PR & Influencer Relations Intern

📌 Core Information

🔹 Job Title: PR & Influencer Relations Intern

🔹 Company: O My Bag

🔹 Location: Amsterdam, Noord-Holland, Netherlands

🔹 Job Type: Intern

🔹 Category: Marketing & PR

🔹 Date Posted: 2025-05-20

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Acting as the link between PR and social media at O My Bag
• Managing influencer collaborations and brand partnerships
• Organizing influencer gatherings and PR events
• Supporting content creation and managing inboxes
• Reporting on PR activities and maintaining statistics

ASSUMPTION: This role requires strong organizational skills, creativity, and the ability to work well within a team. Fluency in English is essential, and knowledge of Dutch is a plus.

📋 Key Responsibilities

✅ Brainstorming and rolling out seasonal campaigns, including shipping samples, organizing promotional materials, and tracking results

✅ Creating strategies and managing the operational side of influencer and brand collaborations, including the affiliate program

✅ Organizing influencer gatherings and PR events

✅ Learning about influencer marketing and supporting the content creator strategy across Instagram, TikTok, and YouTube

✅ Assisting the social media team in the content creation process by brainstorming trending content ideas and supporting filming days

✅ Reporting monthly on influencer and PR activities and keeping influencer and Instagram performance statistics up to date

✅ Managing the PR and Instagram inbox and responding to requests in the O My Bag tone of voice

✅ Organizing and archiving all collaboration content for use across other channels

ASSUMPTION: This role involves a mix of strategic planning, operational tasks, and creative support. Strong communication skills and attention to detail are crucial.

🎯 Required Qualifications

Education: Pursuing a bachelor's or master's degree in communication, marketing, business development, or a related field

Experience: None specified, but relevant experience in PR, social media, or influencer marketing would be an asset

Required Skills:

• Strong organizational skills
• Creativity and fresh ideas
• Excellent communication skills in English (spoken and written)
• Ability to work well within a team
• Attention to detail
• Familiarity with social media platforms (Instagram, TikTok, YouTube)

Preferred Skills:

• Knowledge of Dutch
• Experience with PR or influencer marketing
• Basic understanding of marketing analytics

ASSUMPTION: While specific experience is not required, candidates with relevant experience or skills may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €400 per month (based on 40 hours per week)

Benefits:

• 6 vacation days
• Continuous learning opportunities
• Team bonding activities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is based on the information provided in the job listing and is typical for an internship in the Netherlands.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion, with a focus on sustainable and ethical practices

Company Size: Small (11-50 employees), which means a close-knit team and the opportunity to make a significant impact

Founded: 2011, with a mission to create fair job opportunities and connect producers in small communities to the global market

Company Description:

• O My Bag brings sustainability and fashion lovers together by offering eco-leather bags and accessories
• Certified B Corp, committed to using business as a force for good
• Owns two stores in Amsterdam and sells products worldwide

Company Specialties:

• Fairly Made
• Ecological Leather
• Sustainable Fashion

Company Website: www.omybagamsterdam.com

ASSUMPTION: O My Bag is a purpose-driven company that prioritizes sustainability and ethical practices, providing an ideal environment for candidates interested in making a positive impact.

📊 Role Analysis

Career Level: Entry-level (Intern)

Reporting Structure: The intern will report directly to the Marketing Manager, Sabine, and work closely with the PR & Influencer Manager, Emilie

Work Arrangement: Full-time, on-site in Amsterdam

Growth Opportunities:

• Learning about PR, influencer marketing, and social media strategies
• Gaining hands-on experience in campaign management, event organization, and content creation
• Potential full-time opportunities upon completion of the internship, depending on performance and company needs

ASSUMPTION: This internship offers a unique opportunity to gain valuable experience in a fast-paced, purpose-driven environment and potentially grow within the company.

