PPC Specialist

📌 Core Information

🔹 Job Title: PPC Specialist

🔹 Company: Clearlink Technologies, LLC

🔹 Location: Draper, UT, United States

🔹 Job Type: Hybrid (4 days on-site, 1 day remote)

🔹 Category: Marketing

🔹 Date Posted: June 26, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Leading new initiatives and driving performance growth in paid media campaigns
• Optimizing existing paid search campaigns and identifying emerging channel opportunities
• Collaborating with marketing leaders and UX specialists to grow WhistleOut’s reach
• Managing a large digital media budget and scaling campaigns profitably

ASSUMPTION: This role requires a proactive, data-driven, and results-oriented individual with a strong foundation in paid search and experience in other digital media channels.

📋 Key Responsibilities

✅ Oversee a large digital media budget and scale campaigns profitably

✅ Optimize existing paid search campaigns and identify new growth opportunities

✅ Collaborate with marketing leaders and UX specialists to grow WhistleOut’s reach

✅ Manage and optimize toward down-funnel quality metrics like lead-to-sale rate, client retention, or lifetime value

✅ Stay up-to-date with industry trends and best practices in paid media and digital marketing

ASSUMPTION: The ideal candidate will have experience in affiliate marketing models, lead generation, and revenue-per-click or revenue-per-session monetization strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-5+ years of experience in performance-focused digital media buying, with a strong focus on paid search (Google Ads, Microsoft Ads, etc.)

Required Skills:

• Proven success managing mid to large-scale budgets ($3M+/year) and scaling campaigns profitably
• Strong proficiency with data analysis tools (Excel, Google Sheets, PowerBI, GA4, Looker, etc.) and marketing platforms (Google Ads, Microsoft Ads)
• Strong communication skills and a proactive approach to problem-solving and collaboration
• Experience in landing page optimization and real-world testing examples that led to measurable improvements
• Experience in optimizing toward down-funnel quality metrics like lead-to-sale rate, client retention, or lifetime value

Preferred Skills:

• Experience in other digital media channels, including social, native advertising, display, and video
• Fluency in SQL or another programming language

ASSUMPTION: Candidates should have a strong foundation in paid search and demonstrable experience in driving significant performance improvements.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on experience and industry standards for PPC Specialists in Draper, UT)

Benefits:

• Healthcare: Low-cost, competitive health coverage with employer-paid counseling services
• Invest in the Future: 401(k) matching after just two months of employment, with employer matching starting at ~3%
• Lifestyle Spending Stipends: Employer-paid spending account for physical, financial, and emotional wellbeing expenses
• Flexible Time Off: Competitive time-off balances that accrue weekly, just like your paycheck
• Parental Leave: 2 weeks of paid parental leave during the first year and up to 6 weeks after one year of employment
• Generous Paid Holidays: Additional flex holidays in addition to company paid holidays
• Office Vibes: 4 days in the Draper, UT office with 1 day remote each week
• World Class Facility: Onsite restaurants, a 7,000 sqft gym, pickleball & basketball courts, spin class/pilates room, bikes, massages, and more
• Comprehensive Life Insurance: Employer-paid life insurance (including coverage for dependents and spouses)
• Employee Resource Groups (ERGs): Foster connections, celebrate diversity, and provide a supportive community for all

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for PPC Specialists in Draper, UT. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 501-1,000 employees

Founded: 2001

Company Description:

• Clearlink is an award-winning digital marketing, sales conversion, and technology company headquartered in Salt Lake City
• Trusted partner for Fortune 500 companies since 2003, delivering intuitive, engaging experiences throughout the customer journey
• Recognized internationally for strong leadership, business growth, innovative employee initiatives, and corporate social responsibility

Company Specialties:

• Customer Acquisition Marketing
• Search Engine Marketing
• Content Development & Distribution
• Search Engine Optimization (SEO)
• Inbound Sales
• Web Design
• Technology
• E-commerce

Company Website: www.clearlink.com

ASSUMPTION: Clearlink's mission is to strengthen its workforce to build brands that guide users and customers toward decisions that enhance their lives, fostering an inclusive community where unique perspectives are valued.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years)

Reporting Structure: Reports directly to the Hiring Manager

Work Arrangement: Hybrid (4 days on-site, 1 day remote)

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing team
• Opportunities to collaborate with various departments and gain exposure to different aspects of the business
• Clearlink's commitment to employee growth and development, including training and mentorship programs

ASSUMPTION: The PPC Specialist role offers a unique opportunity to work at the intersection of data-driven decision-making and creative problem-solving, with ample room for professional growth and development.

