PR & Communications Executive

📌 Core Information

🔹 Job Title: PR & Communications Executive

🔹 Company: Informa Group Plc.

🔹 Location: Riyadh, Ar Riyāḑ, Saudi Arabia

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Remote on Sundays)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing PR strategies across earned, owned, and paid channels
• Building and maintaining relationships with media, influencers, and government officials
• Planning and coordinating promotional events and press conferences
• Monitoring media coverage and analyzing campaign performance
• Collaborating with cross-functional teams to enhance brand image and drive customer engagement

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong communication skills to effectively manage multiple projects and stakeholders.

📋 Key Responsibilities

✅ Develop and implement cut-through PR strategies across various channels to promote events within the portfolio

✅ Write, edit, and distribute press releases and by-lined press articles for top-tier media

✅ Build and maintain relationships with clients' press office teams, journalists, influencers, and government officials

✅ Monitor media coverage and prepare reports on earned PR activities

✅ Plan and coordinate promotional events, trade shows, and press conferences

✅ Evaluate the success of events and provide recommendations for future improvements

✅ Track and analyze the effectiveness of PR and marketing campaigns

✅ Prepare reports on campaign performance and provide insights for future strategies

ASSUMPTION: This role involves a high degree of multitasking, attention to detail, and the ability to work well under pressure in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Public Relations, Communications, or a related field

Experience: 18 months to 2.5 years of experience working in an in-house press team or agency or corporate communications role

Required Skills:

• Strong communication skills in both English and Arabic
• Exceptional writing, storytelling, and problem-solving skills
• Great organizational skills and the ability to manage multiple projects and priorities effectively
• Willingness to build relationships and manage media
• Critical thinking and analytical skills with an eye for detail

Preferred Skills:

• Experience in writing and editing press releases
• Experience managing brand reputation and crisis communications
• Proficiency in project management software and tools such as Airtable

ASSUMPTION: Candidates with experience in corporate communications, event planning, or media relations will have a strong advantage in this role.

💰 Compensation & Benefits

Salary Range: SAR 15,000 - 25,000 per month (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Medical Insurance for individual
• Annual leave - 25 days
• Wellbeing Benefits
• Remote working on Sundays
• Working anywhere - 1 month every year

Local Relocation Package:

• Paid flight to Riyadh - individual
• 30 days accommodation or suitable serviced apartment from arrival date or a one-off payment of SAR 5,000
• Up to SAR 2,500 reimbursement of shipping goods/excess baggage costs

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual salary may vary based on the company's compensation structure and the candidate's qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Informa Group Plc. operates in the Information Services industry, focusing on academic publishing, marketing services, data & intelligence, digital events, exhibitions, specialist content, research, consultancy, digital services, lead generation, and B2B markets.

Company Size: Informa Group Plc. has 10,001+ employees globally, with a presence in over 30 countries. This size allows for ample opportunities for career growth and exposure to diverse projects.

Founded: Informa Group Plc. was founded in 1998 and has since grown into a leading international events, digital services, and academic knowledge business.

Company Description:

• Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
• The company is headquartered in the UK and is a member of the UK's FTSE 100 group of public companies.
• Informa's businesses include Informa Markets, Informa Tech, Informa Connect, and Taylor & Francis, serving various specialist markets through their brands.

Company Specialties:

• Academic Publishing
• Marketing Services
• Data & Intelligence
• Digital events
• Exhibitions
• Specialist content
• Research
• Consultancy
• Digital services
• Lead generation
• B2B markets
• Academic markets

Company Website: www.informa.com

ASSUMPTION: Informa Group Plc. offers a dynamic and inclusive work environment with opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The PR & Communications Executive will report directly to the Head of Communications or a similar role within the organization.

Work Arrangement: This role follows a hybrid work arrangement, with remote work on Sundays and the option to work anywhere for one month every year.

Growth Opportunities:

• Progression to a Senior Communications role or a similar position within the organization
• Expansion of responsibilities to cover additional events or brands within the portfolio
• Potential to take on leadership or mentoring responsibilities as the team grows

ASSUMPTION: This role offers ample opportunities for career growth and development within the organization, given its size and diverse portfolio of events and brands.

🌍 Location & Work Environment

Office Type: The office is located in Riyadh, Saudi Arabia, with a hybrid work arrangement that allows for remote work on Sundays.

