🔹 Job Title: PPC Specialist
🔹 Company: element8
🔹 Location: Calicut, Kerala, India
🔹 Job Type: Full-Time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a balance of technical skills, creativity, and analytical thinking. The ideal candidate will have a proven track record in PPC campaign management and a passion for driving measurable results.
✅ Plan, execute, and optimize PPC campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other paid channels for both in-house and client projects.
✅ Conduct keyword research, audience targeting, and ad copywriting to maximize campaign performance while aligning with client and internal business goals.
✅ Monitor budgets, bids, and performance metrics to ensure cost-effective ROI and lead generation for multiple stakeholders.
✅ Perform A/B testing on ads, landing pages, and audience segments to improve conversion rates across diverse industries.
✅ Analyze campaign data and provide actionable insights and reports for both internal teams and clients.
✅ Collaborate with designers, content writers, and account managers to ensure cohesive campaign execution.
✅ Stay updated with industry trends, platform updates, and best practices in PPC and digital advertising.
ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and eager to take on new challenges as they arise.
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 3 years of hands-on experience in managing PPC campaigns for both agency clients and in-house brands
Required Skills:
Preferred Skills:
ASSUMPTION: While certifications and a portfolio are preferred, the most important qualification is a proven track record of success in PPC campaign management and a strong commitment to continuous learning and improvement.
Salary Range: INR 20,000 - 35,000 per month. This range is based on industry standards for PPC Specialists with 2-5 years of experience in the IT Services and IT Consulting sector in Calicut, Kerala.
Benefits:
Working Hours: 40 hours per week, with flexible scheduling to accommodate project deadlines and client needs
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and negotiation. The benefits package may also vary based on the company's policies and the candidate's employment status.
Industry: element8 operates in the IT Services and IT Consulting industry, focusing on digital marketing, web development, and experience design. The company specializes in crafting unique digital experiences that resonate deeply with clients' audiences.
Company Size: element8 has 51-200 employees, providing a mid-sized agency environment where applicants can expect a mix of structured processes and opportunities for growth and innovation.
Founded: element8 was founded in 2010, giving the company over a decade of experience in the digital marketing and IT consulting space.
Company Description:
Company Specialties:
Company Website: element8.ae
ASSUMPTION: element8's focus on AI and innovative solutions sets it apart from traditional digital marketing agencies, offering applicants the opportunity to work with cutting-edge technology and creative strategies.
Career Level: The PPC Specialist role is a mid-level position, requiring a balance of technical skills, creativity, and analytical thinking. This role offers opportunities for growth and advancement within the company's digital marketing team.
Reporting Structure: The PPC Specialist will report directly to the Digital Marketing Manager and collaborate with various internal teams, including designers, content writers, and account managers.
Work Arrangement: This role is on-site, with flexible scheduling to accommodate project deadlines and client needs. The work arrangement may include occasional remote work, depending on the company's policies and the candidate's performance.
Growth Opportunities:
ASSUMPTION: The PPC Specialist role at element8 offers a dynamic and challenging environment for candidates seeking to grow their careers in digital marketing and PPC campaign management.
Office Type: element8's Calicut office is located in Hilite Business Park, providing a modern and collaborative work environment for employees.
Office Location(s): Hilite Business Park, Calicut, Kerala, India
Geographic Context:
Work Schedule: The work schedule for this role is 40 hours per week, with flexible scheduling to accommodate project deadlines and client needs. The work arrangement may include occasional remote work, depending on the company's policies and the candidate's performance.
ASSUMPTION: The work environment at element8's Calicut office is collaborative and innovative, with a strong emphasis on teamwork and continuous learning. Applicants can expect a fast-paced and dynamic work environment that encourages growth and professional development.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: PPC, Google Ads, Meta Ads, Google Analytics, PPC campaign management, keyword research, audience targeting, ad copywriting, budget monitoring, A/B testing, data analysis, collaboration, communication, campaign optimization, performance metrics, industry trends, certifications
ASSUMPTION: The application process for the PPC Specialist role at element8 is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission. Applicants should be prepared to demonstrate their expertise in PPC campaign management and their enthusiasm for working in a dynamic and innovative digital marketing agency.
ASSUMPTION: The PPC Specialist role at element8 requires proficiency in Google Ads, Meta Ads Manager, and Google Analytics. Applicants should be comfortable using these tools and have experience managing PPC campaigns across multiple platforms.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Applicants who are passionate about digital marketing, PPC campaign management, and working in a dynamic and innovative agency environment will find a strong cultural fit at element8. The company values creativity, collaboration, and excellence, and seeks candidates who share these values and are committed to driving measurable results for clients.
ASSUMPTION: The PPC Specialist role at element8 presents several challenges, including managing multiple campaigns, staying updated with industry trends, and balancing technical skills, creativity, and analytical thinking. Applicants should be prepared to take on these challenges and demonstrate their ability to excel in a fast-paced and dynamic work environment.
ASSUMPTION: The PPC Specialist role at element8 offers unique opportunities for growth and innovation in the digital marketing and PPC campaign management space. Applicants should carefully consider their career goals and whether the role aligns with their long-term aspirations in the field.
ASSUMPTION: The PPC Specialist role at element8 involves managing PPC campaigns for a diverse range of clients, requiring applicants to have experience working with clients in various industries and a strong understanding of PPC campaign management strategies.
ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of element8's PPC campaign management strategies, company culture, and opportunities for growth and advancement. By asking thoughtful and insightful questions, applicants can demonstrate their interest in the role and their commitment to driving measurable results for clients.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.