PR & Communications Executive

📌 Core Information

🔹 Job Title: PR & Communications Executive

🔹 Company: Informa Group Plc.

🔹 Location: Riyadh, Ar Riyāḑ, Saudi Arabia

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Remote on Sundays, Work anywhere 1 month/year)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing public relations strategies across earned, owned, and paid channels
• Building and maintaining relationships with clients' press office teams, journalists, influencers, and Government officials
• Monitoring media coverage and analyzing campaign performance
• Planning and coordinating promotional events, trade shows, and press conferences
• Working collaboratively with various teams to enhance the company's brand image and drive customer engagement

ASSUMPTION: This role requires a strategic and creative thinker who can manage multiple projects and adapt to a fast-paced environment. The ideal candidate will have a strong understanding of the Saudi Arabian market and excellent communication skills.

📋 Key Responsibilities

✅ Help create, develop, and implement cut-through PR strategies across earned, owned, and paid channels to promote all events within the portfolio

✅ Write, edit, seek business approval, and distribute press releases and by-lined press articles for top-tier media

✅ Build and maintain relationships with clients' press office teams, journalists, influencers, and Government officials

✅ Monitor media coverage and prepare reports on earned PR activities

✅ Plan and coordinate promotional events, trade shows, and press conferences

✅ Evaluate the success of events and provide recommendations for future improvements

✅ Track and analyze the effectiveness of PR and marketing campaigns

✅ Prepare reports on campaign performance and provide insights for future strategies

ASSUMPTION: The role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. Strong communication and problem-solving skills are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Public Relations, Communications, or a related field

Experience: 18 months to 2.5 years of experience working in an in-house press team or agency or corporate communications role

Required Skills:

• Proven experience in PR and communications, preferably in a corporate setting
• Great organizational skills and the ability to manage multiple projects and priorities effectively in a fast-paced environment
• Strong communication and problem-solving skills
• Exceptional writing and storytelling skills
• Willingness to build relationships and manage media
• Critical thinker, able to analyze media coverage with an eye for detail

Preferred Skills:

• Experience in writing and editing press releases
• Experience managing brand reputation and crisis communications
• Proficiency in project management software and tools such as Airtable

ASSUMPTION: Candidates with experience in the events industry or relevant industry-specific knowledge may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: SAR 15,000 - 20,000 per month (Estimated based on industry standards for the role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's compensation structure.)

Benefits:

• Medical Insurance for individual
• Annual leave - 25 days
• Wellbeing Benefits
• Remote working on Sundays
• Working anywhere - 1 month every year

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Informa operates in the information services industry, focusing on academic publishing, marketing services, data & intelligence, digital events, exhibitions, specialist content, research, consultancy, digital services, lead generation, and B2B markets.

Company Size: Informa is a large organization with over 10,000 employees worldwide. Working at Informa offers opportunities to collaborate with a diverse team and gain exposure to various markets and brands.

Founded: Informa was founded in 1998 and has since grown to become a leading international events, digital services, and academic knowledge business.

Company Description:

• Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
• The company is headquartered in the UK and is a member of the UK's FTSE 100 group of public companies.
• Informa serves various specialist markets through its brands, such as Arab Health, CPhI, EBD, Enterprise Connect, AI Summit, GDC, New Hope Network, Vitafoods, China Beauty Expo, Premier Beauty, SuperReturn International, Finovate, IGM, Routledge, and F1000.

Company Specialties:

• Academic Publishing
• Marketing Services
• Data & Intelligence
• Digital events
• Exhibitions
• Specialist content
• Research
• Consultancy
• Digital services
• Lead generation
• B2B markets
• Academic markets

Company Website: Informa Group Plc.

ASSUMPTION: Informa's diverse portfolio of brands and markets offers candidates the opportunity to work on various projects and gain exposure to different industries.

📊 Role Analysis

Career Level: This role is suitable for a mid-level professional with 2-5 years of experience in public relations or communications.

Reporting Structure: The PR & Communications Executive will report directly to the Head of Communications or a similar role within the organization.

Work Arrangement: This is a hybrid role with remote work on Sundays and the option to work anywhere for one month every year.

Growth Opportunities:

• Working on high-profile events and brands within the Informa portfolio
• Collaborating with diverse teams and gaining exposure to various markets and industries
• Potential career progression within the communications department or across other departments within the organization

ASSUMPTION: Informa's large size and diverse portfolio of brands and markets provide ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Informa's Riyadh office is a modern, collaborative workspace with a mix of open-plan and private offices.

