PPC Specialist (Remote US)

📌 Core Information

🔹 Job Title: PPC Specialist (Remote US)

🔹 Company: RedRover

🔹 Location: Memphis, Tennessee, United States

🔹 Job Type: Remote

🔹 Category: Marketing

🔹 Date Posted: May 1, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing PPC campaigns across various platforms
• Conducting keyword research and analysis
• Writing engaging ad copy
• Monitoring and analyzing campaign performance
• Collaborating with the team on project status and results

ASSUMPTION: This role requires a high level of independence and self-motivation, as well as strong analytical skills and attention to detail.

📋 Key Responsibilities

✅ Create, manage, and optimize PPC campaigns on various platforms (Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads)

✅ Conduct keyword research and analysis to identify effective keywords

✅ Write engaging ad copy with high click-through rates (CTR)

✅ Set up and optimize bidding strategies to meet performance goals

✅ Monitor ad performance and make data-driven optimizations

✅ Analyze campaign data to identify trends and insights

✅ Stay up-to-date with PPC trends and best practices

✅ Generate weekly and monthly client reporting on major metrics, goals tracking, and revenue tracking

✅ Manage web analytic dashboards and reports

✅ Collaborate with the team on project status, timelines, and results

ASSUMPTION: This role involves a high degree of data analysis and interpretation, as well as strong communication skills to effectively collaborate with the team and clients.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of experience executing high-performing Google Ads and paid social campaigns with a minimum ad spend of $30,000 per month for B2B clients

Required Skills:

• Current Google Ads certification
• Strong analytical skills
• Excellent attention to detail
• Technical knowledge of all PPC platforms
• Ability to relate facts and findings to a broader strategy
• Affinity for results and tangible outcomes
• Excellent follow-through and organization
• Data visualization skills
• Strong communication skills

Preferred Skills:

• Experience with B2B clients in the manufacturing, logistics, and industrial industries
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, a strong understanding of the B2B landscape and experience with B2B clients would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Based on industry standards for a PPC Specialist with 3-5 years of experience in a remote role)

Benefits:

• Healthcare, dental, and vision benefits
• Generous paid time off that escalates with tenure
• Vacation expense reimbursement after a period of tenure
• Pet insurance
• Daycare expense reimbursement
• Fitness benefits
• Paid maternity/paternity leave after a period of tenure
• Retirement contributions after a period of tenure
• Flexible hours
• Dog-friendly workplace

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for a PPC Specialist with the required experience level in a remote role. The actual salary may vary based on the candidate's skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Non-profit Organizations (Animal Welfare)

Company Size: Small (11-50 employees) - Offers a close-knit, collaborative work environment with ample opportunities for growth and impact

Founded: 1987 - RedRover (formerly United Animal Nations) has a rich history and established reputation in the animal welfare sector

Company Description:

• RedRover is a national animal welfare nonprofit dedicated to bringing animals out of crisis and strengthening the human-animal bond
• They provide emergency sheltering, disaster relief services, financial assistance, and education to support animals and their owners
• The organization is funded solely by private donations and grants and does not receive government funding

Company Specialties:

• Humane education
• Disaster relief services
• Pet boarding assistance for domestic violence survivors
• Financial assistance for pet owners
• Temporary emergency animal sheltering

Company Website: http://www.redrover.org

ASSUMPTION: RedRover's mission and values-driven culture make it an attractive place to work for individuals passionate about animal welfare and making a positive impact.

📊 Role Analysis

Career Level: Intermediate - This role offers an opportunity to grow and develop skills in PPC management and analysis

Reporting Structure: The PPC Specialist will report directly to the Marketing Manager

Work Arrangement: Fully Remote - This role allows for a flexible work-life balance and the ability to work from anywhere in the United States

Growth Opportunities:

• Advancement to Senior PPC Specialist or PPC Manager roles as the company grows
• Expanding skills and expertise in PPC and digital marketing
• Potential opportunities in other areas of the organization, such as program management or fundraising

ASSUMPTION: This role provides ample opportunities for professional growth and development within the marketing department and potentially across the organization.

🌍 Location & Work Environment

Office Type: Fully Remote - RedRover offers a remote-friendly work environment with no physical office location

Office Location(s): Memphis, Tennessee, United States

Geographic Context:

• Memphis, Tennessee, is located in the Mid-South region of the United States
• The city offers a low cost of living, a diverse cultural scene, and a vibrant food and music scene
• Memphis is home to numerous Fortune 500 companies and has a strong and growing tech industry

Work Schedule: Full-time (40 hours per week) with flexible scheduling - RedRover offers a flexible work schedule to accommodate individual needs and preferences

ASSUMPTION: The fully remote work environment and flexible scheduling options make this role an attractive opportunity for candidates seeking a work-life balance and the ability to work from anywhere.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the Hiring Manager
• In-depth interview with the Marketing Manager and other team members
• Final interview with the Executive Director
• Background check and reference check