Office Location(s): Roshn Front, Riyadh, Saudi Arabia

Geographic Context:

• Riyadh is the capital and largest city of Saudi Arabia, with a population of over 7 million people.
• The city is a major commercial hub and the center of political, business, and economic activity in the country.
• Riyadh offers a mix of modern and traditional Saudi culture, with numerous historical sites, cultural attractions, and entertainment options.

Work Schedule: The work schedule is full-time, with standard office hours from Sunday to Thursday, and remote work on Sundays.

ASSUMPTION: Riyadh provides a dynamic and multicultural work environment, with ample opportunities for professional growth and development within the organization.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal
• Phone or video screening to assess communication skills and cultural fit
• In-depth interview with the hiring manager or a panel of interviewers to discuss the role, responsibilities, and qualifications
• Background check and reference verification for the final candidate

Key Assessment Areas:

• Communication skills and ability to build relationships with media and stakeholders
• Writing and storytelling skills, with a focus on press release writing and media articles
• Organizational skills and ability to manage multiple projects and priorities
• Cultural fit and alignment with the company's values and work style

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Include specific examples of your PR and communications experience, with measurable outcomes
• Prepare questions to ask the interviewer about the role, team dynamics, and company culture

ATS Keywords: Public Relations, Communications, Media Relations, Press Release, Event Planning, Campaign Analysis, Brand Reputation, Crisis Communications, Project Management

ASSUMPTION: The interview process for this role will focus on assessing the candidate's communication skills, organizational skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management software (e.g., Airtable, Asana, Trello)
• Media monitoring and analysis tools (e.g., Mention, Brand24, Hootsuite)
• Design and graphics software (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the organization and the events within the portfolio.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding the highest ethical standards in all actions and decisions
• Expertise: Delivering exceptional knowledge and insights to customers and partners
• Innovation: Embracing change and driving progress in the markets we serve
• Collaboration: Working together to achieve outstanding results
• Accountability: Taking responsibility for our actions and delivering on our commitments

Work Style:

• Dynamic and fast-paced work environment, with a focus on results and continuous improvement
• Collaborative and inclusive team culture, with a strong emphasis on knowledge-sharing and learning
• Opportunities for professional growth and development, with a focus on internal promotions and career progression
• Flexible work arrangements, with remote work options and a focus on work-life balance

Self-Assessment Questions:

• Do you have strong communication skills in both English and Arabic, with a proven track record of building relationships with media and stakeholders?
• Are you comfortable working in a fast-paced, dynamic environment, with a focus on results and continuous improvement?
• Do you have a strong work ethic and a commitment to delivering high-quality work on time and to a high standard?

ASSUMPTION: Informa Group Plc. values a diverse and inclusive work environment, with a strong emphasis on collaboration, innovation, and accountability.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced, dynamic work environment
• Building and maintaining relationships with media, influencers, and government officials in a multicultural setting
• Adapting to changes in the organization's portfolio of events and brands
• Working with remote teams and stakeholders across different time zones

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and development.

📈 Similar Roles Comparison

• Compared to other PR & Communications Executive roles, this position offers a unique opportunity to work with a global events organizer with a diverse portfolio of brands and events.
• Informa Group Plc. operates in various industries, providing exposure to a wide range of markets and audiences.
• This role offers career progression opportunities, with the potential to take on leadership or mentoring responsibilities as the team grows.

ASSUMPTION: This role provides a unique opportunity to gain experience in a global events organization, with exposure to diverse markets and brands.

📝 Sample Projects

• Planning and executing a press conference for a major event, with attendance from high-profile speakers and industry leaders
• Developing and implementing a crisis communications plan in response to a negative media article or social media backlash
• Creating and distributing a press release announcing a new event or brand within the portfolio, with a focus on securing coverage in top-tier media outlets

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the PR & Communications Executive role within the organization.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall communications strategy for the organization?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• What opportunities are there for professional growth and development within the organization?
• How does the team collaborate and support each other in achieving our goals?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the organization's culture and dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Informa Group Plc. careers portal
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare questions to ask the interviewer about the role, team dynamics, and company culture
• If selected, be prepared to provide examples of your PR and communications experience, with measurable outcomes
• Follow up with the hiring manager one week after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.