📌 Core Information
🔹 Job Title: PPC Specialist
🔹 Company: Kaizen Gaming
🔹 Location: Athens, Greece
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing PPC campaigns across major advertising platforms
- Collaborating with international marketing teams and partner agencies
- Analyzing campaign performance data to improve efficiency and ROI
- Conducting competitive analysis and generating actionable insights
- Working closely with the broader marketing team to align PPC strategies with overall marketing goals
ASSUMPTION: This role requires a high level of autonomy and strong analytical skills. The ideal candidate will be comfortable working independently and making data-driven decisions to optimize campaign performance.
📋 Key Responsibilities
✅ Manage and take ownership of PPC campaigns across major advertising platforms (Google Ads, Apple Search, Microsoft ads, etc.)
✅ Set-up and manage PPC campaigns, focusing on bidding optimization, account audits, keyword/ad optimization, and ad copy generation
✅ Collaborate with creative teams to generate and enhance digital assets
✅ Maintain an insightful reporting process on a weekly, monthly, and quarterly basis to improve efficiency over CPA and ROI through various reporting tools
✅ Regularly analyze campaign performance data to identify trends, opportunities, and areas for improvement
✅ Prepare and present performance reports, providing actionable insights to stakeholders and the broader marketing team
✅ Conduct competitive analysis to understand industry trends and competitors' PPC strategies
✅ Collaborate with the SEO team to generate insights and identify market-specific opportunities
✅ Work closely with the broader performance marketing and overall marketing team to align PPC strategies with broader marketing goals and campaigns
✅ Coordinate with other departments and local teams to support integrated marketing efforts
ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and able to take on new challenges as they arise.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing/Statistics/Data analysis or other relevant fields
Experience: 4+ years of hands-on experience in Paid Search advertising, preferably in an agency environment; experience in the iGaming Industry is considered a plus
Required Skills:
- Advanced Excel/Spreadsheet skills
- Strong business writing skills
- Fluent spoken and written English skills
- Data-driven mindset with strong aptitude for numerical detail and analysis
- Strong business writing skills and ability to produce high-quality documents
- Passionate for problem-solving and innovation
- Structured and methodical way of working, with the ability to cope with competing demands and effectively prioritize tasks
- Ability to take initiative and create business development opportunities with excellent project management skills
- Collaborative team spirit with the ability to navigate and influence within a complex business environment and interact with multiple internal teams to provide solutions
Preferred Skills:
- Automation tactics and code scripting abilities
ASSUMPTION: While the required skills listed above are essential for this role, the ideal candidate will also possess strong communication skills, the ability to work well under pressure, and a proactive approach to problem-solving.
💰 Compensation & Benefits
Salary Range: €40,000 - €60,000 per year (Based on industry standards for a mid-senior level PPC Specialist role in Athens, Greece)
Benefits:
- Hybrid way of working
- Buddy support for onboarding
- Competitive pay and bonus scheme
- Private health insurance for you and your family
- Monthly meal allowance
- Developmental 360° feedback framework
- Unlimited access to Udemy & continuous training
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely up to two days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level PPC Specialist role in Athens, Greece. The actual salary offered may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers (Online Gaming)
Company Size: 1,001-5,000 employees (Large organization with a global presence)
Founded: 2013 (Over a decade of experience in the online gaming industry)
Company Description:
- Kaizen Gaming is one of the biggest and fastest-growing GameTech companies in the world
- Operates two brands, Betano & Stoiximan, in 16 countries and employs more than 2,500 people across three continents
- Focuses on Technology and People to continually improve products and services and provide the best online gaming experience to customers around the world
Company Specialties:
- Online Gaming
- GameTech
- Entertainment Providers
Company Website: http://careers.kaizengaming.com
ASSUMPTION: Kaizen Gaming is a well-established company in the online gaming industry with a strong focus on technology and innovation. The company's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: The PPC Specialist will report directly to the Performance Marketing Manager and work closely with international marketing teams, partner agencies, and other internal teams
Work Arrangement: Hybrid (On-site with the option to work remotely up to two days per week)
Growth Opportunities:
- Potential for career progression within the Performance Marketing team or broader marketing department
- Opportunities to work on international campaigns and collaborate with global teams
- Access to continuous training and professional development opportunities through Kaizen Gaming's 360° feedback framework and Udemy
ASSUMPTION: The PPC Specialist role offers numerous opportunities for career growth and development within Kaizen Gaming's large and dynamic marketing department.
