate. The successful candidate will have the chance to shape the PPC team of the future and define playbooks for long-term account growth.

🌍 Location & Work Environment

Office Type: Fully remote

Office Location(s): Bulgaria

Geographic Context:

• Bulgaria is located in Southeast Europe and is a member of the European Union.
• The country has a Mediterranean climate with mild winters and hot summers.
• Bulgaria has a low cost of living compared to other European countries.

Work Schedule: Flexible hours, with the option to work from home

ASSUMPTION: The fully remote work environment at Futuremedia offers candidates the opportunity to work from anywhere in Europe. The low cost of living in Bulgaria and the Mediterranean climate make it an attractive location for remote workers.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• Technical assessment or case study
• Final interview with the team

Key Assessment Areas:

• Google Ads expertise and hands-on experience
• Performance marketing background and track record
• Analytical skills and data-driven decision-making
• Communication and collaboration skills

Application Tips:

• Highlight your Google Ads experience and performance marketing background in your resume and cover letter.
• Include specific examples of ROI-positive campaign scaling and compliance risk management in your application.
• Prepare for a technical assessment or case study that focuses on Google Ads campaign management.

ATS Keywords: Google Ads, PPC, Performance Marketing, B2C, Analytics, A/B Testing, Keyword Research, Ad Creation, Bid Strategies, Account Management, Compliance, ROI, CAC

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on Google Ads expertise and performance marketing background. Candidates should highlight their relevant experience and be prepared for a technical assessment or case study.

🛠️ Tools & Technologies

• Google Ads
• GA4
• Spreadsheets (Looker Studio, SQL, or GTM)
• Internal tools for performance analysis and account optimization

ASSUMPTION: The successful candidate will be proficient in Google Ads and GA4, with a strong background in performance marketing and data analysis. Familiarity with spreadsheets and internal tools for performance analysis and account optimization is also required.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven

Work Style:

• Dynamic and fast-paced
• Results-oriented
• Collaborative and team-focused
• Data-driven and analytical

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment?
• Are you comfortable working with data and using it to drive strategic decisions?
• Do you have a strong customer focus and a results-oriented mindset?

ASSUMPTION: Futuremedia is looking for candidates who are comfortable working in a dynamic, fast-paced environment and have a strong customer focus. The successful candidate will be data-driven and results-oriented, with a collaborative and team-focused work style.

⚠️ Potential Challenges

• Managing high daily budgets and ensuring ROI-positive campaign scaling
• Anticipating and mitigating compliance risks
• Working in a fully remote environment and collaborating with team members across Europe
• Keeping up with the latest trends and best practices in Google Ads and performance marketing

ASSUMPTION: This role presents several challenges, including managing high daily budgets and ensuring ROI-positive campaign scaling. The successful candidate will be proactive and detail-oriented, with the ability to anticipate and mitigate compliance risks.

📈 Similar Roles Comparison

• This role is similar to a PPC Manager or Senior PPC Specialist, but with a greater emphasis on campaign optimization and continuous improvement.
• Unlike other PPC roles, this role requires a strong focus on compliance and risk management.
• This role offers significant growth opportunities, with the potential to shape the PPC team of the future and define playbooks for long-term account growth.

ASSUMPTION: This role is similar to a PPC Manager or Senior PPC Specialist, but with a greater emphasis on campaign optimization and continuous improvement. The successful candidate will have a strong focus on compliance and risk management, as well as significant growth opportunities.

📝 Sample Projects

• Scaling a high-budget Google Search campaign with a focus on ROI and CAC
• Conducting A/B tests on creatives, targeting, bidding, and other strategies to optimize performance
• Analyzing performance data using Google Ads, GA4, and internal tools to drive continuous improvement and strategic insight

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks they will be expected to perform in this role. The successful candidate will be comfortable working with data and using it to drive strategic decisions.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into it?
• What are the biggest challenges facing the PPC team currently, and how does this role address them?
• How does the company support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my performance be measured?
• How does the company ensure compliance with Google Ads policies and industry-specific restrictions?

ASSUMPTION: These key questions are designed to help candidates better understand the role and the company. The successful candidate will be proactive and inquisitive, with a strong desire to learn and grow in the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your Google Ads experience and performance marketing background.
• Prepare for a technical assessment or case study that focuses on Google Ads campaign management.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.