🌍 Location & Work Environment

Office Type: On-site office with remote flexibility

Office Location(s): 42 Future Way, Draper, UT 84020, US

Geographic Context:

• Draper, UT is a suburb of Salt Lake City, offering a mix of urban and rural living with easy access to outdoor recreation and cultural attractions
• The area is known for its high quality of life, with a low cost of living compared to other major metropolitan areas
• Draper is home to several tech companies and offers a vibrant and growing job market

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The hybrid work arrangement allows employees to balance the structure and resources of an on-site office with the flexibility of remote work.

💼 Interview & Application Insights

Typical Process:

• Once your application is submitted, Clearlink will review it and be in touch
• 30-min phone call with the Recruiting Team
• 30-min - 1 hour interview with the Hiring Manager
• 30-min - 1 hour interview with a Clearlink Panel

Key Assessment Areas:

• Problem-solving skills and ability to think critically about data and campaign performance
• Communication skills and ability to collaborate effectively with team members
• Understanding of paid media channels and experience with relevant tools and platforms
• Alignment with Clearlink's values and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with paid media campaigns
• Research Clearlink's company culture and values to demonstrate your fit for the organization

ATS Keywords: PPC, Paid Media, Google Ads, Microsoft Ads, Data Analysis, Campaign Optimization, Lead Generation, Revenue-Per-Click, Google Analytics, Excel, Google Sheets, PowerBI, GA4, Looker

ASSUMPTION: Clearlink's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on problem-solving and collaboration.

🛠️ Tools & Technologies

• Google Ads
• Microsoft Ads
• GA4
• Looker
• Excel
• Google Sheets
• PowerBI
• SQL (or another programming language)

ASSUMPTION: The ideal candidate will have experience with the listed tools and technologies, with a strong proficiency in data analysis and marketing platforms.

👔 Cultural Fit Considerations

Company Values:

• Create Community
• Learn & Grow
• Embrace Opportunity
• Act Like An Owner
• Respect Every Person

Work Style:

• Collaborative and data-driven approach to decision-making
• Proactive and innovative mindset
• Strong communication and problem-solving skills
• Ability to work independently and in a team environment

Self-Assessment Questions:

• How do you approach learning and growing in a new role or project?
• Can you provide an example of a time when you identified and capitalized on an emerging opportunity in a paid media campaign?
• How do you ensure that your work aligns with Clearlink's values, particularly 'Act Like An Owner'?

ASSUMPTION: Clearlink values candidates who are passionate about learning, proactive in identifying opportunities, and committed to acting in the best interests of the company and its customers.

⚠️ Potential Challenges

• Managing a large digital media budget requires strong organizational skills and attention to detail
• Working in a fast-paced and dynamic industry may present challenges in keeping up with the latest trends and best practices
• The hybrid work arrangement may require additional self-motivation and time management skills
• The competitive job market in Draper, UT may present challenges in attracting and retaining top talent

ASSUMPTION: The PPC Specialist role offers a unique opportunity to work at the intersection of data-driven decision-making and creative problem-solving, with ample room for professional growth and development.

📈 Similar Roles Comparison

• Compared to other PPC Specialist roles, this position offers a unique opportunity to work with a well-established company in the digital marketing industry
• Clearlink's focus on employee growth and development sets it apart from other organizations, providing ample opportunities for professional advancement
• The hybrid work arrangement offers a balance between the structure and resources of an on-site office and the flexibility of remote work

ASSUMPTION: The PPC Specialist role at Clearlink offers a unique blend of industry experience, company culture, and work-life balance that sets it apart from similar positions in the market.

📝 Sample Projects

• Developing and executing a comprehensive paid media strategy to drive user acquisition and revenue growth for a new product launch
• Optimizing an existing paid search campaign to improve click-through rate (CTR) and conversion rate (CVR) by 20% within the first three months
• Collaborating with UX designers to A/B test and optimize landing pages, leading to a 15% increase in conversion rates

ASSUMPTION: The ideal candidate will have experience with similar projects and a proven track record of driving measurable improvements in paid media campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Clearlink support the professional development and growth of its employees?
• What are the most significant challenges facing the PPC team in the next 6-12 months, and how can this role help address them?
• How does Clearlink measure the success of its PPC campaigns, and what key performance indicators (KPIs) are most important to track?
• What opportunities are there for collaboration with other departments, such as UX design or content creation?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to understanding Clearlink's unique culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Clearlink Technologies job board
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with paid media campaigns
• Research Clearlink's company culture and values to demonstrate your fit for the organization
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.