📌 Core Information
🔹 Job Title: PPC Specialist
🔹 Company: Element8
🔹 Location: Calicut, Kerala, India
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 24, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing paid advertising campaigns across multiple platforms
- Conducting keyword research, audience targeting, and ad copywriting
- Monitoring budgets, bids, and performance metrics for cost-effective ROI
- Collaborating with internal teams and clients for cohesive campaign execution
- Staying updated with industry trends and platform updates
ASSUMPTION: This role requires a balance of strategic thinking, analytical skills, and strong communication to succeed in a dynamic agency environment.
📋 Key Responsibilities
✅ Plan, execute, and optimize PPC campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other paid channels
✅ Conduct keyword research, audience targeting, and ad copywriting to maximize campaign performance
✅ Monitor budgets, bids, and performance metrics to ensure cost-effective ROI and lead generation
✅ Perform A/B testing on ads, landing pages, and audience segments to improve conversion rates
✅ Analyze campaign data and provide actionable insights and reports for both internal teams and clients
✅ Collaborate with designers, content writers, and account managers to ensure cohesive campaign execution
✅ Stay updated with industry trends, platform updates, and best practices in PPC and digital advertising
ASSUMPTION: The role may require occasional overtime during campaign launch periods or to meet tight deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 3 years of hands-on experience in managing PPC campaigns
Required Skills:
- Proficient in Google Ads, Meta Ads Manager, Google Analytics, and other PPC tools
- Strong analytical skills with the ability to interpret data and optimize campaigns
- Excellent communication and collaboration skills
- Ability to manage multiple campaigns across different industries and meet deadlines
Preferred Skills:
- Certifications in Google Ads, Meta Blueprint, or other PPC-related courses
- A portfolio or case studies demonstrating past campaign successes
ASSUMPTION: Candidates with experience in both agency clients and in-house brand campaigns will have a competitive edge.
💰 Compensation & Benefits
Salary Range: INR 20,000 - 35,000 per month (Based on experience and market standards for PPC specialists in Calicut, Kerala)
Benefits:
- Health insurance
- Paid time off
- Professional development opportunities
Working Hours: Full-time (40 hours/week) with flexible hours to accommodate campaign needs
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Element8 is a leading digital agency specializing in high-impact digital marketing solutions, with a focus on experience design, app development, and strategic marketing.
Company Size: 51-200 employees (Mid-size agency with a collaborative work environment)
Founded: 2010 (15 years of industry experience)
Company Description:
- AI-first agency challenging conventional norms and templated solutions
- Committed to transforming ideas into tangible realities guided by a clear purpose
- Embodies client branding to ensure every project is a testament to innovation and exceptional quality
Company Specialties:
- Website Design & Strategy
- UI/UX Design
- Mobile Application Development (including Flutter)
- Python & WordPress Development
- SEO & Digital Marketing
- Social Media Management
- Arabic Websites & Experience Design
Company Website: element8.ae
ASSUMPTION: Element8's focus on AI and innovative solutions makes it an attractive choice for candidates seeking a forward-thinking work environment.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: The PPC Specialist will report directly to the Digital Marketing Manager and collaborate with various internal teams and clients.
Work Arrangement: On-site, full-time with flexible hours to accommodate campaign needs
Growth Opportunities:
- Potential career progression to Senior PPC Specialist or Team Lead roles
- Professional development opportunities through training and certifications
- Expansion into new markets and industries as the agency grows
ASSUMPTION: Element8's mid-size structure offers ample opportunities for career growth and professional development.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in Hilite Business Park, Calicut
Office Location(s): Calicut, Kerala, India
Geographic Context:
- Calicut is a major commercial hub in Kerala, with a vibrant business ecosystem
- The office is located in a prime business park with easy access to amenities
- Calicut offers a mix of urban and cultural experiences, with a lower cost of living compared to major metropolitan areas
Work Schedule: Full-time (40 hours/week) with flexible hours to accommodate campaign needs
ASSUMPTION: The Calicut office provides a dynamic work environment with ample opportunities for professional growth and networking.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- In-depth technical interview focusing on PPC campaign management and optimization
- Final interview with the Digital Marketing Manager and/or other stakeholders
Key Assessment Areas:
- PPC campaign management and optimization skills
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with Element8's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant PPC experience and achievements
- Include a portfolio or case studies demonstrating successful PPC campaigns
- Prepare for behavioral and situational interview questions focusing on campaign management and optimization
ATS Keywords: PPC, Google Ads, Meta Ads, Google Analytics, campaign management, optimization, keyword research, audience targeting, ad copywriting, A/B testing, data analysis, performance metrics, collaboration, communication, budget management, ROI optimization, industry trends
ASSUMPTION: Element8's hiring process is designed to assess candidates' technical skills and cultural fit, with a focus on PPC campaign management and optimization.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads Manager
- Google Analytics
- Other PPC tools (e.g., Marin Software, Acquisio, etc.)
ASSUMPTION: The PPC Specialist should be proficient in using the mentioned tools and be open to learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Client-centric approach
- Continuous learning
Work Style:
- Dynamic and fast-paced environment
- Cross-functional team collaboration
- Focus on results and client satisfaction
- Openness to learning and adaptation
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative work environment?
- Are you comfortable managing multiple campaigns and meeting tight deadlines?
- Do you have a strong client-centric mindset and a passion for driving results?
ASSUMPTION: Candidates who align with Element8's values and work style will be more likely to succeed in this role and contribute to the agency's growth.
⚠️ Potential Challenges
- Managing multiple campaigns across different industries and time zones
- Keeping up with industry trends and platform updates
- Occasional overtime during campaign launch periods or to meet tight deadlines
- Working in a fast-paced, dynamic agency environment
ASSUMPTION: The PPC Specialist should be adaptable, organized, and able to manage multiple priorities effectively to overcome these challenges.
📈 Similar Roles Comparison
- Unlike in-house brand roles, this agency role requires managing multiple client campaigns with varying objectives and budgets
- Element8's focus on AI and innovative solutions sets it apart from traditional digital marketing agencies
- Career progression opportunities may vary depending on the agency's growth and expansion plans
ASSUMPTION: Candidates should consider the unique aspects of agency work and Element8's focus on AI and innovation when comparing this role to other PPC Specialist positions.
📝 Sample Projects
- Developing and executing a PPC campaign strategy for a new e-commerce client, resulting in a 30% increase in sales
- Optimizing a Meta Ads campaign for a B2B client, leading to a 25% reduction in cost per acquisition
- Conducting A/B testing on Google Ads ad copy and landing pages for a lead generation campaign, improving conversion rates by 15%
ASSUMPTION: These sample projects demonstrate the types of campaign management and optimization tasks the PPC Specialist may be responsible for in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical PPC campaign structure for Element8's clients?
- How does Element8 approach A/B testing and optimization for PPC campaigns?
- What opportunities are there for professional development and growth within the agency?
- How does Element8 collaborate with clients to ensure campaign success and client satisfaction?
- What is the work-life balance like for PPC Specialists at Element8?
ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, the agency's work environment, and career growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant PPC experience and achievements
- Prepare a portfolio or case studies demonstrating successful PPC campaigns
- Follow up with Element8's HR team one week after submission to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
