📌 Core Information
🔹 Job Title: PR Associate - Hourly
🔹 Company: The Evoke Agency
🔹 Location: Madison, Wisconsin (Hybrid)
🔹 Job Type: Contract
🔹 Category: Public Relations
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Open to remote or hybrid work
🚀 Job Overview
Key aspects of this role include:
- Developing and executing PR strategies that align with brand goals
- Building and maintaining targeted media lists
- Writing compelling press releases and other PR materials
- Researching editors and securing meaningful media placements
- Pitching products and coordinating sampling to key contacts
- Monitoring and reporting on PR performance
- Providing thoughtful recommendations and reviews to optimize results
ASSUMPTION: This role requires a proactive and organized individual who can manage multiple priorities and deliver measurable impact.
📋 Key Responsibilities
✅ Develop and execute PR strategies that align with brand goals
✅ Build and maintain targeted media lists
✅ Write compelling press releases and other PR materials
✅ Research editors and secure meaningful media placements
✅ Pitch products and coordinate sampling to key contacts
✅ Monitor and report on PR performance
✅ Provide thoughtful recommendations and reviews to optimize results
ASSUMPTION: The ideal candidate will have experience in PR, strong writing, pitching, and relationship-building skills, and knowledge of the lifestyle, consumer, or beauty industries is a plus.
🎯 Required Qualifications
Experience: 2-5 years of experience in PR
Required Skills:
- Creative and results-driven mindset
- Strong writing, pitching, and relationship-building skills
- Organized and proactive with the ability to manage multiple priorities
- Knowledge of lifestyle, consumer, or beauty industries (a plus)
Preferred Skills:
- Experience with Cision or similar media databases
- Familiarity with media monitoring tools
ASSUMPTION: The required skills are essential for success in this role, while the preferred skills would be beneficial but not mandatory.
💰 Compensation & Benefits
Salary Range: $35 - $50 per hour (based on experience and industry standards for contract PR roles in Wisconsin)
Benefits: Not specified (as this is a contract role)
Working Hours: Approximately 80-90 hours per month, with flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for contract PR roles in Wisconsin. Benefits are not specified as this is a contract role.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing and Advertising
Company Size: Small (less than 50 employees, according to LinkedIn)
Founded: 2008 (according to LinkedIn)
Company Description:
- Full-service marketing and advertising agency specializing in beauty, wellness, and lifestyle brands
- Offers services such as public relations, digital marketing, social media, and creative services
- Works with a range of clients, from startups to established brands
Company Specialties:
- Beauty and wellness marketing
- Lifestyle branding
- Digital marketing and social media
- Creative services
Company Website: www.evokeagency.com
ASSUMPTION: The Evoke Agency is a small, full-service marketing and advertising agency with a focus on beauty, wellness, and lifestyle brands.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the PR team lead or account manager
Work Arrangement: Open to remote or hybrid work, with the option to work from the Madison, Wisconsin office
Growth Opportunities:
- Potential for contract extension based on performance and client need
- Opportunity to work with a diverse range of clients and brands
- Possibility to learn and develop skills in a full-service agency environment
ASSUMPTION: This role offers growth opportunities through contract extension, diverse client work, and skill development in a full-service agency setting.
🌍 Location & Work Environment
Office Type: Hybrid (open to remote or on-site work)
Office Location(s): Madison, Wisconsin
Geographic Context:
- Madison, Wisconsin is the capital city of Wisconsin and offers a mix of urban and outdoor living
- The city is known for its vibrant arts and culture scene, as well as its numerous parks and recreational opportunities
- Madison has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Approximately 80-90 hours per month, with flexible scheduling
ASSUMPTION: The work environment is hybrid, with the option to work remotely or from the Madison, Wisconsin office. The geographic context of Madison offers a mix of urban and outdoor living, with a vibrant arts and culture scene and a humid continental climate.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- Subsequent interview with the PR team lead or account manager to discuss experience and qualifications
- Final interview with the agency's leadership team to discuss fit and next steps
Key Assessment Areas:
- Writing and communication skills
- PR experience and strategic thinking
- Cultural fit and alignment with agency values
Application Tips:
- Tailor your resume and cover letter to highlight your PR experience, writing skills, and any relevant industry knowledge
- Provide examples of successful PR campaigns or projects you've worked on in the past
- Be prepared to discuss your approach to media relations, pitching, and storytelling
ATS Keywords: PR, public relations, writing, pitching, media relations, press releases, strategy, lifestyle, consumer, beauty
ASSUMPTION: The application process involves multiple interviews to assess communication skills, PR experience, and cultural fit. Applicants should tailor their resume and cover letter to highlight relevant experience and provide examples of successful PR campaigns or projects.
🛠️ Tools & Technologies
- Cision (media database)
- Media monitoring tools (e.g., Mention, Brand24)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role include media databases, media monitoring tools, Microsoft Office Suite, and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Collaboration
- Results-driven
- Integrity
- Fun
Work Style:
- Proactive and organized
- Strong communication skills
- Ability to manage multiple priorities
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a creative and collaborative environment?
- Are you results-driven and able to manage multiple priorities?
- Do you have strong communication skills and the ability to adapt to different work styles?
ASSUMPTION: The ideal candidate for this role will align with the company's values of creativity, collaboration, and results-driven work, as well as having strong communication skills and the ability to manage multiple priorities.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced agency environment
- Adapting to the unique needs and goals of various clients and brands
- Building and maintaining relationships with media contacts in a competitive landscape
- Keeping up with industry trends and best practices in PR and marketing
ASSUMPTION: The potential challenges in this role include managing multiple priorities, adapting to diverse client needs, building media relationships, and staying up-to-date with industry trends.
📈 Similar Roles Comparison
- This role is similar to other PR associate or coordinator positions in marketing and advertising agencies
- However, this role is part-time and contract, offering more flexibility than full-time positions
- Career paths in PR can lead to account manager, PR director, or other leadership roles within the agency
ASSUMPTION: This role is similar to other PR associate or coordinator positions in marketing and advertising agencies, but offers more flexibility as a part-time, contract role. Career paths in PR can lead to account manager, PR director, or other leadership roles within the agency.
📝 Sample Projects
- Developing and executing a PR strategy for a new beauty product launch
- Securing media placements for a wellness brand in top-tier publications
- Monitoring and analyzing PR performance for a lifestyle brand and providing data-driven recommendations
ASSUMPTION: Sample projects for this role may include developing and executing PR strategies, securing media placements, and monitoring PR performance for various clients and brands.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the agency's PR department?
- How does the agency support the growth and development of its PR team members?
- What are the most rewarding aspects of working at The Evoke Agency, according to current employees?
- How does the agency approach client relationships, and what is the expected level of client interaction for this role?
- What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?
ASSUMPTION: Key questions to ask during the interview process should focus on team structure, growth opportunities, company culture, client relationships, and performance metrics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your PR experience, writing skills, and any relevant industry knowledge
- Provide examples of successful PR campaigns or projects you've worked on in the past
- Prepare for interviews by researching the agency and practicing your communication skills
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