🌍 Location & Work Environment
Office Type: Hybrid (On-site with the option to work remotely up to two days per week)
Office Location(s): Athens, Greece
Geographic Context:
- Athens is the capital and largest city of Greece, with a population of over 660,000 people
- The city is known for its rich history, vibrant culture, and diverse food scene
- Athens offers a high quality of life, with affordable housing, a mild Mediterranean climate, and numerous recreational opportunities
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely up to two days per week
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote work, allowing for greater flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- On-site or virtual interview with the Performance Marketing Manager and a member of the HR team
- Final interview with the Head of Marketing
Key Assessment Areas:
- PPC campaign management experience
- Data analysis and reporting skills
- Communication and presentation skills
- Problem-solving and critical thinking abilities
Application Tips:
- Highlight your relevant PPC campaign management experience and provide specific examples of successful campaigns you've managed
- Tailor your resume and cover letter to emphasize your skills and experience in PPC advertising and data analysis
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work well under pressure
ATS Keywords: PPC, Paid Search, Google Ads, Bidding Optimization, Keyword Optimization, Ad Copy Generation, Data Analysis, Reporting, Competitive Analysis, Collaboration, Project Management, Problem Solving, Innovation, Excel Skills, Automation Tactics, Scripting
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, data-driven mindset, and ability to work well within a collaborative team environment.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Ads
- Apple Search Ads
- Google Analytics
- Excel
- Power BI or other data visualization tools
ASSUMPTION: The PPC Specialist will be expected to have a strong working knowledge of major advertising platforms, data analysis tools, and Excel. Familiarity with Power BI or other data visualization tools is a plus.
👔 Cultural Fit Considerations
Company Values:
- Tech the Ride: Our Adventure
- Pick #oneteam: Our Culture
- Level up: Our Growth
Work Style:
- Open, direct, and respectful communication
- Supportive team environment
- Focus on continuous improvement and innovation
Self-Assessment Questions:
- Do you have a strong data-driven mindset and a passion for problem-solving?
- Are you comfortable working independently and making data-driven decisions?
- Do you thrive in a collaborative team environment and enjoy working with international teams and partner agencies?
ASSUMPTION: Kaizen Gaming values a strong data-driven mindset, open communication, and a collaborative team spirit. The ideal candidate will be comfortable working independently and making data-driven decisions while also thriving in a supportive team environment.
⚠️ Potential Challenges
- Managing multiple PPC campaigns across various advertising platforms can be time-consuming and require strong organizational skills
- Analyzing large datasets and generating actionable insights can be challenging and require a strong data-driven mindset
- Working with international marketing teams and partner agencies may require flexibility and adaptability to different time zones and work cultures
- Keeping up with industry trends and competitors' PPC strategies may require continuous learning and professional development
ASSUMPTION: The PPC Specialist role can be challenging at times, but the ideal candidate will be able to rise to the occasion and thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Unlike other PPC Specialist roles, this position requires a strong focus on international marketing campaigns and collaboration with global teams
- Compared to other roles in the iGaming industry, this position offers a unique opportunity to work with a large and dynamic marketing department and gain exposure to a wide range of marketing channels and strategies
- Career progression opportunities within Kaizen Gaming's large and growing marketing department are numerous and varied, with potential for advancement to senior-level roles
ASSUMPTION: The PPC Specialist role at Kaizen Gaming offers a unique opportunity to work with a large and dynamic marketing department and gain exposure to a wide range of marketing channels and strategies. The ideal candidate will be able to leverage this experience to drive their career forward within the company.
📝 Sample Projects
- Developing and implementing a comprehensive PPC campaign strategy for a new product launch
- Conducting a competitive analysis of PPC strategies in a key market and generating actionable insights to inform campaign optimization
- Creating and presenting a detailed performance report to stakeholders, highlighting key trends, opportunities, and areas for improvement in PPC campaign performance
ASSUMPTION: The PPC Specialist role at Kaizen Gaming offers a wide range of projects and opportunities to drive campaign performance and generate actionable insights. The ideal candidate will be able to leverage their strong analytical skills and data-driven mindset to excel in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical PPC campaign management process at Kaizen Gaming, and how my role would fit into this?
- How does the Performance Marketing team collaborate with international marketing teams and partner agencies to align PPC strategies with broader marketing goals?
- What opportunities are there for career growth and development within the Performance Marketing team and broader marketing department?
- How does Kaizen Gaming support work-life balance for its employees, particularly for those working in hybrid or remote arrangements?
- What are the most challenging aspects of the PPC Specialist role, and how does Kaizen Gaming support its employees in overcoming these challenges?
ASSUMPTION: The ideal candidate will be proactive and curious, asking insightful questions that demonstrate their interest in the role and eagerness to contribute to the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant PPC campaign management experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work well under pressure
- If selected for an interview, be prepared to discuss your approach to PPC campaign management and provide specific examples of successful campaigns you've managed
- Follow up with the Hiring Manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