🌍 Location & Work Environment

Office Type: Creative and upbeat office in the 'The Pijp' area of Amsterdam

Office Location(s): Ceintuurbaan 117, Amsterdam, Noord Holland 1072EZ, NL

Geographic Context:

• Amsterdam is a vibrant, multicultural city with a strong focus on sustainability and innovation
• The Pijp area is known for its lively atmosphere, with numerous cafes, restaurants, and shops
• Amsterdam is easily accessible by public transportation, bike, or car

Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (with a 30-minute lunch break)

ASSUMPTION: The office environment is dynamic and collaborative, with a strong emphasis on teamwork and creativity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the Marketing Manager and PR & Influencer Manager
• Decision and offer

Key Assessment Areas:

• Communication skills and cultural fit
• Organizational skills and attention to detail
• Creativity and fresh ideas
• Understanding of PR, social media, and influencer marketing

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Demonstrate your understanding of O My Bag's mission and values
• Showcase your creativity and fresh ideas through relevant examples or a portfolio
• Prepare questions to ask during the interview to show your interest in the role and company

ATS Keywords: PR, social media, influencer marketing, campaign management, event organization, content creation, teamwork, creativity, communication, English, Dutch

ASSUMPTION: The application process is straightforward and focused on assessing the candidate's skills, cultural fit, and understanding of the role and company.

🛠️ Tools & Technologies

• Social media platforms (Instagram, TikTok, YouTube)
• PR and marketing software (e.g., Hootsuite, Buffer, Mailchimp)
• Project management tools (e.g., Asana, Trello)
• Microsoft Office or Google Workspace

ASSUMPTION: The tools and technologies required for this role are standard for the industry and can be learned quickly with the right training and support.

👔 Cultural Fit Considerations

Company Values:

• Sustainability and ethical practices
• Creativity and innovation
• Teamwork and collaboration
• Customer focus

Work Style:

• Fast-paced and dynamic
• Creative and collaborative
• Focused on making a positive impact
• Committed to continuous learning and growth

Self-Assessment Questions:

• Do I share O My Bag's commitment to sustainability and ethical practices?
• Am I comfortable working in a fast-paced, creative environment?
• Do I thrive in a collaborative team setting and enjoy working with others?
• Am I eager to learn and grow in a purpose-driven company?

ASSUMPTION: O My Bag values candidates who are passionate about their mission, creative, and committed to working well within a team.

⚠️ Potential Challenges

• Managing multiple tasks and deadlines in a fast-paced environment
• Adapting to a new work environment and team dynamics
• Balancing the operational side of PR and influencer marketing with creative tasks
• Working with international influencers and brands, which may require flexibility in communication and scheduling

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• Unlike traditional PR or marketing roles, this internship offers a unique blend of operational, creative, and strategic tasks
• O My Bag's focus on sustainability and ethical practices sets it apart from other fashion and retail companies
• This internship provides an opportunity to gain valuable experience and potentially grow within the company, rather than simply contributing to a larger team or organization

ASSUMPTION: While this role shares similarities with other PR and marketing internships, its focus on sustainability, ethical practices, and the opportunity for growth make it unique.

📝 Sample Projects

• Planning and executing a seasonal campaign, including shipping samples, organizing promotional materials, and tracking results
• Managing an influencer event, from initial outreach and negotiation to on-site coordination and follow-up
• Creating a content calendar for O My Bag's social media channels, incorporating trending topics and relevant hashtags

ASSUMPTION: These sample projects reflect the diverse range of tasks and responsibilities required for this role and provide insight into the day-to-day work of the intern.

❓ Key Questions to Ask During Interview

• What are the most important priorities for this role in the first 30, 60, and 90 days?
• How does this internship fit into the overall marketing and PR strategy for O My Bag?
• What opportunities are there for growth and learning within the company?
• How does O My Bag support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, company, and long-term growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare questions to ask during the interview to show your interest in the role and company
• Follow up after the interview with a thank-you note, reiterating your interest in the role and company
• If selected for the position, be prepared to provide references and complete any necessary background checks

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.