Office Location(s): Roshn Front, Riyadh, Saudi Arabia

Geographic Context:

• Riyadh is the capital and largest city of Saudi Arabia, with a population of over 7 million people.
• The city is known for its modern infrastructure, cultural attractions, and vibrant business scene.
• Riyadh is home to many multinational corporations and serves as a hub for the Middle East and North Africa (MENA) region.

Work Schedule: The work schedule is typically Monday to Friday, with remote work on Sundays and flexible working hours.

ASSUMPTION: Riyadh's dynamic business environment and cultural attractions make it an exciting place to live and work for professionals in various industries.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal
• Phone or video screening with the HR department
• Face-to-face or video interview with the hiring manager and/or team members
• Background check and reference check (if applicable)
• Job offer and onboarding

Key Assessment Areas:

• Communication skills and ability to articulate ideas clearly and concisely
• Problem-solving skills and ability to think critically about media coverage and campaign performance
• Cultural fit and alignment with Informa's values and work environment
• Relevant industry experience and understanding of the Saudi Arabian market

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Include specific examples of your PR and communications experience and achievements
• Demonstrate your understanding of the Saudi Arabian market and Informa's portfolio of brands
• Prepare questions to ask the interviewer about the role, team, and company to show your interest and engagement

ATS Keywords: Public Relations, Communications, PR Strategies, Media Relations, Campaign Performance, Event Coordination, Brand Management, Saudi Arabia, Riyadh, Informa Group Plc.

ASSUMPTION: Informa's recruitment process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• Project management software (e.g., Airtable, Asana, Trello)
• Media monitoring and analysis tools (e.g., Mention, Brand24, Hootsuite Insights)
• PR distribution platforms (e.g., PR Newswire, Business Wire, Cision)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the organization's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Informa prioritizes understanding and meeting the needs of its customers
• Collaborative: Informa fosters a culture of teamwork and collaboration across its diverse portfolio of brands and markets
• Innovative: Informa encourages creativity and continuous improvement in its approach to business

Work Style:

• Fast-paced: Informa operates in a dynamic and ever-changing market, requiring employees to be adaptable and responsive
• Results-driven: Informa focuses on delivering measurable outcomes and achieving its goals
• Diverse: Informa values the unique perspectives and experiences that its employees bring to the organization

Self-Assessment Questions:

• How do you approach building and maintaining relationships with media professionals and other stakeholders?
• How do you stay organized and manage multiple projects in a fast-paced environment?
• How do you approach analyzing media coverage and campaign performance to inform future strategies?

ASSUMPTION: Informa's large size and diverse portfolio of brands and markets require employees to be adaptable, collaborative, and results-driven.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Adapting to the dynamic and ever-changing media landscape in Saudi Arabia
• Building and maintaining relationships with a wide range of stakeholders, including clients, media professionals, and government officials
• Working with a diverse team and gaining exposure to various markets and industries

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a results-driven approach.

📈 Similar Roles Comparison

• Compared to other PR and communications roles, this position offers the opportunity to work on high-profile events and brands within a large, international organization.
• Informa's diverse portfolio of brands and markets provides exposure to various industries and markets, unlike roles focused on a single brand or market.
• This role offers a hybrid work arrangement with remote work on Sundays and the option to work anywhere for one month every year, providing flexibility for work-life balance.

ASSUMPTION: This role offers unique opportunities for professional growth and development compared to similar roles in the industry.

📝 Sample Projects

• Planning and executing a successful press conference for a major event, including managing media RSVPs, coordinating with speakers, and ensuring smooth event flow
• Developing and implementing a targeted media campaign to raise awareness of a new brand or product launch, resulting in increased media coverage and brand sentiment
• Monitoring and analyzing media coverage for a high-profile client, providing regular reports on campaign performance and recommending strategic adjustments to maximize impact

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall communications strategy for the organization?
• What opportunities are there for professional growth and development within the communications department or across other departments within the organization?
• How does the team collaborate and support each other in managing multiple projects and priorities?
• What are the most challenging aspects of working in the Saudi Arabian market, and how does the organization approach these challenges?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare questions to ask the interviewer about the role, team, and company to show your interest and engagement
• If selected for an interview, be prepared to discuss your PR and communications experience and provide examples of your achievements
• Follow up with the hiring manager within 24 hours after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.