Key Assessment Areas:

• Technical skills and knowledge of PPC platforms
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Cultural fit and alignment with RedRover's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include specific examples of successful PPC campaigns you've managed and the results you achieved
• Demonstrate your understanding of RedRover's mission and how your skills and experiences align with their goals
• Prepare thoughtful questions to ask during the interview to showcase your interest in the role and the organization

ATS Keywords: PPC, Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, keyword research, ad copywriting, bidding strategies, performance monitoring, data analysis, trend identification, reporting, collaboration, communication, attention to detail, analytical skills

ASSUMPTION: The application process for this role may involve additional steps or assessments, as RedRover is a non-profit organization with a unique mission and culture.

🛠️ Tools & Technologies

• Google Ads
• Bing Ads
• Facebook Ads
• LinkedIn Ads
• Google Analytics
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies listed are not exhaustive and may be subject to change based on the organization's needs and the candidate's skills and experiences.

👔 Cultural Fit Considerations

Company Values:

• Courageous - RedRover values individuals who are brave, bold, and unafraid to take risks and challenge the status quo
• Agents of change - RedRover seeks team members who are passionate about driving meaningful change in the animal welfare sector
• An incurable need for results - RedRover values a strong work ethic and a relentless pursuit of excellence
• Self-disciplined/accountable - RedRover expects team members to be responsible, reliable, and committed to their personal and professional growth
• The team win before the self-win (and the win matters!) - RedRover fosters a collaborative and supportive work environment where individual success is tied to the success of the team

Work Style:

• Remote-friendly - RedRover offers a flexible and supportive work environment for remote employees
• Data-driven - RedRover values evidence-based decision-making and continuous improvement
• Mission-driven - RedRover's work is guided by a strong commitment to its mission and a passion for making a positive impact

Self-Assessment Questions:

• Do you have a proven track record of driving meaningful results through PPC campaigns?
• Are you comfortable working independently and managing multiple projects simultaneously?
• Do you thrive in a fast-paced, dynamic work environment?
• Are you passionate about animal welfare and committed to RedRover's mission?

ASSUMPTION: Candidates who are a strong cultural fit for RedRover will be self-motivated, results-driven, and passionate about the organization's mission and values.

⚠️ Potential Challenges

• Managing multiple PPC campaigns simultaneously may require strong time management and organizational skills
• Working remotely may present unique challenges, such as maintaining a healthy work-life balance and staying connected to the team
• RedRover's mission-driven culture may require a strong commitment to the organization's values and a willingness to go above and beyond
• As a non-profit organization, RedRover may have limited resources and budget constraints compared to for-profit companies

ASSUMPTION: While RedRover offers a unique and rewarding work environment, candidates should be aware of the potential challenges and ensure they are a good fit for the role and the organization's culture.

📈 Similar Roles Comparison

• Unlike traditional marketing agencies, RedRover is a non-profit organization with a unique mission and culture
• RedRover's PPC Specialist role may require a stronger commitment to the organization's mission and values compared to similar roles in for-profit companies
• As a non-profit organization, RedRover may offer fewer opportunities for career advancement compared to larger marketing agencies or corporations

ASSUMPTION: Candidates should carefully consider their career goals and personal values when comparing this role to similar positions in other organizations.

📝 Sample Projects

• Managing a PPC campaign for a B2B client in the manufacturing industry, resulting in a 30% increase in conversions and a 20% reduction in cost per acquisition
• Conducting keyword research and analysis for a non-profit organization focused on animal welfare, identifying high-performing keywords and optimizing ad spend to maximize results
• Creating and managing a PPC campaign for a local business, targeting specific geographic areas and demographics to drive foot traffic and increase sales

ASSUMPTION: The sample projects listed are intended to illustrate the types of responsibilities and outcomes expected in this role. Candidates should be prepared to provide specific examples of their own PPC campaign management experiences and results.

❓ Key Questions to Ask During Interview

• Can you describe a successful PPC campaign you've managed and the strategies you implemented to achieve your goals?
• How does RedRover support the professional growth and development of its employees?
• What are the biggest challenges facing the animal welfare sector, and how is RedRover addressing them?
• How does RedRover measure the success of its PPC campaigns, and what key performance indicators (KPIs) do you track?
• What is the team structure and dynamic within the marketing department, and how does the PPC Specialist role fit into it?

ASSUMPTION: Candidates should prepare thoughtful and insightful questions to demonstrate their interest in the role and the organization, as well as their understanding of the industry and the challenges facing animal welfare organizations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for the Culture Index™ survey, which will be sent to you after you submit your application
• Research RedRover's unique best-in-breed culture and be prepared to discuss how your skills and experiences align with their mission and values
• Prepare thoughtful questions to ask during the interview to showcase your interest in the role and the organization
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.