PR & Influencer Marketing Intern (Summer)

📌 Core Information

🔹 Job Title: PR & Influencer Marketing Intern (Summer)

🔹 Company: Cotton On Group

🔹 Location: Los Angeles, California, United States

🔹 Job Type: Part time, Intern

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: Entry level (0-2 years)

🔹 Remote Status: Hybrid (3 office days, 2 remote days)

🚀 Job Overview

Key aspects of this role include:

• Supporting brand communications team in influencer marketing, public relations, and events
• Managing influencer outreach and content libraries
• Tracking media coverage and brand mentions
• Assisting in campaign planning and strategy
• Contributing to content creation and social media efforts

ASSUMPTION: This internship is designed to provide hands-on experience in various aspects of brand marketing, offering a well-rounded introduction to the field.

📋 Key Responsibilities

✅ Assist with identifying, evaluating, and engaging on-brand influencer talent and content creators

✅ Contribute to the coordination and execution of brand content communities

✅ Maintain and organize influencer content libraries and asset management systems

✅ Help manage and update influencer contact and outreach database

✅ Support influencer outreach efforts and product gifting logistics

✅ Monitor influencer content for brand alignment, engagement, and performance insights

✅ Help manage and maintain PR contact database

✅ Track and monitor media coverage and brand mentions across platforms

✅ Contribute to the execution of brand PR and communications strategies

✅ Assist in drafting press materials and internal/external brand communications as needed

✅ Participate in creative brainstorming sessions for brand campaign ideation

✅ Support project planning and timeline tracking for key seasonal initiatives

✅ Assist in compiling competitive research and trend reports

✅ Contribute to the creation of monthly/quarterly content calendars for mall and retail partners

✅ Help develop brand-aligned communication materials for internal retail teams

✅ Assist in researching, planning, and organizing brand events and activations

✅ Provide on-site support during brand events as needed

✅ Help coordinate event recaps, content capture, and post-event reporting

✅ Occasionally support the social team with content creation and ideation for brand channels

✅ Capture and edit behind-the-scenes, UGC-style, or event-based content for social platforms

ASSUMPTION: This role requires a strong attention to detail, excellent communication skills, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Pursuing a degree in Marketing, Communications, or a related field

Experience: No prior experience required, but relevant coursework or internship experience is a plus

Required Skills:

• Strong written and verbal communication skills, including deck building
• Strong interpersonal and communication skills to work effectively within a team
• Ability to prioritize tasks and manage time effectively, staying organized across multiple projects
• Familiarity with Microsoft Suite for collaboration, tracking, and reporting
• Genuine interest in brand communication and marketing with a creative, problem-solving mindset
• Ability to lift, carry, push, and pull up to 50 pounds occasionally

Preferred Skills:

• Previous experience in influencer marketing, public relations, or brand communications
• Familiarity with social media platforms and content creation tools

ASSUMPTION: While prior experience is not required, candidates with relevant coursework or internship experience may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $20.00 per hour

Benefits:

• 50% Team Member discount for all Brands/Products
• Wellness Support 24/7
• Development opportunities that could take you anywhere

Working Hours: 20 hours per week, with flexible scheduling

ASSUMPTION: The salary range provided is competitive for an internship in the marketing field, and benefits are designed to support the intern's personal and professional growth.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically in the fashion and lifestyle sector

Company Size: 10,001+ employees, offering a large and diverse work environment with ample opportunities for growth and learning

Founded: 1991, with a rich history and established brand presence

Company Description:

• Cotton On Group is a global retailer with a strong focus on delivering positive impact through its brands and initiatives
• The company offers a diverse range of products, including womenswear, menswear, and accessories, under eight distinct brands
• Cotton On Group is committed to sustainability and social responsibility, with a strong focus on making a positive difference in people's lives

Company Specialties:

• Retail
• Fashion
• Global expansion
• Privately owned

Company Website: cottonongroup.com.au

ASSUMPTION: Cotton On Group's large size and global presence offer interns a unique opportunity to gain experience in various aspects of brand marketing and retail.

📊 Role Analysis

Career Level: Entry level (Intern)

Reporting Structure: This role reports directly to the Brand Communications Manager

Work Arrangement: Hybrid, with three days in the office and two days remote

Growth Opportunities:

• Potential for extension or full-time employment after the internship
• Exposure to various aspects of brand marketing and communications
• Opportunity to work with a diverse and global team

ASSUMPTION: This internship offers a unique opportunity for personal and professional growth, with the potential for long-term career development within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Playa Vista, California

Office Location(s): 400 N Brand Blvd, Level 6, Glendale, California 91203, US

Geographic Context:

• Los Angeles is a vibrant and diverse city with a thriving fashion and entertainment industry
• The Playa Vista office is conveniently located near numerous amenities and public transportation options
• The office is situated in a creative and innovative hub, surrounded by other tech and media companies

Work Schedule: Monday through Friday, with flexible hours and the ability to work remotely two days per week

ASSUMPTION: The hybrid work arrangement offers interns the best of both worlds, with the opportunity to collaborate in person and the flexibility to work from home.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-person or virtual interview with the Brand Communications Manager
• Final decision and offer

Key Assessment Areas:

• Communication skills and ability to work within a team
• Problem-solving and creative thinking
• Understanding of brand marketing and communications
• Familiarity with Microsoft Suite and social media platforms

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of Cotton On Group's brand and values in your application materials
• Showcase your creativity and problem-solving skills through relevant examples or projects

ATS Keywords: Influencer marketing, public relations, brand communications, campaign planning, social media, content creation

ASSUMPTION: The application process for this internship is designed to assess the candidate's communication skills, creativity, and understanding of brand marketing.

🛠️ Tools & Technologies

• Microsoft Suite (Word, Excel, PowerPoint)
• Social media platforms (Instagram, TikTok, Facebook, Twitter)

• Content creation tools (Canva, Adobe Creative Suite)

ASSUMPTION: Familiarity with these tools and technologies is not required but may be helpful for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Be yourself, it’ll change the world
• Make a positive difference in people’s lives
• Keep it real

Work Style:

• Collaborative and team-oriented
• Creative and innovative
• Customer-obsessed

Self-Assessment Questions:

• Do you feel comfortable being yourself and expressing your unique perspective in a team environment?
• Are you passionate about making a positive difference in people's lives through your work?
• Do you thrive in a collaborative and creative work environment?

ASSUMPTION: Cotton On Group values diversity, inclusion, and authenticity, and seeks candidates who align with these principles.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing remote work with in-office collaboration
• Adapting to a fast-paced and dynamic work environment
• Navigating a large and diverse organization

ASSUMPTION: These challenges can be overcome with strong time management skills, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• This role offers a broader range of responsibilities and experiences compared to more specialized internships in influencer marketing or public relations
• Cotton On Group's global presence and diverse brand portfolio provide unique opportunities for learning and growth
• This internship offers a clear path for career progression within the company

ASSUMPTION: This role offers a unique blend of responsibilities and opportunities, making it an attractive choice for candidates interested in a well-rounded introduction to brand marketing.

📝 Sample Projects

• Developing and executing a targeted influencer marketing campaign for a specific brand
• Creating a comprehensive brand communications plan for a new product launch
• Planning and coordinating a brand event or activation, from concept to execution

ASSUMPTION: These sample projects reflect the diverse range of responsibilities and experiences offered in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the broader brand communications strategy for the company?
• What opportunities are there for growth and development within the brand communications team?
• How does Cotton On Group support work-life balance for its interns?
• What are the most rewarding aspects of working in brand communications at Cotton On Group?

ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples or projects that demonstrate your creativity and problem-solving skills
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.